Baseco Golv AB
Baseco Golv AB is a Swedish family-owned manufacturer of solid wood flooring, interior and exterior panels, and prefabricated cabins, made from slow-grown Lapland pine. The company sells through authorized retailers across Sweden, with direct sales to architects and projects in the Nordic region.
- Company typePrivate
- Founded1983
- HeadquartersSorsele, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Baseco Golv AB does
Baseco Golv AB is a Swedish family-owned private company (Aktiebolag) founded in 1983 and headquartered in Sorsele, Lapland, in northern Sweden. The company manufactures and sells solid wood flooring, interior and exterior panels, and prefabricated cabins (including Attefall houses, garden sheds, holiday homes, and saunas). Its core technology is the use of slow-grown Lapland pine (senvuxen lappländsk fura) sourced from northern Sweden, dried to approximately 8% moisture content ("möbeltorrt") to prevent cracking, shrinking, and warping. The company is described as a market leader in Sweden for solid wood floors and high-quality panels, and has executed high-profile installations including 3,800 sqm of pine flooring at Vasamuseet and 3,300 sqm at Världskulturmuseet Göteborg.
Baseco operates a hybrid distribution model. Products are sold through a network of authorized retailers (återförsäljare) across Sweden, with customers selecting products online and picking up and paying at local retailers. For larger projects (cabins, public environments), a direct regional sales team supports architects and contractors, with dedicated sales coverage for Norrland, Stockholm, southern Sweden, Finland, Norway, and Denmark. Revenue is generated through one-time product sales across multiple product lines: flooring priced from 269 SEK/kvm, panels from 477 SEK/kvm, cabin delivery tiers (625–800 SEK plus optional crane truck), and samples at 40 SEK per piece payable via Swish. The cabin line carries a 50% advance payment structure (70% for cabins over 30 kvm), and Wasa credit is offered up to 100,000 SEK with 12 months interest-free.
The company serves both B2C consumers (homeowners, renovation projects, cabin builders) and B2B customers (architects, contractors, public institutions, retailers). Customer segments include museums, hospitality venues, schools, airports, retail brands, and government buildings. Ownership has passed from Krister Abrahamsson (who took over in 1987) to his three sons Marcus (CEO), Patrik (Sales and Marketing Manager), and Daniel (Purchasing Manager), with a broader team of roughly 13 visible staff covering production, logistics, sales, and finance. The company has no external investors, no disclosed funding, and no M&A activity, growing entirely through organic product line expansion and geographic extension into neighboring Nordic markets.
Baseco Golv AB firmographics
Firmographics- Name
- Baseco Golv AB
- Legal name
- Baseco Golv AB
- Website
- https://baseco.se
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baseco Golv AB is a Swedish family-owned manufacturer of solid wood flooring, interior and exterior panels, and prefabricated cabins, made from slow-grown Lapland pine. The company sells through authorized retailers across Sweden, with direct sales to architects and projects in the Nordic region.
- Ownership category
- akta.pro rank
Where Baseco Golv AB is headquartered
LocationHeadquarters
- HQ city
- Sorsele
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Baseco Golv AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solid wood flooring sales: Baseco manufactures and sells solid wood flooring (massiva trägolv) made from pine, spruce, oak, and ash. Products sold through authorized retailers and direct web shop. Customers pick up and pay at local retailers. For orders under 20 kvm, a handling fee of 375 kr applies.
- Interior and exterior panels: Panels sold in various profiles (slätspont, pärlspont, spårfas, V-fas, timmerpanel) in multiple colors and treatments. Sold through same retail channels as flooring.
- Cabins and huts: Prefabricated cabins including Attefall houses, garden sheds (friggebodar), holiday homes (fritidshus), saunas, and storage buildings. Payment terms include 50% advance payment, with balance due within 30 days of delivery. Crane truck delivery available for 4500 kr extra.
- Sample sales: Sample pieces (provbitar) sold at 40 kr per piece, payable via Swish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Furu Obehandlat (Untreated Pine Flooring) |
| Unit Pricing | Pay-as-you-go | Slätspont Antik Brun Panel |
| Unit Pricing | Pay-as-you-go | Sample pieces |
| Unit Pricing | Pay-as-you-go | Cabin delivery - Grillplats |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Baseco Golv AB product offering
Product offeringCore offering
Baseco Golv AB manufactures and markets solid wood flooring, interior and exterior panels, and prefabricated log cabins, all produced from slow-grown Lapland pine sourced in northern Sweden. Products are dried to 8% moisture content (möbeltorrt) to ensure form stability, and are sold through authorized Swedish retailers, direct web-shop sample ordering, and a regional direct sales team serving architects and public/commercial projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Solid Wood Flooring (Massiva trägolv) Solid wood flooring planks manufactured in pine (furu), spruce (gran), oak (ek), and ash (ask) from slow-dried Lapland pine and other Nordic timbers. Available in multiple dimensions (e.g. 14x113, 20x135, 25x159, 30x230 mm), Standard/Economy/Mix quality grades, and treated or untreated finishes. Sold by the square meter (kvm) through authorized retailers across Sweden.
