Baptist Cancer Center

What Baptist Cancer Center does

Baptist Cancer Center is a multi-location, integrated regional cancer care network operating as a wholly-owned component of Baptist Memorial Health Care Corporation, a private non-profit healthcare system headquartered in Memphis, Tennessee. It provides comprehensive cancer care across the Mid-South spanning Tennessee, Arkansas, and Mississippi, including medical oncology, radiation oncology, surgical oncology, diagnostic imaging, malignant hematology, and a FACT-accredited stem cell transplant service. The center's footprint consists of 18 outpatient infusion centers anchored by a flagship physician office building and transplant clinic on the Baptist Memorial Hospital-Memphis campus at 80 Humphreys Center. Service breadth extends into prevention and screening (notably a low-dose CT lung cancer screening program), clinical trials access, supportive care including the THRIVE survivorship program, a PGY2 oncology pharmacy residency, and patient experience offerings such as the Paxman Cold Cap partnership.

The business operates on a professional services revenue model, billing payers including Medicare, Medicaid, and commercial insurance for chemotherapy, radiation, surgery, imaging, transplant, clinical trials participation, and ancillary support services. Go-to-market is sales-led via physician referrals from primary care and specialty providers across the tri-state region, complemented by direct patient intake and second opinion consultations; Baptist OneCare MyChart underpins care coordination and records exchange. The customer base is fragmented across individual cancer patients, with secondary engagement of caregivers and referring physicians; segments include lung, breast, colorectal, pancreatic, gynecological, and hematological malignancies. Pricing is not publicly disclosed, and the center provides financial counseling and assistance programs.

Strategic differentiation rests on geographic reach (a 16+ location tri-state network bringing cancer care closer to patients than academic alternatives), specialized credentials (FACT-accredited transplant, the only PGY2 adult oncology pharmacy residency in Memphis), and region-specific community programs such as the Mid-South Miracle lung cancer initiative targeting a 25% reduction in regional lung cancer mortality by 2030. Baptist Memorial Health Care Corporation ownership provides system-level resources, scale, and a Joint Commission-accredited hospital backbone, while Baptist Cancer Center itself operates within a competitive Mid-South oncology market that includes academic and community-based providers.

Name

Baptist Cancer Center

Legal name

Baptist Memorial Health Care Corporation

Website

https://baptistcancercenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Baptist Cancer Center is an integrated regional oncology network operated by Baptist Memorial Health Care Corporation, delivering chemotherapy, radiation, surgical oncology, and FACT-accredited stem cell transplant across 18 outpatient sites in Tennessee, Arkansas, and Mississippi.

Ownership category

akta.pro rank

Product category

Oncology Care Services

NAICS

Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498), Other Ambulatory Health Care Services (6219), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

akta.pro secondary industries

Oncology & Cancer Specialty Hospitals (HLAFAHAC), Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM), Medical Oncology (HLAKAFAB)

Keywords

• Cancer treatment services
• Medical oncology care
• Radiation oncology
• Stem cell transplant
• Clinical trials research

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Baptist Cancer Center generates revenue through direct patient care services including chemotherapy, radiation therapy, surgery, diagnostic imaging, clinical trials participation, stem cell transplant, and supportive care services. Services are billed to Medicare, Medicaid, private insurance, and patients directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Baptist Cancer Center provides comprehensive cancer treatment services including chemotherapy, radiation therapy, surgery, brachytherapy, diagnostic imaging, malignant hematology and stem cell transplant across a tri-state regional network in Tennessee, Arkansas and Mississippi. The center runs an integrated multidisciplinary care model with clinical trials access, the THRIVE survivorship program, low-dose CT lung screening, language assistance in 20+ languages, and financial counseling. It is supported by Baptist OneCare MyChart for electronic health records and care coordination across 18 outpatient infusion centers anchored at the flagship Memphis campus.

