What GreatAmerica Financial Services does

GreatAmerica Financial Services is a private, family-owned commercial equipment and technology financing company founded in 1992 and headquartered in Cedar Rapids, Iowa. Operating through seven specialized divisions — Office Equipment, Connected Technology, Automotive, Healthcare, Construction, Franchise (via the 2022-acquired IRH Capital), and Specialty Markets — the company finances equipment purchases for SMB and mid-market end customers via a channel-partner model in which equipment manufacturers, dealers, and distributors present GreatAmerica financing programs to their commercial clients. Average finance transaction sizes range from $10,000 to $250,000, with contract terms of 12 to 72 months across Conditional Sale, Fair Market Value, Rental, HaaS, and HaaR agreement types.

The company's technology platform centers on integrated dealer workflows rather than standalone software products. Core proprietary tools include GOInfozone (24/7 self-service portfolio management portal), 1nVOICE (single-invoice billing consolidation), SnappShot (mobile credit application via business card photo capture), DocEase (digital signature), and Usage-Based Billing frameworks supporting cost-per-image, cost-per-click, and similar consumption-based models. GreatAmerica embeds these capabilities directly into dealer CRM, ERP, and PSA systems through pre-built integrations with 15+ platforms including ConnectWise, Salesforce, ECi e-automate, SalesChain, Sherpa CRM, AgentDealer, CEO Juice, Tigerpaw, and QuoteWerks, generating switching costs and tight workflow lock-in for channel partners.

GreatAmerica generates revenue primarily through interest income and fees on its equipment lease and loan portfolio, funded in part through a long-running asset-backed securitization program (28 completed term securitizations, most recently $747.9 million in June 2026 with 93.4% AAA-rated by S&P and Fitch). Secondary revenue streams include outsourced portfolio management and backup servicing for third-party banks and finance companies via the Portfolio Services Group, a $999-per-month bundled subscription offering for additive manufacturing equipment in partnership with AMT, and syndication fee income following the 2025 launch of a new syndication offering. The company's June 2026 completion of the Heritage Bank acquisition and launch of GreatAmerica Bank National Association structurally repositions GreatAmerica from a non-bank lessor into a chartered national bank, expanding its funding and SMB lending capabilities.

Name

GreatAmerica Financial Services

Legal name

GreatAmerica Financial Services Corporation

Website

https://greatamerica.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GreatAmerica Financial Services is a private, family-owned equipment and technology financing company serving SMB and mid-market commercial end customers through a channel-partner model across seven specialized verticals, with average transaction sizes of $10,000-$250,000 and deep CRM/ERP integration.

Ownership category

akta.pro rank

Product category

Commercial Equipment Financing & Leasing

NAICS

Sales Financing (52222), Finance and Insurance (52), Depository Credit Intermediation (5221)

SIC

Short-Term Business Credit Institutions (6153), Finance Services (6199)

akta.pro primary industry

Technology, Software & IT Services (FSABACAJ)

Keywords

• Commercial equipment financing
• Equipment leasing solutions
• Vendor financing programs
• Asset-backed securitization
• Usage-based billing

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Equipment Leasing and Financing: GreatAmerica provides custom equipment leasing and financing solutions to commercial customers across seven specialized divisions. They offer various agreement types including Conditional Sale (EFA or $1 Out), Fair Market Value, and Rental Agreements with terms from 12 to 72 months. Average finance transaction sizes are between $10,000 to $250,000. Financing is offered across office imaging, technology, construction, industrial, automotive, healthcare, franchise, and additive manufacturing equipment.
2. Asset-Backed Securitization (ABS): GreatAmerica regularly issues asset-backed securities backed by equipment leases and loans. Their 28th term securitization (June 2026) totaled $747.9 million, collateralized by diversified pools of commercial equipment leases and loans spanning office imaging, light industrial, construction, and franchise financing. Approximately 93.4% of securities received AAA ratings from S&P Global Ratings and Fitch Ratings. Proceeds are used to pay off existing debt and strengthen liquidity for ongoing business operations.
3. Specialty Markets Financing: Expansion into additive manufacturing (3D printing) financing market through the Specialty Markets Group, led by Senior Director Dan Kehr. Global additive manufacturing market valued at approximately USD 20.37 billion in 2023, with U.S. market projected to reach $16.48 billion by 2030 at 21.3% CAGR.
4. Outsourced Portfolio Services: Third-party portfolio management and backup servicing solutions for banks, manufacturers, captives, independent dealers, and finance companies in the equipment finance industry through the Portfolio Services Group (PSG).
5. Bundled Subscription Plans (AMT Partnership): In partnership with AMT, GreatAmerica offers a $999-per-month bundled subscription for the PostPro SFX desktop vapor smoothing system, including hardware, shipping, consumables, warranty, and import duties with no upfront capital outlay. Fulfilled through AMT's Texas facility.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

