Leisure Arts
- Company typePrivate
- Founded1971
- HeadquartersMaumelle, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Leisure Arts firmographics
Firmographics- Name
- Leisure Arts
- Legal name
- Leisure Arts
- Website
- https://leisurearts.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Leisure Arts industry classification
Industry- Product category
- Craft Patterns and Supplies
- NAICS
- Hobby, Toy, and Game Retailers (45912), Sewing, Needlework, and Piece Goods Retailers (459130), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Hobby & Craft Instructional Books/Patterns Retail (In-store/Physical) (CRALACAL), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC)
Keywords
Where Leisure Arts is headquartered
LocationHeadquarters
- HQ city
- Maumelle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leisure Arts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Patterns (ePatterns): One-time purchase digital patterns downloaded immediately after purchase. Customers pay per pattern with instant digital delivery.
- Physical Craft Kits: Pre-packaged craft kits containing materials and instructions for specific projects like amigurumi animals, quilts, and embroidery designs.
- eBooks and Digital Books: Digital downloadable books containing multiple patterns and project collections, sold as one-time purchases.
- Craft Supplies: Individual crafting materials and tools including Aida cloth, floss, scissors, pens, markers, and other notion items sold separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital Patterns (ePatterns) |
| Unit Pricing | Pay-as-you-go | Craft Kits |
| Unit Pricing | Pay-as-you-go | Books and eBooks |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Leisure Arts product offering
Product offeringCore offering
Leisure Arts publishes and sells downloadable craft patterns (ePatterns) and digital eBooks, alongside physical craft kits pre-packaged with materials and instructions for crochet, knitting, cross stitch, embroidery, diamond dotting, amigurumi, macrame, punch needle, and wood stitchery. The company also retails individual crafting supplies, wood craft products, and physical published books through its own BigCommerce-powered e-commerce site.
Product overview
Leisure Arts is a craft and needlework pattern company offering a diverse portfolio of products centered around downloadable and physical patterns for various crafting disciplines. The core offering consists of digital ePatterns and eBooks available for instant download across categories including crochet, knitting, cross stitch, embroidery, diamond dotting, plastic canvas, sewing/quilting, and general crafting. The company also sells physical craft kits (amigurumi, macrame, punch needle, wood stitchery), crafting supplies, wood products, and published books. The product ecosystem is organized around multiple sub-brands including Essentials by Leisure (value supplies), Riolis (cross stitch), Camelot (diamond dotting), and Diamond-Art-By-Leisure-Arts (sparkle crafts), collectively supporting crafters from beginners to advanced levels.
Differentiator
Problem solved
Functional benefit
Brands
- Essentials by Leisure: Brand offering crafting supplies including Aida cloth and basic tools.
- Riolis
- Camelot
- Diamond-Art-By-Leisure-Arts
- Leisure Home
- Leisure Arts Kits
- Leisure Arts Writing Instruments
Products and services
- Leisure Arts Digital Patterns (ePatterns) Downloadable PDF patterns (ePatterns) for crochet, cross stitch, knitting, plastic canvas, sewing/quilting, diamond dotting, and general crafting projects, available for instant download after purchase. Priced from $0.99 to $9.99 per pattern.
- Leisure Arts eBooks Digital books bundling multiple patterns and projects across quilting, crocheting, knitting, cross stitch, and holiday crafting. Sold as one-time purchases, typically priced $6.95 to $9.99.
- Leisure Arts Craft Kits Pre-packaged craft kits containing materials and instructions for amigurumi, crochet, macrame, punch needle, cross stitch, embroidery, and wood stitchery/string art projects. Priced approximately $12.99 to $19.99 depending on complexity.
- Crafting Supplies Individual crafting materials and tools including acrylic shapes, adhesive supplies, beads, bells, chenille stems, craft sticks, foam sheets, metal rings, paracord and jute, pom poms, vinyl words and phrases, and other embellishments.
- Wood Craft Products Wood craft materials including crates, letters, puzzles, shapes, signs, surfaces, and words for decorative and crafting projects.
- Leisure Arts Publishing Books Physical published books and pattern collections covering various craft techniques and projects, sold through the Leisure Arts Publishing site.
- Riolis Cross Stitch and Embroidery Cross stitch and embroidery products under the Riolis brand including counted cross stitch kits, Riolis diamond kits, and needlework supplies.
- Camelot Diamond Dotting Diamond dotting and diamond art products under the Camelot brand including Camelot Dotz kits and supplies.
- Diamond Art by Leisure Arts Diamond art and sparkle craft products including holiday-themed projects and freestyle diamond dotting kits.
