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Haymaker

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uuid000de3k

Namestring
Haymaker
Websiteurl
haymaker.co
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Haymaker is a New York-based public relations firm founded in 2014 by J.J. Colao that specializes in serving top-tier technology companies. The firm positions itself within the technology PR segment and has secured a notable enterprise client roster that includes Eventbrite, HubSpot, Angi, and SoftBank Robotics — a mix of high-profile consumer internet, SaaS, marketplace, and robotics brands. Operating with a headcount band of 11-50 employees, Haymaker is structured as a boutique agency competing against larger holding-company-affiliated PR networks (Edelman, Weber Shandwick, etc.) and other tech-focused independents.

The firm's service offering is consistent with the standard technology PR agency model: strategic communications counsel, media relations, executive visibility programs, and likely product launch and crisis communications support for technology clients. There is no evidence of proprietary technology platforms, AI-powered tools, or productized offerings beyond human-delivered PR services. Business model is retainer-based and project-based services typical of the agency industry; no pricing, contract structure, or revenue mechanics are disclosed in the available data.

From a market position perspective, Haymaker's value proposition appears to rest on senior-led attention, technology-vertical specialization, and the credibility conferred by its marquee client logos. The firm is privately held, has no disclosed funding rounds, no parent company, and no public M&A or partnership activity in the available record. The website (haymaker.co) returned only a verification/loading page during data collection, limiting visibility into current service offerings, leadership bench depth, or strategic direction.

Short descriptiontext

Haymaker is a New York-based boutique public relations firm founded in 2014 that serves top-tier technology clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, operating with 11-50 employees as a privately held agency.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
public relations services, technology PR agency, media relations, communications strategy, corporate communications
Product category
Public Relations Services
Social media profiles2 records
Cost components3 values
Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Haymaker is a New York-based public relations firm that provides media relations, communications strategy, and PR counsel to top-tier technology companies. The firm serves clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, focusing exclusively on the technology sector.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Public Relations Services
CategoryPublic Relations
Description

End-to-end public relations and communications support for technology companies, covering media relations, corporate communications strategy, and PR counsel. Clients include Eventbrite, HubSpot, Angi, and SoftBank Robotics.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1RH Strategic
TypeDirect peer
Description

Public affairs and tech-focused PR firm with deep policy and technology crossover practice. Comparable to Haymaker in serving technology clients seeking narrative and policy support.

2Inkhouse
TypeDirect peer
Description

Tech-focused PR firm serving high-growth technology companies. Directly comparable to Haymaker in client type (venture-backed and enterprise tech) and service offering.

3Spark PR
TypeDirect peer
Description

Tech and consumer-tech PR agency. Comparable to Haymaker in vertical specialization and boutique scale serving venture-backed and growth-stage technology brands.

4Edelman
TypeBroad incumbent
Description

Global communications holding-company with a large technology practice. Comparable to Haymaker as a competitor for the same enterprise tech accounts, though much larger and broader in scope.

55W Public Relations
TypeDirect peer
Description

New York-based PR agency with a strong technology and consumer-tech practice. Directly comparable to Haymaker in city, tech specialization, and boutique-to-mid-market client mix.

6PAN Communications
TypeDirect peer
Description

B2B tech PR agency with strong technology, healthcare tech, and industrial-tech practices. Comparable to Haymaker in tech-sector focus and mid-size agency positioning.

7LaunchSquad
TypeDirect peer
Description

PR and communications firm focused on technology and consumer brands. Directly comparable to Haymaker in tech-vertical specialization and mid-size boutique structure.

8Walker Sands
TypeDirect peer
Description

B2B technology-focused PR and marketing agency. Closely comparable to Haymaker in serving software and tech clients with integrated communications services.

9Weber Shandwick
TypeBroad incumbent
Description

Global PR network with significant technology and B2B capability. Comparable to Haymaker in competing for the same enterprise tech mandates but operating at vastly larger scale.

10Buchanan PR
TypeEmerging player
Description

Specialist PR agency focused on technology and B2B clients. Comparable to Haymaker in tech focus and boutique scale, though smaller and earlier-stage in its positioning.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment2 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Haymaker

Public Relations Serviceshaymaker.co

Haymaker is a New York-based boutique public relations firm founded in 2014 that serves top-tier technology clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, operating with 11-50 employees as a privately held agency.

What Haymaker does

Haymaker is a New York-based public relations firm founded in 2014 by J.J. Colao that specializes in serving top-tier technology companies. The firm positions itself within the technology PR segment and has secured a notable enterprise client roster that includes Eventbrite, HubSpot, Angi, and SoftBank Robotics — a mix of high-profile consumer internet, SaaS, marketplace, and robotics brands. Operating with a headcount band of 11-50 employees, Haymaker is structured as a boutique agency competing against larger holding-company-affiliated PR networks (Edelman, Weber Shandwick, etc.) and other tech-focused independents.

The firm's service offering is consistent with the standard technology PR agency model: strategic communications counsel, media relations, executive visibility programs, and likely product launch and crisis communications support for technology clients. There is no evidence of proprietary technology platforms, AI-powered tools, or productized offerings beyond human-delivered PR services. Business model is retainer-based and project-based services typical of the agency industry; no pricing, contract structure, or revenue mechanics are disclosed in the available data.

