The Living Room

What The Living Room does

The Living Room, operating as Vibostugan (legal entity VIBO-Modulbyggen AB), is a Swedish manufacturer and direct-to-consumer retailer of prefabricated wooden building kits headquartered in Ambjörnarp, Sweden. Founded in 1961 as Vibo, the company manufactures Attefallshus (detachable accessory dwellings of 18–30 sqm), Friggebodar (garden sheds of 5–15 sqm), Förråd (storage buildings), Bastustuga (sauna cabins), Poolhus (pool houses), and complementary wooden doors and windows, all delivered as easy-to-assemble kits engineered to fit within Sweden's permit-exempt building categories. Production is fully verticalized at the Ambjörnarp site, encompassing a sawmill, planing mill, and packaging hall, processing approximately 5,500 cubic meters of PEFC-certified Swedish timber annually against a 1,200 cubic meter raw-material buffer.

The product line is differentiated by proprietary modular construction with prefabricated, pre-nailed wall sections (Modulkonstruktion), the Modulbyggaren and Bastubyggaren online configurators that provide real-time pricing as customers design their cabin or sauna, and an optional concrete-free Lättgrund foundation system marketed for ease of installation and reduced climate impact. Pricing is one-time and per-unit: Attefallshus range from 79,000 to 149,990 SEK, Friggebodar from 22,000 to 97,300 SEK, with add-on modules (insulation, metal roof, foundation, doors, windows) layering additional revenue. The business model is exclusively direct-to-consumer e-commerce through vibostugan.se, with free nationwide shipping across Sweden handled via a third-party transport partner.

Customer segments are horizontal Swedish homeowners using the kits for guest accommodation, home offices, teenage retreats, storage, saunas, or poolside facilities. The go-to-market relies on a content-driven blog covering regulations and assembly guidance, email newsletters, and an organic social presence on Facebook, Instagram, and TikTok, supported by a 4.5/5 customer rating across 515 reviews. The company operates as a private, founder-aligned entity with no disclosed venture capital or private equity funding, and is legally distinct from its former logistics/sales sibling Jabo Nordic (NRI).

Name

The Living Room

Legal name

VIBO-Modulbyggen AB

Website

https://vibostugan.se

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibostugan (VIBO-Modulbyggen AB) is a Swedish manufacturer selling prefabricated Attefallshus, Friggebodar, sauna cabins, and pool house kits direct-to-consumer via vibostugan.se, serving individual Swedish homeowners nationwide with modular, permit-exempt wooden buildings produced in-house since 1961.

Ownership category

akta.pro rank

Product category

Prefabricated Wooden Buildings

NAICS

Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Prefabricated wooden buildings
• Garden shed kits
• Modular cabin kits
• Attefallshus construction
• Wooden storage buildings

Headquarters

HQ city

Ambjörnarp

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (One-time): The company generates revenue through one-time sales of prefabricated wooden building kits. Products include Attefallshus (garden houses 18-30 sqm), Friggebodar (storage sheds 5-15 sqm), pool houses, sauna buildings, doors, and windows. Optional add-ons include insulation packages, roof upgrades, foundation systems, painting, and door/window customization. Revenue is primarily generated at point of sale with no recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Living Room designs, manufactures, and sells prefabricated wooden building kits directly to Swedish homeowners through its e-commerce platform vibostugan.se. The product range spans Attefallshus (accessory buildings 18–30 sqm), Friggebodar (garden sheds 5–15 sqm), Förråd (storage), Bastustuga (sauna cabins), Poolhus (pool houses), and complementary doors and windows, all produced in-house in Ambjörnarp, Sweden, from PEFC-certified Swedish timber. Customers can customize their building via the Modulbyggaren online configurator and receive prefabricated kits with free nationwide delivery for self-assembly.

