ME+EM
ME+EM is a London-based, founder-led direct-to-consumer luxury fashion brand that designs and sells women's clothing, dresses, shoes, and accessories at accessible luxury price points ($145-$745+) through 19 owned retail stores in the UK and US and an e-commerce site serving 200+ countries.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What ME+EM does
ME+EM is a London-based, privately held women's fashion brand founded in 2007 by Clare Hornby, who continues to lead the company as Founder and CEO. The company designs and sells ready-to-wear clothing, dresses, shoes, and accessories to style-conscious professional women seeking designer-quality product at accessible luxury price points ranging from approximately $145 to $745+. Operations run through a vertically integrated direct-to-consumer model with no wholesale or third-party retail intermediation: 19 owned retail stores (12 in the UK including concessions at Harrods' Fashion Lab and Selfridges' Denim Studio, plus 7 in the US across NYC, Beverly Hills, Palo Alto, Greenwich CT, Dallas, and Atlanta), a proprietary e-commerce platform at meandem.com, and international shipping to 200+ destinations via the Global-E partnership, with import duties prepaid for US orders.
ME+EM firmographics
Firmographics- Name
- ME+EM
- Legal name
- FFF+US Inc.
- Website
- https://meandem.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ME+EM is a London-based, founder-led direct-to-consumer luxury fashion brand that designs and sells women's clothing, dresses, shoes, and accessories at accessible luxury price points ($145-$745+) through 19 owned retail stores in the UK and US and an e-commerce site serving 200+ countries.
- Ownership category
- akta.pro rank
ME+EM industry classification
Industry- Product category
- Women's Luxury Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
Keywords
Where ME+EM is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices15 records
Markets served
ME+EM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time product sales of clothing, shoes, and accessories through owned retail stores and e-commerce. Direct-to-consumer model eliminates wholesale and third-party mark-ups, allowing designer quality at accessible price points ranging from approximately $145 to $745+.
- Gift Cards: Sale of physical gift cards (presented in branded gift box) and e-gift cards (emailed directly) with values from $25 to $1,000. Gift cards have no expiration date and are redeemable in US stores and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing and accessories at accessible luxury price points |
| Unit Pricing | Pay-as-you-go | US shipping options |
| Unit Pricing | One time/ perpetual license | Gift cards from $25 to $1,000 |
| Other | Pay-as-you-go | Personal styling appointments |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
ME+EM product offering
Product offeringCore offering
ME+EM designs, produces, and sells women's designer-quality clothing, dresses, shoes, and accessories directly to consumers through its own retail stores and e-commerce website. The brand operates from a London design studio, partnering with luxury manufacturers and shipping directly to customers, eliminating wholesale and third-party mark-ups to offer accessible luxury pricing from approximately $145 to $745+.
Product overview
ME+EM is a UK-based luxury fashion brand offering designer-quality women's clothing and accessories at accessible price points. The product portfolio centers on a core clothing category supplemented by shoes, accessories, and various curated sub-collections. Key product lines include the main Clothing collection (pants, tops, sweaters, jackets, denim), Dresses (including occasion, workwear, and casual styles), Shoes (Italian leather construction), and Accessories (bags, jewelry, sunglasses). The brand differentiates through innovative fabric technologies like Crease-Less Linen and specialized fits like Petite Flattering. The March 2026 launch of Suit Lab introduced a modular suiting collection focused on 'shoulder science.' ME+EM operates a direct-to-consumer model through its website, 19 retail stores across the US and UK, and department store concessions including Harrods and Selfridges. Services include complimentary personal styling appointments and gift cards. The company positions itself on 'Intelligent Style' principles: flattering, functional, forever, and fair pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Suit Lab: A modular suit collection designed for women of all body types with a focus on 'shoulder science' and mix-and-match styling options.
Products and services
- Women's Clothing Full range of women's clothing including pants, shorts, tops, sweaters, cashmere, jackets, coats, skirts, jumpsuits, and denim designed and produced under the ME+EM brand.
- Dresses Extensive dress collection including maxi, midi, wedding guest, occasion, fit and flare, workwear, long sleeve, modest, cheesecloth, and short dresses.
- Shoes Footwear collection including sandals, flats, sneakers, heels, and boots, with many styles featuring Italian leather construction.
- Accessories Accessories including handbags, cross-body bags, tote bags, evening bags, belts, sunglasses, hats, jewelry, and scarves.
- Suit Lab Modular suit collection launched March 2026, designed for women of all body types with a focus on 'shoulder science' and mix-and-match styling options. Targets professional women seeking tailored clothing.
- Gift Cards Digital e-gift cards (emailed directly to recipients on a chosen date) and physical gift cards (delivered in 5-7 business days in a branded gift box), available in denominations from $25 to $1,000 with no expiration date. Redeemable in US stores and online.
- Personal Styling Appointments Complimentary one-hour personal styling appointments available in all ME+EM retail stores with no minimum spend required. Includes one-to-one styling consultations and private appointments outside store hours for up to three guests.
Quantifiable outcome
- 24% revenue growth to nearly £150 million in FY2025
- +3 more outcomes
Companies that use ME+EM
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
ME+EM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
ME+EM partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Global-EcorePartnership with Global-E enables ME+EM to sell globally in a localized manner to international customers in more than 200 destinations worldwide. Benefits include transacting in customer's own currency, localized payment methods, merchant handled tax and duty costs, multiple shipping options, and transparent easy returns.
