Byonoy
Byonoy GmbH (Hamburg, founded 2015) designs and sells compact, solid-state microplate readers and UV/VIS photometers to research, biotech, and lab-automation customers worldwide via direct e-commerce and a 50+ country distributor network.
- Company typePrivate
- Founded2015
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Byonoy does
Byonoy GmbH is a Hamburg-based, privately held laboratory instrumentation company founded in 2015 that designs and manufactures compact microplate readers and UV/VIS photometers. Its product portfolio consists of two platforms — the Series 96 (Absorbance 96, Luminescence 96, Absorbance 96 Automate, Luminescence 96 Automate) for 96-well plate reading, and the Series One (Absorbance One) for cuvette-based photometry — built around a proprietary solid-state architecture using individual photodiode or silicon-photomultiplier detection units per well, LED illumination, and patented ambient-light-canceling technology. This design eliminates moving parts, removes warm-up time, enables under-3-second full-plate reads, and allows the smallest footprint in the category (USB-powered, ~900 g, microplate-sized). The Automate variants are purpose-built to dock onto robotic liquid-handling decks and integrate via the SiLA2 standard, with validated compatibility with Eppendorf epMotion systems.
The company sells direct through its e-commerce site with worldwide free shipping and through a distributor network covering 50+ countries; enterprise customers can book multilingual online demos with a direct sales team. Revenue is generated primarily from one-time hardware sales plus an annual Care Package subscription (EUR 120–930 per device) covering extended warranty, accidental-damage cover, manufacturer calibration, and IQ/OQ/PQ documentation. Target customers include academic and industrial research laboratories, laboratory automation integrators, and drug-discovery/biotech teams running ELISA, protein quantification, cell-viability, reporter-gene, and OD600 workflows. Operations are ISO 9001 certified and GDPR/CCPA compliant, with no disclosed external funding and headcount in the 11–50 range.
Byonoy firmographics
Firmographics- Name
- Byonoy
- Legal name
- Byonoy GmbH
- Website
- https://byonoy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Byonoy GmbH (Hamburg, founded 2015) designs and sells compact, solid-state microplate readers and UV/VIS photometers to research, biotech, and lab-automation customers worldwide via direct e-commerce and a 50+ country distributor network.
- Ownership category
- akta.pro rank
Byonoy industry classification
Industry- Product category
- Laboratory Instruments
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
Keywords
Where Byonoy is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Byonoy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of microplate readers including Absorbance 96, Luminescence 96, Absorbance 96 Automate, and Absorbance One. Products sold directly with free worldwide shipping.
- Care Packages: Annual service packages offering extended warranty, accidental damage protection, annual manufacturer calibration, and IQ/OQ/PQ documentation. Renewable subscriptions with optional duration.
- Software Licenses: Desktop applications (Absorbance 96 App, Luminescence 96 App) provided free with hardware purchase. Software updates included in care packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials Care Package - Basic support and warranty |
| Subscription | Annual | Protect Care Package - Extended coverage |
| Subscription | Annual | Validate Care Package - Calibration services |
| Subscription | Annual | Protect + Validate Care Package - Full coverage |
| Subscription | Annual | Absorbance 96 Protect Care Package |
| Subscription | Annual | Absorbance 96 Validate Care Package |
| Subscription | Annual | Absorbance 96 Complete Care Package |
| Subscription | Annual | Absorbance 96 Automate Essentials |
| Subscription | Annual | Absorbance 96 Automate Complete |
| Subscription | Annual | Luminescence 96 Protect Care Package |
| Subscription | Annual | Luminescence 96 Validate Care Package |
| Subscription | Annual | Luminescence 96 Complete Care Package |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Byonoy product offering
Product offeringCore offering
Byonoy designs, manufactures, and sells compact, solid-state microplate readers and UV/VIS photometers for research and laboratory automation use. The product line comprises the Series 96 absorbance and luminescence readers (including on-deck automation variants) and the Series One cuvette photometer, sold alongside annual Care Package subscriptions for warranty, calibration, and IQ/OQ/PQ documentation. Distribution is direct via the company's own e-commerce site with free worldwide shipping and through a 50+ country distributor network.
Product overview
Byonoy develops and manufactures compact microplate readers and spectrophotometers for laboratory research. The product portfolio consists of two main series: the Series 96 platform (Absorbance 96, Luminescence 96, Absorbance 96 Automate, Luminescence 96 Automate) for 96-well microplate reading, and the Series One (Absorbance One) for cuvette-based measurements. All products utilize solid-state LED technology and are designed for portability, ease of use, and integration with laboratory automation systems. The company also offers Care Packages as add-on service modules providing warranty extensions, calibration, and documentation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Absorbance 96 Filter-based, solid-state microplate reader for absorbance measurements in a 96-well format with up to four discrete wavelengths from 400-1000nm, enabling simultaneous readout of all wells in under three seconds for ELISA, OD600, protein quantification, cell viability, and cytotoxicity assays.
- Luminescence 96 Compact luminescence microplate reader featuring 96 silicon photomultipliers, up to 8 decades of linear dynamic range, and sensitivity of 100 fmol ATP/well, for reporter gene assays, cell viability assays, and luminescent ELISA in research laboratories.
