Northpoint
Northpoint Commercial Credit is a Minneapolis-based, privately held commercial lender founded in 2005 that provides equipment financing, working capital, and small-ticket to $5M+ loans to mid-market businesses across all 50 U.S. states, supplemented by vendor and credit-union partnership channels.
- Company typePrivate
- Founded2005
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Northpoint does
Northpoint Commercial Credit, doing business as Northpoint Credit, is a privately held commercial lender headquartered in Minneapolis, Minnesota, founded in 2005 by Thomas Payne. The company provides equipment financing, working capital and asset-based lending, and small-ticket to $5M+ loans to mid-market businesses (primarily under $100 million in revenue) across all 50 states and a broad set of industries including manufacturing, technology, construction, transportation, commercial real estate, and healthcare. In addition to direct origination, Northpoint operates two indirect channels: a vendor partner program that embeds financing into equipment vendor sales workflows, and a credit union division called CU Equipment Finance that supplies turnkey commercial equipment funding to credit unions and their business members.
The business generates revenue through interest and fees on originated loans and leases, with the ability to finance up to 100% of equipment costs and offer customizable payment structures. Distribution is primarily direct, supported by phone (612-999-6370), email ([email protected]), a JotForm online application, and the company website; vendor and credit union partnerships provide additional origination flow. The leadership team is led by Thomas Payne (Chairman, ex-Wells Fargo and Citizens Independent Bank), with Jack Haworth (CRO, ex-Wells Fargo, Marine Credit Union, Unity Bank), Kevin Peterson (President, CU Equipment Finance), and Olivia Pelham (Controller). The firm is founder-owned, privately held, and operates with 11–50 employees without disclosed external funding, parent company, or institutional investment.
Northpoint firmographics
Firmographics- Name
- Northpoint
- Legal name
- Northpoint Commercial Credit
- Website
- https://northpointcredit.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Northpoint Commercial Credit is a Minneapolis-based, privately held commercial lender founded in 2005 that provides equipment financing, working capital, and small-ticket to $5M+ loans to mid-market businesses across all 50 U.S. states, supplemented by vendor and credit-union partnership channels.
- Ownership category
- akta.pro rank
Northpoint industry classification
Industry- Product category
- Commercial Lending
- NAICS
- Credit Intermediation and Related Activities (522), Sales Financing (522220)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Specialty Finance / Structured Credit (FSANADAE)
Keywords
Where Northpoint is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northpoint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Financing: Provides financing for equipment purchases, allowing businesses to finance up to 100% of equipment cost. Revenue generated through interest and fees on equipment loans and leases.
- Working Capital/Asset-Based Lending: Provides working capital solutions and asset-based lending to businesses of varying sizes across multiple industries.
- Small-Ticket to Mid-Market Loans: Offers small-ticket funding to $5M+ loans, serving businesses primarily under $100 million in revenue. Revenue generated through loan origination and interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment Financing - Up to 100% of equipment cost |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Northpoint product offering
Product offeringCore offering
Northpoint Commercial Credit is a nationwide funding partner that provides equipment financing (up to 100% of equipment cost with flexible payment options), working capital and asset-based lending, and small-ticket to $5M+ loans to businesses across all 50 U.S. states. The company primarily targets companies with under $100 million in revenue, and supplements direct lending with vendor financing programs and a credit-union-focused division (CU Equipment Finance).
Product overview
Northpoint Commercial Credit is a nationwide funding partner offering a unified portfolio of commercial financing solutions. The core offering consists of Equipment Financing (covering up to 100% of equipment costs), Working Capital/Asset-Based Lending, and Small-Ticket to $5M+ Loans. These products are complemented by Vendor Financing Programs that allow vendors to offer flexible payment options to their customers. The company serves businesses of all sizes across all 50 states, with particular focus on companies with under $100 million in revenue, and partners with credit unions through its CU Equipment Finance division.
Differentiator
Problem solved
Functional benefit
Brands
- CU Equipment Finance: A division focused on strategic planning and growth of commercial equipment funding for credit unions, led by President Kevin Peterson. Provides credit unions with a streamlined commercial equipment funding process and hassle-free lending opportunities.
Products and services
- Equipment Financing
Quantifiable outcome
- Finance up to 100% of equipment cost
- +1 more outcomes
Companies that use Northpoint
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Northpoint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Northpoint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Equipment VendorscoreNorthpoint partners with equipment vendors to provide flexible financing options to their customers. This partnership helps vendors accelerate sales, develop markets, and simplify the selling process. Northpoint encourages vendors to get involved early in transactions to best help customers. Financing options include finance up to 100% of equipment costs, capital conservation, customizable payments, and bundled solutions.
