Women of Wearables

What Women of Wearables does

Women of Wearables (WoW) is a global community and ecosystem organization founded in 2016 by Marija Butkovic and headquartered in Manchester, UK (Women of Wearables Ltd). It is not a technology product company; instead it operates as a membership-based community platform that connects female founders, entrepreneurs, investors, clinicians, and corporate allies across the femtech and health technology sectors, with members in more than 50 countries and a 13,800+ member FemTech LinkedIn group.

WoW's core offerings center on a tiered membership program, a portfolio of recurring virtual conferences and webinars (Menopause 2.0, Health Tech 2.0, FemTech Forum, FemTech Expo, AI × Women's Health Summit, and the Women's Health Innovation Summit), a weekly Substack newsletter, an editorial blog, member profiles (WoW Women), and annual recognition franchises (the 200 Trailblazing Leaders in Women's Health and FemTech list and the 50 Trailblazing Leaders in Menopause list). Programming is delivered digitally via WoW's website, LinkedIn, Substack, Twitter/X, and Instagram, with event ticketing handled through Eventbrite.

The business model comprises three revenue streams: tiered annual membership subscriptions (custom pricing, not publicly disclosed), event ticket sales, and corporate sponsorships/partnerships. Anchor corporate partners include Covington & Burling LLP (legal sponsor) and Bonafide Health, with flagship institutional collaboration through The Equalizer Challenge — a 2025 partnership with UNFPA, MIT Solve, and IE University that provides equity-free catalytic funding to women entrepreneurs in women's health. WoW also operates a media partnership with the Women's HealthX summit. Leadership comprises founder and CEO Marija Butkovic and CMO Anja Streicher; the company is privately held with no disclosed institutional investment or parent organization.

Name

Women of Wearables

Legal name

Women of Wearables Ltd

Website

https://womenofwearables.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Women of Wearables (WoW) is a global membership-based community organization, founded in 2016 and based in Manchester, UK, that connects female founders, investors, clinicians, and corporate allies across the femtech and health technology sectors through events, editorial content, and partnerships spanning 50+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Urmston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: WoW operates a membership model offering tiered access to community benefits, networking opportunities, and exclusive content. Custom partnership offers are available for businesses seeking to engage with the femtech ecosystem.
2. Event Revenue: Revenue generated from conference tickets for virtual events such as Menopause 2.0, FemTech Forum, Health Tech 2.0, and other educational programs.
3. Sponsorships and Partnerships: Corporate sponsors such as Covington & Burling LLP and Bonafide Health sponsor WoW events and lists, providing revenue and enabling the organization to deliver programming at scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Women of Wearables operates as a global membership-based community and ecosystem organization that connects women innovators, entrepreneurs, and allies in femtech and health technology. It delivers tiered memberships, virtual and in-person conferences (Menopause 2.0, Health Tech 2.0, FemTech Forum, FemTech Expo), weekly newsletters, editorial recognition lists, and educational programming to a community spanning more than 50 countries. Revenue is generated through membership fees, event ticket sales, and corporate sponsorships with partners such as Covington & Burling LLP and Bonafide Health.

Product overview

Women of Wearables (WoW) is a global ecosystem and community organization rather than a traditional software product company. The organization operates as a membership-based community platform providing connection, education, and networking opportunities for women in femtech and health technology. Core offerings include the WoW Membership program, regular events and conferences (Menopause 2.0, Health Tech 2.0, FemTech Forum, AI × Women's Health Summit), a weekly Newsletter delivered via Substack, the WoW Blog featuring industry content, WoW Women profiles, and programs like The Equalizer Challenge partnership with UNFPA. Annual editorial initiatives include the 200 Trailblazing Leaders in Women's Health and FemTech list and the 50 Trailblazing Leaders in Menopause list. The organization also maintains a FemTech LinkedIn Group for community networking.

Differentiator

Problem solved

Functional benefit

Brands

• FemTech Forum: Virtual forum event focused on women's health and femtech
• Health Tech 2.0
• Menopause 2.0
• FemTech Expo
• FemTech Untapped
• WoW FemTech LinkedIn Group

Products and services

• WoW Membership Tiered membership program providing community access, networking, and knowledge resources for women innovators, entrepreneurs, and allies in femtech and health tech, including startup founders, designers, technologists, investors, and industry professionals.
• Events and Conferences Recurring webinars, conferences, and workshops including Menopause 2.0, Health Tech 2.0, FemTech Forum, FemTech Expo, AI × Women's Health Summit, Women's Health Innovation Summit, and The Equalizer Challenge, delivered to a global audience of femtech and health tech professionals.
• WoW Newsletter

