What Jacobs Douwe Egberts does

Jacobs Douwe Egberts (JDE) is a Dutch-headquartered pure-play coffee and tea company formed in 2015 through the combination of Mondelēz International's coffee business with D.E Master Blenders 1753, a JAB Holding Company-controlled entity. The company is the world's largest pure-play coffee and tea group, operating from Amsterdam with approximately 12,000 associates and a presence in more than 100 countries (expanding to 140+ with the 2019 Peet's combination). Its portfolio spans 50+ brands organized into heritage power brands (Jacobs, Douwe Egberts, Gevalia, Kenco, Moccona, Pilão), single-serve platforms (Senseo pods, Tassimo T DISCs, L'OR capsules), specialty (Peet's, Stumptown), regional acquisitions (Super in Southeast Asia, OldTown White Coffee in Malaysia, Pelé/Graníssimo/Tropical in Brazil, JOBMeal in the Nordics, BrewGroup/Ti Ora in New Zealand), and licensed OEM production (illy aluminum capsules). Proprietary technology is concentrated in physical brewing systems — barcode-scanned T DISC multi-beverage brewing (Tassimo), pad-based single-serve (Senseo), capsule manufacturing for both own brands and partners, and innovations such as Millicano wholebean-instant coffee and Kenco Duo's two-pot recyclable format.

JDE generates revenue across five primary streams: branded retail coffee and tea sales through grocery, supermarket and e-commerce channels; B2B out-of-home and office coffee solutions via the JDE Professional business (expanded with JOBMeal); trademark licensing and OEM capsule production (illy); café chain operations (notably 232 OldTown White Coffee outlets across APAC); and B2B food ingredients through Super Group's non-dairy creamer, instant coffee and cereal flakes segment. Pricing is at retailer discretion across the FMCG portfolio, with reference points such as Kenco Duo at £3.49 RRP per six-serving pack in the UK. Distribution spans 100+ countries with regional headquarters in Singapore for Asia-Pacific-Latam and dedicated manufacturing in 15+ facilities across Asia.

Following the December 2019 combination with Peet's Coffee, the combined JDE Peet's listed on Euronext Amsterdam in May 2020 with reported revenues of approximately €7 billion and ~130 billion cups served annually. In August 2025, Keurig Dr Pepper announced a $28 billion all-cash acquisition of JDE Peet's, taking the operating JDE business back into private ownership under KDP with JAB Holding influence continuing through two new independent entities (Beverage Co and Global Coffee Co).

Name

Jacobs Douwe Egberts

Legal name

JACOBS DOUWE EGBERTS

Website

https://jacobsdouweegberts.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

5,001–10,000 employees

Short description

Jacobs Douwe Egberts is the world's largest pure-play coffee and tea company, headquartered in Amsterdam and operating across 100+ countries with a 50+ brand portfolio including Jacobs, L'OR, Douwe Egberts, Senseo, Tassimo, Peet's and Moccona. It serves retail consumers, B2B out-of-home customers, café operators and food-ingredient buyers with branded coffee and tea in multiple formats.

Ownership category

akta.pro rank

Product category

Coffee and Tea Consumer Packaged Goods

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121), Other Specialty Food Retailers (44529), Soft Drink and Ice Manufacturing (31211)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industries

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Coffee products
• Tea products
• Capsule coffee systems
• Instant coffee mixes
• Out-of-home coffee services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Branded retail coffee and tea sales: Core FMCG revenue from selling packaged coffee (roast & ground, whole bean, instant, capsules/pods) and tea through grocery, supermarket and e-commerce channels worldwide; powered by portfolio of 50+ brands (Jacobs, L'OR, Douwe Egberts, Moccona, Kenco, Pilão, Senseo, Tassimo, Peet's, OldTown, Super, Pickwick, etc.); JDE Peet's reported approximately €7 billion in revenues at IPO
2. Out-of-home / Professional coffee solutions (B2B): Recurring revenue from office coffee services and HoReCa/away-from-home customers via the JDE Professional business; expanded through acquisitions of JOBMeal (Sweden/Finland office coffee) and the Super Group Food Ingredients segment; sells machines, beans and service contracts
3. Trademark licensing and OEM capsule production: Revenue from licensing JDE's manufacturing/distribution platform for third-party branded capsules (e.g., illycaffè aluminum capsule trademark licensing deal announced Oct 2018, with global launch H1 2019)
4. Café chain operations (F&B): Foodservice revenue from café chains operated through subsidiaries, notably OldTown White Coffee (232 café outlets across Malaysia, Singapore, Indonesia, Australia, China, Hong Kong and Myanmar as of Sept 2017), and the Ofcay joint venture in Turkey
5. Food ingredients (non-dairy creamer, soluble coffee powder, cereal flakes): B2B ingredients revenue through Super Group's Food Ingredients segment supplying non-dairy creamer, instant soluble coffee powder, tea powder and cereal flakes globally

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Jacobs Douwe Egberts (JDE) is a global pure-play coffee and tea consumer goods company that manufactures and distributes a portfolio of more than 50 branded coffee and tea products across roast & ground, whole bean, instant, freeze-dried, pods/capsules (Senseo, Tassimo, L'OR) and ready-to-drink formats. The company sells iconic heritage brands including Jacobs, Douwe Egberts, L'OR, Kenco, Moccona, Gevalia, Pilão, Tassimo, Senseo, Ti Ora, OldTown, Peet's and Super through grocery retail, e-commerce, out-of-home office coffee and food ingredients channels across 100+ countries.