- Ethical Trading Initiative (ETI)coreETI membership since 2022. ME+EM has adopted their internationally recognized base code of labour standards as foundation of own code of conduct, focusing on protecting and promoting workers' rights and prevention of modern slavery. Internal teams undergo responsible purchasing practice training by ETI.
- SEDEXcoreSEDEX membership reinforces responsible supply chain management, enabling engagement in global auditing programs using SMETA (Sedex Members Ethical Trade Audit) methodology. All ME+EM suppliers are required to undergo regular social audits by independent organisations and encouraged to be SEDEX members.
- Positive LuxurycoreAwarded The Butterfly Mark by Positive Luxury in 2025 as symbol of Real Changemakers in luxury. Assessment covers Environment, Social and Governance with re-certification required every two years.
- Textile ExchangecoreME+EM is part of growing number of brands and suppliers working to source materials with lower impact on ecosystems and communities, benefiting soil health, water and biodiversity.
- Leather Working GroupcoreMembership highlights commitment to transparency and continuous improvement in leather manufacturing. ME+EM aims to purchase 100% of leather from leather manufacturers certified against the LWG Standard.
- King's TrustminorME+EM founder Clare Hornby became ambassador for King's Trust Women Supporting Women initiative in 2020, which equips young women across UK to build their own future through education, training and employment. Donations regularly dedicated from annual sample sale.
- Smart WorksminorCharity launched in 2013 to help empower unemployed women with clothes, coaching and confidence they need to succeed at job interviews and transform their lives.
- Women for Women InternationalminorSupported since 2023, participating in International Women's Day campaigns and annual #SheInspiresMe Car Boot Sale in partnership with Selfridges and Alex Eagle. Charity has helped 500,000+ marginalised women in countries affected by war and conflict.
- Future DreamsminorOnly dedicated breast cancer support centre in UK, providing in-person and virtual support through all stages of breast cancer.
- Lady Garden FoundationminorCharity working to remove taboo around discussing gynaecological health while raising awareness and funding for gynaecological-cancer research.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
ME+EM competitors and assessment
Company assessmentDirect peers
- Reiss: UK-founded accessible luxury contemporary fashion brand selling workwear, occasionwear and tailored pieces at similar price points ($150-$700+). Direct competitor in the professional women's wardrobe category with comparable DTC and store-led retail model.
- Whistles: British contemporary women's fashion brand offering elevated everyday and occasionwear at accessible luxury price points. Directly comparable positioning and customer demographic to ME+EM.
- Hobbs: UK-based accessible luxury women's fashion brand specializing in tailoring, occasion dresses and workwear at price points overlapping ME+EM's. Comparable retail footprint and target customer (professional women).
- Karen Millen: British accessible luxury women's fashion brand known for tailoring, occasionwear and dresses. Operates similar DTC and store model with comparable price architecture to ME+EM.
- Boden: UK-founded premium DTC fashion brand with strong own-store and e-commerce presence. Comparable accessible premium positioning and direct-to-consumer model, though broader demographic including menswear and childrenswear.
- Ted Baker: British contemporary fashion brand offering elevated everyday clothing and accessories with British design sensibility. Operates in the same accessible luxury tier with comparable price points and store-led retail.
- J.Crew: American accessible luxury brand known for elevated everyday fashion with strong DTC heritage. Comparable positioning in the US market and similar price-quality balance, particularly relevant as ME+EM expands in the US.
- LK Bennett: British luxury footwear and ready-to-wear brand specializing in elegant women's shoes and occasionwear. Comparable accessible luxury price points and British heritage, with overlap in professional/occasion customer.
Broad incumbents
- COS: H&M Group's premium contemporary brand offering elevated minimal fashion at accessible price points. Larger scale incumbent competing for the same accessible-luxury-seeking customer, with broader global footprint.
- Massimo Dutti: Inditex Group's accessible luxury brand offering sophisticated, timeless wardrobe pieces for men and women. Larger global incumbent in the same accessible luxury tier with overlapping professional women's customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ME+EM social profiles
Digital presenceME+EM compliance and trust
Trust signalCompliance11 records
ME+EM financial estimates
Financial estimateRevenue estimate
Valuation estimate
ME+EM leadership team
Management profileNumber of profiles
Profiles1 record
ME+EM subsidiaries and ownership
Company hierarchySubsidiaries1 record
ME+EM funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ME+EM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ME+EM
What does ME+EM do?
ME+EM designs, produces, and sells women's designer-quality clothing, dresses, shoes, and accessories directly to consumers through its own retail stores and e-commerce website. The brand operates from a London design studio, partnering with luxury manufacturers and shipping directly to customers, eliminating wholesale and third-party mark-ups to offer accessible luxury pricing from approximately $145 to $745+.
Is ME+EM a public or private company?
ME+EM is a private company. It is classified as venture growth investor backed and is currently operating.
When was ME+EM founded?
ME+EM was founded in 2007. It employs 251 to 500 people.
Where is ME+EM based?
ME+EM is headquartered in London, United Kingdom, in the Europe region.
How does ME+EM make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are gift Cards.
Who are ME+EM's main competitors?
Direct peers on record are Reiss, Whistles, Hobbs, Karen Millen, Boden, Ted Baker, J.Crew and LK Bennett. Broad incumbents are COS and Massimo Dutti.
Does ME+EM have an API?
No public API is recorded for ME+EM.
What industry is ME+EM in?
ME+EM's product category is Women's Luxury Apparel. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAAAAAB, Premium & Contemporary Apparel Brands. Its NAICS code is 458110 and its SIC code is 5600.