Dallmayr
Dallmayr is a Munich-based, family-owned food and beverage company founded in 1700 that produces and sells premium coffee, tea, and delicatessen products through retail, e-commerce, HORECA, and office vending channels, and operates restaurants and catering services in Munich.
- Company typePrivate
- Founded1700
- HeadquartersMünchen, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dallmayr does
Dallmayr, legally Alois Dallmayr KG, is a Munich-based family-owned food and beverage company founded in 1700 and operating across coffee, tea, delicatessen retail, restaurants, catering, and professional coffee services. The core product portfolio includes the prodomo, d'Oro, Ethiopia, Röstkunst, capsa, and Home Barista coffee lines, a full tea range, and ancillary accessories, supported by in-house roasting at the Munich flagship and dedicated production sites in Bremen (Azul roastery) and Brunswick (tea). Consumer-facing operations center on the historic Delicatessen on Dienerstrasse in Munich, which houses Restaurant Alois (two Michelin stars under Rosina Ostler), Bar & Grill, Café-Bistro, and the adjacent Coffee Club to-go concept, alongside a catering arm and an e-commerce shop at dallmayr-versand.de.
The business generates revenue through four primary streams: branded coffee and tea product sales through retail, e-commerce, and HORECA channels; foodservice and restaurants across multiple price tiers including a Michelin-starred venue; B2B vending and office coffee solutions bundled with equipment, service, and Dallmayr Pay; and HORECA professional services combining consultation, supply, and maintenance for hotels, restaurants, cafés, bakeries, and caterers. Go-to-market is hybrid: direct sales teams serve enterprise and HORECA accounts, while consumer reach is built on flagship retail, online, content marketing through the Dallmayr Academy, and a loyalty program. The active customer base spans retail consumers, office/corporate accounts, HORECA operators, and event customers across Germany and selected European markets including Belgium, Spain, France, Italy, and the Netherlands.
Sustainability and social programs are woven into operations through mono-PE recyclable packaging, organic product certification (DE-ÖKO-005), UTZ/Rainforest Alliance traceability, and inclusion partnerships employing people with disabilities at the Bremen and Brunswick sites. Ownership remains with general partners Florian Randlkofer and Dr. Johannes Dengler, with no external institutional capital, public listing, M&A activity, or disclosed revenue figures in the source data.
Dallmayr firmographics
Firmographics- Name
- Dallmayr
- Legal name
- Alois Dallmayr KG
- Website
- https://dallmayr.com
- Company type
- Private
- Founded year
- 1700
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dallmayr is a Munich-based, family-owned food and beverage company founded in 1700 that produces and sells premium coffee, tea, and delicatessen products through retail, e-commerce, HORECA, and office vending channels, and operates restaurants and catering services in Munich.
- Ownership category
- akta.pro rank
Dallmayr industry classification
Industry- Product category
- Premium Coffee and Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Dallmayr is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Dallmayr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee & Tea Product Sales: Sale of roasted coffee beans, ground coffee, capsules, pads, instant coffee, and tea products through retail, e-commerce, and HORECA channels. Includes branded products like prodomo, d'Oro, Ethiopia, capsa capsules, Home Barista, and Röstkunst.
- Foodservice & Restaurants: Revenue from multiple dining venues: Alois fine dining restaurant (two Michelin stars), Bar & Grill, Café-Bistro, and catering services for private and business events.
- Vending & Office Solutions: B2B coffee solutions for workplaces including vending machines, office coffee machines, and related services for enterprise customers.
- HORECA Professional Service: Coffee and tea solutions for hotels, restaurants, cafés, bakeries, and leisure catering, including consultation, delivery, service, and maintenance.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Dallmayr product offering
Product offeringCore offering
Dallmayr roasts and sells premium coffee beans, ground coffee, capsules, and tea products through retail, e-commerce, and B2B channels (prodomo, d'Oro, Ethiopia, capsa, Home Barista, Röstkunst brands). Beyond packaged goods, the company operates a flagship Munich Delicatessen with multiple dining venues (Restaurant Alois with two Michelin stars, Bar & Grill, Café-Bistro), provides catering services, and delivers B2B office/vending coffee solutions and HORECA professional coffee services including equipment, maintenance, and consultation.
