Aqua Pump Company

What Aqua Pump Company does

Aqua Pump Company (legal name: Aqua Pump Co., Inc.) is a privately held, family-owned water treatment and well services company headquartered at 169 West Stafford Road in Stafford Springs, Connecticut. The company was established in 1973 and traces its family-business roots to the 1940s; it is currently in its 4th generation of family ownership. It holds Connecticut contractor license #279042 and Massachusetts contractor license #16206, and operates as a Goulds Pumps Authorized Service Center.

The company sells, installs, and services an extensive line of residential and commercial water treatment equipment, including water tanks, well pumps, variable frequency drive pumps, salt-based water softeners, reverse osmosis units, pH neutralizers, iron filters, the Evolve Series water conditioners with integrated chlorine generators and Crystal-Right media, K-Life systems, EVS Odor Control oxidizing filters, and arsenic treatment systems. Service offerings span well repair and maintenance, in-office and laboratory water testing, electronic well locating, whole-house filtration system installation, PFAS testing and remediation, and a Certified Operator Program for commercial and community water systems. Notable technical differentiators include PFAS systems certified to remove up to 98% of PFOA/PFOS, arsenic systems reducing arsenic below 0.010 mg/L, and 24/7/365 emergency field service.

Aqua Pump operates a purely direct, sales-led go-to-market model: customers initiate contact via a toll-free number (800-642-0420) or a website inquiry form, and all testing, sales, installation, and service are delivered by licensed field technicians on-site across Connecticut and parts of Hampden County and Worcester County in Massachusetts. Pricing is not publicly disclosed and is determined on a per-job basis following free in-office water testing. Revenue streams consist of professional service fees (well repair, testing, location, sanitization, emergency calls) bundled with hardware sales (water treatment equipment sold with installation and recurring maintenance). The customer base is predominantly individual residential homeowners with a secondary commercial and community water-system segment served through the Certified Operator Program. Demand generation is driven by an extensive local-SEO footprint (80+ service-area pages), an educational blog, customer testimonials, and referral traffic, with no e-commerce or self-serve channel.

Name

Aqua Pump Company

Legal name

Aqua Pump Co., Inc.

Website

https://aquapump.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Pump Company is a 4th-generation, family-owned water treatment and well services company selling, installing, and servicing filtration, softening, well pump, and PFAS/arsenic treatment systems for residential and commercial customers across Connecticut and parts of Massachusetts via direct field service.

Ownership category

akta.pro rank

Product category

Water Treatment and Well Services

NAICS

Water Supply and Irrigation Systems (22131)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK), Sump Pump & Sewage Ejector Pump Service (HSAOABAM)

Keywords

• Water filtration systems
• Well pump services
• Water treatment equipment
• Residential water testing
• Well maintenance services

Headquarters

HQ city

Stafford Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Treatment Services: The company generates revenue through service fees for well repair, well maintenance, water testing, well location, leak detection, and well sanitization. These are on-demand professional services billed per service call, with emergency services available 24/7/365.
2. Water Treatment Products (Sales, Installation & Maintenance): Revenue from the sale, installation, and ongoing maintenance of water treatment products including water tanks, well pumps, water softeners, reverse osmosis units, pH neutralizers, iron filters, whole house filtration systems, PFAS treatment systems, and arsenic treatment systems. Products are sold with installation services as a bundled offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aqua Pump Company sells, installs, and services a complete line of residential and commercial water treatment equipment — including well pumps, water tanks, water softeners, reverse osmosis units, iron filters, pH neutralizers, conditioners and sanitizers, variable frequency drives, and arsenic and PFAS treatment systems. The company complements these hardware offerings with on-site professional services: free in-office water testing, well location, well repair and maintenance, whole house filtration system design, and 24/7 emergency service across Connecticut and Massachusetts.

