Siam Winery

What Siam Winery does

Siam Winery is Thailand's leading wine-based beverage manufacturer and the largest such producer in Southeast Asia, founded in 1986 by Mr. Chalerm Yoovidhya (เฉลิม อยู่วิทยา). The company operates Southeast Asia's largest winery in Samut Sakhon with production capacity exceeding 80 million liters per annum and 1+ million units per day, vertically integrated across 300+ acres of vineyards in three Thai locations — most notably the award-winning Monsoon Valley Vineyard in Hua Hin, which produces proprietary tropical-climate wines branded as 'New Latitude Wines.' Its 30+-brand portfolio spans proprietary RTD beverages (SPY Wine Cooler, exceeding 180 million bottles annually; SPY Cocktail; SPY High), premium Thai wines (Monsoon Valley), Korean-style soju (Seonmul), cider (Moose), hard seltzer (Zeltzer Fizz), non-alcoholic beverages (including Thailand distribution of Red Bull), and a 'World of Wines' imported portfolio carrying Yellow Tail, Berri Estates, Maison Claire, Chateau Marmalade, Peter Vella, and others. Production is certified under ISO 9001:2015, ISO 14001, GMP, and HACCP standards.

Siam Winery monetizes across five revenue streams: proprietary brand sales, third-party imported wine distribution, non-alcoholic beverage distribution (Red Bull in Thailand), B2B co-packing/contract manufacturing for global beer companies, and wine tourism at Monsoon Valley's The Sala Wine Bar & Bistro. Distribution in Thailand runs through Modern Trade (7-Eleven, Makro, Tops, Lotus's, Big C, Lawson, Gourmet, CJ More, Foodland) and Traditional Trade agents, while international sales reach 26+ countries through 20+ dedicated trade partners across Asia, Europe, the Middle East, Africa, and Oceania. Recent product launches (2025-2026) include Lemsecco Spritz, Koala Crossing, Mont Clair BIN Range, Yellow Tail Up, SPY ZAP KISS, Poco Vino single-serve wines, and Monsoon Valley Solaris/Pinotin tropical varietals — alongside a brand ambassadorship with F1 driver Alex Albon and the first-ever AWC Vienna 3 Stars Winery recognition for a Thai producer in 2025.

The company is privately held and family-controlled, structured through three wholly-owned Thai legal entities (Siam Winery Co., Ltd.; Siam Winery Trading Plus Co., Ltd.; Siam Winery Commercial Co., Ltd.) plus a fourth subsidiary (Siam Winery Inspiration Siam Co., Ltd.). There is no public listing, no disclosed venture or private equity funding, and no revenue disclosure. Growth is financed organically from operating cash flow, and the strategy centers on premiumization (Monsoon Valley, Maison Claire), category diversification (soju, cider, hard seltzer), and tropical-climate wine expertise as a defensible niche within the broader Asia-Pacific beverage market.

Name

Siam Winery

Legal name

Siam Winery Trading Plus Co.,Ltd.

Website

https://siamwinery.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Siam Winery is Thailand's leading wine-based beverage manufacturer, producing proprietary RTDs, premium tropical wines, cider, hard seltzer, soju, and imported wines across 30+ brands, serving Thai consumers and exporting to 26+ countries from Southeast Asia's largest winery.

Ownership category

akta.pro rank

Product category

Alcoholic Beverages

NAICS

Wineries (312130), Beverage Manufacturing (3121), Distilleries (31214)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE), Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Ready-to-drink beverages
• Beverage manufacturing
• Tropical winemaking
• Alcoholic beverage distribution

