Think Whole Person Healthcare

What Think Whole Person Healthcare does

Think Whole Person Healthcare is a physician-led, private primary care practice headquartered in Omaha, Nebraska, operating two clinic locations under the 'think' brand (Aksarben Village headquarters and think west). The practice delivers care through a 'Circle of Care' model that co-locates primary care, multiple specialties (Behavioral Health, Clinical Pharmacy, Dermatology, Podiatry, Rheumatology, Radiology, Physical Therapy, Optometry, Audiology, Diabetes Education, Geriatric Care, Infusion, Social Work), diagnostics, and lab services under one roof, supported by a shared electronic health record system enabling same-day access guarantees and Care Coordination for patients with multiple chronic conditions. It was one of the first Accountable Care Organizations (ACOs) established in Nebraska and is ranked #1 in the state and #2 in the United States for ACO quality and cost performance.

The company generates revenue primarily through fee-for-service billing of primary care, specialty, diagnostic, and walk-in clinic visits to insurance carriers and patients, supplemented by the Nurture Program (a subscription membership offering care without insurance), the ThinkRestore sub-brand (BOTOX, Juvéderm, SkinCeuticals), an Optical Center, retail products, and telehealth via Virtual Care Connection. Its technology stack is conventional healthcare IT — a shared EHR, patient portal, Phreesia-powered intake and self-scheduling, and PayMyDoctor.com billing — with no disclosed AI/ML capabilities. The go-to-market is direct-to-consumer and physician-referral driven, anchored by a dedicated new-patient phone line, walk-in clinic as a top-of-funnel acquisition channel, and a long-tenured physician panel evidenced by 25+ year patient relationships.

The company employs approximately 300 people, including more than 30 Primary Care providers and several specialists, and operates within a single metropolitan market (Omaha). Customer concentration is low, with revenue spread across thousands of individual patients, multiple payer sources, and diversified service lines. While the integrated model and ACO performance create reputational and switching-cost advantages, growth and expansion signals are evident through new product lines (telehealth, aesthetics, subscription membership, executive health) and intra-metro site expansion, though no geographic expansion beyond Omaha or material M&A activity is documented.

Name

Think Whole Person Healthcare

Legal name

Think Whole Person Healthcare

Website

https://thinkhealthcare.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Think Whole Person Healthcare is a physician-led, private primary care practice in Omaha, Nebraska, operating two clinic locations that integrate primary care, multiple specialties, diagnostics, and lab services under a shared EHR via its 'Circle of Care' model, serving individual patients through insurance billing, walk-in visits, a subscription membership, and aesthetics/retail offerings.

Ownership category

akta.pro rank

Product category

Primary Care Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Primary care services
• Integrated healthcare
• Walk-in clinic
• Specialty medical services
• Accountable care

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare revenue from primary care, specialty services, diagnostic tests, and walk-in clinic visits. Services are billed to insurance or patients directly. The practice accepts insurance and offers billing through dedicated phone lines and online portals.
2. Nurture Program Membership: A membership-based healthcare program providing members with high-quality, affordable Primary, Quick, and other care services without the need for insurance.
3. Retail Products: Sale of SkinCeuticals skincare products and nail polish products through the Think Restore and general retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Think Whole Person Healthcare is a physician-led primary care practice operating a 'Circle of Care' model that brings primary care, specialists, and diagnostics together under one roof. The practice delivers family medicine, internal medicine, walk-in clinic services, behavioral health, pharmacy, radiology, lab, physical therapy, and other specialty services across two Omaha locations, with same-day physician access guaranteed to patients. It also offers the Nurture Program (membership-based care without insurance), Virtual Care Connection telehealth, and ThinkRestore aesthetic services including BOTOX, Juvéderm, and SkinCeuticals skincare products.