- Interior and Exterior Panels (Paneler) Solid wood interior and exterior wall panels in profiles including slätspont, pärlspont, spårfas, V-fas, and timmerpanel. Available in multiple colors (white, grey, black, untreated, others) and surface treatments such as the brushed Slätspont Antik Brun. Sold by square meter via authorized retailers; A and AB quality grades offered.
- Prefabricated Cabins and Houses (Hus och stugor) Prefabricated timber buildings including Attefall houses, garden sheds (friggebodar), holiday homes (fritidshus), saunas (bastu), storage buildings (förråd), and garages/carports. Offered in knuttimrad (log) and blocksystem construction. Sold direct from Baseco with 50% (or 70% for cabins over 30 kvm) advance payment and delivery options including terminal, home, and crane truck.
- Sample Pieces (Provbitar)
Companies that use Baseco Golv AB
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Baseco Golv AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Baseco Golv AB partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Baseco Golv AB competitors and assessment
Company assessmentDirect peers
- Boen: Norwegian-origin multi-layer wood flooring manufacturer serving European and US markets. Comparable to Baseco in the Nordic wood flooring category with comparable target customers (architects, developers).
- Junckers: Danish manufacturer of solid hardwood flooring for residential, commercial, and sports facilities. Closely comparable to Baseco on solid wood product focus and Nordic/Northern European market presence.
- Kährs Group: Swedish-founded manufacturer of hardwood and engineered wood flooring with global distribution. Most direct comparison to Baseco in solid wood flooring heritage and premium positioning, though Kährs is larger and more internationally focused.
- Moelven: Norwegian Scandinavian wood products manufacturer producing solid wood, glulam, panels, and modular buildings. Overlaps Baseco's panel and prefabricated cabin product lines within the Nordic market.
- Bjelin: Swedish wood flooring manufacturer (part of Välinge Group) producing solid and engineered floors. Directly comparable to Baseco on solid wood flooring category with similar Scandinavian design heritage.
Regional players
- Hunton: Norwegian wood products company producing structural timber, fiberboard panels, and prefabricated building systems. Comparable to Baseco on Nordic heritage and panel/building products, though focused on the Norwegian market specifically.
- Martinsons: Swedish family-owned sawmill and engineered wood manufacturer producing CLT, glulam, and prefabricated building components. Comparable to Baseco on Swedish family ownership and wood-based building product focus, though more B2B/commercial.
Broad incumbents
- Setra Group: Swedish sawmill and wood products company producing sawn timber, processed wood, and building components. Comparable to Baseco on Swedish raw material supply chain, though much larger in scale and focused on commodity rather than finished consumer products.
- Stora Enso: Finnish-Swedish global forest products company with significant wood products, panels, and building solutions divisions. Overlaps Baseco on wood panel and building components categories but operates at far greater scale.
- Vida: Swedish-based industrial wood products group producing sawn timber, panels, and prefabricated houses. Comparable supply-side integration with Swedish pine raw material and overlapping prefabricated building category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Baseco Golv AB social profiles
Digital presenceBaseco Golv AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseco Golv AB leadership team
Management profileNumber of profiles
Profiles4 records
Baseco Golv AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseco Golv AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseco Golv AB
What does Baseco Golv AB do?
Baseco Golv AB manufactures and markets solid wood flooring, interior and exterior panels, and prefabricated log cabins, all produced from slow-grown Lapland pine sourced in northern Sweden. Products are dried to 8% moisture content (möbeltorrt) to ensure form stability, and are sold through authorized Swedish retailers, direct web-shop sample ordering, and a regional direct sales team serving architects and public/commercial projects.
Is Baseco Golv AB a public or private company?
Baseco Golv AB is a private company. It is classified as family owned and is currently operating.
When was Baseco Golv AB founded?
Baseco Golv AB was founded in 1983. It employs 1 to 10 people.
Where is Baseco Golv AB based?
Baseco Golv AB is headquartered in Sorsele, Sweden, in the Europe region.
How does Baseco Golv AB make money?
Four revenue lines are on record. Solid wood flooring sales are the primary driver. The others are interior and exterior panels, cabins and huts and sample sales.
Who are Baseco Golv AB's main competitors?
Direct peers on record are Boen, Junckers, Kährs Group, Moelven and Bjelin. Regional players are Hunton and Martinsons. Broad incumbents are Setra Group, Stora Enso and Vida.
Does Baseco Golv AB have an API?
No public API is recorded for Baseco Golv AB.