Wmyd

What Wmyd does

WMYD-TV (branded as TV20 Detroit) is a local over-the-air broadcast television station licensed to Scripps Broadcasting Holdings LLC, a subsidiary of The E.W. Scripps Company (NASDAQ: SSP). Operating on virtual channel 20 in the Detroit, Michigan metropolitan area since 1968, WMYD delivers local news, weather, sports, and entertainment programming to Detroit-area households via digital broadcast transmission. Its technical infrastructure has been upgraded to ATSC 3.0 (Next Gen TV) while maintaining ATSC 1.0 compatibility through host-station arrangements with WXYZ-TV, WDIV-TV, and WJBK, yielding primary-stream population coverage of 97.7% in the DMA.

The station's content portfolio spans three broadcast streams: a primary 720p channel on 20.1, Antenna TV on 20.2, and ION Mystery on 20.3, complemented by live streaming on tv20detroit.com, a mobile app, and the Scripps News video platform. Branded content includes 7 News Detroit for local journalism and the Don't Waste Your Money consumer-advice segment, with national and international coverage supplied through the Scripps News Group partnership. Beginning with the 2026-27 season, WMYD will air Detroit Pistons NBA games as part of Scripps Sports' first NBA local-rights deal, with monetization support from Playfly Sports and inclusion in Scripps Sports Network's national FAST channel distribution.

WMYD operates as a direct-to-consumer broadcast property with no subscription or pay-per-view fees charged to viewers. Revenue is generated entirely through the sale of advertising inventory — local commercial spots during broadcast programming and digital pre-roll/display on streaming and website properties. Go-to-market is supported by the station's owned website, social media presence, and push-notification alert system for breaking news and weather, as well as the broader Scripps Media network marketing apparatus. The station functions as a single-market operating asset within Scripps' local media portfolio, with shared newsgathering, syndicated content, and operational support from its parent company.

Name

Wmyd

Legal name

Scripps Broadcasting Holdings LLC

Website

https://tv20detroit.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

WMYD-TV (TV20 Detroit) is an over-the-air broadcast television station in Detroit, Michigan, owned by Scripps Broadcasting Holdings LLC (a subsidiary of The E.W. Scripps Company). It delivers local news, weather, sports, and entertainment programming, including Detroit Pistons NBA games, to Detroit-area households across three multicast streams and digital streaming channels, monetized through advertising sales.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), Local News & Weather Stations (MPABACAJ)

Keywords

• Local television broadcasting
• Over-the-air broadcasting
• Broadcast television station
• Multicast television networks
• Local news sports coverage

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: WMYD generates revenue through sale of advertising spots during broadcast programming, including local news, sports, weather, and entertainment content. The station serves as a platform for local businesses to reach Detroit-area television audiences.
2. Broadcast Distribution: Free over-the-air broadcast television distribution to viewers in the Detroit market, reaching households with television antennas. The station provides local broadcast content without subscription fees to end viewers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WMYD-TV (TV20 Detroit) is a local over-the-air broadcast television station licensed to Scripps Broadcasting Holdings LLC, operating on virtual channel 20 in the Detroit, Michigan market. The station delivers free local news, weather, sports (including Detroit Pistons NBA broadcasts), and entertainment programming to Detroit-area viewers via ATSC 3.0/1.0 digital broadcast, supplemented by live streaming and mobile apps. Revenue is generated through the sale of advertising spots during broadcast content to local and national advertisers.

Product overview

WMYD-TV (TV20 Detroit) is a local broadcast television station operating as part of the Scripps Media network. The station delivers a comprehensive media portfolio comprising its core over-the-air broadcast on channel 20.1 with two multicast streams (Antenna TV on 20.2 and ION Mystery on 20.3), live streaming via its website, and branded content segments including 7 News Detroit news coverage and the Don't Waste Your Money consumer advice feature. The station serves the Detroit metropolitan area with local news, sports (including Detroit Pistons NBA broadcasts), weather, and entertainment programming.

