SEEN Group

What SEEN Group does

SEEN Group (legally Beauty SEEN Ltd, registered in England & Wales) is a London-headquartered collective of beauty-focused communications, creative, and strategy specialists founded in 2007. The company operates through three integrated divisions: Beauty SEEN (PR, media relations, influencer management, event production, and crisis communications for beauty and wellness brands), SEEN Works (launched 2022, providing brand development, visual identity, strategy, analytics, and content creation), and Community X SEEN or CXS (launched 2020, a proprietary micro-influencer platform connecting beauty brands with nano creators, pro specialists, and everyday advocates for content, seeding, affiliate, and consumer research campaigns).

The company serves a diversified roster of global beauty and wellness brands, combining enterprise clients (Fenty Beauty, Westman Atelier, Eau Thermale Avène, Tatcha, The House of Creed, L'Oréal brands, Living Proof, Harklinikken) with high-velocity emerging startups (Monday Haircare, BYOMA, Sunnies Face, Perfumehead). Revenue is generated through professional services — project-based engagements and multi-year retainers priced via custom quotes — with no publicly disclosed rates. The CXS platform scaled from 4% of total revenue in 2022 to 29% by end-2025, and the US market (serviced from a Brooklyn, NY office) now represents approximately 50% of revenue.

SEEN is female-led under CEO Jane Walsh, with a UK Managing Director (Olivia Gerrie) and US VP (Melissa Sansone) leading regional operations. In March 2026 the company received private equity investment from Rockpool Investments and appointed Nancy Cruickshank as Chair, with the stated intent to support international expansion and CXS platform development. The company has reported three consecutive years of double-digit organic growth.

Name

SEEN Group

Legal name

Beauty SEEN Ltd

Website

https://seengroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SEEN Group is a London-based, female-led collective of beauty communications, creative, and strategy specialists serving global beauty and wellness brands via three divisions: PR (Beauty SEEN), creative strategy (SEEN Works), and a proprietary micro-influencer platform (Community X SEEN).

Ownership category

akta.pro rank

Product category

Beauty Communications & PR

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Beauty PR services
• Communications agency
• Influencer marketing
• Creative strategy
• Brand experience

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Professional communications services including media relations, press office management, reputation management, and crisis communications for beauty and wellness brands.
2. Creative and Strategy Services: Brand development, visual identity, copy writing, design, advertising, content creation, and strategic consulting through SEEN Works division.
3. Influencer Marketing Services: Influencer identification, partnership management, seeding, and micro-influencer campaigns through Community X SEEN platform, which grew from 4% to 29% of total revenue between 2022-2025.
4. Event Production and Brand Experiences: Event concepting, production, guest list management, live experiences, and retail showcases for beauty brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SEEN Group is a beauty-focused collective providing public relations, communications, creative strategy, influencer marketing, and brand experience services to global beauty and wellness brands. The company operates three divisions: Beauty SEEN (PR and communications), SEEN Works (creative and strategic services), and Community X SEEN (a micro-influencer platform connecting brands with nano creators).

Product overview

SEEN Group is an industry-leading collective of beauty experts encompassing strategy, creative, communications and beyond. The company operates three main divisions: Beauty SEEN (communications and PR services), SEEN Works (creative and strategic services), and Community X SEEN (micro-influencer network platform). Founded in 2007 as Beauty SEEN, the company is headquartered in London with offices in New York, and serves global beauty and wellness brands through integrated marketing communications.

Differentiator

Problem solved

Functional benefit

Brands

• Community X SEEN: A platform discovering, nurturing and connecting socially engaged nano beauty creators, pro specialists and everyday enthusiasts with beauty brands to unlock richer social experiences.
• SEEN Works

Products and services

• Beauty SEEN Communications and PR agency division providing influencer identification, media profiling, press office management, event concepting and production, and ambassador management for global beauty and wellness brands, with offices in London and New York.
• SEEN Works Creative and strategic division providing analytics, strategy, digital services (paid social, SEO, performance marketing), and creative services including brand development, visual identity, copy writing, content creation, advertising, and website design and build for beauty brands.
• Community X SEEN Micro-influencer network platform connecting socially engaged nano beauty creators, pro specialists and everyday enthusiasts with beauty brands for affiliate marketing, content creation, seeding campaigns, and consumer-driven focus groups. Grew from 4% of total revenue in 2022 to 29% by end of 2025.

Quantifiable outcome

• Eau Thermale Avène achieved 1 billion euros in revenue and 130 million units sold in 2023
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Nancy CruickshankcoreOthers · 1 March 2026Entrepreneur Nancy Cruickshank joined SEEN Group as chair following the Rockpool investment. She brings entrepreneurial expertise to guide the company's growth and international expansion strategy.
• ReBound ReturnsminorStrategic or Co-development PartnerPartner for the SEEN Again circular economy initiative focused on return, recycle, and reuse of beauty products and packaging.
• Handle RecyclingminorStrategic or Co-development PartnerPartner for the SEEN Again circular economy initiative focused on return, recycle, and reuse of beauty products and packaging.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform serving brands including beauty and personal care. It overlaps with the CXS platform's nano-influencer activation layer and represents the technology-native competitive threat to SEEN's influencer offering.
• Launchmetrics: Launchmetrics is an influencer marketing, PR, and brand performance SaaS platform used by many beauty brands. It is a partial overlap with SEEN's Community X SEEN platform, as both serve nano/micro-influencer campaign workflows for beauty clients.

Direct peers

• The Communications Store: The Communications Store is a London-based beauty, wellness, and lifestyle communications agency serving enterprise and challenger brands. It competes directly with SEEN for UK and US beauty PR retainers and launch event production.
• Purple PR: Purple is a London-headquartered beauty, wellness, and lifestyle PR and communications specialist. It serves the same enterprise and indie beauty brand roster as SEEN Group and competes head-to-head for UK and global launch mandates.
• Karla Otto: Karla Otto is a global communications agency specializing in luxury, fashion, and beauty PR and brand strategy. Its beauty practice directly mirrors SEEN Group's enterprise client focus on prestige fragrance, skincare, and cosmetics launches.
• KCD Worldwide: KCD is a fashion, beauty, and lifestyle PR and communications agency with deep New York and Paris presence. It is highly comparable to SEEN Group in servicing luxury beauty houses and emerging brands across global launch campaigns.
• BPCM: BPCM is a leading beauty, fashion, and lifestyle PR and communications agency with offices in NYC and London. It directly competes with SEEN Group for beauty brand launches, media relations, and influencer campaigns across enterprise and indie clients.

Broad incumbents

• Ogilvy PR: Ogilvy PR is a global communications network with significant beauty and personal care clients. As a broad incumbent it wins integrated beauty briefs that bundle creative, paid social, and PR — areas where SEEN competes on a subset.
• FleishmanHillard: FleishmanHillard is a global communications consultancy with a strong consumer and beauty practice. It competes with SEEN for enterprise beauty mandates, particularly when corporate reputation and issues-led campaigns are required.
• Edelman: Edelman is the world's largest independent PR firm with a dedicated beauty and lifestyle practice. As a broad incumbent, it competes for integrated beauty mandates that include paid media, issues, and corporate reputation beyond SEEN's pure-play scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seengroup
• Facebookfacebook.com/seengroup
• LinkedInlinkedin.com/company/seen-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEEN Group