PartsVu
- Company typePrivate
- Founded2015
- HeadquartersNaples, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
PartsVu firmographics
Firmographics- Name
- PartsVu
- Legal name
- Central Assets & Operations, LLC
- Website
- https://partsvu.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PartsVu industry classification
Industry- Product category
- Marine Parts E-commerce
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)
Keywords
Where PartsVu is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PartsVu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- OEM Parts Sales: Sale of genuine OEM parts for Yamaha, Mercury, Suzuki, and MerCruiser outboard motors and MerCruiser stern drives. PartsVu is a certified dealer for these brands, purchasing through strategic buying windows to offer discounted pricing.
- Aftermarket Parts & Accessories: Sale of aftermarket marine parts, accessories, and gear from over 200 brands including Star brite, T-H Marine, Solas Propellers, ProMariner, Marinco, Blue Sea Systems, Humminbird, Bennett Trim Tabs, and others.
- Outboard Motor Sales: Sale of complete Yamaha, Mercury, Suzuki, and Honda outboard motors ranging from portable 2.5HP to offshore 450HP models.
- Loyalty Rewards Program: PartsVu Blue loyalty program earning points on purchases redeemable for discounts. Points earned at 1-1.5 points per $1 spent depending on tier, with rewards ranging from $5 to $50.
- B2B Premier Pro Membership: Industry member pricing program for marine businesses including service centers, marinas, charter companies, and commercial fleets with dedicated support and exclusive benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Deckhand Tier - Entry level loyalty tier |
| Subscription | Annual | First Mate Tier - Mid-level loyalty tier |
| Subscription | Annual | Captain Tier - Top loyalty tier |
| Subscription | Annual | Premier Pro B2B Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PartsVu product offering
Product offeringCore offering
PartsVu is an online retailer that sells genuine OEM and aftermarket marine parts, outboard motors, and boating accessories for Yamaha, Mercury, Suzuki, Honda, and MerCruiser engines. The platform combines a Shopify-based storefront with engine schematic viewers, PID lookup tools, and educational resources to help individual boat owners and marine professionals identify and order the correct parts. Supporting offerings include a PartsVu Blue loyalty program, a Premier Pro B2B membership for marine businesses, and a dedicated government sales program.
Product overview
PartsVu is an e-commerce platform specializing in OEM and aftermarket marine engine parts, outboard motors, and boating accessories. The core offering centers on certified OEM parts for Yamaha, Mercury, Suzuki, Honda, and MerCruiser engines, complemented by a complete outboard motor retail operation. The product portfolio also includes an extensive aftermarket parts catalog covering filters, propellers, spark plugs, anodes, ignition components, fuel and oil components, trim/tilt parts, and lower unit components, as well as general boating accessories including docking equipment, marine pumps, electrical/lighting products, batteries, cleaning supplies, safety gear, electronics/navigation, and trailering products. PartsVu supports its commerce operations with a loyalty program (PartsVu Blue), a B2B membership tier (Premier Pro), and a dedicated government sales division, creating a multi-channel approach serving individual consumers, marine industry professionals, and government entities.
Differentiator
Problem solved
Functional benefit
Brands
- PartsVu Premier Pro: A B2B membership program offering industry member pricing, dedicated support, and exclusive benefits for marine mechanics, service centers, marinas, charter companies, boat rentals, and commercial fleet operators.
- PartsVu Blue
Products and services
- Yamaha Outboard Parts Genuine OEM replacement parts for Yamaha outboard motors including service kits, oil change kits, filters, propellers, thermostats, cooling components, anodes, rigging, steering, and throttle controls. Sold to DIY boat owners and marine service professionals.
- Mercury Outboard Parts Genuine OEM replacement parts for Mercury outboard motors including service kits, oil change kits, gear lube kits, gauges, filters, thermostats, cooling components, covers, anodes, rigging, steering, and propellers. Targeted at Mercury boat owners and service centers.
- MerCruiser Stern Drive Parts Genuine OEM replacement parts for MerCruiser sterndrive engines including service kits, oil change kits, filters, thermostats, cooling components, anodes, exhaust system components, and ignition components. For MerCruiser sterndrive boat owners and mechanics.