Differentiator

Problem solved

Functional benefit

Products and services

• WMYD-TV (TV20 Detroit) Local broadcast television station serving Detroit, Michigan, delivering free over-the-air local news, sports, weather, and entertainment programming on channel 20.1 (primary HD), with multicast streams on 20.2 (Antenna TV) and 20.3 (ION Mystery).
• TV20 Live Streaming Live video streaming service allowing Detroit-area viewers to watch WMYD broadcast content in real-time via the tv20detroit.com website and connected devices, complementing the over-the-air broadcast signal.
• 7 News Detroit Local news brand of WMYD delivering breaking news, regional coverage, investigative journalism, and weather updates to the Detroit metropolitan area across broadcast, web, and mobile platforms.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Scripps SportscoreStrategic or Co-development Partner · 13 May 2026Scripps Sports has acquired local broadcasting rights for Detroit Pistons NBA games, marking its first NBA team deal. Games will air over-the-air starting with the 2026-27 season on WMYD TV20 Detroit. This partnership provides premium sports content to the Detroit market.
• WXYZ-TV (Host Station)coreTechnology or IntegrationWMYD uses WXYZ-TV (Facility ID No. 10267) as a host station for its primary ATSC 1.0 multicast stream, achieving 97.7% predicted population coverage for its original signal.
• WDIV-TV (Host Station)coreTechnology or IntegrationWMYD uses WDIV-TV (Facility ID No. 53114) as a host station for its Antenna TV multicast stream (channel 20.2), achieving 91.8% predicted population coverage.
• WJBK (Host Station)coreTechnology or IntegrationWMYD uses WJBK (Facility ID No. 73123) as a host station for its ION Mystery multicast stream (channel 20.3), achieving 99.6% predicted population coverage.
• Playfly SportsminorChannel Partner/ Reseller/ DistributorPlayfly Sports provides advertising sales assistance for the Scripps Sports Pistons broadcast deal on WMYD, helping to monetize the NBA local rights through ad sales.
• Scripps Sports NetworkcoreStrategic or Co-development PartnerWMYD is part of Scripps Sports Network's FAST channel distribution, providing 15-game national schedule as part of multi-platform media distribution strategies for professional sports leagues.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WXYZ-TV (Channel 7): Sister Scripps-owned ABC-affiliated station in Detroit and WMYD's primary ATSC 1.0 host station. Operates in the same Detroit DMA with overlapping local news, weather, and sports content, directly comparable in market and ownership.
• WDIV-TV (Local 4 / ClickOnDetroit): Detroit's NBC-owned affiliate and host station for WMYD's Antenna TV multicast stream (20.2). Direct competitor in the Detroit market for local news audiences and advertising dollars.
• WJBK (Fox 2 Detroit): Detroit's FOX-affiliated station and WMYD's host station for the ION Mystery multicast stream (20.3). Competes head-to-head for Detroit local news viewers and local ad spend.
• WWJ-TV (CBS Detroit): CBS-owned Detroit local station competing for the same Detroit metro audience and advertisers as WMYD. Comparable in market position, news/sports content mix, and ATSC broadcast model.
• E.W. Scripps Company (other local stations): Parent company (NASDAQ: SSP) operating sister local broadcast stations (e.g., in other markets) under the same operating model, ad-supported revenue, and Scripps Sports content strategy. Directly comparable as a portfolio of similar station-level assets.

Broad incumbents

• ION Television: National broadcast network whose ION Mystery programming is multicast on WMYD's 20.3 stream. Comparable in broadcast distribution model and ad-supported free-to-viewer positioning, though broader in geographic scope.
• Antenna TV: Nationwide multicast network carried on WMYD's 20.2 stream. Comparable as a free, ad-supported digital subchannel network distributed via local broadcast affiliates.
• Tegna: Large publicly traded owner of local TV stations across the US. Comparable in ad-supported local broadcast model, ATSC 3.0 transition strategy, and pursuit of premium sports rights at the station level.
• Sinclair Broadcast Group: Major US broadcaster with extensive local station portfolio and aggressive sports rights strategy. Comparable in multi-market broadcast operations, ATSC 3.0 deployment, and ad-supported revenue model.

Regional players

• WKAR (Michigan State University public broadcasting): Michigan-based public broadcast station serving overlapping regional audiences with news and educational content. Comparable in Michigan regional broadcasting and over-the-air distribution model, though non-commercial.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wmyd