Storch Products

What Storch Products does

Storch Products Co., Inc., doing business as Storch Magnetics, is a family-owned industrial manufacturer founded in 1952 by Edward A. Storch in Detroit, Michigan, now headquartered in Livonia, Michigan. The company designs, engineers, fabricates, and assembles a broad portfolio of magnetic and electromagnetic equipment for industrial material handling, metal separation, and lifting applications. Its core technology leverages permanent magnets (ceramic, AlNiCo, neodymium including Grade 50 MGOe high-temp rare earth, and samarium cobalt) and electromagnets across product families including beltless magnetic slide conveyors (in 200/300/500/800/1100 series), steel hinge belt conveyors (1.5″–6″ pitch), pneumatic and electric shaker conveyors (Air Quake and Tsunami lines), demagnetizing conveyors, magnetic sheet separators, permanent/electromagnetic/battery-powered lifting magnets, self-cleaning magnetic sweepers (SuperMag series in LT, HD, XL, and E variants), and metal separation equipment spanning tube, grate, plate, drawer, drum, head pulley, and cross-belt configurations including the Automag chip coolant separator. Notable technical components include oil-bath lubrication, spring-loaded self-adjusting take-ups, lifetime-guaranteed permanent-magnet strength (less than 1% loss in 100 years), and 98% separation efficiency down to 10–20 microns in the Automag drum.

The company manufactures in-house using precision laser cutting (Mitsubishi fiber laser, 60×120 bed), NC press brake bending, in-house welding, and enamel painting, supported by ISO certification achieved in 2004. Revenue is generated primarily through quote-based engineered-sales of custom magnetic hardware systems to industrial end users, OEMs, integrators, private-label partners, and industrial distributors, with an own-site e-commerce channel for bulk/wholesale magnets serving smaller buyers. Pricing is not publicly disclosed; the business operates on a project-by-project RFQ model with custom engineering around specific material, application, and operating conditions, and multi-year contract cadences on larger deployments. Customer segmentation is vertical, with primary depth in metal stamping, machining, tube mills, and fasteners, and additional reach into automotive/aerospace/heavy equipment, general manufacturing, scrap/recycling, plastics/rubber/bulk handling, and food/pharma/chemical/electronics applications.

Storch Magnetics has cumulatively shipped over 300 million magnets and 5,000+ conveyor systems worldwide, with documented customer relationships spanning 50+ years and ongoing trade show presence at IMTS, Fabtech, CMTS, and regional manufacturing events. In 2023 the company received the Michigan Manufacturers Association Innovation Excellence Award for the SuperMag magnetic sweeper. The company remains privately held with no parent, institutional investor, or acquisition activity disclosed in the source data.

Name

Storch Products

Legal name

Storch Products Co., Inc.

Website

https://storchmagnetics.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Storch Magnetics (Storch Products Co., Inc.) is a family-owned, Livonia, Michigan-based industrial manufacturer founded in 1952 that designs, fabricates, and sells engineered magnetic and electromagnetic equipment — including conveyors, sweepers, lifting magnets, and metal separators — for OEMs, integrators, distributors, and industrial end users across metalworking, automotive, recycling, and process industries.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Equipment

NAICS

Capacitor, Resistor, Coil, Transformer, and Other Inductor Manufacturing (334416)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Transformers & Magnetics (Power/Signal) (HDAHANAD)

akta.pro secondary industries

Physical Separation (Gravity, Magnetic & Electrostatic) (IMAKALAC), Passive Components (Resistors, Capacitors, Inductors, Ferrites) (IMAGAJAA)

Keywords

• Industrial magnetic equipment
• Magnetic material handling
• Metal separation systems
• Magnetic conveyors
• Industrial lifting magnets

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Magnetic Equipment Sales: Sale of engineered magnetic conveyors, material handling equipment, and metal separation systems. Products are custom-engineered around specific applications, material types, and operating conditions. Includes multiple product series (magnetic slide conveyors in 200/300/500/800/1100 series, steel hinge belt conveyors in 1.5/2.5/4/6 pitch options, magnetic sweepers in multiple series).
2. Industrial Magnets and Custom Assemblies: Sale of raw and fabricated magnets including AlNiCo, Ceramic/Ferrite, Neodymium, Samarium Cobalt, Rubber/Flexible, and Electromagnets. Custom magnet assemblies engineered for specific applications. Large inventory of magnetic materials including Standard Rare Earth Neodymium Grade 50 MGOe, High Temp Rare Earth, Permanent Ceramic 8, Samarium Cobalt, and AlNiCo.
3. Custom Engineering and Fabrication Services: Custom engineering, design, and fabrication services for magnetic solutions. Engineering, fabrication, assembly, and quality control are all handled in-house. Includes precision laser cutting, precision bending, in-house welding, and enamel painting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Storch Products Co., Inc. (Storch Magnetics) designs, manufactures, and sells industrial magnetic equipment for ferrous material handling, metal separation, and lifting applications. Core offerings include beltless magnetic slide conveyors, steel hinge belt conveyors, pneumatic and electric shaker conveyors, demagnetizers, magnetic sheet separators, magnetic sweepers (SuperMag series), permanent/electromagnetic/battery-powered lifting magnets, and a broad portfolio of metal separation equipment (tube, grate, plate, drawer, drum magnets, head pulleys, cross belt separators, chip coolant separators). The company also sells raw and fabricated magnets (AlNiCo, Ceramic, Neodymium, Samarium Cobalt, flexible) and provides custom magnet assemblies, magnetic testing lab services, and laser cutting/fabrication services.