Product overview

Jacobs Douwe Egberts (JDE) is not a software platform but a single, integrated pure-play coffee and tea consumer goods business offering a portfolio of more than 50 brands across retail, out-of-home and professional channels in 100+ countries. Its core offering is organised around iconic global power brands (Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Kenco, Gevalia, Pilão) supported by a long heritage of regional brands acquired or developed over 265+ years, complemented by a premium tea brand (Ti Ora) and out-of-home / B2B professional solutions (including JOBMeal in the Nordics). Recent additions include the 2017 acquisition of Brazil's Pelé/Graníssimo/Tropical portfolio from Cia Cacique and the 2017 acquisition of Singapore's Super Group (Super brand), the 2017 pre-conditional offer for Malaysia's OldTown White Coffee, the 2018 illy aluminium-capsule trademark licensing deal, and the December 2019 combination with Peet's Coffee that created JDE Peet's.

Differentiator

Problem solved

Functional benefit

Brands

• Douwe Egberts: Dutch heritage coffee brand founded in 1753 in Joure, The Netherlands, supporting warm connection with family and friends.
• Gevalia
• Jacobs
• Kenco
• Moccona
• Pilão
• Super
• L'OR
• Senseo
• Tassimo
• Ti Ora
• Pickwick
• OldTown
• Peet's
• Jacobs Douwe Egberts Professional

Products and services

• Jacobs

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• USAID Green Invest AsiacoreStrategic or Co-development Partner · 30 March 2020
• Peet's CoffeeflagshipStrategic or Co-development Partner · 17 December 2019Announced 17 December 2019 that Jacobs Douwe Egberts would combine with Peet's Coffee to form JDE Peet's — a global pure play coffee & tea powerhouse present in more than 140 countries with revenues of approximately €7 billion. Peet's CEO Casey Keller became CEO of JDE Peet's effective January 2020.
• Conservation International (Sustainable Coffee Challenge)coreGTM or Marketing Partner · 11 October 2019JDE pledged $100,000 to Conservation International's Plant Trees, Save Coffee campaign (announced 11 October 2019 at the Swiss Coffee Trade Association Forum in Basel) supporting coffee farmers in Colombia, Honduras and Peru.
• Alibaba Group (Tmall Global)coreGTM or Marketing Partner · 1 June 2019JDE launched a new coffee and tea flagship store on Alibaba Group's Tmall Global cross-border e-commerce platform to reach 654 million annual active consumers. Initial assortment includes Moccona, L'OR, Kenco and Maxwell House, with range set to expand.
• TerraCycle (Loop)coreStrategic or Co-development Partner · 24 January 2019JDE is part of the Loop coalition (announced at World Economic Forum Annual Meeting, Davos, 24 January 2019) — a global first-of-its-kind shopping system with TerraCycle, P&G, Nestlé, PepsiCo, Unilever, Mars Petcare, Carrefour, Tesco, UPS, Suez and others. JDE's L'OR coffee brand joined the Loop pilot; product went on sale in Carrefour France during 2019.
• IDH – The Sustainable Trade InitiativecoreStrategic or Co-development Partner · 15 November 2018Frederic Larmuseau, CEO of JDE, committed to invest in the €100 million IDH Farmfit Fund alongside Mondelez, Unilever, Rabobank and the Dutch government (with US Treasury guarantees via USAID). The fund takes high-risk positions in smallholder financial transactions; JDE has also been part of the IDH Sustainable Coffee Program in Brazil and Vietnam.
• illycaffècoreOEM/ Whitelabel/ Licensing Partner · 8 October 2018Trademark licensing agreement between illycaffè and JAB/JDE for the production and distribution of illy-branded aluminum capsules. JDE produces the new capsule to illy's standard of excellence and distributes in Modern Trade and traditional retail channels globally from H1 2019; illy manages distribution in Italy and other sales channels.
• JOBMeal (Sweden & Finland)coreStrategic or Co-development Partner · 1 October 2018JDE signed agreement with Valedo Partners Fund II to acquire JOBMeal, a dedicated out-of-home office coffee business headquartered in Stockholm with ~370 associates across Sweden and Finland. Antitrust approval received without restriction in late 2018. JDE and JOBmeal offer Gevalia, Piazza D'Oro, L'Or and Pickwick to JOBmeal's SMB customer base.
• Ofcay (Turkey)coreStrategic or Co-development Partner · 1 September 2018Joint venture of JDE's and Ofcay's Turkish businesses combining JDE's international coffee expertise (Jacobs brand) with Ofcay's local tea expertise (founded 1985). Both companies contributed existing local assets; Ahmet Bülent Kasap appointed CEO of the JV. Subject to regulatory approval; expected to close Q4 2018.
• SyngentaminorStrategic or Co-development Partner · 1 July 2018Partnered with JDE and Louis Dreyfus Company on a sustainability project in Vietnam's Central Highlands (Dak Lak, Dak Nong, Gia Lai) to train 3,000 farmers in sustainable agriculture practices, fertilizer efficiency, climate resilience and biodiversity, over three years.
• OldTown BerhadcoreStrategic or Co-development Partner · 11 December 2017Pre-conditional cash offer by Jacobs Douwe Egberts Holdings Asia NL. B.V. (indirect wholly-owned subsidiary of JDE) for all issued ordinary shares of OldTown Berhad at RM3.18 per share (total ~RM1.47 billion). OldTown operates 232 café outlets (under 'OldTown White Coffee') as of 30 September 2017 across Malaysia, Singapore, Indonesia, Australia, China, Hong Kong and Myanmar; sells instant coffee mix, instant milk tea mix, instant chocolate mix and roasted coffee powder in 17+ markets.
• Louis Dreyfus Company (LDC)coreStrategic or Co-development Partner · 1 November 2017Since November 2017, LDC and JDE partnered in Indonesia to support 3,500 smallholder farmers and their families (~14,000 people) in Lampung province, Sumatra through a three-year agronomy training and certification project; also partnered with Syngenta on a Vietnam climate-smart agriculture project across Dak Lak, Dak Nong and Gia Lai provinces training 3,000 farmers over three years.
• Cia Cacique (Brazil)minorStrategic or Co-development Partner · 23 January 2017JDE Brazil announced intention to acquire a portfolio of local brands from Cia Cacique including Pelé, Graníssimo and Tropical, complementing JDE Brazil's existing portfolio (Pilão, Damasco, Café do Ponto, L'OR, Caboclo, Seleto). Subject to Brazilian regulatory approval.
• Super Group LtdcoreStrategic or Co-development Partner · 3 November 2016Pre-conditional offer of S$1.30 per share (total ~S$1.45 billion) by Sapphire Investments B.V. (indirect wholly-owned subsidiary of JDE) for all issued shares of Super Group; supported by irrevocable undertakings from 60% of shareholders. Transaction completed on 6 June 2017, adding Super, ESSENSO, OWL, NutreMill brands and 15 manufacturing facilities across China, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
• Mondelēz InternationalflagshipStrategic or Co-development Partner · 1 May 2014Announced May 2014 an intention to combine Mondelēz's coffee business with D.E Master Blenders 1753 to create Jacobs Douwe Egberts — world's leading pure-play coffee company with annual revenues of more than $7 billion. Transaction closed in 2015, with Mondelēz receiving approximately €3.8 billion in cash and a 44% equity interest (reduced from initial 49% estimate after retaining its Korea JV interest). AHBV owned the majority 56% stake.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Others

