Name

Direção Concursos

Legal name

VEMAR EDITORA E CURSOS LTDA

Website

https://direcaoconcursos.com.br

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Test Preparation / Public Exam Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Competitive Exam Prep (Olympiads, academic competitions, entrance contests) (EDANABAI)

akta.pro secondary industries

Assessment, Testing & Exam Prep Publishing (MPAJABAF), Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams) (EDANAHAH)

Keywords

• Public exam preparation
• Online test prep
• Video course platform
• Study mentorship programs
• Concurso público courses

Headquarters

HQ city

Brasilândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans: Recurring subscription revenue from monthly, annual, biennial, and lifetime (vitalícia) access plans to the complete course catalog
2. Individual Course Sales: One-time purchases of specific courses with installment payment options (up to 12x)
3. Mentorship Programs (PASSE): Personalized coaching programs with study orientation, mentor support, and performance monitoring in 3, 6, or 12-month terms
4. Postgraduate Courses (Unyleya Partnership): Graduate degree programs offered through partnership with Unyleya university
5. Correção de Discursivas: Essay correction services for written exam preparation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Direção Concursos sells online exam-preparation courses and study programs for Brazilian public service competitive exams (concursos públicos). Its core deliverable is a subscription-based online learning platform offering 500+ complete courses in video and PDF formats, supported by simulated exams, downloadable materials, teacher Q&A, and personalized mentorship/coaching programs such as Programa PASSE and Turma dos Feras. The company targets individual candidates preparing for fiscal, control, administrative, police, banking, legislative, judicial, and IT public-service careers across Brazil.

Product overview

Direção Concursos operates as a comprehensive online preparation platform for public service exams in Brazil, offering a modular product portfolio centered around its core subscription service with over 500 complete video and PDF courses. The platform provides tiered subscription plans (Vitalícia lifetime, Annual, Semiannual), intensive pre-exam programs (Turma dos Feras), personalized mentorship/coaching (Programa PASSE), written exam corrections (Discursivas), exam appeal services (Recursos e Correções), individual course modules (Módulos Avulsos), a question bank practice system (Sistema de Questões), bundled course packages (Combos), and graduate education (Pós-Graduação via Unyleya partnership). The ecosystem enables students to access video and text content, download materials for offline study, receive teacher support for doubts, and receive personalized study guidance through various subscription tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Programa PASSE: A complete and personalized study program with exclusive mentoring from Erick Alves, Arthur Lima, and Victor Dalton, including personalized study plans, weekly performance reports, individualized audio feedback, exclusive mock exams, unlimited extra individual meetings for route adjustments, and specialist sessions.

Products and services

• Assinatura Vitalícia (Lifetime Subscription) Lifetime subscription providing unlimited access to 500+ complete video and PDF courses covering all major Brazilian public service exam details across Brazil.
• Programa PASSE Premium mentorship program with personalized study plans, exclusive coaching from top professors, weekly performance reports, individualized audio feedback, exclusive mock exams, and unlimited extra individual meetings for route adjustments.
• Turma dos Feras Intensive pre-exam preparation program providing technical and motivational guidance, specific exam banca orientation, complete study material updated through exam day, and closed monitoring sessions with approved candidates.
• Discursivas (Correção de Redações) Written exam practice service with human corrections of essay-style responses, allowing students to practice and receive feedback to improve exam performance.
• Recursos e Correções Service for filing appeals against exam questions and answers, helping candidates contest potentially incorrect exam evaluations.
• Pós-Graduação Graduate programs offered in partnership with Unyleya, providing post-graduate courses for professional development in public service careers.
• Módulos Avulsos Individual course modules available for purchase separately from full packages, offering 12-month access to specific subject areas.
• Sistema de Questões Question bank system allowing students to practice with thousands of questions, test their preparation, and master each subject until achieving approval.
• Combo de Cursos Bundled course packages combining multiple courses at discounted prices for specific exams such as Banco do Brasil and Câmara dos Deputados.
• Mentoria Correios Targeted mentorship program focused on Correios exams until exam date, with performance tracking, technical and motivational guidance, and exam banca-specific orientation.

Quantifiable outcome

• Thousands of approved students across Brazil in prestigious positions including TCU, Receita Federal, TCEs, Banco do Brasil

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Unyleya (Universidade Online)minorStrategic or Co-development PartnerPartnership with Unyleya for providing postgraduate (pós-graduação) courses to Direção Concursos subscribers. Dirección Concursos markets these university programs to its student base, offering specialized graduate-level education in areas relevant to public service careers.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Estratégia Concursos: Brazil's largest online concursos prep platform; competes head-to-head with Direção Concursos in fiscal, controle, and tribunal exam categories with a similar video+PDF subscription model.
• Gran Cursos Online: Major Brazilian online preparatory school offering courses for federal, state, and municipal concursos across multiple career tracks; directly comparable in target audience and subscription-based delivery model.
• CERS (Centro de Educação em Saúde e Direito): Brazilian prep institution focused on career-track concursos including policial, fiscal, and controllership areas; competing subscription model with regional presence and digital courses.
• Alfacon: National online concursos prep school with subscription-based video courses and active teacher-student Q&A platforms; directly comparable offering across carreira bancaria, fiscal, and policial tracks.
• Ênfase Concursos: Brazilian prep school delivering concurso-specific courses with similar subscription tiers and target audience of public service aspirants; meaningful overlap on fiscal and administrative tracks.
• Exponencial Concursos: Online Brazilian concursos prep platform providing video and PDF courses for federal exams; competes in the same online subscription category as Direção Concursos.
• Direção Forense: Focused public service and legal exams prep brand; competing in the broader online concursos prep category with related teaching methodology.

Emerging players

• TecConcursos: Question-bank-first concursos prep platform with strong emphasis on practice tests and simulated exams; partially overlaps with Direção's Sistema de Questões offering.

Regional players

• JusBrasil (Jurídico prep vertical): Brazilian legal information and study platform with adjacent content for OAB and concursos jur\u00eddicos; partial category overlap as Brazilian exam prep ecosystem participant.
• Curso Damásio: Brazilian prep institution with strong presence in legal and public safety concursos; serves a comparable audience of Brazilian public service aspirants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/direcaoconcurso
• YouTubeyoutube.com/c/Dire%C3%A7%C3%A3oConcursos
• Facebookfacebook.com/direcaoconcursos
• LinkedInlinkedin.com/company/direcao-concursos/mycompany
• Instagraminstagram.com/direcaoconcursos

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direção Concursos