Product overview

Storch Products Co., Inc. is an industrial magnetic equipment manufacturer offering a comprehensive portfolio of magnetic solutions for material handling, separation, and lifting applications. The company produces magnetic slide conveyors (beltless design with permanent magnets), steel hinge belt conveyors, pneumatic and electric shaker conveyors, demagnetizers, magnetic sheet separators, magnetic lifts (permanent, electromagnetic, and battery-powered), magnetic sweepers (SuperMag series including LT, HD, XL, and E models), and metal separation equipment (tube magnets, grate magnets, plate magnets, drawer magnets, drum separators, head pulleys, cross belt separators, chip coolant separators, and inline separators). Additionally, the company offers raw magnets (AlNiCo, Ceramic/Ferrite, Neodymium, Samarium Cobalt, Rubber/Flexible, and electromagnets), custom magnet assemblies, magnetic testing lab services, and laser cutting/fabrication services. The product portfolio is built around permanent magnet and electromagnetic technologies for ferrous material handling across automotive, aerospace, manufacturing, recycling, and other industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SuperMag: Self-cleaning magnetic sweeper product line including LT, HD, XL, and E series for removing hazardous metal debris from roads, athletic fields, and industrial surfaces.
• SuperMag-LT88
• SuperMag-HD Series
• SuperMag-XL Series
• SuperMag-E Series
• Air Quake
• Tsunami

