Holliday Rock Co., Inc.

What Holliday Rock Co., Inc. does

Holliday Rock Co., Inc. is a vertically integrated construction materials manufacturer headquartered in Upland, California. Founded in 1937 during the Great Depression by Otha and Ethel Holliday, the company is 100% family-owned across four generations and is described as one of the largest independent producers of aggregate, hot mix asphalt, and ready-mix concrete in the United States. The company operates 40 production locations across Central and Southern California, comprising 7 aggregate plants, 5 hot mix asphalt plants, and 39 ready-mix concrete plants. Annual production capacity is approximately 4 million tons of natural sand and gravel extracted from alluvial channels on the flanks of the San Gabriel Mountains, plus nearly 1 million tons of recycled concrete and asphalt.

The company's four core product lines are aggregate (sand, gravel, and hard rock from company-owned mine sites), hot mix asphalt incorporating Reclaimed Asphalt Pavement (RAP), ready-mixed concrete compatible with LEED green-building standards, and recycled materials. Operations are supported by a Quality Control lab opened in 2014 in Chino, digitized delivery tracking via Digital Fleet (onboarded 2016), and operational/accounting integration through Access Unlimited by Jonel Engineering (since 1998). The company has adopted CarbonCure technology to inject recycled CO2 into concrete mixes, and in 2024 added a renewable natural gas station at its Upland headquarters along with CNG-powered trucks to the delivery fleet.

Holliday Rock's revenue model is straightforward and transactional: it sells construction materials on a quote-based basis, with commercial line-of-credit accounts available via credit application and homeowners served on COD terms. The company pursues a sales-led go-to-market through dedicated sales representatives, an inside sales team, and a regional dispatch infrastructure covering Southern California, Kern County, the Central Coast, and San Diego County. The customer base spans infrastructure and public works, commercial construction, and residential construction across nine California counties. Notable landmark projects include the I-210 Freeway extension (2002), the Circa Downtown LA twin-tower skyscraper (2015), and Star Wars: Galaxy's Edge at Disneyland (construction begun 2016).

Name

Holliday Rock Co., Inc.

Legal name

Holliday Rock Co., Inc.

Website

https://hollidayrock.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Holliday Rock Co., Inc. is a 100% family-owned construction materials manufacturer founded in 1937 that produces aggregate, hot mix asphalt, ready-mix concrete, and recycled materials from 40 locations across Central and Southern California for infrastructure, commercial, and residential construction projects.

Ownership category

akta.pro rank

Product category

Construction Materials Manufacturing

NAICS

Ready-Mix Concrete Manufacturing (327320), Asphalt Paving Mixture and Block Manufacturing (324121), Cement and Concrete Product Manufacturing (3273)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Construction Aggregates Mining & Processing (Sand, Gravel, Crushed Stone) (IMADAAAI)

akta.pro secondary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

Keywords

• Construction materials manufacturing
• Aggregate production
• Hot mix asphalt supply
• Ready-mix concrete
• Recycled construction aggregates

Headquarters

HQ city

Upland

HQ country

United States

HQ region

North America

Offices38 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Construction Materials Sales: Holliday Rock generates revenue through the sale of construction materials including aggregate, hot mix asphalt, and ready-mix concrete. The company operates as a materials supplier serving construction projects of various scales. Sales are conducted through sales representatives and inside sales teams, with dispatch teams handling order fulfillment and delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Holliday Rock manufactures and supplies construction materials — hot mix asphalt, construction aggregates (sand, gravel, and crushed rock), ready-mixed concrete, and recycled aggregates — directly to commercial contractors, infrastructure/public works projects, and (on a COD basis) homeowners across Central and Southern California. The company produces these materials at 7 aggregate plants, 5 hot mix asphalt plants, and 39 ready-mix concrete plants located at 40 sites, with an owned CNG-powered delivery fleet performing direct delivery to job sites.

Product overview

Holliday Rock Co., Inc. is a construction materials manufacturer offering four core product lines: Asphalt (hot mix asphalt with RAP and recycled content), Aggregate (sand, gravel, and hard rock from company-owned mine sites), Ready Mixed Concrete, and Recycled Materials (repurposed concrete and asphalt aggregates). The company operates 7 aggregate plants, 5 hot mix asphalt plants, and 39 ready-mix concrete plants across 40 locations in Southern and Central California. The products form an integrated construction materials portfolio where aggregates serve as raw materials for concrete and asphalt production, with recycled materials feeding back into the manufacturing process.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Mix Asphalt Hot mix asphalt (HMA) made from crushed rock, sand, and asphalt binder, with sustainable additives such as Reclaimed Asphalt Pavement (RAP) and recycled materials; supplied as the leading asphalt product in the Inland Empire for infrastructure, commercial, and residential projects.
• Construction Aggregate Construction aggregates (sand, gravel, and crushed hard rock) produced from natural sand and gravel deposits extracted from alluvial channels on the northern and southern flanks of the San Gabriel Mountains, processed to exceed state specifications; form the foundation for ready-mixed concrete, asphalt, and other building products. Approximately 4 million tons per year extracted.
• Ready-Mixed Concrete Concrete produced from rock, sand, water, and cement, moldable into any shape and durable when set; can incorporate recycled materials and meets modern green-building standards such as LEED. Offered with optional CarbonCure CO2-sequestering technology for sustainability-focused projects.
• Recycled Materials / Recycled Aggregates Recycled aggregates derived from crushed and repurposed old concrete and asphalt, used for building new roads, parking lots, foundations, erosion control, and drainage solutions. Holliday Rock recycles nearly 1 million tons per year of old concrete and asphalt into new construction products.

