Independence Village
Independence Village is a family-owned senior living operator that runs two Illinois communities in Naperville and Rockford, providing all-inclusive independent living apartments with chef-prepared meals, housekeeping, transportation, and the trademarked Assisted Independence™ on-site care model served through a network of licensed healthcare partners.
- Company typePrivate
- Founded1983
- HeadquartersNaperville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Independence Village does
Independence Village is a family-owned and operated senior living provider headquartered in Illinois, operating two communities — one in Naperville (founded over 42 years ago) and one in Rockford (over 38 years in operation). The company's core product is all-inclusive Independent Living for adults aged 65 and over, featuring private apartments, chef-prepared meals, housekeeping, transportation, and social activities delivered through a monthly subscription rental model. The proprietary Assisted Independence™ service mark differentiates the care offering: licensed, on-site care providers deliver 24-hour support without rigid level-of-care labels, with residents paying only for care used and physician-prescribed care potentially covered by Medicare. A Lifetime Rate guarantee locks base rent for the entirety of a resident's stay, eliminating annual rent escalations.
The operating model relies on a deep partner ecosystem rather than vertically integrated care delivery. JET Healthcare provides on-site primary care, FOX Rehabilitation delivers physical/occupational/speech therapy, Enhabit provides skilled nursing, multiple hospice partners (Mocarah, Unity, Sanctuary) cover end-of-life care, and additional partners supply podiatry, optometry, audiology, mental health counseling, and chiropractic services. Financial partnerships with Stillman Bank and Union Home Mortgage help prospective residents unlock home equity for transition costs. Marketing emphasizes the family-owned positioning versus corporate chains, earned media exposure (HBO's "Somebody Somewhere," ABC World News coverage of a 100-year-old WWII veteran's first prom), and a low-pressure "Thoughtful First Step" reflection tool for family members.
Independence Village generates revenue through a quote-based subscription recurring model with monthly billing. Pricing is not publicly disclosed and varies by floor plan (studio, one-bedroom, and premium corner suites at both communities). Personal care services are private pay and billed pay-as-you-go on top of base rent, while physician-prescribed care may be Medicare-reimbursed. Revenue figures are not disclosed in source materials. The company holds no patents or institutional funding, is not publicly traded, and operates exclusively in the Illinois market across two physical communities.
Independence Village firmographics
Firmographics- Name
- Independence Village
- Legal name
- Independence Village
- Website
- https://indvillage.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Independence Village is a family-owned senior living operator that runs two Illinois communities in Naperville and Rockford, providing all-inclusive independent living apartments with chef-prepared meals, housekeeping, transportation, and the trademarked Assisted Independence™ on-site care model served through a network of licensed healthcare partners.
- Ownership category
- akta.pro rank
Independence Village industry classification
Industry- Product category
- Senior Living
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industries
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)
Keywords
Where Independence Village is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Independence Village business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Monthly Rent - Independent Living: All-inclusive monthly rental model covering apartment home, chef-prepared meals, housekeeping, linen services, scheduled transportation, and social activities. Care services are added separately as needed, with personal care privately paid and physician-prescribed care potentially covered by Medicare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Independent Living with Lifetime Rate Guarantee |
Distribution channels2 records
Marketing channels5 records
Independence Village product offering
Product offeringCore offering
Independence Village operates all-inclusive Independent Living senior living communities in Naperville and Rockford, Illinois, providing private apartments, chef-prepared meals, housekeeping, scheduled transportation, and social activities under a monthly subscription model. Its proprietary Assisted Independence™ model layers licensed 24-hour on-site personal and nursing care that residents can add on-demand without rigid level-of-care pricing, billed only for the care actually used.
Product overview
Independence Village operates as a family-owned Independent Living senior living provider with two communities in Illinois (Naperville and Rockford). The core offering is Independent Living with apartment homes and all-inclusive amenities, supplemented by the proprietary Assisted Independence™ care model that provides flexible, licensed 24-hour care without traditional level-of-care labels. Floor plan options vary by location (Naperville offers Main Street Studio, Water Street One-bedroom, and Centennial Suite; Rockford offers Cottage Studio, Grace Manor One-bedroom, Deluxe One-bedroom, and Luxury Corner Suite). The company distinguishes itself through Lifetime Rates (locked base rent) and a family-owned operating model spanning over 42 years.
Differentiator
Problem solved
Functional benefit
Brands
- Assisted Independence™: A care model offering flexible, individualized support without rigid 'levels' or care packages, provided through licensed on-site home care and nursing partners.
Products and services
- Independent Living (Naperville & Rockford) Core senior living service offering maintenance-free apartment homes with all-inclusive amenities including chef-prepared meals, housekeeping, scheduled transportation, and social activities for active older adults aged 65+ at the Naperville and Rockford, Illinois communities.
- Assisted Independence™ Flexible, resident-directed care model providing licensed on-site 24-hour personal care and nursing services through partner providers, billed only for the care used rather than as bundled levels of care. Designed for existing Independent Living residents whose needs change over time.
Quantifiable outcome
- Fewer than 3% of residents ever need to move to nursing care
- +1 more outcomes
Companies that use Independence Village
Customer profileSegments1 record
Ideal customer profiles1 record
Independence Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Independence Village partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- A Clean Start MovingminorRalph Osuch provides packing, moving, and clean-out services. Treats every move like family, making transitions organized and supported.