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Women's HealthXcoreGTM or Marketing Partner · 1 January 2026WoW serves as a media partner for Women's HealthX, a major women's health summit covering fertility, reproductive care, maternity, menopause, and sexual health across seven dedicated stages. The partnership provides WoW members access to the event while extending WoW's reach to healthcare system leaders and clinical professionals.
• UNFPA (United Nations Population Fund)flagshipStrategic or Co-development Partner · 1 January 2025WoW collaborates with UNFPA, MIT Solve, and IE University on The Equalizer Challenge: Scaling Women's Health Innovations, an innovation challenge providing catalytic, equity-free funding to women entrepreneurs in women's health. The challenge aims to identify and support scalable innovations, empower women-led enterprises, and strengthen the women's health innovation ecosystem. WoW's role as a co-organizer brings its community expertise and network to the initiative enabled by funding from the Governments of Germany and Luxembourg.
• MIT SolveflagshipStrategic or Co-development Partner · 1 January 2025WoW partners with MIT Solve as part of The Equalizer Challenge initiative to identify and support scalable innovations in women's health. MIT Solve brings its innovation platform expertise and global solver community to the partnership.
• IE UniversityflagshipStrategic or Co-development Partner · 1 January 2025WoW partners with IE University as part of The Equalizer Challenge to support women entrepreneurs in women's health innovation. IE University contributes academic expertise and student network to the initiative.
• Covington & Burling LLPcoreGTM or Marketing Partner · 1 January 2025Covington & Burling LLP serves as a sponsor and supporter of WoW programming including Menopause 2.0 conference and Trailblazing Leaders lists. The global law firm provides expert legal guidance on women's health matters including fundraising, regulatory pathways, partnerships, AI, digital health, drug and medical device development, and venture capital. Their support enables WoW to deliver high-quality programming to the femtech community.
• Bonafide HealthcoreGTM or Marketing Partner · 1 January 2025Bonafide Health sponsors WoW events and lists, including Menopause 2.0 2025 where they delivered a keynote presentation. Bonafide is a women's health company providing hormone-free, science-backed menopause symptom relief solutions. Their sponsorship supports WoW's mission while providing visibility among the femtech community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FemTech Focus: A global community and content platform focused on femtech founders, investors, and innovators. Directly comparable to WoW because it operates the same community-convening model for the same audience — women in femtech — with overlapping event programming and newsletter distribution.
• WomenLift Health: Global nonprofit advancing women leaders in health. Comparable to WoW because it convenes women across the health ecosystem through leadership programs, conferences, and a global network — overlapping audience (women in health), convening model, and corporate sponsorship structure.
• Women Who Tech: Nonprofit organization supporting women in tech through community programs, awards, and events. Comparable to WoW because it runs a similar community-and-events-driven model with corporate sponsorship revenue targeting women in technology, with overlapping audience and partner types.
• Athena Alliance: Global community and platform for senior women leaders across industries including health and tech. Comparable to WoW through its membership-driven, convening-focused model serving women leaders with corporate sponsorship and curated programming.

Broad incumbents

• Women in Tech: Global nonprofit organization with a large membership base supporting women in technology across industries. Comparable to WoW because it operates the same global community, events, and sponsorship-driven model, but addresses a broader tech audience rather than the femtech/health-tech niche.
• StartUp Health: Global health innovation community and investor network supporting health tech entrepreneurs. Comparable to WoW through its community-and-events-driven model for health tech founders and investors, though it focuses on a broader health innovation portfolio rather than the women/femtech lens.
• Plug and Play Health: Global innovation platform and accelerator running corporate-partnered health programs. Comparable to WoW through its ecosystem and event-driven community model for health tech startups, sponsors, and investors, though it operates at a larger scale and with venture-style programming.
• MATTER (healthcare innovation): Healthcare innovation hub and community bringing together entrepreneurs, industry leaders, and clinicians. Comparable to WoW through its convening-and-community model for health tech innovators, with overlapping event programming and corporate partnership structure.
• Springboard: Global community of women in technology, with programs, events, and corporate partnerships. Comparable to WoW because it runs the same community-powered, sponsorship-funded model for women in tech, though it covers a broader tech audience rather than femtech/health tech specifically.
• TechWomen: U.S. State Department initiative (powered by IIE) supporting women leaders in STEM from Africa, Central Asia, and the Middle East. Comparable to WoW through its global community-building model for women in tech with mentorship, events, and partner-driven programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/women_wearables
• LinkedInlinkedin.com/company/womenofwearables
• Instagraminstagram.com/women_of_wearables
• Facebookfacebook.com/womenofwearables

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women of Wearables