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Production and Sales: Production and sale of proprietary wine brands including Monsoon Valley, SPY Wine Cooler, and other alcoholic beverages. Monsoon Valley wines are sold at top restaurants, five-star hotels and resorts throughout Thailand.
2. Imported Wine Distribution: Distribution of international wine brands including Yellow Tail, Peter Vella, Mont Clair, Berri Estates, Fresco, Lion's Cape, Gallo Family, Winzer Krems, YALI, Paul Masson, Tempus Two, Chakana, and others.
3. Non-Alcoholic Beverages: Distribution of Red Bull energy drinks and Monsoon Valley grape juice products.
4. Co-Packing Services: Contract manufacturing and co-packing services for other beverage companies including leading global beer companies, under ISO9001, ISO14001, GMP and HACCP standards.
5. Wine Tourism and Experiences: Vineyard tours, wine education experiences, and event hosting at Monsoon Valley Vineyard including The Sala Wine Bar & Bistro and Jazz at the Vineyard annual event.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Siam Winery manufactures and distributes a diversified portfolio of alcoholic and non-alcoholic beverages under proprietary brands. Core offerings include SPY Wine Cooler and its RTD variants, award-winning Monsoon Valley tropical wines, Korean-style cocktail soju (Seonmul), Thai-made cider (Moose), hard seltzer (Zeltzer Fizz), a curated international wine collection (World of Wines), and non-alcoholic beverages including Red Bull energy drinks and grape juices, sold through retailers, HoReCa, and distributors in 26+ countries.

Product overview

Siam Winery is Thailand's leading wine and innovative lifestyle beverage company with a diversified portfolio spanning multiple product categories. The core portfolio includes: (1) SPY Wine Cooler and its variants (SPY Cocktail, SPY High, SPY ZAP KISS) - RTD beverages with annual sales exceeding 180 million bottles; (2) Monsoon Valley wines - award-winning Thai wines recognized internationally as 'New Latitude Wines' with multiple tiers from Classic to Flagship; (3) Seonmul - Korean cocktail-style soju with various fruit flavors; (4) Moose Cider - Thailand's first Thai-made cider brand; (5) Zeltzer Fizz - hard seltzer with tea and fruit variants; (6) World of Wines - curated international wine collection including Yellow Tail, Berri Estates, Chateau Marmalade, Maison Claire, and other global brands; (7) Non-Alcoholic beverages including Red Bull distribution and grape juices. The company operates Southeast Asia's largest winery with production capacity of over 1 million units per day across more than 30 brands.

Differentiator

Problem solved

Functional benefit

Brands

• SPY Wine Cooler: Thailand's leading RTD wine cooler with annual sales exceeding 180 million bottles. Made from blend of grape and fruit wines with natural sparkling water.
• Monsoon Valley
• World of Wines
• Moose Cider
• Zeltzer Fizz
• Seonmul
• Non-Alcoholic