Products and services

• Magnetic Slide Conveyors (Beltless) Beltless magnetic conveyors that move ferrous material (chips, stampings, punch-outs, slugs, small steel components) using permanent magnets driven beneath a stationary slider bed. Available in multiple series (200, 300, 500, 800, 1100) with various widths and duty levels. Designed for industrial metalworking operations.
• Steel Hinge Belt Conveyors Industrial conveyors using hinged steel belts to carry metal scrap, chips, turnings, stampings, and parts. Available in 1.5, 2.5, 4, and 6 inch pitch designs covering light duty through extra heavy duty applications for metalworking industries.
• Air Quake Pneumatic Shaker Conveyors Pneumatically powered beltless material handling devices for moving small parts, stamping scrap, and machining chips through custom trays or chutes. Available in three models (AQ25, AQ100, AQ220) with capacities from 25 to 220 lbs.
• Tsunami Electric Shaker Conveyors Electric beltless material handling devices using linear motion to move bulk materials, parts, stampings, chips, and scrap through custom pans. Three models (Tsunami 10, 50, 200) with tray weight capacities of 10, 50, and 200 lbs.
• Demagnetizing Conveyors Industrial demagnetizers using high-energy alternating magnetic fields to demagnetize residual flux in mild and alloy tool steels. Feature continuous or intermittent duty operation with mounting brackets and heavy duty phenolic housings.
• Magnetic Sheet Separators (Sheet Fanners) Permanent magnetic devices that separate stacked ferrous steel sheets by inducing like magnetic polarity, reducing double-blanking, prying, and sheet marring. Available in Series 1 (Light Duty), Series 2 (Medium Duty), and Series 3 (Heavy Duty). No electrical power required.
• Magnetic Rails (MR Series) Permanent magnetic rails for holding, guiding, and positioning ferrous parts in conveyor applications. Feature lifetime guarantee of permanent magnet strength with Ceramic 8 magnet material and 304 stainless steel covers. Available in 7 models with widths from 2.625 to 8.187 inches.
• Magnetic Skate Rails (MSR Series) Magnetic support rails for suspended wide sheet steel between and outside magnetic gearbelt conveyors. Prevent bowing or sagging of wide sheets in press-feeding, stacking, and de-stacking applications. Feature adjustable magnetic strength and non-marring rollers.
• Magnetic Bolt and Nut Pickers Hand tools with permanent magnets for collecting loose bolts, nuts, screws, washers, and small iron or steel parts from floors, work areas, boxes, and bins. Multiple sizes available with lift capacities from 2 to 13 lbs and extended handle options up to 34 inches.
• Permanent Magnetic Load Lifters Industrial lifting devices using multiple pole permanent magnet assemblies for lifting dies, steel blocks, flat stock, castings, and fixtures. Capacities range from 400 to 3,000 lbs with 2:1 safety factor. Feature manually operated cam release mechanisms.
• Electromagnetic Lifts Electromagnetic lifting systems with on/off control for concentrated holding power. Can be customized with battery backup or UPS for safe lifting during power outages. Custom engineering available for specialty applications.
• Battery Powered Lifting Magnets Portable lifting magnets powered by rechargeable deep cycle batteries providing high magnetic holding strength. Eight models available including flat stock (2,000-11,000 lbs) and Bi-Polar models for round stock. Feature visible battery meter and 12V charger.
• SuperMag Magnetic Sweepers Industrial magnetic sweepers for removing metal debris from surfaces. Includes SuperMag-LT (light truck front mount, patent pending), SuperMag-HD (heavy duty fork/SSL mount), SuperMag-XL (extra large for steel mills, 144 and 192 inch widths), and SuperMag-E (electromagnetic, zero Gauss for military transport). Awarded 2023 MMA Innovation Excellence Award.
• Tube Magnets Magnetic separation tubes for removing ferrous contaminants from dry, granular, free-flowing materials. Range from 1 inch diameter with lengths from 4 to 60 inches. Available in Neodymium Grade 50 MGOe, high temp rare earth, Ceramic 8, Samarium Cobalt, and Alnico materials.
• Square and Rectangular Magnetic Grates Magnetic separation grates using 1 inch diameter tubes mounted on 2 inch centers in seam-welded liquid tight construction. Feature 304 stainless steel construction with optional Rare Earth pharmaceutical and food grade finishes. Available in multiple square and rectangular configurations.
• Round Magnetic Grates Round magnetic separation grates available in Ceramic and Rare Earth versions. Standard options include 316L stainless steel, liquid tight construction, and formed diverters. Sizes range from 4 to 48 inches diameter.
• Ceramic Plate Magnets Flat rectangular magnets crafted from ceramic materials with protective stainless steel casings. Efficiently capture ferrous contaminants from dry or liquid materials in conveyor systems, chutes, and pipelines. Known for long-lasting magnetic power and corrosion resistance.
• Rare Earth Plate Magnets High-strength neodymium plate magnets providing effective tramp metal collection. Available in 60 models across standard and extended reach-out configurations with sizes from 8 to 72 inch lengths. Less than 1% magnetic loss in 100 years.
• Hump Magnets High-powered magnet separators for protecting handling facilities from tramp iron hazards. Custom manufactured to exact requirements with dog-leg configuration forcing product flow to contact plate magnets. Includes inlet adapters and swing-out plate magnets for easy cleaning.
• Suspended Plate Magnets Overhead permanent magnets for conveyor lines providing lifetime guarantee of magnet strength. Available in permanent or electromagnet models with engineered high intensity magnetic circuits. Sizes available up to 72 inch belt width.
• Quick Clean Drawer Magnets Magnetic separation drawers designed for efficient removal of ferrous contaminants from dry free-flowing materials. Feature user-friendly design reducing maintenance and downtime. Used in food processing, pharmaceuticals, and plastics industries.
• Self-Cleaning Drawer Magnets Magnetic separation drawers with automatic self-cleaning mechanism. Ferrous particles are attracted to magnetic tubes within the drawer; a simple pull of handle releases contaminants into collection tray.
• Continuous Flow Drawer Magnets High-strength magnetic devices for continuous removal of ferrous contaminants from dry bulk materials. Installed in chute or pipeline systems allowing continuous material flow while capturing metal particles. Used in food processing, plastics manufacturing, and recycling.
• Magnetic Drum Separators Self-cleaning drum magnets for continuous metal recovery from plastics, food/grain, chemical, pharmaceutical, foundry, mining, and bulk granular flows. Feature automatic cleaning with high performance strontium ferrite permanent ceramic magnets. Available with or without housings.
• Magnetic Head Pulleys Magnetic separation pulleys mounting in place of standard head pulleys. Capture and hold ferrous metal to belt face for 180-degree transport and release via air gap. Standard or bucking field magnetic circuits with lifetime magnet strength guarantee.
• Magnetic Separator Conveyors Magnetic conveyors with integrated separator pulleys for tramp metal removal from product flows. Applications include recycling of aluminum, plastic, glass, wood, chemicals, food, grains, and textiles. Self-cleaning permanent magnet features.
• Permanent Magnetic Cross Belt Separators Self-cleaning magnetic separator systems using overhead suspended plate magnets in severe duty industrial conveyors. Ferrous metals are pulled from non-ferrous materials and collected on self-cleaning magnetic belt. Lifetime magnet strength guarantee.
• Electromagnetic Cross Belt Separators High performance electromagnetic separators for high volume separation requirements. In-stock models from 30 to 66 inches covering most applications. Feature vacuum impregnated coils, Class H insulation, and oil cooled or air-flow-cooled options.
• Automag Chip Coolant Separators High energy magnetic drum separators for chip-producing machine tools and grinding machines. Self-cleaning with 98 percent separation efficiency down to 10-20 microns. Eliminates filter media expenses and extends coolant life. Models from 50 to 1500 GPM capacity.
• Liquid Separators (Magnetic Tubes) Cylindrical magnetic devices for liquid separation, strategically placed within pipelines to attract and capture iron-based particles. Used in manufacturing, mining, food processing, and wastewater treatment industries.
• Pneumatic Line Magnets (Bullet Type) Low maintenance quick-clean magnetic separators for pneumatic line applications. Feature high performance strontium ferrite permanent magnets with lifetime guarantee of less than 1 percent loss in 100 years. Available in mild steel, 304 stainless, or full stainless construction.
• Economy Inline Tube Magnets Inline magnetic separators including hump, elbow, pneumatic, and gravity type configurations. Used with single rectangular plate magnets or round bullet magnet separators for tramp metal removal.
• Custom Magnet Assemblies Engineered custom magnetic assemblies designed to meet specific industrial application requirements. Includes raw and fabricated magnets in AlNiCo, Ceramic/Ferrite, Neodymium, Samarium Cobalt, Rubber/Flexible, and Electromagnet materials.
• Magnetic Testing Lab Services Comprehensive magnet inspection and testing services using hysteresis graph devices to assess magnet performance, quality, coercivity, remanence, and energy product. Helps manufacturers ensure magnets meet industry standards.
• Laser Cutting and Fabrication Services Precision metal fabrication including laser cutting using Mitsubishi fiber laser with 60x120 bed and NC press brake bending. Part of in-house manufacturing capabilities supporting conveyor and magnetic equipment production.