Product overview

Vibostugan offers a comprehensive portfolio of prefabricated wooden cabin and garden building kits manufactured in Sweden. The core product lines include Attefallshus (detachable accessory buildings, 18-30 kvm) and Friggebodar (garden sheds, 5-15 kvm), both available as easy-to-assemble kits with pre-fabricated wall sections. These are complemented by specialized offerings such as Bastustuga (sauna cabins) and Poolhus (pool houses), as well as accessory products including wooden doors and windows. The company provides online customization tools (Modulbyggaren and Bastubyggaren) that allow customers to design their structures with real-time pricing. Optional add-on modules include insulation packages, metal roof systems, and a concrete-free Lättgrund foundation. All products are made from PEFC-certified Swedish timber and feature a modular construction approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Attefallshus (Accessory Buildings) Detachable wooden cabin building kits ranging from 18–30 sqm, designed as guest houses, home offices, teenage retreats, or storage. Delivered as pre-fabricated wall sections with PEFC-certified Swedish timber. Available without a full building permit (only municipal notification required).
• Friggebodar (Garden Sheds) Garden shed building kits sized 5–15 sqm, suitable for storage, guest houses, home offices, or hobby rooms. Available without a building permit in Sweden.
• Förråd (Storage) Storage and tool shed building kits for garden equipment, bicycles, and seasonal items, available in various sizes and configurations.
• Poolhus (Pool House) Pool house building kits providing functional space for changing rooms, storage, relaxation, or social areas near pools.
• Bastustuga (Sauna Cabin) Sauna cabin building kits in garden shed dimensions (up to 15 sqm), designed for wood-fired or electric saunas, featuring insulation, ventilation, and comfort-focused design.
• Dörrar (Doors) Wooden exterior doors for sheds and cabins, including single doors, double doors, and glass doors in various sizes and styles with or without windows.
• Fönster (Windows) Wooden windows for cabins and sheds, available in fixed and opening variants, in untreated or white-painted finish, with standard or safety glass.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Skidstaholms: Swedish manufacturer of prefabricated timber cabins and small wooden buildings sold direct to consumers; competes head-on in the same small-structure, DIY-kit category and similar Nordic climate specifications.
• Baseco: Swedish supplier of outbuildings including sheds and small timber structures; competes in the same accessory-building / garden-storage end of the market as Vibostugan's Friggebod and Förråd lines.
• Polhus: Swedish manufacturer and D2C seller of prefabricated wooden cabins, garden houses, and storage buildings — overlapping product categories (Attefallshus, Friggebodar) and the same online configurator-led go-to-market model in Sweden.

Emerging players

• Movehome: Modern Swedish prefab housing startup offering modular, sustainable timber homes with a digital/configurator-led customer journey — comparable on product philosophy (prefab + configurator + sustainability) and partially overlapping buyer pool.

Regional players

• Biohort: European (Austrian) maker of metal garden sheds, storage boxes, and outdoor structures; competes for the same DIY upgrade consumer in the garden-storage category but with metal rather than timber construction and a pan-European footprint.
• Palram Applications: International manufacturer of outdoor storage solutions, sheds, and garden structures; relevant as a broader category competitor to Vibostugar's storage and outdoor-structure offering, though primarily non-wood construction.

Broad incumbents

• Anebyhus: Established Swedish prefabricated home manufacturer offering modular timber houses; while it serves a larger primary-home segment, its modular timber-kit approach and Swedish production footprint overlap with Vibostugan's prefab building capability.
• Eksjöhus: Swedish prefabricated timber home producer with a long history of factory-built residential structures; comparable on modular timber construction and direct-to-customer customization, though it focuses on full-size homes rather than accessory buildings.
• Fiskarhedenvillan: Swedish prefabricated house maker producing factory-built timber homes; relevant adjacent peer given shared timber prefab production methods and Swedish D2C custom-build model.
• Jabo Nordic: The former sister entity formed when Vibostugan's logistics/sales arm was sold to NRI in 2015; Jabo Nordic sells overlapping wooden garden buildings, garages, and outdoor structures across the Nordics, making it the closest historical and product-level cousin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ViboStugan
• Instagraminstagram.com/vibostugan
• TikToktiktok.com/@vibostugan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Living Room