Products and services

• SPY Wine Cooler (incl. SPY Cocktail and SPY High variants) SPY is Siam Winery's flagship ready-to-drink (RTD) wine cooler brand and the company's best-selling range, with annual sales exceeding 180 million bottles across Thailand, Asia and beyond. The portfolio includes SPY Wine Cooler, SPY Cocktail (made from fruit wines with tropical fruit extracts), SPY High (elevated RTD cocktail at 7% ABV), and special releases such as SPY Cocktail ZAP KISS (4% ABV, the first spicy Thai RTD cocktail) and SPY Wine Cooler Rosé (sparkling, 5% ABV). Targeted at adult consumers seeking convenient, refreshing alcoholic beverages.
• Monsoon Valley Wine Monsoon Valley is Siam Winery's award-winning premium Thai wine brand, recognized internationally as 'New Latitude Wines' and produced from tropical-grown grape varietals (including Colombard, Chenin Blanc, Shiraz, Rondo, Solaris, Pinotin, Sangiovese) cultivated at the Monsoon Valley Vineyard in Hua Hin. The range spans Classic, Premium, and Flagship tiers and is served at top restaurants, five-star hotels, and resorts throughout Thailand. Recent launches include Monsoon Valley Solaris and Pinotin wines (2024), Monsoon Valley Albono Vino (a special-edition Shiraz collaboration with F1 driver Alex Albon, 2025), and Monsoon Valley Rondo Appassimento and Rondo Passito (2025).
• Seonmul Seonmul is Siam Winery's Korean cocktail-style soju (Korean name meaning 'gift'), the first of its kind combining popular Korean soju flavors with fruity aromas. Typically 10–12% ABV, available in multiple flavors such as Peach & Apple, Terpene & Orange, Yogurt & Blueberry, Grape & Grapefruit, Strawberry & Mixed Berry, Lychee & Apricot, and limited editions including Heart Moon (Strawberry & Banana). Targeted at adult consumers seeking refreshing soju-based cocktails.
• Moose Cider Moose is Thailand's first Thai-made cider brand, crafted from specially selected apples that are slowly fermented to achieve a balance between sweet fruit notes and crisp acidity. The portfolio includes Moose Indie Summer — a semi-sweet cider blending Thai herbs (pandan leaves and red hibiscus) with European apples — alongside other Moose variants. Targeted at adult beverage consumers seeking cider as an alternative to beer.
• Zeltzer Fizz Zeltzer Fizz is a hard seltzer brand offering sparkling alcoholic beverages with natural ingredients, fruit flavors, low sugar, and low calories at typically 5% ABV. The portfolio includes the Original variant and the Ized Tea sub-range (Berry, Lemon, Peach flavors). Targeted at adult consumers seeking low-calorie, lightly flavored alcoholic seltzers.
• World of Wines (curated international wine portfolio) World of Wines is Siam Winery's curated collection of premium wines sourced globally and selected by the company's wine experts. Brands distributed under this portfolio include Yellow Tail, Yellow Tail Up, Yellow Tail Jammy Red, Berri Estates, Fresco, Peter Vella, Chateau Marmalade, Maison Claire, Lemsecco Spritz, Mont Clair (BIN Range), Koala Crossing, and Poco Vino (single-serve 187ml). Available in Classic, Premium, and Flagship tiers for adult consumers and HoReCa.
• Non-Alcoholic Beverages Siam Winery's non-alcoholic beverage portfolio distributes Red Bull energy drinks in Thailand and offers Monsoon Valley Shiraz 100% Grape Juice and Monsoon Valley Essence of Grapes concentrate. Targeted at consumers seeking non-alcoholic alternatives and energy drinks in the Thai market.
• Wine Tourism and Experiences at Monsoon Valley Vineyard Wine tourism and on-site experiences at Monsoon Valley Vineyard in Hua Hin, including professional vineyard tours, wine education experiences, event hosting, and operating The Sala Wine Bar & Bistro. Annual events include Jazz at the Vineyard and the Harvest Festival. Targeted at tourists, wine enthusiasts, and corporate or private event hosts.
• Contract Manufacturing / Co-Packing Services Contract manufacturing and co-packing services for beverage companies delivered from the ISO 9001-, ISO 14001-, GMP-, and HACCP-certified Samut Sakhon winery. Currently used by one of the world's leading beer companies. Targeted at global beverage brand owners needing certified, large-scale beverage manufacturing capacity in Southeast Asia.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor.