- Credit UnionscoreNorthpoint provides credit unions with a streamlined commercial equipment funding process, giving them a hassle-free way to be competitive in new lending opportunities. Through CU Equipment Finance (a division of Northpoint), credit unions can offer commercial equipment funding to their business members without managing the lending process themselves.
- CU Equipment FinanceminorCU Equipment Finance is a division of Northpoint Commercial Credit focused on providing equipment financing solutions through credit unions. Led by Kevin Peterson as President, this entity helps streamline the commercial equipment funding process for credit unions.
Scale indicators3 records
Expansion highlights4 records
Northpoint competitors and assessment
Company assessmentDirect peers
- Currency Capital: Currency Capital is a direct competitor in vendor-channel equipment financing for SMBs, offering white-label lending programs that let equipment dealers offer financing at point of sale. Highly comparable to Northpoint's vendor financing model with overlapping mid-market focus and similar Inside-Sales/Channel-Partner GTM motion.
- Ascentium Capital: Ascentium Capital is a direct competitor providing equipment finance and leasing for businesses via a vendor and direct channel across multiple equipment categories. Serves similar mid-market customers with comparable small-ticket to multi-million-dollar equipment loans, and also partners with banks/credit unions for origination.
- Marlin Business Bank: Marlin Business Bank provides equipment financing and working capital to small and mid-sized businesses across all 50 states, similar in target segment ($100M revenue and below) and small-ticket to $5M+ loan range. Comparable as a direct non-bank commercial lender serving vendors and SMB borrowers.
- TimePayment Corp. TimePayment is a direct competitor providing equipment leasing and financing to small businesses through both vendor and direct channels. Targets a similar ticket size and SMB segment, making it a close comparable in product offering, customer profile, and channel structure.
- Crest Capital: Crest Capital provides equipment financing and leasing for small to mid-sized businesses across multiple industries and all 50 states. Direct competitor in product (equipment financing) and customer segment (SMBs typically with sub-$100M revenue), operating through a direct lending and vendor partnership motion.
- Balboa Capital: Balboa Capital is a direct competitor offering equipment financing, working capital, and asset-based lending to SMBs across the U.S. with a multi-channel distribution model. Comparable on product portfolio, mid-market customer focus, and nationwide delivery through inside sales.
Broad incumbents
- GreatAmerica Leasing: GreatAmerica Leasing is a major equipment finance company serving SMBs through vendor and direct channels across multiple equipment verticals. Larger and broader portfolio than Northpoint, but directly overlapping in equipment financing for mid-market businesses.
- DLL (De Lage Landen): DLL is a global provider of equipment financing and leasing, partnering with manufacturers and dealers across multiple asset categories. A broad incumbent in Northpoint's space with a much larger balance sheet and vendor-channel program structure mirroring Northpoint's GTM.
- CIT Group (now part of First Citizens Bank): CIT (now part of First Citizens) was a major U.S. commercial lender with deep equipment finance and vendor finance programs serving SMB and mid-market customers. A broad incumbent that competes with Northpoint in equipment finance and working capital lending to mid-market borrowers.
Emerging players
- Fundbox: Fundbox is an emerging fintech providing small-business working capital and invoice-based financing to SMBs, overlapping with Northpoint's working capital solutions. While Fundbox is more technology-led and SMB-focused, it represents the fintech threat encroaching on the kind of small-ticket working capital products Northpoint offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Northpoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northpoint leadership team
Management profileNumber of profiles
Profiles4 records
Northpoint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northpoint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northpoint
What does Northpoint do?
Northpoint Commercial Credit is a nationwide funding partner that provides equipment financing (up to 100% of equipment cost with flexible payment options), working capital and asset-based lending, and small-ticket to $5M+ loans to businesses across all 50 U.S. states. The company primarily targets companies with under $100 million in revenue, and supplements direct lending with vendor financing programs and a credit-union-focused division (CU Equipment Finance).
Is Northpoint a public or private company?
Northpoint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Northpoint founded?
Northpoint was founded in 2005. It employs 1 to 10 people.
Where is Northpoint based?
Northpoint is headquartered in Minneapolis, United States, in the North America region.
How does Northpoint make money?
Three revenue lines are on record. Equipment Financing is the primary driver. The others are working Capital/Asset-Based Lending and small-Ticket to Mid-Market Loans.
Who are Northpoint's main competitors?
Direct peers on record are Currency Capital, Ascentium Capital, Marlin Business Bank, TimePayment Corp., Crest Capital and Balboa Capital. Broad incumbents are GreatAmerica Leasing, DLL (De Lage Landen) and CIT Group (now part of First Citizens Bank). Fundbox is listed as an emerging player.
Does Northpoint have an API?
No public API is recorded for Northpoint.
What industry is Northpoint in?
Northpoint's product category is Commercial Lending. Its primary akta.pro industry code is FSANADAE, Specialty Finance / Structured Credit. Its NAICS code is 522 and its SIC code is 6159.