Btm Global Consulting

What Btm Global Consulting does

BTM Global Consulting is a privately held system integration and development services firm founded in 2004 by Andy Huynh and headquartered in Edina, Minnesota, with a delivery office in Ho Chi Minh City, Vietnam. The company specializes in Oracle Retail and NetSuite implementations for retailers, manufacturers, wholesalers, and distributors, operating four practice areas: Oracle Retail, NetSuite, Shopify, and Agilence loss-prevention analytics. Its service portfolio spans solution consulting, implementation and deployment, integration, custom application development, and managed services including Level 1/2/3 support and tiered lifecycle plans (SuiteBoost Basic/Advanced/Partner). BTM Global maintains an employee-based (not contractor) delivery model with an average of 5 implementations per client, 6-year average customer relationships, and 95% NetSuite practice retention, with 75% of Oracle Retail clients identified as Tier 1 retailers across 4 continents.

The firm follows a professional services plus managed services revenue model. Project work is quote-based, while recurring revenue is generated through SuiteBoost monthly subscriptions and Oracle Retail Lifecycle Support contracts. Go-to-market is primarily direct enterprise sales targeting Tier 1 retailers and mid-market operators, supplemented by Oracle Partner Network, NetSuite Alliance, Shopify Partner, and Agilence partner co-sell channels. Notable client engagements include Perry Ellis International, Scheels, At Home (260-store Xstore rollout), Helzberg Diamonds, Red Wing Shoe Company, Bronner's CHRISTmas Wonderland, and See's Candies, with technology differentiator RetailSync NX (a NetSuite-to-Xstore POS synchronization product available on the Oracle Cloud Marketplace) launched in 2026 as the company's first packaged IP offering.

Name

Btm Global Consulting

Legal name

BTM Global

Website

https://btmglobal.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

BTM Global is an Edina, Minnesota-based system integration firm providing Oracle Retail and NetSuite implementation, integration, and managed services to enterprise and mid-market retailers, manufacturers, and distributors across four continents.

Ownership category

akta.pro rank

Product category

Retail Technology Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Oracle Retail implementation
• NetSuite consulting services
• Retail ERP integration
• POS system implementation
• Managed support services

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Oracle Retail Implementation Services: Full implementation services for Oracle Retail solutions including Xstore POS, Oracle Customer Engagement, and related merchandising systems. Includes customization, configuration, deployment architecture, and integration with legacy systems.
2. NetSuite Implementation Services: NetSuite implementation partner providing solution consulting, implementation and deployment, integration, custom application development, and support services for NetSuite ERP, CRM, and commerce solutions.
3. Level 1 Support Services: Oracle Retail stores support including daily phone and email support, ticket management, root cause analysis, and knowledge transition services.
4. SuiteBoost - NetSuite Lifecycle Support: Ongoing managed services for NetSuite solutions with tiered plans (Basic 5hrs/month, Advanced 15hrs/month, Partner 30hrs/month) including functional, development, and administrative support.
5. Oracle Retail Lifecycle Support: Level 2 and Level 3 production support, severity 1-4 support, ongoing lifecycle support, counsel and training for business process best practices.
6. Shopify POS Implementation & Support: Implementation, customization, and ongoing lifecycle support for Shopify POS environments including enterprise system integration, custom applications, and managed services.
7. Agilence Integration Services: Integration and support services for Agilence loss prevention analytics platform, including implementation, deployment, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BTM Global provides system integration, implementation, and managed support services for Oracle Retail, NetSuite, Shopify POS, and Agilence platforms. The firm delivers strategic consulting, end-to-end implementation, custom application development, and post-go-live lifecycle support, with a follow-the-sun delivery model across offices in the United States and Vietnam. It also offers a proprietary product, RetailSync NX, for automated data synchronization between NetSuite and Oracle Retail Xstore POS.

Product overview

BTM Global is a system integration and development services firm specializing in Oracle Retail and NetSuite implementations. The company operates a platform-plus-services model, offering implementation, integration, and support services across four practice areas: Oracle Retail, NetSuite, Shopify, and Agilence. Their service portfolio includes solution consulting, implementation and deployment, integration (leveraging middleware platforms), custom application development, and managed services (including Level 1/2/3 support and lifecycle support plans). Their proprietary RetailSync NX product enables automated synchronization between NetSuite and Oracle Retail Xstore POS, available on the Oracle Cloud Marketplace. Services span from strategic consulting through ongoing managed services, with a follow-the-sun delivery model utilizing teams in the US and Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• SuiteBoost: BTM Global's NetSuite Lifecycle Support offering that provides functional, development, and administrative support services including business solution advisement, system development, release management, and performance monitoring.

