American Pride Bank
American Pride Bank is a privately-held, FDIC-insured community bank headquartered in Macon, Georgia, offering personal and business banking products including checking, savings, CDs, mortgages, SBA lending, and credit cards to individuals, families, and small business owners across the regional Georgia market.
- Company typePrivate
- Founded1990
- HeadquartersMacon, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What American Pride Bank does
American Pride Bank is a privately-held community bank headquartered in Macon, Georgia, founded in 1990 and operating under FDIC insurance (NMLS #402598). The bank serves individuals, families, and small business owners in the regional Georgia market with a full suite of personal and business banking products, including checking accounts, savings accounts, certificates of deposit (including CD-based IRAs), mortgage/home loans, personal lending, commercial loans, SBA lending, credit cards, and cash management services. Its core customer segments are individual consumers/families and small business owners/entrepreneurs, with a stated value proposition centered on local decision-making, personal relationships, and owner-operator empathy for small business challenges.
The bank's digital infrastructure is built entirely on the Banno platform (a Jack Henry & Associates company), which powers its online banking portal (my.americanpridebank.com), the APB mobile application for iOS and Android, and supporting customer-facing features such as electronic statements, check deposit, bill pay, and financial calculators. Credit card products appear to be offered via a Visa program through a third-party application portal, and mortgage origination is operated through a separate dedicated website (apbhomeloans.com), suggesting a partnership or referral arrangement rather than in-house origination.
The bank's revenue model is conventional for community banking: net interest income from lending (mortgages, commercial, SBA, personal) funded by customer deposits, supplemented by banking fees, ATM-related charges (partially offset by American Rewards refunds), and interchange/interest from credit card balances. Deposit acquisition is supported by competitive promotional pricing, including a 4.00% APY High Savings Account and a 5.00% APY American Rewards Checking account on balances up to $100,000 (a 2025 product feature). Go-to-market is community-led, relying on local branches, community involvement programs, SEO-optimized content, and a Facebook presence to attract and retain customers in the Georgia market.
American Pride Bank firmographics
Firmographics- Name
- American Pride Bank
- Legal name
- American Pride Bank
- Website
- https://americanpridebank.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- American Pride Bank is a privately-held, FDIC-insured community bank headquartered in Macon, Georgia, offering personal and business banking products including checking, savings, CDs, mortgages, SBA lending, and credit cards to individuals, families, and small business owners across the regional Georgia market.
- Ownership category
- akta.pro rank
American Pride Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where American Pride Bank is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Pride Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Lending: The bank generates revenue primarily through interest earned on loans including mortgages, commercial loans, business lending, SBA loans, and personal lending products.
- Deposit Taking and Interest Payments: The bank accepts deposits through checking, savings, CDs, and IRA accounts, paying interest to depositors while utilizing funds for lending operations.
- Banking Fees and Service Charges: Revenue generated through various banking fees including potential ATM fees, with some fees refunded through rewards programs like American Rewards.
- Credit Card Services: The bank offers credit card products including options with low rates, cash back, and flexible rewards, generating interchange and interest revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | High Savings Account - 4.00% APY |
| Subscription | Monthly | American Rewards Checking - 5.00% APY |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
American Pride Bank product offering
Product offeringCore offering
American Pride Bank is a community bank that provides personal and business banking products including checking accounts, savings accounts, certificates of deposit (with CD-based IRAs), mortgages, personal loans, commercial loans, SBA loans, and credit cards. It also delivers digital banking services through an online banking platform and a mobile application, along with cash management for business clients. The bank operates as an FDIC-insured, locally managed institution serving individuals, families, and small businesses primarily in Georgia.
Product overview
American Pride Bank offers a unified banking platform combining personal and business banking products. The personal banking suite includes American Rewards Checking (with up to 5.00% APY promotional rate), High Savings (4.00% APY), standard Checking and Savings accounts, CDs (including CD-based IRAs), Mortgage/Home Loans, Personal Lending, and Credit Cards. The business banking suite encompasses Business Checking, Business Savings, Business CDs, Commercial Loans, SBA Lending, and Cash Management services. Digital access is provided through APB Mobile App and Online Banking, supplemented by Financial Calculators for customer planning. The bank emphasizes local decision-making and personal relationships, with all core products accessible through their integrated digital banking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- American Rewards Checking Personal checking account offering up to 5.00% APY on the first $100,000 in balances, ATM fee refunds, and reward features for individual consumers.
- High Savings Account Personal savings account offering 4.00% Annual Percentage Yield for individual depositors seeking higher-yield savings with terms and conditions applying.
- Personal Checking Standard personal checking account providing access to online and mobile banking, estatements, and ATM services for individual consumers.
- Personal Savings Personal savings accounts offering competitive interest rates for individual depositors.
- Certificates of Deposit (CDs) Time deposit accounts with fixed terms and rates, including CD-based IRA options for retirement savings, for individual consumers.
- Mortgage / Home Loans Home purchase and refinance loans offered through a dedicated mortgage platform for individual consumers seeking home financing.