- Essentials by Leisure Value-focused crafting supplies including Aida cloth, scissors, and other essential crafting tools targeting price-sensitive buyers.
- Leisure Home Home decor and craft products focused on home crafting projects and decorative items.
- Leisure Arts Writing Instruments Pens, markers, folding scissors, and writing instruments sold under the Leisure Arts Writing Instruments brand for crafting and art purposes.
Companies that use Leisure Arts
Customer profileSegments6 records
Ideal customer profiles4 records
Leisure Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leisure Arts partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Leisure Arts competitors and assessment
Company assessmentDirect peers
- Annie's (DRG): Annie's is a direct competitor publishing craft patterns, books, and kits for crochet, knitting, and quilting. Closely comparable in product offering, target customer, and business model to Leisure Arts.
- LoveCrafts: LoveCrafts is a global online marketplace for crafting supplies, patterns, and kits covering crochet, knitting, sewing, and papercraft. Comparable to Leisure Arts as a digital-first craft pattern and supplies retailer serving the same hobbyist personas.
- Craftsy (Sympoz): Craftsy sells digital craft classes, patterns, and supplies across similar categories to Leisure Arts (knitting, crochet, quilting, embroidery). Comparable in digital pattern delivery and hobbyist customer base.
- Herrschners: Herrschners is a long-standing catalog and online craft retailer selling kits, yarn, patterns, and needlework supplies. Directly comparable to Leisure Arts in pattern publishing, craft kits, and serving hobbyist crafters.
Broad incumbents
- JOANN: JOANN is a major US craft retail chain selling fabric, yarn, patterns, kits, and craft supplies across the same categories as Leisure Arts. Comparable as a broad incumbent serving the same craft consumer base, though primarily through physical retail.
- Michaels Companies: Michaels is the largest US specialty craft retailer offering supplies, kits, and patterns across categories. Comparable to Leisure Arts in serving the same crafting personas, though at much larger scale and with a multi-channel retail footprint.
- Cricut: Cricut is a leading craft technology company selling cutting machines, accessories, and digital design patterns. Comparable to Leisure Arts in the digital pattern and crafting category, though with a hardware-anchored business model.
Emerging players
- DMC (threads & embroidery): DMC is a leading manufacturer and retailer of embroidery floss, threads, and needlework supplies. Comparable to Leisure Arts' cross stitch and embroidery sub-brand Riolis in product category and customer base.
- Woolery (yarn & knitting): The Woolery is a specialty online retailer of yarn, knitting supplies, and patterns. Comparable to Leisure Arts' knitting category in serving hand-knitting crafters with patterns and supplies.
Others
- Etsy (handmade/craft marketplace): Etsy operates a global marketplace for handmade crafts, supplies, and digital patterns. Comparable as a distribution channel and alternative source for craft patterns and supplies, though not a direct craft publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leisure Arts social profiles
Digital presenceLeisure Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leisure Arts leadership team
Management profileNumber of profiles
Leisure Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leisure Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leisure Arts
What does Leisure Arts do?
Leisure Arts publishes and sells downloadable craft patterns (ePatterns) and digital eBooks, alongside physical craft kits pre-packaged with materials and instructions for crochet, knitting, cross stitch, embroidery, diamond dotting, amigurumi, macrame, punch needle, and wood stitchery. The company also retails individual crafting supplies, wood craft products, and physical published books through its own BigCommerce-powered e-commerce site.
Is Leisure Arts a public or private company?
Leisure Arts is a private company. It is classified as unknown and is currently operating.
When was Leisure Arts founded?
Leisure Arts was founded in 1971. It employs 51 to 100 people.
Where is Leisure Arts based?
Leisure Arts is headquartered in Maumelle, United States, in the North America region.
How does Leisure Arts make money?
Four revenue lines are on record. Digital Patterns (ePatterns) is the primary driver. The others are physical Craft Kits, eBooks and Digital Books and craft Supplies.
Who are Leisure Arts's main competitors?
Direct peers on record are Annie's (DRG), LoveCrafts, Craftsy (Sympoz) and Herrschners. Broad incumbents are JOANN, Michaels Companies and Cricut. Emerging players are DMC (threads & embroidery) and Woolery (yarn & knitting). Etsy (handmade/craft marketplace) is listed as an others.
Does Leisure Arts have an API?
No public API is recorded for Leisure Arts.
What industry is Leisure Arts in?
Leisure Arts's product category is Craft Patterns and Supplies. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAL, Hobby & Craft Instructional Books/Patterns Retail (In-store/Physical). Its NAICS code is 45912 and its SIC code is 2731.