Quantifiable outcome

• Extraction of ~4 million tons per year of natural sand and gravel deposits
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, minor and strategic.

• Digital FleetcoreTechnology or Integration · 1 January 2016Digital Fleet provides digitized tracking of every delivery truck in the fleet, onboarded in 2016.
• Associated General Contractors of California (AGC CA)coreGTM or Marketing PartnerHolliday Rock is a proud member of the Associated General Contractors of California, the leading association for the construction industry.
• CalCimacoreGTM or Marketing PartnerCalifornia Construction and Industrial Materials Association - a trade association for the construction and industrial material industries in California. Holliday Rock is a proud member.
• National Ready Mixed Concrete Association (NRMCA)coreGTM or Marketing PartnerThe National Ready Mixed Concrete Association supports the continued expansion and improvement of the ready mixed concrete industry. Holliday Rock is a proud member.
• Build With StrengthcoreGTM or Marketing PartnerA concrete-focused initiative led by the NRMCA. Holliday Rock proudly supports this initiative.
• National Stone, Sand and Gravel Association (NSSGA)coreGTM or Marketing PartnerNational trade association for the aggregates industry. Holliday Rock is a member.
• Upland Chamber of CommerceminorGTM or Marketing PartnerThe Upland Chamber of commerce supports the community and local businesses. Holliday Rock is a proud sponsor.
• CarbonCure TechnologiesstrategicTechnology or IntegrationCarbonCure technology injects recycled CO2 into the concrete mix, sequestering carbon while enhancing the strength and quality of the concrete. Holliday Rock uses this technology for sustainable concrete solutions.
• Jonel Engineering (Access Unlimited)coreTechnology or IntegrationOperational and accounting data fully digitized/integrated using Access Unlimited by Jonel Engineering since 1998.
• Empire Strykers (Professional Soccer Team)minorGTM or Marketing PartnerPartnership with this local soccer team providing a family-friendly experience for fans and the community.
• Ontario Reign HockeyminorGTM or Marketing PartnerHolliday Rock employees and families enjoy Teddy Bear Toss Night events at Ontario Reign Hockey games.

Scale indicators9 records

Recent moves13 records

Expansion highlights5 records

Regional players

• Teichert Materials: Sacramento-based family-owned producer of aggregate, ready-mix concrete, and asphalt serving Northern and Central California. Comparable to Holliday Rock as a regional independent materials supplier with vertically integrated aggregate reserves.
• Granite Construction Incorporated: California-headquartered infrastructure contractor and materials producer with aggregate, asphalt, and concrete operations across the western U.S. Directly comparable in geography and product mix; differs by also operating as a prime contractor on heavy civil projects.
• Robertson's Ready Mix: Southern California ready-mix concrete and aggregate producer with operations in the Inland Empire and LA basin. Most directly overlaps Holliday Rock's ready-mix footprint and competes on the same commercial and infrastructure jobs.

Broad incumbents

• Cemex USA: Subsidiary of Cemex SAB, one of the world's largest building materials companies, with significant California cement, ready-mix, and aggregate operations. Overlaps with Holliday Rock in concrete and aggregate, though Cemex is also vertically integrated into cement production.
• Martin Marietta Materials: Major U.S. supplier of aggregates, ready-mixed concrete, asphalt, and cement with a strong Texas/California footprint. Competes directly with Holliday Rock on aggregate and ready-mix product lines but with broader geographic diversification.
• U.S. Concrete / Coram Materials: National ready-mixed concrete and aggregates producer with significant California presence through subsidiaries. Direct competitor on ready-mix volume in Holliday's core Southern California service territory, though larger and previously public.
• Lehigh Hanson / Heidelberg Materials: North American arm of Heidelberg Materials, producing cement, ready-mixed concrete, and aggregates across the U.S. including California. Comparable as a multi-product heavy materials supplier but at much larger national/global scale.
• Vulcan Materials Company: The largest producer of construction aggregates in the U.S., with operations across multiple states including California. Comparable to Holliday Rock in aggregate and asphalt product lines, but operates at national scale with public-market capital access.

Emerging players

• Quikrete Holdings: Major packaged concrete and cement products manufacturer with growing ready-mix and aggregate exposure. Compares to Holliday Rock in concrete product lines, though Quikrete's primary focus is bagged/cementitious products rather than large-volume ready-mix supply.

Direct peers

• CalPortland Company: One of the largest cement, ready-mix concrete, and aggregate producers in the western U.S. with deep California operations. Directly comparable to Holliday Rock as a vertically integrated heavy materials supplier serving the same California construction end-markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hollidayrock
• Facebookfacebook.com/hollidayrock
• LinkedInlinkedin.com/company/holliday-rock-co-inc-
• Instagraminstagram.com/holliday.rock

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holliday Rock Co., Inc.