Zion Health

What Zion Health does

Zion Health Inc. is a privately-held, California-domiciled natural personal care company that develops and sells aluminum-free, paraben-free, gluten-free, and cruelty-free personal care products formulated around a single core active ingredient: Calcium Montmorillonite clay, a healing clay claimed to contain 57 trace minerals. The product portfolio spans six categories — CLAYDRY deodorants (in Bold, Glide, Silk, Whole Body Cream, and Roll-On formats plus refills), CLAYBRITE toothpaste, Clay Soaps (bar, liquid, travel), Hair Care (shampoo, conditioner, masks, scalp scrubs, serums), Face Care (cleanser, mask, eye cream, moisturizer, sunscreen, toner), and Body Care (moisturizers, scrubs, clay bath, pain relief, treatment cream) — with unit pricing in the $12.50-$24.00 range.

The business operates a multi-channel distribution model combining direct-to-consumer e-commerce via its primary storefront (zionhealth.com) and a parallel retail site (adamaminerals.com), a B2B wholesale quick-order program with a Digital Catalog, an international distributor network, and physical retail through a store locator. The company ships from South San Francisco with free U.S. standard shipping over $30. It also operates the S.T.E.M. (Save the Earth and Money) Recycling Program in conjunction with strategic partner Adama Minerals, offering store credit for returned packaging.

Zion Health's customer base is exclusively retail consumers seeking clean-beauty alternatives to conventional personal care, with no disclosed enterprise or wholesale anchor customers. Revenue, headcount, and funding data are not publicly disclosed, and the company appears to be operating at small-scale, founder-led stage with self-funding or minimal external capital. Recent strategic activity centers on SKU expansion (five new product launches in 2026), with growing emphasis on premium and pheromone-infused variants.

Name

Zion Health

Legal name

Zion Health Inc.

Website

https://zionhealth.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Zion Health Inc. is a privately-held California-based natural personal care brand that formulates aluminum-free deodorants, soaps, toothpaste, and hair, face, and body care products around Calcium Montmorillonite clay, selling direct-to-consumer online and through wholesale and international distributors.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural deodorants
• Clay skincare
• Aluminum-free deodorant
• Mineral personal care
• Natural oral care

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Sales through Zion Health's primary e-commerce storefront (zionhealth.com) offering a full range of natural personal care products directly to consumers.
2. Wholesale Distribution: Sales to wholesale customers through a quick order form and wholesale inquiry program, with a separate Digital Catalog for B2B ordering.
3. International Distribution: Sales through an international distributor network, as evidenced by a dedicated International Distributors page on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Zion Health manufactures and sells natural personal care products — including deodorants, bar soaps, toothpaste, hair care, face care, and body care — formulated with its proprietary Calcium Montmorillonite clay ingredient containing 57 trace minerals. The product line is positioned as aluminum-free, paraben-free, gluten-free, and cruelty-free (no animal testing), targeted at consumers seeking clean-beauty personal care.

Product overview

Zion Health is a direct-to-consumer natural personal care brand centered on Calcium Montmorillonite (a healing clay containing 57 trace minerals) as a key active ingredient across their entire product line. The portfolio consists of six core product categories: CLAYDRY aluminum-free deodorants (offered in Bold, Glide, Silk, Whole Body Cream, and Roll-On formats, plus Refill-Inserts and Mini sizes), CLAYBRITE natural clay toothpaste, Clay Soaps (Bar, Liquid, and Travel formats), Hair Care (Shampoo, Conditioner, Hair Mask, Leave-In, Scalp Scrubs, Scalp Serums, and Travel sizes), Face Care (Cleanser, Clay Face Mask, Eye Cream, Lip Care, Moisturizer, Serums & Treatments, Sunscreen, Toner), and Body Care (Body Moisturizers, Body Wash & Scrubs, Clay Bath, Hand & Feet Care, Pain Relief Spray, Treatment Cream). All products are Cruelty-free, Paraben-free, Gluten-free, and Aluminum-free. The company also operates a S.T.E.M. Recycling Program (in partnership with parent company Adama Minerals) offering store credits for recycling product containers. Zion Health ships from South San Francisco, CA with free standard U.S. shipping on orders over $30.