GreatAmerica Financial Services is a nationwide provider of commercial equipment and technology financing, offering custom leasing and financial solutions across seven specialized divisions: office imaging, technology, construction, automotive, healthcare, franchise, and additive manufacturing. The company works primarily through a channel model, partnering with equipment manufacturers, dealers, and distributors to deliver financing programs bundled with technology integrations (CRM/ERP/PSA), single-invoice billing consolidation, and usage-based or As-a-Service monetization frameworks. Average finance transaction sizes range from $10,000 to $250,000 with terms from 12 to 72 months.

Product overview

GreatAmerica Financial Services is an equipment financing company offering a comprehensive suite of financial solutions through seven specialized divisions: Office Equipment, Connected Technology, Automotive Service and Repair, Healthcare, Direct Programs, Construction and Survey, and Portfolio Services. The core product portfolio centers on equipment leasing and financing solutions enhanced by technology tools including 1nVOICE (single invoice solution), GOInfozone (portfolio management portal), Hardware as a Rental (HaaR) and Hardware as a Service (HaaS) programs, Usage-Based Billing, Digital Credit Application Entry tools, SnappShot mobile app, and DocEase digital signatures. The company serves multiple industry verticals (office imaging, technology, construction, automotive, healthcare, franchise, additive manufacturing) and offers outsourced portfolio services. Recent expansions include additive manufacturing financing (2025) and Heritage Bank acquisition (2025) for enhanced banking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• 1nVOICE: Single invoice solutions system that consolidates billing charges into a single invoice for customers
• SnappShot
• GOInfozone
• IRH Capital
• GreatAmerica Portfolio Services Group LLC
• Hardware as a Rental (HaaR)
• PathShare

Products and services

• Equipment Financing Solutions Custom equipment leasing and financial solutions for commercial customers across seven specialized divisions, with Conditional Sale, Fair Market Value, and Rental Agreements, terms from 12 to 72 months, and average transaction sizes of $10,000-$250,000.
• Office Equipment Financing