- Suzuki Outboard Parts Genuine OEM replacement parts for Suzuki outboard motors including service kits, Ecstar-brand lubes and additives, filters, thermostats, cooling components, anodes, rigging, steering, gauges, propellers, and trim/tilt components. For Suzuki outboard owners and service providers.
- Honda Outboard Parts Genuine OEM replacement parts for Honda outboard motors including service kits, lubes and additives, filters, thermostats, cooling components, covers, anodes, rigging, gauges, propellers, spark plugs, ignition components, throttle controls, panels, switches, and trailering/docking equipment. For Honda outboard owners and technicians.
- Yamaha Outboard Motors Complete Yamaha outboard motors for sale ranging from 2.5HP portable models to 450HP XTO offshore motors, including two-stroke and four-stroke designs across multiple horsepower categories.
- Mercury Outboard Motors Complete Mercury outboard motors including FourStroke (2.5HP to 300HP), Verado (250HP to 600HP), and Avator electric models ranging from 7.5e to 20e.
- Suzuki Outboard Motors Complete Suzuki outboard motors available for sale to consumers and marine businesses.
- Honda Outboard Motors Complete Honda outboard motors available for sale to consumers and marine businesses.
- Aftermarket Boat Parts Aftermarket replacement parts including maintenance essentials, propellers and propeller hardware, spark plugs, anodes and zincs, ignition and throttle components, fuel and oil components, trim and tilt components, lower unit/cooling/transmission parts, manifolds, exhaust components, alternators, starters, solenoids, relays, and gaskets/seals/grommets/O-rings. For owners seeking non-OEM replacements.
- Boating Accessories General boating accessories including dockline and fenders, fuel and corrosion inhibitors, marine pumps and plumbing, gauges, steering, and rigging equipment.
- Electrical & Lighting Accessories Electrical components and lighting products for boats.
- Marine Batteries, Hardware & Maintenance Marine batteries and hardware products for boat maintenance.
- Boat Cleaning & Care Products Cleaning supplies and care products for boats.
- Boating Safety Equipment Safety equipment and accessories for boating.
- Electronics & Navigation Marine electronics and navigation equipment including fish finders and GPS chartplotters.
- Trailering Products Boat trailer accessories and equipment.
- Winterizing Essentials Products and kits for winterizing boat engines, including winterizing kits, DIY winterizers, and brand-specific winterizing solutions for Yamaha, Mercury, Suzuki, and Honda.
- PartsVu Blue Loyalty Rewards Program Multi-tiered loyalty rewards program with three tiers (Deckhand, First Mate, Captain) offering 3% to 4.5% back on purchases, earning 1 to 1.5 points per dollar spent, with bonus points events, birthday rewards, and early access to sales for higher tiers.
- PartsVu Premier Pro B2B Membership Business membership program for marine mechanics, service centers, marinas, charter companies, boat rentals, and commercial fleets offering industry member pricing, dedicated support, warehouse priority, inventory access, catalog access, price matching, and fast shipping.
- Government Sales Program Dedicated sales program for federal, state, and local government agencies providing marine maintenance, upgrades, and essentials with competitive pricing and dedicated customer service, supported by SAM registration, DUNS number, CAGE code, and NAICS codes, with tax-exempt purchasing available.
Quantifiable outcome
- 400,000+ happy customers
Companies that use PartsVu
Customer profileSegments6 records
Ideal customer profiles3 records
PartsVu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PartsVu partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- YamahacoreCertified Yamaha outboard and MerCruiser dealer for outboard motor parts. As a certified dealer, PartsVu accesses strategic buying windows offered by Yamaha during the year, enabling volume discounts passed to customers.
- Mercury MarinecoreCertified Mercury Marine dealer for outboard parts and MerCruiser stern drive parts. Accesses manufacturer's strategic purchasing programs for competitive pricing.
- SuzukicoreCertified Suzuki dealer for outboard motor parts online. Benefits from strategic buying windows offered by Suzuki for large volume purchasers.
- Star briteminorAftermarket marine brand partner. PartsVu carries Star brite products including cleaning supplies, protectants, and marine maintenance items.
- T-H MarineminorAftermarket marine supplies brand available through PartsVu's accessory catalog.
- Solas PropellersminorAftermarket propeller brand available through PartsVu's accessory selection.