- JET HealthcarecoreNurse practitioners (founded by Heather Hartman) provide compassionate, coordinated primary care for older adults. Brings medical care directly to residents with proactive health management and early intervention.
- All Life's SolutionscoreAmber Govero's team provides 24-hour community staffing with licensed Home Care and Home Nursing services. Personalized care built around residents rather than checklists or level-of-care labels.
- Parise Preferred PodiatryminorComprehensive foot, ankle, and lower-leg care including orthotics, skin and structural conditions treatment to keep residents mobile.
- Therapy Dog ClubminorKaren and her canine companion Gracie provide emotional wellness visits bringing comfort, connection, and joy to the community.
- Enhabit Home HealthcoreSkilled nursing and therapy with personalized approach for recovery, strength building, or chronic care management. Delivers care within Independence Village.
- Mocarah HospiceminorHospice and palliative care with focus on comfort, dignity, and support for residents and families.
- Unity HospiceminorHospice and palliative care provider partnering for end-of-life support.
- Sanctuary HospiceminorHospice and palliative care provider for Rockford area residents.
- Pilsen Medical Clinic / Dr. Yusuf RuhullahcoreOn-call physician brings trusted medical care to residents' doorstep. Provides primary and geriatric care, Medicare house calls, transitional and palliative support.
- FOX RehabilitationcorePhysical, occupational, and speech therapy specializing in aging adults. Uses proven techniques to build strength, improve balance, mobility, and restore confidence.
- Enroute Eye Care / Dr. Biren PatelminorMonthly optometry visits offering complete eye exams, cataract and glaucoma treatment, prescription updates.
- Hearing LabminorComprehensive hearing evaluations and treatments from nearby Wheaton location with regular visits to community.
- Transformative Growth CounselingminorMental and emotional wellness counseling supporting seniors and loved ones through life's transitions.
- Renew Health & Wellness / Dr. Mike GenslingerminorProfessional chiropractic care tailored for seniors with focus on mobility, balance, and pain relief.
- Veterans Assistance Commission of DuPage CountyminorExpert guidance on federal, state, and local veteran benefits. Assists with filing claims for disability compensation, pensions, healthcare, and emergency financial assistance.
- Illinois Department of Veterans Affairs (IDVA) - Naperville OfficeminorPrimary contact for Illinois veterans seeking state-specific benefits including Illinois Veterans Homes, educational grants, and property tax exemptions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Independence Village competitors and assessment
Company assessmentDirect peers
- Senior Lifestyle: Family-influenced senior living operator with a mix of independent living, assisted living, and memory care communities across the U.S., with comparable hospitality-driven programming and Illinois presence.
- Enlivant: Senior living company operating assisted living and memory care communities across multiple states with a similar resident-directed care philosophy and partner-based service delivery model.
- Holiday Retirement: Operates one of the largest networks of independent senior living communities in the U.S. with all-inclusive monthly rents and chef-prepared meals, very directly comparable to Independence Village's core product.
Regional players
- Greenfields of Geneva: Family-style independent and assisted living community in the western Chicago suburbs serving a similar demographic of active older adults seeking maintenance-free living in Illinois.
- Heritage Woods of Belvidere: Affordable assisted living community in Belvidere, Illinois (near Independence Village's Rockford community), serving a similar Illinois senior population with supportive housing services.
Broad incumbents
- Sunrise Senior Living: Established senior living provider known for high-end independent and assisted living with personalized care, dining, and activity programs comparable to Independence Village's all-inclusive offering.
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities nationwide with hospitality-focused programming and bundled monthly pricing, structurally similar to Independence Village.
- Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable to Independence Village in the independent living product category but operates at vastly greater scale and as a public company.
- Atria Senior Living: Major senior living operator with hundreds of communities across the U.S., offering independent and assisted living with all-inclusive pricing models similar to Independence Village's monthly rent approach.
- Life Care Services: Large third-party management company for continuing care retirement communities and senior living, including communities in Illinois, providing comparable operational infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Independence Village social profiles
Digital presenceIndependence Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Independence Village leadership team
Management profileNumber of profiles
Profiles1 record
Independence Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Independence Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Independence Village
What does Independence Village do?
Independence Village operates all-inclusive Independent Living senior living communities in Naperville and Rockford, Illinois, providing private apartments, chef-prepared meals, housekeeping, scheduled transportation, and social activities under a monthly subscription model. Its proprietary Assisted Independence™ model layers licensed 24-hour on-site personal and nursing care that residents can add on-demand without rigid level-of-care pricing, billed only for the care actually used.
Is Independence Village a public or private company?
Independence Village is a private company. It is classified as family owned and is currently operating.
When was Independence Village founded?
Independence Village was founded in 1983. It employs 1 to 10 people.
Where is Independence Village based?
Independence Village is headquartered in Naperville, United States, in the North America region.
How does Independence Village make money?
One revenue line is on record: monthly Rent - Independent Living.
Who are Independence Village's main competitors?
Direct peers on record are Senior Lifestyle, Enlivant and Holiday Retirement. Regional players are Greenfields of Geneva and Heritage Woods of Belvidere. Broad incumbents are Sunrise Senior Living, Five Star Senior Living, Brookdale Senior Living, Atria Senior Living and Life Care Services.
Does Independence Village have an API?
No public API is recorded for Independence Village.
What industry is Independence Village in?
Independence Village's product category is Senior Living. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support). Its NAICS code is 62331 and its SIC code is 8050.