Lamplight Farms
Lamplight Farms, a division of W.C. Bradley Co., manufactures and sells flame-based outdoor living products under the TIKI Brand—including torches, fire pits, torch fuels, and mosquito-repellent consumables—to residential consumers through major North American retail channels.
- Company typePrivate
- Founded1964
- HeadquartersMenomonee Falls, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lamplight Farms does
Lamplight Farms, headquartered in Menomonee Falls, Wisconsin, is a privately held consumer products company specializing in flame-based outdoor living products. Founded in 1964 as a pioneer of smoke- and odor-free indoor lamp oil, the company expanded into outdoor torches, fire pits, and specialized fuels. Lamplight was acquired by W.C. Bradley Co. in 1998 and in turn acquired the TIKI Brand in 2001, which now serves as its primary consumer brand for outdoor torches, fire pits, torch fuels, wood pellets, mosquito repellent fuels, and string lights. The company's core technology is centered on proprietary fuel formulations, including BiteFighter mosquito-repellent torch fuel and Clean Burn low-soot/smoke firepieces and torch fuel.
Lamplight generates revenue through wholesale hardware and consumable sales of branded consumer products via major North American retail channels, including home improvement stores, mass retailers, and outdoor living specialty stores. Its customer base is primarily residential consumers seeking outdoor ambiance, patio illumination, and mosquito protection, with a secondary segment in hospitality and commercial venues. The 2024 launch of TIKI Brand BiteFighter Plug & Repel, a mosquito repellency system compatible with existing outdoor string lights, demonstrates ongoing product line extension within the outdoor entertaining category. As a division of W.C. Bradley Co., a privately held, family-owned conglomerate founded in 1885, Lamplight benefits from shared distribution infrastructure and brand portfolio synergies across the parent's outdoor cooking, outdoor living, and recreation brands.
Lamplight Farms firmographics
Firmographics- Name
- Lamplight Farms
- Legal name
- Lamplight Farms Incorporated
- Website
- https://wcbradley.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lamplight Farms, a division of W.C. Bradley Co., manufactures and sells flame-based outdoor living products under the TIKI Brand—including torches, fire pits, torch fuels, and mosquito-repellent consumables—to residential consumers through major North American retail channels.
- Ownership category
- akta.pro rank
Lamplight Farms industry classification
Industry- Product category
- Outdoor Living and Lighting Products
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
- akta.pro secondary industries
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Lamplight Farms is headquartered
LocationHeadquarters
- HQ city
- Menomonee Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lamplight Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Outdoor Products Sales: Lamplight generates revenue through the sale of outdoor living products including torches, fire pits, torch fuels, mosquito repellency products, and related accessories through retail distribution channels
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Lamplight Farms product offering
Product offeringCore offering
Lamplight Farms designs, manufactures, and sells indoor lamp oils and a portfolio of TIKI Brand outdoor living products, including outdoor torches, fire pits, torch fuels, wood pellets, mosquito-repellent BiteFighter fuels, Clean Burn low-smoke firepieces and torch fuels, and outdoor string lights. The products are sold through major retail and home improvement channels across North America for residential outdoor entertaining, ambiance, and mosquito protection.
Product overview
Lamplight Farms is a division of W.C. Bradley Co., headquartered in Menomonee Falls, Wisconsin, acquired in 1998. The company specializes in lighting products centered around the warm glow of a flickering flame. Lamplight pioneered indoor lamp oil in 1964 and expanded into outdoor torches and citronella fuel. The company's primary brand is TIKI Brand, acquired in 2001, which offers torches, fire pits, torch fuels, wood pellets, mosquito repellent fuels, and string lights. Notable innovations include BiteFighter products for mosquito repellency and Clean Burn products that reduce soot and smoke. The portfolio focuses on outdoor entertaining products that bring family, friends, and neighbors together around warmth and flame.
Differentiator
Problem solved
Functional benefit
Brands
- TIKI Brand: Outdoor torches, fire pits, torch fuels, wood pellets, mosquito repellent fuels and string lights. Brand acquired by Lamplight in 2001.
Products and services
- TIKI Brand Torches Outdoor torches built on a heritage of innovation centered around the warm glow of a flickering flame; designed for residential patio, deck, and backyard ambiance lighting.
- TIKI Brand Fire Pits An array of fire pits designed for outdoor entertaining and warmth in residential and commercial settings.
- TIKI Brand Torch Fuels Torch fuels including specialized formulations for indoor and outdoor torch use, consumed as part of the torch product line.
- TIKI Brand BiteFighter Torch Fuel Mosquito-repellent torch fuel that provides proven mosquito protection while illuminating outdoor spaces during residential gatherings.
- TIKI Brand Clean Burn Outdoor Tabletop Firepieces and Torch Fuel Outdoor tabletop firepieces and torch fuel that dramatically reduce soot and smoke emissions for cleaner outdoor burning.
- TIKI Brand BiteFighter Plug & Repel A mosquito repellency system designed to work with existing outdoor string lights, providing mosquito protection while integrating with residential outdoor lighting.