Product overview

Think Whole Person Healthcare is a physician-led primary care practice offering a comprehensive 'Circle of Care' model that brings primary care, specialists, and diagnostics under one roof. The organization provides core healthcare services including Primary Care, Family Medicine, Internal Medicine, ThinkQuick Walk-In Clinic, Behavioral Health, Clinical Pharmacy, Care Coordination, and specialty services such as Podiatry, Rheumatology, Radiology, and Physical Therapy. The practice also operates ThinkRestore, a restorative health sub-brand offering BOTOX, Juvéderm, and SkinCeuticals products. Additional offerings include the Nurture Program (membership-based care without insurance), retail health products including enriched nail polishes, and an Optical Center. The organization operates two locations in Omaha, Nebraska.

Differentiator

Problem solved

Functional benefit

Brands

• ThinkQuick: Walk-in clinic service offering quick, compassionate care for minor ailments at two locations. Available seven days a week without appointment.
• ThinkRestore

Products and services

• Primary Care

Quantifiable outcome

• Same-day access to healthcare providers guaranteed for all patients
• +3 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Ear, Nose and Throat Consultants, LLCcoreStrategic or Co-development PartnerEar, Nose and Throat Consultants, LLC provides audiology services at Think Whole Person Healthcare 3 days per week. Dr. Linda Herout provides extensive experience with hearing loss, hearing aids, cochlear implants, and balance testing. Works closely with Think's Primary Care physicians and ENT specialists for top-quality care.
• Advanced Dermatology of the MidlandscoreStrategic or Co-development PartnerAdvanced Dermatology of the Midlands has a clinic at Think Whole Person Healthcare. Patients can see their Primary Care physician and also visit one of the leading dermatology services in the region at the same location.
• Accountable Care Organization (ACO) NetworkcoreStrategic or Co-development PartnerThink established one of the first Accountable Care Organizations in Nebraska, working together to see an individual's entire scope of health, preventing unnecessary procedures and medical errors through miscommunication. The ACO model ensures doctors work together for comprehensive, affordable care.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• One Medical (Amazon): Membership-based primary care platform combining in-clinic care with a strong digital/telehealth experience. Closely comparable to Think on whole-person primary care, membership/subscription access, and walk-in availability.
• Privia Health: Physician enablement and medical group platform operating multi-specialty practices with value-based contracts and ACO participation. Comparable to Think as a physician-led primary care organization participating in ACO and risk-bearing arrangements.
• VillageMD: Primary care provider group that integrates primary care with specialty and ancillary services under value-based contracts, often co-located with Walgreens. Directly comparable to Think's Circle of Care ACO-led integrated model at a national scale.
• Agilon Health: Partnership model with independent primary care physician groups to manage Medicare patients under full-risk, value-based contracts. Comparable to Think on ACO participation, physician-led primary care, and senior chronic care focus.
• ChenMed: Physician-led, value-based primary care group serving seniors with full-service, integrated clinics. Directly comparable to Think's integrated primary care + geriatric specialty + care coordination model.
• Oak Street Health (CVS Health): Value-based primary care provider focused on Medicare seniors with integrated care teams. Compares to Think on integrated ACO-style primary care, chronic care coordination, and in-house specialist coverage.

Emerging players

• Aledade: Network of independent primary care physicians operating under ACO and value-based contracts. Comparable to Think's ACO-led, physician-driven model and emphasis on cost-savings via care coordination.

Broad incumbents

• CVS Health (MinuteClinic / Oak Street / Signify Health): Diversified healthcare incumbent operating retail clinics, senior-focused primary care (Oak Street), and in-home health (Signify). Comparable to Think because it is consolidating the same integrated, value-based primary care category Think competes in.
• Optum (UnitedHealth Group): Largest operator of value-based primary care and physician groups in the U.S., with deep payer integration. Comparable to Think as both compete in value-based primary care with risk-bearing arrangements and ACO models.
• Walmart Health (legacy / successor clinics): Large retailer that operated integrated primary care clinics co-located with labs, behavioral health, and walk-in services. Highly comparable in service mix to Think's one-roof Circle of Care, though at much greater scale and with deeper capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThinkAksarben
• YouTubeyoutube.com/channel/UClSlkvolStonvsvwktZhBQA
• Facebookfacebook.com/thinkhealthcare
• Instagraminstagram.com/thinkwholeperson
• LinkedInlinkedin.com/company/think-whole-person-healthcare-aksarben

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Whole Person Healthcare