Product overview
Dallmayr is a diversified food and beverage company with a portfolio centered on premium coffee and tea products, complemented by restaurant, catering, and professional coffee service divisions. The core coffee offering includes prodomo (the founding brand), d'Oro, Ethiopia, Röstkunst, capsa (aluminum capsules), and Home Barista lines. The tea portfolio features pyramid teabags, infusion bags, and loose leaf varieties. Professional services encompass Vending & Office solutions for workplaces, HORECA Service for hospitality businesses, and the Academy for coffee education. Consumer-facing operations include the flagship Delicatessen in Munich (housing Restaurant Alois with two Michelin stars, Bar & Grill, and Café-Bistro), plus catering services and an online shop. The company operates as Alois Dallmayr KG, established in 1700, with coffee and tea operations under Alois Dallmayr Kaffee oHG.
Differentiator
Problem solved
Functional benefit
Brands
- prodomo: Premium coffee brand; the original Dallmayr coffee that started the company's coffee journey
- d'Oro
- capsa
- Röstkunst
- Ethiopia
- Home Barista
- Crema d'Oro
- Via Verde
- Coffeeadviser
- Alois
- Bar & Grill
- Café-Bistro
- Coffee Club
- Dallmayr Pay
Products and services
- Dallmayr prodomo Original premium coffee brand serving as the cornerstone of Dallmayr's coffee portfolio, sold in beans, ground, and other formats for retail consumers.
- Dallmayr d'Oro Coffee range featuring selections from South America (Brazil and Colombia) with lightly fruity, nutty aroma, including the Selection of the Year 2026.
- Dallmayr Ethiopia Single-origin Ethiopian coffee showcasing distinctive African coffee characteristics for retail consumers.
- Dallmayr Röstkunst Specialty coffee line emphasizing traditional roasting craftsmanship and the art of roasting.
- Dallmayr capsa Aluminum coffee capsules line including Gran Verde (now with 80% recycled aluminum) and various espresso and lungo varieties.
- Dallmayr Home Barista Coffee products designed for home brewing enthusiasts, including Caffè Crema Dolce, Caffè Crema Forte, and Espresso Intenso variants.
- Dallmayr Tea Complete tea range including pyramid teabags, infusion bags, loose leaf tea, and specialty teas like Darjeeling First Flush Flugtee.
- Dallmayr Vending & Office B2B workplace coffee solutions featuring vending machines, office coffee machines, premium Dallmayr coffee/tea specialties, plus service and maintenance for enterprise customers.
- Dallmayr HORECA Service Professional coffee and tea solutions for hotels, restaurants, cafés, bakeries, and leisure catering with customized concepts and 360° support including consultation, delivery, and maintenance.
- Dallmayr Delicatessen Flagship retail delicatessen location in Munich offering artisanal products, house-roasted coffee, and specialty foods since 1700.
- Restaurant Alois Fine dining restaurant at Dallmayr Delicatessen awarded two Michelin stars, led by Head Chef Rosina Ostler.
- Dallmayr Bar & Grill Restaurant venue at Dallmayr Delicatessen offering all-day dining Monday-Saturday from 11:00/09:30 to 22:00.
- Café-Bistro Casual dining venue at Dallmayr Delicatessen open Monday-Saturday from 09:30 to 18:00.
- Dallmayr Catering Event catering services for private and business customers including locations throughout Munich.
- Dallmayr Coffee Club Specialty coffee counter located next to Dallmayr Delicatessen offering fresh house roasts, specialty coffees, and matcha to-go.
- Dallmayr Online Shop E-commerce platform for purchasing Dallmayr products including coffee, tea, accessories, and delicatessen items.
- Dallmayr Espresso Martini RTD Ready-to-drink espresso martini product line for convenience consumption.
Quantifiable outcome
- Over 90% recyclable coffee packaging rated 'good' in test ratings
- +2 more outcomes
Companies that use Dallmayr
Customer profileSegments4 records
Ideal customer profiles4 records
Dallmayr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dallmayr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- UTZ Certified (Rainforest Alliance)minorSustainability certification partner for coffee traceability. Dallmayr uses UTZ Certified framework to allow customers to trace the origin of their coffee through an embedded iframe on their website.
- Werkstatt Bremen/MartinshofminorWorkshop providing employment opportunities to people with disabilities. Dallmayr's Azul roastery in Bremen employs eight people with learning disabilities and one caregiver from this organization as part of their inclusion initiative.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dallmayr competitors and assessment
Company assessmentBroad incumbents
- Jacobs Douwe Egberts (JDE Peet's): Global coffee and tea CPG major (Jacobs brand particularly strong in Germany), with full-spectrum bean/ground/instant/capsule coverage plus foodservice. A scaled incumbent with broader geographic reach but overlapping product portfolio with Dallmayr's mass-premium positioning.
