What Gran Cursos Online does

Gran Cursos Online, operating under legal entity Gran Tecnologia e Educação S/A, is a Brazilian direct-to-consumer online education platform founded in 2012 and headquartered in Brasília. The company prepares candidates for Brazilian public service examinations (concursos públicos), the OAB bar exam, and multi-professional health residency programs, serving aspiring civil servants, law graduates, and healthcare professionals across all 26 Brazilian states and the Federal District. Its offering is organized into multiple subscription tiers including Assinatura Ilimitada (11 PRO, 12-month, and Vitalícia lifetime options priced R$57.90-R$158.90/month), specialized OAB Até Passar and Residência Multiprofissional subscriptions, mentoring programs (GranXperts) priced up to R$1,265/month, postgraduate and undergraduate degree programs, and individual course purchases. The business also operates Gran Questões (2M+ practice question bank), Reda\u00e7\u00e3o Sob Medida (essay correction), and Gran Dicas in-person revision events.\n\nThe platform is built on cloud-based e-learning infrastructure accessible via web, iOS, Android, Smart TV, Windows, Mac, and Linux native applications, with SSO via Google and Facebook and WhatsApp/Telegram/Zoom integrations. AI capabilities include MAIA (conversational AI tutor), Dá pra Conciliar (content-repetition prevention via recommendation engine), Gerenciador de Estudos (AI-driven study scheduling), and a Performance Dashboard. The go-to-market is product-led growth with a 7-day money-back guarantee, content marketing via Gran Blog and YouTube (Gran Cursos TV), social media presence on Instagram, Facebook, WhatsApp, and Telegram, plus an affiliate program and discounted Social/Women's pricing tiers for underpenetrated segments.\n\nThe company reports 25,000+ courses, 500+ professors, 2M+ people helped over 12 years, and outcome metrics including 120,000+ OAB approvals (claiming 1 in 4 new Brazilian lawyers), 66.67% share of TRT 10 approved candidates, 80% of MP SP, 65% of PMDF, and 49.40% of MPU approved candidates. Revenue streams are predominantly subscription-recurring, with payment via credit card (up to 12x interest-free), PIX, and boleto bancário. Gran is privately held with no disclosed institutional funding rounds, operating primarily in Brazil with no international expansion signals.

Name

Gran Cursos Online

Legal name

Gran Tecnologia e Educação S/A

Website

https://grancursosonline.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gran Cursos Online is a Brazilian direct-to-consumer online education platform founded in 2012 that prepares candidates for public service examinations, the OAB bar exam, and health residency programs, serving over 2 million aspiring civil servants and professionals across all Brazilian states through subscription-based courses, AI tutoring, and mentoring.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Online Exam Delivery & Test Administration Platforms (EDAFADAA), Group & Class-Based Live Tutoring Platforms (EDANAGAB)

Keywords

• Online exam preparation
• Public service training
• Bar exam prep
• E-learning platform
• Residency preparation

Headquarters

HQ city

Brasil

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans (Assinatura Ilimitada): Tiered subscription model providing unlimited access to all courses. Plans include 12-month, 24-month, and lifetime (vitalícia) options. Core revenue driver with over 25,000 courses included.
2. OAB Exam Subscription: Specialized subscription for bar exam (OAB) preparation covering both 1st and 2nd phases until passing. Investment model as single payment for lifetime access.
3. Residency Multi-professional Subscription: Subscription for health residency exam preparation covering multiple healthcare disciplines.
4. Mentoring Programs: Personalized coaching and mentorship services including group, career-focused, and individual options. Prices range from R$16.42 to R$1,265 per month depending on plan type and duration.
5. Individual Course Purchases: One-time purchase of specific courses for single exam preparation. Average course prices range from R$7.32 to R$455.84 depending on comprehensiveness.
6. Redação Sob Medida - Essay Correction Service: Specialized essay writing course with personalized teacher corrections and portfolio tracking.
7. Postgraduate Programs (Pós-Graduação): Graduate degree programs in partnership with educational institutions for career advancement and title points in competitions.
8. Gran Faculty (Graduação): Undergraduate programs with facilitated entry via Enem, vestibular, or Encceja exams.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels12 records

Core offering

Gran Cursos Online operates a cloud-based e-learning platform that delivers subscription-based online courses, video lessons, practice question banks, audiobooks, and personalized mentorship for Brazilian public service exam (concursos públicos) preparation. The platform also serves candidates for the OAB bar exam, multi-professional health residency programs, and offers postgraduate and undergraduate degree programs in partnership with educational institutions. Core features include the proprietary AI tutoring assistant MAIA, an adaptive Study Manager, advanced PDF tools, and an offline-capable multi-device experience across web, mobile, and desktop.

Differentiator

Problem solved

Functional benefit

Brands

• Assinatura OAB Até Passar: Unlimited subscription preparation package for the Brazilian Bar Examination (Exame de Ordem), covering both 1st and 2nd phases until the student passes.
• Redação Sob Medida
• GranXperts (Mentorias)
• Gran Questões
• Gran Dicas
• Oficina de Redação
• Assinatura Ilimitada 11
• Assinatura Ilimitada PRO

Products and services

• Assinatura Ilimitada (Unlimited Subscription)

Quantifiable outcome

• 66.67% of TRT 10 (10th Labor Court) approved candidates within vacancies were Gran students
• +9 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature8 records

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TEC Concursos: Brazilian concurso prep platform specializing in PDF study materials and a large question bank (similar to Gran Questões). Directly comparable on the question-bank and subscription model.
• Alfacon: Online concurso prep platform offering courses, PDFs, and a large question bank targeting the same 'concurseiro' persona across Brazil. Closely aligned business model and product breadth.
• Curso Damásio: Long-standing Brazilian OAB and concurso prep brand, now part of a larger education group, offering bar exam and public-competition courses. Overlaps Gran's OAB subscription and broader prep catalog with similar self-serve online delivery.
• CERS Cursos Online: Brazilian EdTech focused on OAB and concurso preparation with online courses, mentorship, and a question bank. Directly comparable product set, target audience (law graduates and concurseiros), and subscription-based delivery.
• Direção Concursos: Brazilian online concurso prep platform with video courses, PDF materials, and study plans aimed at concurseiros. Comparable subscription model and content-led GTM motion.
• Estratégia Concursos: One of Gran's largest direct competitors in Brazilian concurso público prep, offering similar video courses, question banks, and subscription tiers (Estratégia OAB, MED, etc.). Closely comparable on content model, target customer, and PLG subscription GTM.

Broad incumbents

• Descomplica: Larger Brazilian EdTech covering K-12, vestibular, ENEM, OAB, and concurso prep. Broader portfolio than Gran, but directly overlaps on the OAB and online preparatory course segments with similar subscription pricing.
• Stoodi: Brazilian online learning platform covering ENEM, vestibular, and OAB prep with subscription plans. Comparable video and question-bank product but with a broader K-12/university focus.
• Me Salva!: Brazilian EdTech offering vestibular, ENEM, and university-entry prep via online courses. Overlaps with Gran's postgraduate and undergraduate entry segments and shares a subscription-based, video-led model.

Others

• Coursera: Global online learning marketplace offering professional certificates and exam prep (e.g., Google, AWS, PMP). Not a direct competitor, but comparable as a large-scale subscription e-learning platform with AI-driven personalization features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gran_online
• YouTubeyoutube.com/c/grancursostv?sub_confirmation=1
• Facebookfacebook.com/grancursosonline
• LinkedInlinkedin.com/company/grancursosonline
• Instagraminstagram.com/grancursosonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gran Cursos Online