What True Digital Ltd does

True Digital Ltd (DBA: true) is a Bristol-based, founder-led full-service digital marketing agency founded in 2015 by Tim Jones. The firm operates from a single headquarters in the Generator Building, Counterslip, and serves UK enterprise and mid-market clients across retail, utilities, hospitality, financial services, sports, media, and insurance. The company is privately held with no disclosed external funding, subsidiaries, or parent entities.

The agency's core differentiator is its implementation expertise across three technology platforms: Umbraco CMS (Contributing Platinum Partner since 2016, with five in-house MVPs and an Umbraco Core Collaborator holding Certified Grand Master status), Optimizely One (accredited partner with five certified specialists and Opal AI development accreditation), and Struct PIM (founding UK partner and Preferred Partner for 2026). Service lines span digital strategy, UX design, website and platform build, CMS migrations and upgrades (from WordPress, Kentico, Sitecore), flexible hosting on Azure/AWS/Umbraco Cloud, dedicated 24/7 support, analysis and optimisation, and full digital marketing services including PPC, SEO, social, display, and email.

Revenue is generated through project-based engagements and retainer arrangements for both enterprise and mid-market clients, priced on a quote basis with no public pricing. Go-to-market is direct enterprise field sales supplemented by inbound referral from the Umbraco, Optimizely, and Struct partner channels, supported by a thought-leadership engine of 188+ published insight articles, conference presence (Codegarden, Config 2025, MAD//FEST, Opticon), community events (umBristol meetups, hackathons), and an active content marketing and newsletter programme. Notable enterprise logos include St Austell Brewery, South West Water, Aardman, TCMM Shutter Group, Rentokil Initial, npower, Aspen Insurance, and UK Sport, alongside mid-market clients such as Feefo, Newmarket Holidays, Parmenion, and Wealthify. The firm has accumulated significant industry recognition, including eight major awards in 2023 (BIMA, Sport Business Awards, Lovie, Drum B2B, Webby, CSSDA, Awwwards, Umbraco Awards).

Name

True Digital Ltd

Legal name

true digital Ltd

Website

https://truedigital.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

True Digital Ltd is a Bristol-based, founder-led full-service digital marketing agency founded in 2015 that delivers digital strategy, platform implementations, and marketing communications as a Platinum Umbraco partner, accredited Optimizely partner, and founding UK Struct PIM partner for UK enterprise and mid-market clients across retail, utilities, hospitality, and financial services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital marketing services
• CMS implementation
• Digital experience platform
• Headless composable architecture
• Product information management

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Full service marketing agency providing brand experiences, marketing communications, and digital products. Revenue generated through project-based engagements and retainer arrangements for enterprise clients.
2. Platform Implementation & Integration: Implementation services for Umbraco, Optimizely, and Struct PIM platforms including strategy, development, migration, and ongoing support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

True Digital Ltd is a Bristol-based full-service digital marketing agency that delivers brand experiences, marketing communications, and digital products for enterprise and mid-market clients. Its core offering centres on strategy, UX design, development, and ongoing optimisation of websites and digital platforms, with deep specialisation in Umbraco CMS, Optimizely (including Opal AI), and Struct PIM implementations and migrations.

Product overview

True Digital Ltd is a full-service digital marketing agency based in Bristol, UK, operating as a technology partner and implementation specialist rather than a software product company. Their core offering centres on three main technology platforms: Umbraco CMS (an open-source content management system), Optimizely One (enterprise digital experience platform), and Struct PIM (product information management). They provide end-to-end services including strategy, UX design, development, and ongoing optimisation across these platforms. The agency is distinguished by its platform expertise, including five Umbraco MVPs and status as a founding Struct partner and accredited Optimizely partner. Their services encompass digital marketing, brand experiences, communications, and digital product development with a focus on measurable business outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Umbraco CMS Implementation End-to-end Umbraco CMS implementation service for enterprise and mid-market clients, including strategy, design, development, migration, hosting, and ongoing support. Backed by Platinum Umbraco partnership status and five in-house Umbraco MVPs.
• Optimizely One Delivery Enterprise digital transformation delivery on the Optimizely One unified Digital Experience Platform, covering content management, experimentation, commerce, personalisation, marketing orchestration, and analytics underpinned by the native Opal AI platform.
• Struct PIM Implementation Product Information Management implementation service for complex product catalogues, multi-brand environments, and high-SKU businesses, creating a single source of truth for product data across multiple sites and channels.
• Strategy & Digital Product Build End-to-end service taking briefs from strategy through design, development, and optimisation to create user-centred digital products for enterprise clients.
• CMS Migrations & Upgrades Migration services from other CMS platforms (WordPress, Kentico, Sitecore) to Umbraco or Optimizely, plus ongoing Umbraco version upgrades and Sitecore-to-Optimizely migrations.
• Flexible Hosting Solutions Managed hosting environments tailored for performance, scalability, and stability, covering Umbraco Cloud, Azure, and AWS deployments.
• Dedicated Support & Maintenance Ongoing support including 24/7 monitoring, proactive issue resolution, regular security patches, and feature development for client digital platforms.
• Website Audits & Digital Roadmapping Expert audits covering performance, UX, security, and more, combined with strategic digital roadmaps to guide clients' digital evolution.
• Analysis & Optimisation Comprehensive review of performance metrics for brand awareness, lead-gen, and conversion-based campaigns, including website auditing, strategy insights, benchmarking, and cost-effective marketing recommendations.
• Digital Marketing Services Full range of digital marketing services including PPC, SEO, social media, display advertising, and email marketing campaigns for enterprise and mid-market clients.