• Mahidol University (Hornbill Research)minorStrategic or Co-development PartnerCollaboration on hornbill conservation research using artificial nests made from old wine barrels. Project conducted with ecology researchers from Mahidol University, led by Prof. Dr. Pilai Poolsawas.
• Silpakorn UniversityminorStrategic or Co-development PartnerDesign collaboration for artificial hornbill nest innovation using old wine barrels, designed by Aj. Chakorn Pasuwan from School of Interior Design.
• SinghAus Pty Ltd.minorChannel Partner/ Reseller/ DistributorAustralian distributor for Siam Winery products. Located at 31-35 Letcon Drive, Bangholme Vic 3175, Australia.
• Da Houg Heng Enterprise Ltd.minorChannel Partner/ Reseller/ DistributorCambodia distributor for Siam Winery products. Located at 265 Highway no.5 Russey Keo, Phnom Penh, Cambodia.
• GUANGZHOU NGUANSOON FOOD CO.,LTD.minorChannel Partner/ Reseller/ DistributorChina distributor for Siam Winery products. Located in Guangzhou, China.
• Yen Investment Pte Ltd.minorChannel Partner/ Reseller/ DistributorSingapore distributor for Siam Winery products. Located at 22 Senoko South Road, Yen I. Industrial Building, Singapore.
• LISCO. INCminorChannel Partner/ Reseller/ DistributorSouth Korea distributor for Siam Winery products. Located at Jamsil Sigma Tower, Seoul, Republic of Korea.
• Asia Express FoodminorChannel Partner/ Reseller/ DistributorNetherlands distributor for Siam Winery products. Located at Kilbystraat 1, 8263 CJ Kampen, Netherlands.
• Red Bull Co., Ltd. (UK)minorChannel Partner/ Reseller/ DistributorUK distributor representing Monsoon Valley wines. Located at Seven Dials Warehouse, 42-56 Earlham Street, London WC2H 9LH.
• Puffs Brause UGminorChannel Partner/ Reseller/ DistributorGermany distributor for Siam Winery products. Located in Krefeld, Germany.
• LEAD-OFF JAPAN CO.,LTD.minorChannel Partner/ Reseller/ DistributorJapan distributor for Siam Winery products. Located in Minato-ku, Tokyo, Japan.
• Kui Buri National ParkminorStrategic or Co-development PartnerEnvironmental conservation partnership for wildlife preservation, including planting food sources for wild elephants over 200 rais of wildland.
• Alex AlbonminorStrategic or Co-development PartnerF1 racing driver and Monsoon Valley Brand Ambassador collaborating on special edition Albono Vino wine. Grapes grown at Monsoon Valley Vineyard, with fan participation in label design and wine naming.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thai Beverage Public Company: ThaiBev is Thailand's largest beverage conglomerate (Chang Beer, Mekong, SangSom) with wine and spirits operations across SE Asia. Most directly comparable Thai-headquartered peer with overlapping alcoholic beverage portfolio, modern trade distribution, and regional export ambitions.
• Treasury Wine Estates: Major global wine producer (Penfolds, Wolf Blass, Beringer) with Asia-Pacific distribution and premium portfolio tiers. Comparable wine-led company with multiple brands at different price points and active Asia expansion, mirroring Siam Winery's premium-plus-import strategy.
• Accolade Wines: One of the world's largest wine companies (Hardys, Banrock Station, St Hallett, Kumala) with strong Asia-Pacific distribution and multi-tier portfolio. Comparable as an Australian-origin wine company with broad international distribution and mass-to-premium brand spread.
• Mark Anthony Brands (White Claw): Owner of White Claw hard seltzer, the global category leader. Comparable as a hard seltzer and RTD category competitor targeting convenience-store and modern trade channels with similar low-calorie, flavored alcoholic positioning to Zeltzer Fizz.
• Boston Beer Company: Owner of Truly Hard Seltzer and Samuel Adams, a pioneer in the US hard seltzer category. Comparable as an RTD alcoholic beverage innovator with similar product positioning and category-defining role analogous to SPY Wine Cooler's leadership in Thailand.

Broad incumbents

• Pernod Ricard: Global spirits and wine giant (Jameson, Absolut, Jacob's Creek, Brancott Estate) with deep Asia-Pacific presence. Comparable as a portfolio incumbent in wine/spirits with established Thailand and SE Asia distribution, representing both a competitor and a potential strategic partner.
• E&J Gallo Winery: World's largest family-owned wine company and an existing partner of Siam Winery through Peter Vella. Comparable as the global wine scale leader with mass-market brand portfolio (Barefoot, Carlo Rossi, Gallo) that overlaps with World of Wines offerings in Thailand.
• Diageo: Global spirits leader (Johnnie Walker, Smirnoff, Guinness) with established Thailand operations and premium portfolio strategy. Comparable as an international alcoholic beverage incumbent with Asia distribution scale and premiumization agenda overlapping with Siam Winery's HoReCa strategy.
• Asahi Group Holdings: Japanese beverage conglomerate owning Asahi Super Dry, Carlton & United Breweries, and wine interests including leading Australian wine brands. Comparable as a regional beverage platform with wine and RTD ambitions across Asia-Pacific markets where Siam Winery also distributes.

Regional players

• San Miguel Corporation: Philippines-headquartered beverage conglomerate (San Miguel Beer, GSM Blue) with food and beverage diversification across SE Asia. Comparable as a regional Southeast Asian beverage incumbent with similar market dynamics, modern trade penetration, and diversification into adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Winery