Product overview

Aqua Pump Company offers a comprehensive portfolio of physical water treatment products and systems rather than a software platform. The product line includes water tanks, well pumps (Goulds Pumps authorized service center), variable frequency drives, water softeners using ion exchange technology, reverse osmosis units for point-of-entry or point-of-use purification, pH neutralizers, iron filters, water conditioners and sanitizers (including the Evolve Series with integrated chlorine generators), K-Life systems, EVS Odor Control (chemical-free oxidizing filters for hydrogen sulfide), and arsenic treatment systems. These products are complemented by installation, maintenance, and repair services including well repairs, water testing, water filtration and conditioning, well location, whole house filtration systems, PFAS testing, and 24-hour emergency services for both residential and commercial customers in Connecticut and Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Repair and Well Maintenance Service Routine and emergency well pump and water tank maintenance, annual home well tune-ups and inspections, and repair services for residential and commercial customers across CT and MA. Available 24/7 for emergencies.
• Water Testing Free in-office water tests plus laboratory testing for impurities including iron, manganese, arsenic, uranium, radon, pH levels, and hardness minerals, performed by certified professionals for residential and commercial well and municipal water customers.
• Water Filtration and Conditioning Recommendation, supply, and installation of minor system adjustments or whole house water filtration systems following an on-site water test, customized to the household's specific water quality profile.
• Well Location and Well Services Professional well location using metal detectors and specialized equipment to find buried or hidden well heads, plus bringing wells up to proper grade and installing vermin-proof sanitary well caps.
• Whole House Filtration Systems Installation of whole house filtration systems for both city and well water customers to improve taste, quality, and safety of all water entering the home.
• PFAS Testing and Information PFAS ('forever chemicals') testing, consultation, and filtration system design for homeowners, municipalities, and public water system operators.
• Certified Operator Program Commercial, industrial, and community water system operator certification and maintenance program covering arsenic and uranium removal and ongoing maintenance plans, serving commercial and municipal water customers.
• Water Tanks Storage tanks for residential and commercial water systems, supplied, installed, and serviced as part of complete water treatment equipment lines.
• Well Pumps Pumps designed to move water from wells into storage tanks for household use; Aqua Pump is a Goulds Pumps Authorized Service Center.
• Variable Frequency Drives Electronic devices controlling pump motor speed and torque to optimize energy consumption and water system performance.
• Water Softeners Salt-based ion exchange systems that remove calcium and magnesium hardness minerals to protect appliances and improve water quality.
• Reverse Osmosis Units Point-of-entry or point-of-use purification systems using a semi-permeable membrane to remove pesticides, lead, sediment, sulfates, bacteria, microplastics, and PFAS.
• pH Neutralizers Treatment systems that adjust water pH levels that are too low or too high, protecting pipes and fixtures from corrosion or scale buildup.
• Iron Filters Filtration systems that remove iron minerals from groundwater, addressing common water quality issues in CT and MA well water.
• Conditioners and Sanitizers Water treatment products including the Evolve Series water conditioners with integrated chlorine generators that sanitize media beds and kill iron and sulfur bacteria.
• K-Life Water treatment product offering for residential and commercial applications as part of Aqua Pump's water quality solutions portfolio.
• EVS Odor Control Oxidizing filtration system using air injection to convert hydrogen sulfide gas into filterable sulfur particles, providing chemical-free odor removal for well water.
• Arsenic Treatment Whole house filtration systems specifically designed to reduce arsenic levels in water to less than 0.010 mg/L (ppm), below EPA safe drinking water thresholds.

Quantifiable outcome

• Reverse osmosis units remove approximately 95–98% of contaminants including arsenic, sediment, fluoride, chlorine, and other impurities
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Culligan Water: National residential and commercial water treatment services company offering softening, filtration, and reverse osmosis solutions through a dealer network. Direct competitor to Aqua Pump's core water filtration and conditioning offering, though Culligan operates at national scale rather than regional service territory.
• Kinetico: Manufacturer and dealer-network operator of residential and commercial water treatment systems including softeners, reverse osmosis, and filtration. Directly comparable product portfolio to Aqua Pump's water softeners, RO units, and whole-house filtration systems.
• EcoWater Systems: National water treatment solutions provider offering softening, filtration, and drinking water systems through a dealer network. Directly competes in residential water conditioning and filtration with bundled installation and service, similar to Aqua Pump's model.
• RainSoft: Dealer-based residential water treatment company offering water softeners, drinking water systems, and whole-house filtration. Comparable to Aqua Pump in product mix (softeners, RO, filtration) and direct-sales service delivery model.
• Hague Quality Water: Manufacturer and dealer network of residential water softeners, reverse osmosis, and filtration systems. Closely comparable to Aqua Pump's product and dealer-installed-service business model.
• US Water Systems: Water treatment solutions provider offering residential and commercial filtration, softening, reverse osmosis, and specialty contaminant removal (including arsenic and PFAS). Directly comparable to Aqua Pump's specialty treatment portfolio.
• Pelican Water: Water filtration and softening company offering whole-house systems, reverse osmosis, and specialty contaminant removal. Comparable product line and direct-to-consumer installation model.

Broad incumbents

• Xylem: Global water technology company and parent of Goulds Pumps — a key brand in Aqua Pump's well pump offering. Operates broadly across water infrastructure, treatment, and pumping equipment; overlaps with Aqua Pump on the pump and water systems side but serves utility-scale customers globally.
• Pentair: Global water treatment and flow control company offering residential and commercial filtration, softening, and pump solutions. Broad incumbent with overlapping product categories but enterprise-scale distribution versus Aqua Pump's regional service model.
• Watts Water Technologies: Manufacturer of water treatment, plumbing, and water flow products including filtration, softening, and reverse osmosis systems. Broad incumbent supplying similar equipment categories but through wholesale and OEM channels rather than direct residential service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aquapumpcoinc
• Facebookfacebook.com/aqua.pump

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Pump Company