Quantifiable outcome

• 93.4% of asset-backed securities rated AAA by S&P Global Ratings and Fitch Ratings in June 2026 securitization
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability3 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AMT (Additive Manufacturing Technologies)coreStrategic or Co-development Partner · 22 April 2026AMT, UK-based automated post-processing specialist, partnered with GreatAmerica to launch a $999-per-month bundled subscription plan for the PostPro SFX desktop vapor smoothing system. Unveiled at RAPID+TCT 2026 in Boston. The plan includes hardware, shipping, consumables, warranty, and import duties with no upfront capital outlay, with fulfillment running through AMT's Texas facility. Both companies target smaller manufacturers and service bureaus that have historically deferred professional finishing equipment purchases.
• CEO JuicecoreTechnology or Integration · 25 February 2026GreatAmerica and CEO Juice announced enhanced integration for office equipment dealers using e-automate. New enhancements automate contract setup, simplify auditing, and deliver AI-powered dashboards. The enhancements can save dealers 10-12 minutes per contract by automatically pulling contract details from GreatAmerica and configuring them in e-automate, reducing setup time and potential for errors. Partnership framed as part of broader industry shift toward automation and AI.
• Marcel Borg (Individual - Director of Syndication)coreOthers · 31 July 2025Marcel Borg appointed as Director of Syndication to launch a new syndication offering that will expand capital access for GreatAmerica customers and partners. The initiative aims to enhance financing solutions and support the company's mission of customer success.
• Heritage BankcoreStrategic or Co-development Partner · 20 July 2025GreatAmerica Holdings announced it will acquire Heritage Bank, a state-chartered bank in Iowa, and plans to establish a new national bank named GreatAmerica Bank National Association. The acquisition aims to enhance growth and expand financing options for small and medium-sized businesses. The acquisition was completed on June 15, 2026.
• University of North Texas - G. Brint Ryan College of BusinessminorOthers · 27 March 2025GreatAmerica Financial Services announced sponsorship of a new Commercial Equipment Leasing & Finance (CELF) course at the University of North Texas' G. Brint Ryan College of Business. Inaugural class launched in spring 2025 with 25 students. Several GreatAmerica executives serve as student mentors and advisors. Students completing the course receive a Student Certificate from the Certified Leasing and Financing Professionals (CLFP) organization.
• Dan Kehr (Individual - Senior Director)coreOthers · 19 February 2025Dan Kehr, an industry veteran, appointed as Senior Director of the Specialty Markets Group to lead the new additive manufacturing financing vertical. Global additive manufacturing market valued at ~$20.37B in 2023, with U.S. market projected to reach $16.48B by 2030 at 21.3% CAGR.
• IRH Capital LLCcoreStrategic or Co-development Partner · 19 January 2022GreatAmerica Financial Services Corporation acquired IRH Capital LLC, a franchise financing leader, to expand its services and industry focus. IRH principal Keith Rabin and his team lead the new franchise division, leveraging their industry expertise to grow within the franchise market. IRH Capital was founded in 2001 and is now a division of GreatAmerica.
• ECi Software Solutions (e-automate)coreTechnology or IntegrationGreatAmerica has deep integration with ECi e-automate, a leading business management platform for office technology dealers. The integration enables automated contract setup, pass-through automation, billing integration, and simplified invoicing. Part of the 1nVOICE systematic process.
• ConnectWisecoreTechnology or IntegrationGreatAmerica has multiple integrations with ConnectWise products: ConnectWise Sell (CPQ) for quoting monthly payments and ConnectWise PSA for submitting credit applications and billing variable charges. Part of a comprehensive integration ecosystem for technology providers.
• SalesforcecoreTechnology or IntegrationGreatAmerica integration with Salesforce CRM allows dealers to quote payment options directly within Salesforce opportunities and submit credit applications without leaving their CRM platform.
• SalesChaincoreTechnology or IntegrationSalesChain CRM integration with GreatAmerica uses real-time lease rates to calculate monthly payments to fit specific programs and purchase options. New features improve lease data comparison between GreatAmerica and SalesChain.
• AgentDealercoreTechnology or IntegrationAgentDealer is a CRM built specifically for office technology providers. The GreatAmerica integration automates each step in the financing process from credit application to document signature, saving teams time, money, and energy. September 2025 enhancements added more functionality for streamlined operations.
• White Cup (Sherpa CRM)coreTechnology or IntegrationSherpa CRM by White Cup integration with GreatAmerica allows dealers to calculate monthly payments based on their specific programs, provide transparency into lease portfolios, and simplify credit application submission and lease document generation.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• DLL Group: Global vendor finance company (formerly De Lage Landen, Rabobank subsidiary) offering equipment financing and leasing across multiple verticals including agriculture, food, healthcare, and office technology. Highly comparable to GreatAmerica in channel-based equipment finance model, vendor program structure, and multi-vertical specialization.
• Marlin Business Services (now part of M&T Bank): Direct competitor in SMB equipment financing, particularly for office technology, healthcare, and industrial equipment verticals. Very comparable business model with channel-based equipment lease origination and similar average ticket sizes to GreatAmerica's $10K-$250K range.
• Hitachi Capital America: Subsidiary of Hitachi Capital providing commercial equipment financing and leasing across verticals including office technology and industrial equipment. Comparable channel-driven vendor finance model and vertical specialization structure.
• Cisco Capital: Captive financing arm of Cisco providing technology equipment financing to channel partners and end customers. Directly comparable to GreatAmerica's Connected Technology Group in providing As-a-Service and channel financing programs for technology solution providers.
• HP Financial Services: Captive financing arm of HP Inc. providing equipment leasing and financing for HP technology products through channel partners. Comparable to GreatAmerica in technology equipment financing and channel-driven distribution, with specialization in managed print and IT hardware.
• Balboa Capital: Direct lender providing equipment financing and leasing to SMBs across multiple equipment types. Comparable to GreatAmerica in serving the SMB commercial equipment finance market with similar transaction sizes and direct-to-customer as well as channel partner programs.
• Ascentium Capital: Equipment finance company (subsidiary of Regions Bank until 2022, now private-equity backed by BC Partners) serving channel partners and end customers across multiple verticals including office technology. Very comparable business model with vendor programs and technology integration approach.
• Northland Capital: Independent equipment finance and leasing company serving SMBs and mid-market commercial customers across multiple verticals. Comparable to GreatAmerica in independent ownership structure, channel-based origination, and multi-vertical equipment finance focus.

Broad incumbents

• CIT Group: Large publicly-traded bank holding company with a substantial commercial equipment finance franchise across multiple industries. Comparable to GreatAmerica in equipment finance product offerings but operates at significantly larger scale with broader capital markets access and deposit funding.
• Wells Fargo Equipment Finance: Large bank-affiliated equipment finance division of Wells Fargo providing commercial equipment financing across multiple verticals. Comparable product set (leasing, loans, vendor programs) but operates as part of a much larger banking franchise with broader funding capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greatamerica-financial-services
• Xx.com/greatamerica
• Facebookfacebook.com/greatamericafinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreatAmerica Financial Services