Product overview

Baptist Cancer Center is a multi-location, integrated regional cancer care network serving the Mid-South (Tennessee, Mississippi, Arkansas) as part of the Baptist Memorial Health Care system. The center provides a comprehensive portfolio of cancer treatment services including medical oncology, radiation oncology, surgical oncology, and malignant hematology with stem cell transplant. Key service offerings include the THRIVE Survivorship Program for post-treatment support, Clinical Trials for access to cutting-edge treatments, Low-Dose CT Lung Screening for early detection, and the Mid-South Miracle Initiative targeting a 25% reduction in regional lung cancer deaths by 2030. The center also offers specialized programs including the PGY2 Oncology Pharmacy Residency, Paxman Cold Cap for hair preservation, and extensive support groups and classes. Baptist OneCare MyChart serves as the electronic health records and patient portal for care coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Cancer Treatment Services Comprehensive multidisciplinary cancer treatment including chemotherapy, radiation therapy, surgery, brachytherapy, diagnostic imaging, and reconstructive surgery delivered across an 18-center tri-state network for adults in the Mid-South.
• Clinical Trials Access to clinical trials offering advanced cancer treatments and emerging therapies for cancer patients across the Mid-South region.
• Malignant Hematology Stem Cell Transplant Program FACT-accredited Malignant Hematology Stem Cell Transplant Clinic providing hematology and stem cell transplant services at the flagship Memphis location.
• THRIVE Survivorship Program Comprehensive survivorship program offering classes, seminars, and support groups covering nutrition, fitness, mental well-being, spirituality, cancer genetics, and financial aspects of post-treatment care.
• Low-Dose CT Lung Screening Early detection lung cancer screening using low-dose CT scans to identify lung cancer at its earliest, most treatable stages for individuals meeting eligibility criteria.
• Mid-South Miracle Lung Cancer Initiative Multi-faceted lung cancer prevention and treatment program aimed at reducing lung cancer deaths in the Mid-South by 25% by 2030 through seven components including smoking cessation, low-dose CT screening, incidental lung nodule detection, multidisciplinary care, surgical care, customized diagnoses, and clinical trials.
• PGY2 Oncology Pharmacy Residency Program Specialty post-graduate pharmacy training program in oncology pharmacy with rotations across multiple cancer programs including breast, thoracic, hematological, and stem cell transplant.
• Paxman Cold Cap System Scalp cooling technology provided through partnership with Paxman to reduce chemotherapy-induced hair loss by constricting blood vessels in the scalp during chemotherapy.
• Support Groups and Classes Monthly support groups and educational classes offered across the Memphis metro area, Mississippi, Arkansas and West Tennessee including tobacco cessation, yoga, nutrition programs, financial navigation, and cancer-specific support groups.

Quantifiable outcome

• Goal to reduce lung cancer deaths in the Mid-South by 25% by 2030 through the Mid-South Miracle initiative
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Paxman Cold CapsupportingTechnology or IntegrationBaptist Cancer Center has partnered with Paxman Cold Cap to provide scalp cooling technology for patients undergoing chemotherapy. The partnership enables patients to rent cold caps that reduce chemotherapy-induced hair loss by constricting blood vessels in the scalp and limiting chemo exposure to hair follicles. Baptist provides the machine, sizing, and patient education while Paxman supplies the caps and handles payment/shipping directly.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• City of Hope (formerly Cancer Treatment Centers of America): National, NCI-designated network of community and academic oncology centers including the former CTCA brand; sets the bar for community-based integrative oncology and survivorship programming that THRIVE emulates.
• UAMS Winthrop P. Rockefeller Cancer Institute: NCI-designated cancer center at University of Arkansas for Medical Sciences covering the same Arkansas catchment as Baptist's Crittenden and Jonesboro locations; competes for complex oncology cases in AR.
• Vanderbilt-Ingram Cancer Center: NCI-designated Comprehensive Cancer Center in Nashville serving the same broader Tennessee population for complex cases, clinical trials, and academic medicine — Baptist's main academic referral competitor.
• Sarah Cannon Cancer Institute (HCA): HCA Healthcare's oncology network spanning dozens of hospitals and infusion sites; competes with Baptist on community oncology and clinical trial enrollment, with much larger system-level scale.

Emerging players

• OneOncology: National platform aggregating community oncology practices (including former West Cancer Center in Memphis); represents the PE-backed organizational model that Baptist could either partner with or compete against.

Direct peers

• Tennessee Oncology: Large community-based oncology practice serving Tennessee with infusion centers, medical oncology, hematology, and clinical trials — same regional playbook as Baptist Cancer Center and overlapping tri-state catchment.
• West Cancer Center (now part of OneOncology): Memphis-based community oncology practice that historically competed head-to-head with Baptist Cancer Center for Mid-South patients; now affiliated with OneOncology's national platform.
• ASTERA Cancer Care: Mid-Atlantic community oncology network offering infusion, imaging, and clinical trials under a unified model analogous to Baptist's regional network, though geographically separate.
• Methodist Healthcare Cancer Center (Memphis): Direct Memphis-metro competitor operating a comparable cancer program at Methodist University Hospital, often referenced alongside Baptist for oncology care in the same primary market.

Regional players

• University of Mississippi Medical Center Cancer Center: Mississippi's academic cancer center providing complex oncology services across the same Jackson/Mississippi footprint where Baptist operates multiple Mississippi sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaptistCancerCenter
• Instagraminstagram.com/baptistcancercenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baptist Cancer Center