- Absorbance 96 Automate The first on-deck microplate reader built to fit a single SBS deck position on robotic liquid handlers, with up to six wavelengths from 400-1000nm and SiLA2-compatible control for automated assay workflows.
- Luminescence 96 Automate On-deck luminometer for microplate automation, integrating directly into robotic liquid handling systems with 100 fmol ATP/well sensitivity, up to 8 decades linear dynamic range, and cross-talk below 0.7 x 10^-6.
- Absorbance One Bespoke UV/VIS cuvette photometer with a single fixed wavelength selectable from 280-1000nm, supporting micro, semi-micro, and macro cuvettes, and featuring patented ambient light canceling technology with automatic cuvette detection for single-sample measurements.
- Care Packages Annual service subscriptions bundling extended warranty, accidental damage protection, annual manufacturer calibration with certificate, and IQ/OQ/PQ documentation across the Absorbance 96, Luminescence 96, Absorbance 96 Automate, and Absorbance One product lines, with published tiers including Essentials, Protect, Validate, and Complete.
Quantifiable outcome
- Reduced measurement time to <3 seconds per 96-well plate
- +3 more outcomes
Companies that use Byonoy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Byonoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Byonoy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EppendorfcoreStrategic collaboration for integration of Absorbance 96 Automate and Luminescence 96 Automate with Eppendorf epMotion liquid handling systems. Joint studies validated automated workflows for cell-based assays, protein quantification, and bacterial growth measurement. SiLA2 driver compatibility ensures seamless integration.
- SiLA ConsortiumcoreByonoy instruments (Luminescence 96 Automate, Absorbance 96 Automate) support SiLA2 standardization for laboratory automation, enabling integration with any SiLA2-compatible system and scheduler.
- Global Distributor NetworkcoreWorldwide network of distributors providing local sales, service, and support in over 50 countries. Partners enable regional market access and customer support in local languages.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Byonoy competitors and assessment
Company assessmentDirect peers
- Tecan: Swiss leader in laboratory automation and microplate readers (e.g., Infinite, Spark series). Directly comparable product category, customer base, and distribution model, but at materially larger scale.
- Molecular Devices: Specialist in microplate readers and plate-based screening instruments (SpectraMax, CloneSelect). Direct product overlap across absorbance and luminescence detection.
- BMG Labtech: German mid-market specialist in high-performance microplate readers (CLARIOstar, Omega series). Closely comparable private mid-sized European competitor with similar assay focus.
- Promega: Strong luminescence reagent and reader portfolio (GloMax). Comparable on luminescence detection instrumentation and shared pharma/biotech customer base.
- Agilent (BioTek): Acquired BioTek, a direct microplate reader competitor (Synergy, Cytation series). Highly comparable product line and customer overlap in life science research.
Broad incumbents
- Revvity (PerkinElmer): Large life sciences instrumentation vendor offering microplate readers (Victor, EnSight) as part of a much broader diagnostics and life sciences portfolio; competes in same buyer workflows at enterprise scale.
- Thermo Fisher Scientific: Global life sciences giant with microplate reader offerings (Multiskan, Varioskan) bundled into larger instrument and consumables portfolios; competes heavily on enterprise contracts.
- Hamilton Company: Major automated liquid handling and laboratory robotics vendor; serves the same automation integrator customer segment and overlaps in the on-deck plate reader workflow.
Others
- Eppendorf: Strategic integration partner (epMotion); broader laboratory equipment competitor and channel partner. Comparable in lab automation end markets though Byonoy's reader sits inside Eppendorf's liquid-handling workflow.
- Biosero: Laboratory automation software and orchestration provider (Green Button Go) that competes in the same SiLA2-driven automated workflow stack where Byonoy's readers are integrated.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Byonoy social profiles
Digital presenceByonoy compliance and trust
Trust signalCompliance3 records
Byonoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Byonoy leadership team
Management profileNumber of profiles
Profiles3 records
Byonoy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Byonoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Byonoy
What does Byonoy do?
Byonoy designs, manufactures, and sells compact, solid-state microplate readers and UV/VIS photometers for research and laboratory automation use. The product line comprises the Series 96 absorbance and luminescence readers (including on-deck automation variants) and the Series One cuvette photometer, sold alongside annual Care Package subscriptions for warranty, calibration, and IQ/OQ/PQ documentation. Distribution is direct via the company's own e-commerce site with free worldwide shipping and through a 50+ country distributor network.
Is Byonoy a public or private company?
Byonoy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Byonoy founded?
Byonoy was founded in 2015. It employs 11 to 50 people.
Where is Byonoy based?
Byonoy is headquartered in Hamburg, Germany, in the Europe region.
How does Byonoy make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are care Packages and software Licenses.
Who are Byonoy's main competitors?
Direct peers on record are Tecan, Molecular Devices, BMG Labtech, Promega and Agilent (BioTek). Broad incumbents are Revvity (PerkinElmer), Thermo Fisher Scientific and Hamilton Company. Others are Eppendorf and Biosero.
Does Byonoy have an API?
No public API is recorded for Byonoy.
What industry is Byonoy in?
Byonoy's product category is Laboratory Instruments. Its primary akta.pro industry code is HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards). Its NAICS code is 334516 and its SIC code is 3826.