- HumminbirdminorFishfinders and GPS/chartplotters brand available through PartsVu's electronics catalog.
- Bennett MarineminorTrim tabs and accessories brand available through PartsVu's rigging and accessories catalog.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
PartsVu competitors and assessment
Company assessmentBroad incumbents
- West Marine: Largest US marine retailer with a broad catalog of OEM and aftermarket parts, accessories, and safety gear across consumer and pro segments. Overlaps directly with PartsVu's consumer parts business but at much larger scale and with physical store presence.
- Amazon: Generalist e-commerce marketplace carrying marine OEM and aftermarket parts from major and third-party sellers. Comparable as the dominant scale competitor PartsVu explicitly excludes from price-matching, representing the structural pricing pressure on its catalog.
Direct peers
- iboats.com: Large online marine marketplace with deep parts and accessory listings across engine brands and boat types. Comparable to PartsVu as a destination site for boat owners seeking OEM and aftermarket parts, though it operates more as a marketplace aggregator.
- Wholesale Marine: Online marine parts and accessories retailer carrying OEM and aftermarket lines for major outboard brands. Closely comparable to PartsVu on SKU breadth, OEM focus, and small-team e-commerce operating model.
- Defender Marine: Long-standing marine outfitter and parts catalog retailer with deep OEM coverage across major engine brands. Direct competitor to PartsVu in OEM and aftermarket parts e-commerce, serving both DIY boaters and B2B marine professionals.
- Overton's: Marine and outdoor recreation retailer with broad parts, accessories, and water-sports inventory sold direct to consumers. Overlaps with PartsVu on accessories and OEM/aftermarket parts in the boating category.
- Great Lakes Skipper: Specialty online retailer of marine OEM parts, decals, and accessories with strong coverage of recreational boat brands. Comparable to PartsVu's niche-specialist e-commerce approach and parts focus.
- Boats.net: Online retailer specializing in OEM outboard and sterndrive parts for major engine brands. Direct competitor to PartsVu on Yamaha, Mercury, Honda, and Suzuki OEM parts with similar schematic-lookup tools.
- Fisheries Supply: Marine retailer carrying OEM outboard parts, propellers, electronics, and safety gear for commercial and recreational customers in the Pacific Northwest and nationwide via e-commerce. Comparable to PartsVu on parts catalog and B2B/government reach.
Emerging players
- Jamestown Distributors: Marine supplies retailer with strong focus on boat building, repair, and maintenance materials. Partial overlap with PartsVu's hardware/maintenance and accessories categories, particularly for DIY and professional marine service buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PartsVu social profiles
Digital presencePartsVu financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartsVu leadership team
Management profileNumber of profiles
PartsVu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartsVu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartsVu
What does PartsVu do?
PartsVu is an online retailer that sells genuine OEM and aftermarket marine parts, outboard motors, and boating accessories for Yamaha, Mercury, Suzuki, Honda, and MerCruiser engines. The platform combines a Shopify-based storefront with engine schematic viewers, PID lookup tools, and educational resources to help individual boat owners and marine professionals identify and order the correct parts. Supporting offerings include a PartsVu Blue loyalty program, a Premier Pro B2B membership for marine businesses, and a dedicated government sales program.
Is PartsVu a public or private company?
PartsVu is a private company. It is classified as corporate owned and is currently operating.
When was PartsVu founded?
PartsVu was founded in 2015. It employs 1 to 10 people.
Where is PartsVu based?
PartsVu is headquartered in Naples, United States, in the North America region.
How does PartsVu make money?
Five revenue lines are on record. OEM Parts Sales are the primary driver. The others are aftermarket Parts & Accessories, outboard Motor Sales, loyalty Rewards Program and B2B Premier Pro Membership.
Who are PartsVu's main competitors?
Broad incumbents on record are West Marine and Amazon. Direct peers are iboats.com, Wholesale Marine, Defender Marine, Overton's, Great Lakes Skipper, Boats.net and Fisheries Supply. Jamestown Distributors is listed as an emerging player.
Does PartsVu have an API?
No public API is recorded for PartsVu.
What industry is PartsVu in?
PartsVu's product category is Marine Parts E-commerce. Its primary akta.pro industry code is CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 44133 and its SIC code is 3714.