Whale Of A Time Clothing

Name

Whale Of A Time Clothing

Legal name

Whale Of A Time Clothing

Website

https://whaleofatimeclothing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

West Acre

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer e-commerce sales of apparel and accessories through the company's Shopify storefront. Products include women's and men's clothing across categories like quarter zips, sweatshirts, dresses, deck shirts, and outerwear.
2. Mystery Boxes: Specialty mystery box products sold to customers, offering surprise selections of clothing items.
3. Gift Cards: Digital gift cards available for purchase, enabling gifting and driving future customer purchases.
4. Pre-Loved Sale: Second-hand and sample sale items offered at 50% off, creating additional revenue stream from returned or sample inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Whale Of A Time Clothing is a direct-to-consumer apparel brand selling British country and coastal casualwear for men and women, built around an original block-colour aesthetic. The brand operates an online storefront offering clothing, accessories, mystery boxes, gift cards, and a pre-loved and sample-sale channel, with multi-currency support and international shipping.

Product overview

Whale Of A Time Clothing is a British country casualwear brand founded in 2016 in Norfolk, UK, operating as an e-commerce platform selling bold block color clothing designed for everyday life. The company's product portfolio centers on the Signature collection featuring core wardrobe staples, supplemented by the Norfolk Originals sub-brand offering premium essentials. Their offerings span women's and men's categories including deck shirts, rugby shirts, quarter zip sweatshirts, dresses, linen clothing, denim, outerwear, and accessories. The brand also maintains seasonal collections for holidays, tennis/Wimbledon styling, and dog walking essentials, alongside a pre-loved sale, mystery boxes, and gift cards. All products emphasize comfortable fits, dependable layers, and colors that remain timeless, with responsible manufacturing practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Country & Coastal Clothing A core range of women's casualwear including dresses, quarter zips, sweatshirts, hoodies, deck shirts, rugby shirts, linen shirts, t-shirts, trousers, shorts, skirts, knitwear and outerwear in block-colour designs for country and coastal lifestyles.
• Men's Country & Coastal Clothing A core range of men's casualwear including quarter zips, sweatshirts, hoodies, deck shirts, rugby shirts, t-shirts, shorts and outerwear, designed in block-colour palettes for country and coastal wear.
• Norfolk Originals Sub-Brand An in-house sub-brand offering additional block-colour country and coastal pieces for men and women.
• Signature Collection A premium signature apparel line presented alongside the main collection.
• Accessories Range Complementary accessories including bags and caps that extend the block-colour apparel line.
• Mystery Boxes Curated, surprise-style boxes of brand merchandise sold as a single giftable offering.
• Gift Cards Store-branded gift cards redeemable across the online storefront.
• Pre-Loved & Sample Sale A dedicated resale and sample-sale channel offering pre-owned, ex-display and sample pieces at discounted prices.
• Dog Walking Essentials Collection A themed edit of apparel positioned for outdoor dog-walking use cases.
• Holiday Shop Collection A seasonal holiday-themed collection of gifts and apparel for festive gifting.
• The Tennis Edit / Wimbledon Outfits A themed tennis and Wimbledon-inspired edit of block-colour apparel positioned for the summer sports season.
• Hiho & Whale Of A Time Collaboration A branded collaboration range co-developed with jewellery brand Hiho Silver, sold through the Whale Of A Time storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hiho SilverminorStrategic or Co-development PartnerCollaboration collection with Hiho Silver, a jewelry brand. The Hiho & Whale Of A Time collection combines clothing with silver jewelry pieces.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barbour: Heritage British country and outerwear brand with global distribution and a much larger scale. Sets the cultural reference point for British country style that Whale Of A Time operates within, but operates across a much broader product portfolio.
• ME+EM: British contemporary womenswear brand offering elevated everyday clothing with strong DTC focus. Comparable British-heritage-meets-modern positioning, though at higher price points and broader scale.

Direct peers

• FatFace: British casualwear brand selling coastal and countryside-inspired clothing for men and women. Directly competes in the same British country-coastal lifestyle category with similar price points and store-based discovery model.
• Crew Clothing: British heritage-inspired casualwear brand selling men's and women's apparel with coastal and country styling. Directly comparable price points and product categories to Whale Of A Time.
• Boden: British heritage clothing brand offering colourful, quality everyday wear for women, men, and children with strong DTC e-commerce focus. Comparable product breadth, colour-led brand identity, and customer base to Whale Of A Time.
• Holland Cooper: Premium British country and equestrian-inspired clothing brand with strong luxury positioning. Comparable British country-lifestyle aesthetic at a higher price tier; useful benchmark for premiumisation trajectory.
• White Stuff: British women's and men's casualwear retailer with playful prints and lifestyle branding. Competes for the same everyday British casualwear customer as Whale Of A Time, with similar DTC and selective physical retail presence.
• Joules: Iconic British country casualwear brand offering colourful, lifestyle-driven apparel for men, women, and children. Comparable positioning in the British country/casual segment with multi-category product range and similar target customer demographics.
• Seasalt Cornwall: British coastal and country casualwear brand selling women's and men's clothing with a strong regional identity (Cornwall), DTC and multi-channel presence. Closest analog to Whale Of A Time's Norfolk-anchored, block-colour, country-coastal aesthetic.

Others

• Hiho Silver: British silver jewellery brand and confirmed collaboration partner of Whale Of A Time. Included as an ecosystem/partner reference rather than a competitor, illustrating cross-category lifestyle partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/whaleofatime_97
• Facebookfacebook.com/whaleofatimeclothing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whale Of A Time Clothing