From a market position perspective, Haymaker's value proposition appears to rest on senior-led attention, technology-vertical specialization, and the credibility conferred by its marquee client logos. The firm is privately held, has no disclosed funding rounds, no parent company, and no public M&A or partnership activity in the available record. The website (haymaker.co) returned only a verification/loading page during data collection, limiting visibility into current service offerings, leadership bench depth, or strategic direction.

Haymaker firmographics

Firmographics
Name
Haymaker
Website
https://haymaker.co
Company type
Private
Founded year
2014
Headcount range
11–50 employees
Short description
Haymaker is a New York-based boutique public relations firm founded in 2014 that serves top-tier technology clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, operating with 11-50 employees as a privately held agency.
Ownership category
akta.pro rank

Where Haymaker is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Haymaker business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations

Haymaker product offering

Product offering

Core offering

Haymaker is a New York-based public relations firm that provides media relations, communications strategy, and PR counsel to top-tier technology companies. The firm serves clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, focusing exclusively on the technology sector.

Differentiator

Problem solved

Functional benefit

Products and services

  • Public Relations Services End-to-end public relations and communications support for technology companies, covering media relations, corporate communications strategy, and PR counsel. Clients include Eventbrite, HubSpot, Angi, and SoftBank Robotics.

Companies that use Haymaker

Customer profile

Ideal customer profiles1 record

Haymaker technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Haymaker partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights3 records

Haymaker competitors and assessment

Company assessment

Direct peers

  • RH Strategic: Public affairs and tech-focused PR firm with deep policy and technology crossover practice. Comparable to Haymaker in serving technology clients seeking narrative and policy support.
  • Inkhouse: Tech-focused PR firm serving high-growth technology companies. Directly comparable to Haymaker in client type (venture-backed and enterprise tech) and service offering.
  • Spark PR: Tech and consumer-tech PR agency. Comparable to Haymaker in vertical specialization and boutique scale serving venture-backed and growth-stage technology brands.
  • 5W Public Relations: New York-based PR agency with a strong technology and consumer-tech practice. Directly comparable to Haymaker in city, tech specialization, and boutique-to-mid-market client mix.
  • PAN Communications: B2B tech PR agency with strong technology, healthcare tech, and industrial-tech practices. Comparable to Haymaker in tech-sector focus and mid-size agency positioning.
  • LaunchSquad: PR and communications firm focused on technology and consumer brands. Directly comparable to Haymaker in tech-vertical specialization and mid-size boutique structure.
  • Walker Sands: B2B technology-focused PR and marketing agency. Closely comparable to Haymaker in serving software and tech clients with integrated communications services.

Broad incumbents

  • Edelman: Global communications holding-company with a large technology practice. Comparable to Haymaker as a competitor for the same enterprise tech accounts, though much larger and broader in scope.
  • Weber Shandwick: Global PR network with significant technology and B2B capability. Comparable to Haymaker in competing for the same enterprise tech mandates but operating at vastly larger scale.

Emerging players

  • Buchanan PR: Specialist PR agency focused on technology and B2B clients. Comparable to Haymaker in tech focus and boutique scale, though smaller and earlier-stage in its positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Haymaker social profiles

Digital presence

Haymaker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Haymaker leadership team

Management profile

Number of profiles

Profiles1 record

Haymaker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Haymaker M&A and investment

M&A and investment

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haymaker

What does Haymaker do?

Haymaker is a New York-based public relations firm that provides media relations, communications strategy, and PR counsel to top-tier technology companies. The firm serves clients including Eventbrite, HubSpot, Angi, and SoftBank Robotics, focusing exclusively on the technology sector.

Is Haymaker a public or private company?

Haymaker is a private company. It is classified as founder individual operated bootstrapped.

When was Haymaker founded?

Haymaker was founded in 2014. It employs 11 to 50 people.

Where is Haymaker based?

Haymaker is headquartered in New York, United States, in the North America region.

Who are Haymaker's main competitors?

Direct peers on record are RH Strategic, Inkhouse, Spark PR, 5W Public Relations, PAN Communications, LaunchSquad and Walker Sands. Broad incumbents are Edelman and Weber Shandwick. Buchanan PR is listed as an emerging player.

Does Haymaker have an API?

No public API is recorded for Haymaker.

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Live signals
AzbigmediaWestside Concepts’ Haymaker looks for statewide franchise partnersWestside Concepts’ Haymaker is seeking franchise partners across Arizona, aiming to award the first two to three agreements this year with a focus on military veterans and family-oriented owner-operators. The restaurant is known for serving approximately 500,000 guests annually and emphasizes exporting its culture through franchising while maintaining its community values. With plans for expansion, Haymaker is preparing for a new phase in its growth strategy.AxiosX communications leader Dave Heinzinger exits after three monthsDave Heinzinger, X's communications chief, has departed the company after just three months, citing personal reasons, and will return to his prior role as president at Haymaker, a PR firm. The exit adds to X's revolving door of communications leaders as CEO Linda Yaccarino attempts to rebuild the communications and marketing functions after Elon Musk dissolved both departments following his 2022 acquisition of the platform. X has recently hired other senior marketing and partnerships executives, including former Hyundai CMO Angela Zepeda and former Wall Street Journal editor John Stoll.Business InsiderI found it stressful to work from home as a Gen Z account exec. Here's why I'll choose to work in the office every time — even if it costs more to do so.Devin Walsh, a 23-year-old senior account executive at Haymaker Group, says he chooses to work in the office despite higher costs. He cites reduced stress, better problem-solving, and stronger colleague connections as reasons, while noting remote work can be more expensive and less focused.