- Personal Lending Personal loans and credit facilities for individual borrowing needs.
- Business Checking Commercial checking accounts designed for business owners with cash management needs.
- Business Savings Savings accounts tailored for business owners to deposit and grow business funds.
- Business CDs Certificates of deposit for business entities with fixed investment terms.
- Commercial Loans Business lending products for commercial purposes, originated by local loan officers with local decision-making.
- SBA Lending Small Business Administration loan programs designed to support entrepreneurs and small business growth financing.
- Credit Cards Business and personal credit cards offered through a Visa partnership, with options including low rate, cash back, or flexible rewards programs.
- APB Mobile App Mobile banking application for iOS and Android enabling users to check balances, pay bills, deposit checks, and access account services on the go.
- Online Banking Digital banking platform providing account access, estatements, and financial management tools through web and mobile for individual and business customers.
- Cash Management Business banking service providing cash management login and tools for managing business finances for small business clients.
Quantifiable outcome
- 4.00% APY on High Savings Account balances
- +1 more outcomes
Companies that use American Pride Bank
Customer profileSegments2 records
Ideal customer profiles2 records
American Pride Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
American Pride Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Banno (Jack Henry & Associates)coreThe bank's digital banking platform and website are powered by Banno, a Jack Henry & Associates company. This technology partnership enables online banking, mobile app functionality, and digital account management services.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
American Pride Bank competitors and assessment
Company assessmentDirect peers
- Colony Bankcorp: Georgia-headquartered community bank holding company serving markets across central and southern Georgia, including close to Macon. Closest direct peer in scale, geography, and product offering — full personal/business banking plus SBA and mortgage.
- Live Oak Banking Company:
- BankSouth / BankSouth Mortgage: Georgia-based community bank with consumer and small-business focus and dedicated mortgage subsidiary — directly parallel to American Pride Bank's apbhomeloans.com mortgage channel and community banking model.
Broad incumbents
- Renasant Corporation: Mississippi-based regional bank holding company with significant Georgia presence. Competes head-to-head with American Pride Bank for Georgia community deposits, SBA loans, and small-business relationships; similar community-focused model but at multi-state scale.
- SouthState Corporation: Large Southeast super-regional bank with Georgia operations. Competes for the same Macon-area consumer and SMB deposits and lending relationships; broader product suite and geographic footprint.
- Ameris Bancorp: Atlanta-headquartered community bank holding company with deep Georgia footprint including markets near Macon. Directly comparable product mix (deposits, SBA, mortgage, business banking) and similar community-bank identity.
- Cadence Bank: Mid-sized regional bank with Southeast presence offering community banking, SBA lending, and commercial banking products. Overlaps with American Pride Bank on SMB and consumer banking in Georgia.
- United Community Banks: Large regional bank holding company headquartered in Georgia with a community banking model across the Southeast. Directly comparable to American Pride Bank's community banking approach, with overlapping SBA, mortgage, and small-business lending products at much greater scale.
- Citizens Bank of the South (synovus affiliate): Georgia-headquartered regional bank under Synovus Financial serving consumers, small businesses, and commercial clients across the state. Larger but same regional community banking thesis as American Pride Bank.
Regional players
- Queensborough National Bank & Trust: Georgia community bank headquartered in Louisville, GA with similar community-focused personal/business banking and SBA-style lending. Comparable in scale and operating philosophy to American Pride Bank.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
American Pride Bank social profiles
Digital presenceAmerican Pride Bank compliance and trust
Trust signalCompliance3 records
American Pride Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Pride Bank leadership team
Management profileNumber of profiles
Profiles1 record
American Pride Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Pride Bank M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Pride Bank
What does American Pride Bank do?
American Pride Bank is a community bank that provides personal and business banking products including checking accounts, savings accounts, certificates of deposit (with CD-based IRAs), mortgages, personal loans, commercial loans, SBA loans, and credit cards. It also delivers digital banking services through an online banking platform and a mobile application, along with cash management for business clients. The bank operates as an FDIC-insured, locally managed institution serving individuals, families, and small businesses primarily in Georgia.
Is American Pride Bank a public or private company?
American Pride Bank is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was American Pride Bank founded?
American Pride Bank was founded in 1990. It employs 11 to 50 people.
Where is American Pride Bank based?
American Pride Bank is headquartered in Macon, United States, in the North America region.
How does American Pride Bank make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are deposit Taking and Interest Payments, banking Fees and Service Charges and credit Card Services.
Who are American Pride Bank's main competitors?
Direct peers on record are Colony Bankcorp, Live Oak Banking Company and BankSouth / BankSouth Mortgage. Broad incumbents are Renasant Corporation, SouthState Corporation, Ameris Bancorp, Cadence Bank, United Community Banks and Citizens Bank of the South (synovus affiliate). Queensborough National Bank & Trust is listed as a regional player.
Does American Pride Bank have an API?
No public API is recorded for American Pride Bank.
What industry is American Pride Bank in?
American Pride Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6022.