- Nestlé Nespresso: Premium capsule coffee brand with strong German presence, owned B2B offering, and full capsule machine ecosystem. Directly competes with Dallmayr's capsa aluminum capsule range for at-home premium consumption, particularly in German retail and corporate gifting.
- Lavazza: Italian coffee roaster with global premium positioning, capsule systems, HORECA distribution, and foodservice offerings. Operates broadly across coffee but competes with Dallmayr in d'Oro-style espresso blends, capsule retail, and European HORECA channels.
- Segafredo Zanetti: Italian espresso brand with both CPG products and a worldwide café chain (Segafredo Zanetti Espresso). Comparable as a vertically integrated coffee roaster operating premium CPG, foodservice, and own-retail formats like Dallmayr's Coffee Club and restaurants.
Direct peers
- Ronnefeldt: German premium tea specialist with strong HORECA and hotel channel presence. Comparable to Dallmayr's tea division (pyramid teabags, loose leaf, Darjeeling First Flush) and particularly relevant as a peer for the Brunswick tea production operation and B2B tea distribution across European hotels and restaurants.
- Melitta: German coffee and filter brand with both CPG bean/ground coffee and B2B coffee solutions (Melitta Professional). Comparable in coffee manufacturing scale, German market dominance, and emphasis on quality/professional service.
- Tchibo: Hamburg-based German coffee roaster and CPG brand with comparable B2C coffee, capsule, and food retail operations. Competes head-to-head with Dallmayr's prodomo and capsule lines in German retail and offers the closest like-for-like benchmark in the German coffee market.
- Coffee Fellows: German coffee bar/café chain with in-house roasting and broad DACH presence. Directly competes with Dallmayr's Coffee Club to-go and Café-Bistro offerings for German specialty coffee on-the-go and café occasions.
Emerging players
- Bonanza Coffee Roasters: Berlin-based specialty coffee roaster focused on single-origin, micro-lot offerings with wholesale and own-café operations. Competes with Dallmayr's Röstkunst and Ethiopia single-origin lines at the artisanal specialty end of the German coffee market, representing a more nimble craft-tier challenger.
Regional players
- Paulig: Finnish family-owned coffee roaster with European presence across retail CPG and B2B coffee services. Highly comparable as a family-owned, multi-generation coffee producer with similar brand heritage emphasis and HORECA/vending operations, though primarily serving the Nordics and Baltics rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dallmayr social profiles
Digital presenceDallmayr compliance and trust
Trust signalCompliance2 records
Dallmayr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dallmayr leadership team
Management profileNumber of profiles
Profiles9 records
Dallmayr subsidiaries and ownership
Company hierarchySubsidiaries3 records
Dallmayr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dallmayr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dallmayr
What does Dallmayr do?
Dallmayr roasts and sells premium coffee beans, ground coffee, capsules, and tea products through retail, e-commerce, and B2B channels (prodomo, d'Oro, Ethiopia, capsa, Home Barista, Röstkunst brands). Beyond packaged goods, the company operates a flagship Munich Delicatessen with multiple dining venues (Restaurant Alois with two Michelin stars, Bar & Grill, Café-Bistro), provides catering services, and delivers B2B office/vending coffee solutions and HORECA professional coffee services including equipment, maintenance, and consultation.
Is Dallmayr a public or private company?
Dallmayr is a private company. It is classified as family owned and is currently operating.
When was Dallmayr founded?
Dallmayr was founded in 1700. It employs 1,001 to 5,000 people.
Where is Dallmayr based?
Dallmayr is headquartered in München, Germany, in the Europe region.
How does Dallmayr make money?
Four revenue lines are on record. Coffee & Tea Product Sales are the primary driver. The others are foodservice & Restaurants, vending & Office Solutions and HORECA Professional Service.
Who are Dallmayr's main competitors?
Broad incumbents on record are Jacobs Douwe Egberts (JDE Peet's), Nestlé Nespresso, Lavazza and Segafredo Zanetti. Direct peers are Ronnefeldt, Melitta, Tchibo and Coffee Fellows. Bonanza Coffee Roasters is listed as an emerging player. Paulig is listed as a regional player.
Does Dallmayr have an API?
No public API is recorded for Dallmayr.
What industry is Dallmayr in?
Dallmayr's product category is Premium Coffee and Tea. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.