Differentiator

Problem solved

Functional benefit

Products and services

• Zion Health Deodorants Aluminum-free natural deodorants for daily personal hygiene, targeting health-conscious consumers seeking alternatives to conventional aluminum-based deodorants; formulated with the company's 57-trace-mineral Calcium Montmorillonite clay.
• Zion Health Bar Soaps Natural bar soaps for daily cleansing, formulated with Calcium Montmorillonite clay and positioned as paraben-free and cruelty-free for consumers seeking clean personal care alternatives.
• Zion Health Toothpaste Natural toothpaste for daily oral care, positioned within the brand's clean-beauty oral care range for consumers preferring non-conventional toothpaste formulations.
• Zion Health Hair Care Natural hair care products for daily hair cleansing and treatment, formulated with the brand's trace-mineral clay base for consumers seeking clean-beauty hair care.
• Zion Health Face Care Natural face care products for daily facial skincare routines, targeting consumers looking for clean-beauty alternatives to mainstream facial skincare.
• Zion Health Body Care Natural body care products for daily body skincare, formulated within the brand's clean-beauty personal-care system for health-conscious consumers.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Adama MineralscoreStrategic or Co-development PartnerAdama Minerals is the parent company and strategic partner of Zion Health. Zion Health's products are sold through the Adama Minerals retail site (adamaminerals.com), and the S.T.E.M. (Save the Earth and Money) Recycling Program is jointly managed, with recycling containers returned to the Adama Minerals address (430 East Grand Avenue, South San Francisco, CA 94080).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lush: Global handmade cosmetics brand known for fresh, natural ingredients and anti-animal-testing stance. Comparable in cruelty-free positioning, mineral/clay-based product offerings, and broad personal care portfolio.
• Burt's Bees: Established natural personal care brand (owned by Clorox) spanning lip care, skin care, and body care. Comparable in clean beauty positioning, broad natural personal care portfolio, and mineral/natural ingredient emphasis.
• Tom's of Maine: Major natural personal care brand (owned by Colgate-Palmolive) covering oral care, deodorant, soap, and body care. Comparable in natural ingredient focus and broad personal care portfolio across multiple categories.

Direct peers

• Meow Meow Tweet: Small-batch natural deodorant and personal care brand offering aluminum-free, vegan formulations. Comparable as a smaller natural deodorant competitor with similar clean beauty positioning and DTC focus.
• Schmidt's Naturals: Natural deodorant brand (owned by Unilever) offering aluminum-free, plant-based deodorants in multiple formats. Directly comparable to Zion Health's CLAYDRY line in product category, clean beauty positioning, and target consumer segment.
• PiperWai: Direct-to-consumer natural deodorant brand using activated charcoal and similar clean ingredients. Comparable as a smaller DTC natural deodorant competitor targeting similar health-conscious consumers.
• Native: Direct-to-consumer natural deodorant and personal care brand (owned by Procter & Gamble) with aluminum-free formulations. Comparable in DTC channel strategy, natural ingredient positioning, and deodorant category focus.
• S.W. Basics: Clean beauty brand offering minimal-ingredient skincare and personal care products. Comparable in clean beauty positioning, natural ingredient emphasis, and small-batch DTC distribution model.
• Dr. Bronner's: Family-owned natural soap and personal care company offering castile soaps and organic body care. Comparable in mineral/natural ingredient story, broad personal care portfolio across multiple categories, and clean beauty positioning.

Emerging players

• Dr. Teal's: Mineral-based bath and personal care brand featuring Epsom salt and essential oil formulations. Comparable in mineral ingredient story and body care positioning, though stronger in bath than deodorant specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ZionHealth
• Facebookfacebook.com/zionhealth
• Instagraminstagram.com/zionhealth
• Pinterestpinterest.com/adamaminerals
• Xx.com/Zion_Health
• LinkedInlinkedin.com/company/zionhealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zion Health