Quantifiable outcome

• TCMM Shutter Group: 50%+ reduction in development support
• +5 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• UmbracocoreTechnology or IntegrationContributing Platinum Partner since 2016, one of ten founding Platinum Partners globally. Priority support and direct insight into platform roadmap. Five Umbraco MVPs in-house. Active community contributors including core collaborators team members, hackathon participants, and conference speakers.
• OptimizelycoreTechnology or IntegrationAccredited Optimizely partner with five in-house certified specialists and Opal development accreditation. Ten years of delivering enterprise digital transformation. Helps ambitious organisations unlock Optimizely One platform.
• StructcoreTechnology or IntegrationFounding Struct partner in the UK and Struct PIM Preferred Partner for 2026. Deep hands-on experience implementing Struct for complex product catalogues, multi-brand environments, and high-SKU businesses. Mike Pedersen, CSO at Struct states 'true are our preferred partner.'
• IMRGminorStrategic or Co-development Partnertrue partners with IMRG (Interactive Media in Retail Group) as AI takes on a growing role in how customers discover and buy. Collaboration on ecommerce insights and best practices.
• Marketing WeekminorGTM or Marketing PartnerCollaborated on The Value of Emotion in Ecommerce whitepaper published with Marketing Week.
• Visit BritainminorStrategic or Co-development PartnerUsed Visit Britain insights and market research data to inform St Austell Brewery digital strategy and audience targeting.
• CACIminorStrategic or Co-development PartnerPartnership with CACI for consumer data analytics to gain valuable insights into target groups for Cribbs Causeway campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CTI Digital: CTI Digital is a Manchester-based Umbraco Platinum partner and Optimizely partner offering enterprise CMS, DXP and digital transformation services to UK mid-market and enterprise clients — directly comparable in platform stack, services and customer base to True Digital.
• Cogent: Cogent is a UK digital agency delivering Umbraco, Sitecore and Optimizely implementations alongside digital strategy and platform migrations for enterprise clients — overlapping directly with True Digital's Umbraco/Optimizely implementation practice.
• MMT Digital: MMT Digital is a UK-based digital experience agency delivering Umbraco and Optimizely CMS, commerce and personalisation projects for enterprise clients — a closely comparable specialist in the same platform ecosystem and customer tier.
• Croud: Croud is a UK-founded global digital marketing agency offering paid media, SEO, content and digital transformation services to enterprise brands — comparable in scale and full-service marketing agency positioning to True Digital.
• Adapt: Adapt is a Manchester-headquartered digital agency delivering Umbraco, Optimizely and Sitecore implementations for enterprise clients, with comparable platform expertise and UK enterprise focus to True Digital.
• Delete Agency: Delete is a UK digital experience agency offering brand, creative, technology and CMS implementation services to enterprise clients — a comparable UK-based full-service agency competing in the same enterprise digital transformation market.
• Tangent: Tangent is a London-based digital product agency specialising in CMS, ecommerce and DXP implementations for enterprise clients — directly comparable in services, customer segment and platform-led delivery model to True Digital.

Broad incumbents

• Dept: Dept is a large global digital agency offering creative, technology, data and platform services including CMS/DXP implementations for enterprise clients — a broader incumbent that competes for the same UK enterprise transformation mandates as True Digital.
• Accenture Interactive (Accenture Song): Accenture Song is the global digital, marketing and experience arm of Accenture, delivering enterprise CMS/DXP transformation, personalisation and commerce at scale — competes with True Digital for the largest UK enterprise mandates.
• Deloitte Digital: Deloitte Digital is the global consulting-led digital agency offering CMS/DXP strategy, implementation and transformation for FTSE-grade enterprises — a broader incumbent increasingly competing for the same UK digital transformation opportunities as True Digital.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/true-digital
• Instagraminstagram.com/true.bristol
• Xx.com/truedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Digital Ltd