- TIKI Brand Wood Pellets Wood pellets designed for use with TIKI Brand products as a fuel source.
- TIKI Brand String Lights Outdoor string lights designed to enhance outdoor entertaining spaces.
- Lamplight Indoor Lamp Oil Indoor lamp oil originally pioneered by Lamplight Farms in 1964 and specially formulated to burn without smoke and odor for indoor lamp use.
Companies that use Lamplight Farms
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lamplight Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lamplight Farms partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TIKI BrandcoreLamplight acquired TIKI Brand in 2001 to strengthen its position in the outdoor torch category. The acquisition allowed Lamplight to expand product development and appeal to a wider variety of consumers with different backyards, patios, and decks. TIKI Brand has since become a leading brand in outdoor entertaining and mosquito repellency solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Lamplight Farms competitors and assessment
Company assessmentDirect peers
- Solo Stove: Solo Stove is a leading direct-to-consumer brand of smokeless fire pits and outdoor flame products, directly competing with TIKI Brand fire pits and Clean Burn technology in the residential outdoor entertaining category.
- Hearth Products Controls: Hearth Products Controls manufactures fire pits, outdoor fireplaces, and gas-fired outdoor living products for both residential and commercial channels, directly comparable to TIKI Brand's commercial-grade fire pit positioning.
- BioLite: BioLite designs and sells energy-efficient outdoor lighting, fire pits, and wood-burning products for consumers, directly overlapping with TIKI Brand's outdoor lighting and clean-burn firepit portfolio.
- Landmann: Landmann manufactures and distributes fire pits, outdoor fireplaces, and BBQ accessories through mass retail channels, directly competing with TIKI Brand fire pits and outdoor entertaining products in North American home improvement retailers.
- Mr. Bar-B-Q Products: Mr. Bar-B-Q produces a wide assortment of BBQ tools, outdoor accessories, and grilling consumables sold through mass retail—the same channel Lamplight serves, with overlapping customer use cases in outdoor cooking and entertaining.
Broad incumbents
- Char-Broil (W.C. Bradley Co.): Char-Broil is a sister brand under W.C. Bradley Co. and a leading U.S. gas grill brand; it shares the same parent distribution and outdoor-cooking channel overlap, providing a useful comparable for Lamplight's distribution dynamics.
- Cuisinart (Conair): Cuisinart offers a broad line of outdoor living and entertaining products through mass retail channels, overlapping with Lamplight's distribution model and certain indoor/outdoor lighting categories as a larger incumbent housewares brand.
Emerging players
- Realm (Realm Outdoor / Enbrighten): Enbrighten (by Jasco) is a leading manufacturer of LED outdoor string lights and café lights sold through mass retail channels, competing with TIKI Brand's string lights and emerging electrified outdoor ambience categories.
- Thermacell: Thermacell makes portable mosquito repellency devices and fuels that directly compete with TIKI Brand's BiteFighter torch fuel in the outdoor residential mosquito protection category, sharing the same retailer shelves and end use case.
Regional players
- Enders Colsman (Enders Grills): Enders is a European-based outdoor living brand offering gas grills, fire pits, and outdoor heating products—comparable to Lamplight/TIKI's outdoor flame and entertaining assortment, though primarily serving European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lamplight Farms social profiles
Digital presenceLamplight Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lamplight Farms leadership team
Management profileNumber of profiles
Profiles1 record
Lamplight Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lamplight Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lamplight Farms
What does Lamplight Farms do?
Lamplight Farms designs, manufactures, and sells indoor lamp oils and a portfolio of TIKI Brand outdoor living products, including outdoor torches, fire pits, torch fuels, wood pellets, mosquito-repellent BiteFighter fuels, Clean Burn low-smoke firepieces and torch fuels, and outdoor string lights. The products are sold through major retail and home improvement channels across North America for residential outdoor entertaining, ambiance, and mosquito protection.
Is Lamplight Farms a public or private company?
Lamplight Farms is a private company. It is classified as family owned and is currently operating.
When was Lamplight Farms founded?
Lamplight Farms was founded in 1964. It employs 101 to 250 people.
Where is Lamplight Farms based?
Lamplight Farms is headquartered in Menomonee Falls, United States, in the North America region.
How does Lamplight Farms make money?
One revenue line is on record: consumer Outdoor Products Sales.
Who are Lamplight Farms's main competitors?
Direct peers on record are Solo Stove, Hearth Products Controls, BioLite, Landmann and Mr. Bar-B-Q Products. Broad incumbents are Char-Broil (W.C. Bradley Co.) and Cuisinart (Conair). Emerging players are Realm (Realm Outdoor / Enbrighten) and Thermacell. Enders Colsman (Enders Grills) is listed as a regional player.
Does Lamplight Farms have an API?
No public API is recorded for Lamplight Farms.
What industry is Lamplight Farms in?
Lamplight Farms's product category is Outdoor Living and Lighting Products. Its primary akta.pro industry code is CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck), with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 3351 and its SIC code is 5200.