• Keurig Dr Pepper Inc. North American beverage major and acquirer of JDE Peet's ($28B all-cash announced August 2025). Historically a competitor via single-serve K-Cup systems and now the parent creating the combined Beverage Co / Global Coffee Co structure.
• JDE Peet's N.V. The listed parent entity that combined JDE with Peet's Coffee in December 2019 (IPO May 2020) and which Keurig Dr Pepper agreed to acquire in August 2025 for $28B. Successor to the JACOBS DOUWE EGBERTS entity analysed here.

Broad incumbents

• Tata Consumer Products: India-listed consumer-goods major owning Tata Coffee, Eight O'Clock Coffee and Tetley Tea. Operates JDE's tea divestitures (Pickwick-related) and competes in branded coffee/tea across South Asia and the UK.

Direct peers

• Melitta Group: German family-owned coffee and filter paper group. Competes with JDE in roast & ground, whole bean and filter coffee in core German and broader European markets.
• Lavazza Group: Italian family-owned coffee company competing across roast & ground, capsules (A Modo Mio, Blue) and foodservice. Comparable pure-play coffee portfolio with similar European and emerging-market footprint.
• Strauss Group: Israel-based food and beverage company with a substantial global coffee platform (Elite, Strauss, 3 Corações JV in Brazil). Comparable pure-play coffee exposure and emerging-market distribution.
• Tchibo GmbH: German coffee and consumer-goods company operating its own retail and capsule systems. Direct European competitor in roast & ground, capsules and out-of-home coffee service.
• Starbucks Corporation: Global specialty coffee operator and brand owner. Direct competitor in premium and super-premium coffee; Peet's Coffee (now part of JDE Peet's) was historically a direct US rival.
• Massimo Zanetti Beverage Group: Private Italian coffee group owning Boncafé, Chock full o'Nuts, Hills Bros and others. Direct peer in packaged coffee manufacturing, B2B/private label and out-of-home channels.
• Nestlé S.A. Owner of Nescafé, Nespresso, Dolce Gusto and Starbucks consumer-products licensing. Direct global competitor across roast & ground, instant and capsule coffee with similar brand-portfolio and multinational distribution scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jdecoffee

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacobs Douwe Egberts