Quantifiable outcome

• Over 300 million magnets shipped worldwide
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bunting: Bunting is one of the largest North American manufacturers of magnetic separators, metal detectors, magnetic conveyors, and material handling equipment, with a product portfolio that overlaps almost directly with Storch's separation, conveyor, and magnetic-assembly lines.
• Eriez: Eriez manufactures magnetic separators, vibratory feeders, metal detectors, and magnetic lifters for industrial and processing applications, competing head-to-head with Storch in tramp metal removal, magnetic separation, and material handling.
• Industrial Magnetics Inc. (IMI): IMI designs and manufactures industrial magnetic separation and material handling equipment, including tube, grate, plate, and drawer magnets as well as magnetic pulleys - directly overlapping with Storch's metal separation product family.
• Dings Company: Dings Company produces magnetic separators, eddy current separators, and overhead magnets for recycling, mining, and bulk material handling, serving many of the same ferrous-separation applications as Storch.
• Magnetic Products Inc. (MPI): MPI designs and manufactures industrial magnets, magnetic separators, magnetic chucks, and custom magnetic assemblies, with a similar mix of standard catalog magnets and engineered solutions targeted at OEM and industrial end users.
• Master Magnetics: Master Magnetics manufactures and distributes permanent magnets, magnetic assemblies, and magnetic separation products, including ceramic, neodymium, and AlNiCo grades, competing with Storch in the magnetic materials and assemblies segment.

Broad incumbents

• Arnold Magnetic Technologies: Arnold is a long-established, larger-scale manufacturer of high-performance permanent magnets, magnetic assemblies, and precision magnetic materials across AlNiCo, NdFeB, SmCo, and other grades, operating as a broader portfolio incumbent in the magnetics industry.

Regional players

• Goudsmit Magnetics: Goudsmit is a Netherlands-based manufacturer of industrial magnetic separators, magnetic conveyors, and metal detection equipment serving food, recycling, and industrial markets in Europe with overlapping product categories to Storch.
• STEINERT: STEINERT is a German-headquartered specialist in magnetic separation, eddy current separation, and sensor-based sorting for recycling and bulk materials, providing comparable technology to Storch's separation products in EMEA markets.

Emerging players

• K&J Magnetics: K&J Magnetics is a U.S.-based online-focused magnet supplier specializing in neodymium and other rare-earth magnets for SMB and consumer customers, intersecting with Storch's e-commerce magnet storefront but with a different channel and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/storchproducts
• YouTubeyoutube.com/user/StorchMagnetics
• Facebookfacebook.com/StorchProducts
• LinkedInlinkedin.com/company/storch-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storch Products