COUNCIL Real Estate

Name

COUNCIL Real Estate

Legal name

Council Real Estate LLC

Website

https://councilre.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industry

Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Retail real estate brokerage
• Tenant representation services
• Landlord advisory services
• Commercial site selection
• Development advisory

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Services: Commission-based brokerage services for retail tenants and landlords including tenant representation, landlord advisory, and development advisory. The firm takes a personalized approach to crafting strategic and tactical real estate plans for retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

COUNCIL Real Estate is a boutique retail real estate brokerage that represents retail tenants, landlords, and developers across Georgia and nationally through a network of trusted advisors. The firm delivers strategy development, tenant representation, landlord agency, and development advisory services using mapping software, foot traffic analytics tools, and an internal proprietary database to identify and execute retail real estate opportunities.

Product overview

COUNCIL Real Estate is a boutique retail real estate brokerage offering advisory services. The firm's service portfolio comprises four interconnected offerings: Strategy Development (using GIS tools and analytical data), Tenant Representation (core brokerage for retail tenants), Landlord Agency (advisory for property owners in select markets), and Development Advisory (connecting clients with developers). Services are delivered through a combination of mapping software, foot traffic tools, and a proprietary database, with operations spanning Georgia and nationally through a network of trusted advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Development Analytical service that uses GIS tools and data to create or refine retail real estate strategies for single-store or multi-tier rollout plans, aimed at retailers and shop owners.
• Tenant Representation Core brokerage service representing retail tenants in identifying, evaluating, and securing real estate locations and lease opportunities across markets for national, regional, and local retail clients.
• Landlord Agency Advisory and representation service for property owners and asset managers seeking to sell or lease retail real estate in select Georgia markets and trade areas.
• Development Advisory Advisory service that connects clients with developers for small outparcel projects or large mixed-use developments throughout Georgia and the Southeast, supporting retail tenant placement in new projects.

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Network of Trusted AdvisorscoreOthersNational network of trusted advisors enabling the firm to serve clients beyond Georgia. Strategic partnerships with developers throughout Georgia and the Southeast for development advisory services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with retail leasing, tenant representation, and investment sales capabilities. Comparable as a broad incumbent competing for the same national retail mandates COUNCIL serves, with greater geographic and service-line scale.
• CBRE: Largest global commercial real estate services firm with a substantial retail platform. Comparable as a competitor for enterprise retail tenant and landlord mandates; COUNCIL associate Alex Brangers previously interned at CBRE's Atlanta office.
• Colliers: Global commercial real estate services and investment management firm with an active retail brokerage practice. Comparable as an incumbent competitor pursuing the same retail tenant and landlord clients, particularly in the Southeast and across national accounts.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm with a sizable retail brokerage practice. Comparable as a competitor for national retail tenant representation mandates; COUNCIL's managing principal Sarah Williams previously held national director and team leader roles at JLL.
• Newmark: Commercial real estate advisory and services firm with retail leasing and tenant representation practices. Comparable as a broad incumbent competing for retail rollouts and landlord mandates, particularly for national accounts where multi-market coverage is required.

Regional players

• Sterling Organization: Vertically integrated retail real estate investment and operating platform focused on grocery-anchored and necessity-based shopping centers, primarily in the Southeast and Florida. Comparable because COUNCIL principal Taylor Dozier previously held development, leasing, and representation roles at Sterling, and the firm competes for the same landlord-side retail mandates in the Southeast.
• Hendon Properties: Atlanta-based retail-focused real estate development, leasing, and brokerage firm. Comparable as a regional Southeast competitor for retail landlord representation, tenant representation, and development advisory work, with similar geographic overlap to COUNCIL.

Direct peers

• SRS Real Estate Partners: One of the largest US retail-only commercial real estate brokerages, with national coverage across tenant representation, landlord representation, and capital markets. Directly comparable because COUNCIL's founder and an associate both came from SRS, and SRS competes for the same national retail tenants in the Southeast.
• The Shopping Center Group (TSCG): Specialty retail real estate brokerage focused exclusively on shopping center and tenant representation across the Southeast. Directly comparable because COUNCIL's senior associate Matt Felis came from TSCG, and both firms pursue the same regional retail landlord and tenant mandates in overlapping Southeast markets.
• X Team Retail: Boutique retail-focused commercial real estate advisory. Directly comparable because COUNCIL's website features X Team Retail as a partner resource, indicating both firms operate in the same retail brokerage niche and likely share deal flow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/councilre
• LinkedInlinkedin.com/company/councilrealestate
• Instagraminstagram.com/councilrealestate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COUNCIL Real Estate