Haymaker
Haymaker is a New York-based boutique public relations firm founded in 2014 that serves top-tier technology clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, operating with 11-50 employees as a privately held agency.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Haymaker does
Haymaker is a New York-based public relations firm founded in 2014 by J.J. Colao that specializes in serving top-tier technology companies. The firm positions itself within the technology PR segment and has secured a notable enterprise client roster that includes Eventbrite, HubSpot, Angi, and SoftBank Robotics — a mix of high-profile consumer internet, SaaS, marketplace, and robotics brands. Operating with a headcount band of 11-50 employees, Haymaker is structured as a boutique agency competing against larger holding-company-affiliated PR networks (Edelman, Weber Shandwick, etc.) and other tech-focused independents.
The firm's service offering is consistent with the standard technology PR agency model: strategic communications counsel, media relations, executive visibility programs, and likely product launch and crisis communications support for technology clients. There is no evidence of proprietary technology platforms, AI-powered tools, or productized offerings beyond human-delivered PR services. Business model is retainer-based and project-based services typical of the agency industry; no pricing, contract structure, or revenue mechanics are disclosed in the available data.
From a market position perspective, Haymaker's value proposition appears to rest on senior-led attention, technology-vertical specialization, and the credibility conferred by its marquee client logos. The firm is privately held, has no disclosed funding rounds, no parent company, and no public M&A or partnership activity in the available record. The website (haymaker.co) returned only a verification/loading page during data collection, limiting visibility into current service offerings, leadership bench depth, or strategic direction.
Haymaker firmographics
Firmographics- Name
- Haymaker
- Website
- https://haymaker.co
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- Haymaker is a New York-based boutique public relations firm founded in 2014 that serves top-tier technology clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, operating with 11-50 employees as a privately held agency.
- Ownership category
- akta.pro rank
Where Haymaker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Haymaker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Haymaker product offering
Product offeringCore offering
Haymaker is a New York-based public relations firm that provides media relations, communications strategy, and PR counsel to top-tier technology companies. The firm serves clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, focusing exclusively on the technology sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services End-to-end public relations and communications support for technology companies, covering media relations, corporate communications strategy, and PR counsel. Clients include Eventbrite, HubSpot, Angi, and SoftBank Robotics.
Companies that use Haymaker
Customer profileIdeal customer profiles1 record
Haymaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haymaker partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
Haymaker competitors and assessment
Company assessmentDirect peers
- RH Strategic: Public affairs and tech-focused PR firm with deep policy and technology crossover practice. Comparable to Haymaker in serving technology clients seeking narrative and policy support.
- Inkhouse: Tech-focused PR firm serving high-growth technology companies. Directly comparable to Haymaker in client type (venture-backed and enterprise tech) and service offering.
- Spark PR: Tech and consumer-tech PR agency. Comparable to Haymaker in vertical specialization and boutique scale serving venture-backed and growth-stage technology brands.
- 5W Public Relations: New York-based PR agency with a strong technology and consumer-tech practice. Directly comparable to Haymaker in city, tech specialization, and boutique-to-mid-market client mix.
- PAN Communications: B2B tech PR agency with strong technology, healthcare tech, and industrial-tech practices. Comparable to Haymaker in tech-sector focus and mid-size agency positioning.
- LaunchSquad: PR and communications firm focused on technology and consumer brands. Directly comparable to Haymaker in tech-vertical specialization and mid-size boutique structure.
- Walker Sands: B2B technology-focused PR and marketing agency. Closely comparable to Haymaker in serving software and tech clients with integrated communications services.
Broad incumbents
- Edelman: Global communications holding-company with a large technology practice. Comparable to Haymaker as a competitor for the same enterprise tech accounts, though much larger and broader in scope.
- Weber Shandwick: Global PR network with significant technology and B2B capability. Comparable to Haymaker in competing for the same enterprise tech mandates but operating at vastly larger scale.
Emerging players
- Buchanan PR: Specialist PR agency focused on technology and B2B clients. Comparable to Haymaker in tech focus and boutique scale, though smaller and earlier-stage in its positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Haymaker social profiles
Digital presenceHaymaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haymaker leadership team
Management profileNumber of profiles
Profiles1 record
Haymaker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haymaker M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haymaker
What does Haymaker do?
Haymaker is a New York-based public relations firm that provides media relations, communications strategy, and PR counsel to top-tier technology companies. The firm serves clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, focusing exclusively on the technology sector.
Is Haymaker a public or private company?
Haymaker is a private company. It is classified as founder individual operated bootstrapped.
When was Haymaker founded?
Haymaker was founded in 2014. It employs 11 to 50 people.
Where is Haymaker based?
Haymaker is headquartered in New York, United States, in the North America region.
Who are Haymaker's main competitors?
Direct peers on record are RH Strategic, Inkhouse, Spark PR, 5W Public Relations, PAN Communications, LaunchSquad and Walker Sands. Broad incumbents are Edelman and Weber Shandwick. Buchanan PR is listed as an emerging player.
Does Haymaker have an API?
No public API is recorded for Haymaker.