Products and services

• Oracle Retail Implementation Services Implementation services for Oracle Retail solutions including Xstore POS, Oracle Customer Engagement, and merchandising systems. Covers customization, configuration, deployment architecture, and integration across on-premises and cloud implementations for enterprise retailers.
• Oracle Retail Lifecycle Support Ongoing support services for Oracle Retail implementations including Level 2 and Level 3 production support, severity 1-4 support, lifecycle management, counseling, and training for business process best practices.
• Level 1 Support / Help Desk Services Oracle Retail stores support including daily phone and email support, ticket management, root cause analysis, knowledge transition, and quality control programs delivered by employees (not contractors).
• NetSuite Implementation Services NetSuite ERP implementation services including solution consulting, implementation and deployment, integration, custom application development, and support across financials, inventory, purchasing, order fulfillment, commerce, and CRM modules.
• SuiteBoost (NetSuite Lifecycle Support) Subscription-based NetSuite lifecycle support offering functional, development, and administrative support including business solution advisement, release management, performance monitoring, and architecture services. Available in three monthly tiers.
• Shopify POS Implementation & Support Implementation, customization, and ongoing lifecycle support for Shopify POS environments including configuration, deployment, omnichannel workflow enablement, enterprise system integration, and EMV payment setup.
• Agilence Integration Services Integration, implementation, deployment, and ongoing support services for the Agilence loss prevention analytics platform, helping retailers reduce preventable losses across stores, restaurants, pharmacies, and grocery operations.
• RetailSync NX Proprietary software product that enables automatic, real-time synchronization of sales, inventory, and customer data between NetSuite and Oracle Retail Xstore POS. Available on the Oracle Cloud Marketplace.
• Solution Consulting Strategic technology planning services including build vs. buy decisions, technology strategy development, and roadmap planning to align technology choices with business objectives.
• Custom Application Development Custom development services to extend existing solutions or build new applications that integrate with client business processes, including project planning, requirements analysis, system design, development, testing, and knowledge transfer.

Quantifiable outcome

• Average 5 implementation projects per client
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Oracle RetailcoreTechnology or IntegrationOracle Retail Partner providing implementation, integration, and support services for Oracle Retail solutions including Xstore POS, Merchandising Suite, Customer Engagement, and related products. 75% of BTM clients are Tier 1 retailers.
• Oracle NetSuitecoreTechnology or IntegrationOracle NetSuite Alliance Partner and 2024/2023 Summer Alliance Partner Spotlight Award Winner (Retail category). NetSuite implementation partner with 800+ projects completed and 100+ implementations. Only firm to build NetSuite localization for Vietnam.
• ShopifycoreTechnology or IntegrationShopify Partner providing POS implementation, customization, and lifecycle support services for Shopify POS environments for enterprise retailers.
• AgilencecoreTechnology or IntegrationAgilence partner providing integration and support services for loss prevention analytics solutions across retail, restaurants, pharmacies, and grocery sectors.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global professional services leader with a large Oracle Retail and NetSuite implementation practice. Competes directly with BTM Global on enterprise Oracle Retail rollouts but typically wins on scale and multi-region delivery capability.
• Deloitte: Big Four advisory firm with deep Oracle alliance and significant NetSuite practice. Overlaps with BTM Global in enterprise retail digital transformation engagements but at substantially larger scale.
• Infosys: Global IT services major with Oracle Retail and NetSuite delivery capabilities. Overlaps with BTM Global on Oracle implementation work but typically pursues larger, offshore-led programs at different price points.
• Capgemini: Global IT services and consulting firm with established Oracle Retail practice for large enterprise retailers. Competes with BTM Global for major retail transformation work and brings significantly larger delivery footprint.
• IBM Consulting: IBM's consulting arm with Oracle application services for retail and ERP. Overlaps with BTM Global on Oracle Retail modernization and NetSuite implementations, especially among large enterprise customers.
• Wipro: Global IT services firm with Oracle Retail and NetSuite capabilities. Competes with BTM Global on enterprise retail implementations, particularly large multinational rollouts requiring global delivery.
• Cognizant: Global IT services firm with Oracle Retail and NetSuite implementation practices. Competes with BTM Global on large enterprise retail digital transformation projects.

Direct peers

• Slalom: US-focused mid-market consulting firm with strong Oracle and NetSuite practices. Most comparable in size and go-to-market to BTM Global and competes head-to-head for Tier 1 Oracle Retail implementation deals.
• Pivot Consulting: Mid-market US consultancy with deep NetSuite and Oracle practice. Most directly comparable in size and specialization to BTM Global, competing for Tier 1 enterprise NetSuite implementations.
• ArcherPoint: Specialized ERP and NetSuite implementation partner focused on retail and distribution. Closely comparable to BTM Global in size, vertical focus, and NetSuite/Oracle retail implementation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@btmglobalconsulting
• Xx.com/btmglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Btm Global Consulting