MetaSport
MetaSport is a Singapore-based sports event management and triathlon coaching company that organises 15+ branded endurance events across Southeast Asia and operates a subscription-based training community with 10 dedicated coaches serving amateur and corporate clients.
- Company typePrivate
- Founded2000
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MetaSport does
MetaSport, legally registered as Tribob.com Pte Ltd and headquartered in Singapore, is a sports event management and triathlon coaching company operating across Southeast Asia. Founded in 2000, the company operates a dual business model combining (1) end-to-end event management services for corporate clients, charity organisations, and government-linked entities — covering concept development, government permit liaison, sponsorship sales, operations, safety planning, marketing, customer service, and volunteer management — and (2) a consumer-facing triathlon and endurance training community branded as MetaMates, supported by 10 dedicated coaches delivering structured swim, bike, and run programmes at venues across Singapore.
MetaSport's product portfolio spans more than 15 branded events including the MetaSprint Series (a three-race annual triathlon/duathlon/aquathlon series attracting 3,000-4,000 participants), the Singapore T100 (a World Championship tour stop drawing 2,500+ amateur triathletes and 11 million+ global viewers), the SGX Cares Bull Charge Charity Run (25th edition in 2025, raising $2.5 million), POSB PAssion Run for Kids (7,000 participants, $1.15 million raised in 2025), the Kiprun Singapore half marathon (launching September 2026 with Decathlon), the ISCA Run, and cycling events in Bintan and Batam. Training revenue is generated through tiered subscription packages (ENTICER at SGD 199/month, TRI 3 at SGD 236/month, TRI 12 at SGD 202/month with 12-month commitment, FLEX PASS at SGD 466 for 10 sessions, SWIM PASS at SGD 248, and personalised programmes at SGD 200/month).
The company monetises through three primary streams: event registration fees (transaction-based), training memberships and session packages (subscription-based, recurring), and corporate event management services (professional services contracts). MetaSport holds the first Singapore green Sustainable Event Certification and has signed the UN Sports for Climate Action Framework. The company's disclosed enterprise relationships span financial services (SGX, POSB/DBS), retail (Decathlon), professional associations (ISCA), and government (People's Association), with 100+ brand partners across its event portfolio. Technology infrastructure consists of web-based event registration, digital marketing channels, and GymMaster membership management software — no proprietary platform or AI capabilities are disclosed.
MetaSport firmographics
Firmographics- Name
- MetaSport
- Legal name
- Tribob.com Pte Ltd
- Website
- https://metasport.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MetaSport is a Singapore-based sports event management and triathlon coaching company that organises 15+ branded endurance events across Southeast Asia and operates a subscription-based training community with 10 dedicated coaches serving amateur and corporate clients.
- Ownership category
- akta.pro rank
MetaSport industry classification
Industry- Product category
- Sports Event Management and Endurance Training Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)
- akta.pro secondary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
Keywords
Where MetaSport is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
MetaSport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Registration Fees: MetaSport earns revenue from participant registrations for its portfolio of endurance events including triathlons, community runs, corporate runs, and cycling events. Revenue is one-time per event per participant.
- Training Memberships and Packages: Recurring and one-time revenue from coaching programmes including monthly memberships (ENTICER $199, TRI 3 $236, TRI 12 $202), FLEX PASS ($466 for 10 sessions), SWIM PASS ($248 unlimited), and personalised monthly programmes ($200). All prices include 9% GST.
- Corporate Event Management Services: Bespoke event management services for corporate clients including concept development, government liaison, partnership/sponsorship sales, operations, safety planning, marketing, customer service, and manpower. Revenue derived from service contracts with corporate and government organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ENTICER - 5 Sessions per month, 3-month commitment, billed monthly |
| Subscription | Monthly | TRI 3 - Unlimited sessions per month |
| Subscription | Annual | TRI 12 - 12-month commitment, unlimited sessions |
| Subscription | Monthly | Monthly Personalised Programme |
| One time/ perpetual license | Pay-as-you-go | FLEX PASS - 10 sessions pack, 6 months validity, one-off payment |
| Subscription | Monthly | SWIM PASS - Unlimited pool swims and open water swims |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MetaSport product offering
Product offeringCore offering
MetaSport operates two integrated lines of business: (1) end-to-end sports event management services for corporate and government clients — covering concept, government permits, sponsorship sales, operations, safety, marketing, and volunteer management — and (2) a B2C triathlon and endurance training programme (MetaSport Training / MetaMates) delivered by 10+ qualified coaches across swimming, cycling, and running. Both lines are anchored by a portfolio of branded signature events including the MetaSprint Series, Singapore T100, Kiprun Singapore, POSB PAssion Run for Kids, ISCA Run, SGX Cares Bull Charge Charity Run, The Music Run, and regional cycling challenges.
Product overview
MetaSport is a sports event management company operating as a platform-plus-services model. The core offering combines Event Management Services (full-service planning, operations, marketing, and execution for sports events) with MetaSport Training (triathlon and endurance coaching with tiered membership packages). The product portfolio includes branded race events under sub-brands: MetaSprint Series (multi-format triathlon series), Singapore T100 (world-class triathlon), Kiprun Singapore (road running), POSB PAssion Run for Kids (family charity run), ISCA Run (corporate run), SGX Cares Bull Charge Charity Run (corporate charity event), The Music Run (entertainment-focused run), Community Runs, Corporate Runs/Events, and Cycling Events (Tour de Batam/Bintan). Training services are delivered through structured coaching programs with multiple package tiers (ENTICER, TRI 3, TRI 12, FLEX PASS, SWIM PASS) and scheduled venues across Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- MetaMates: MetaSport's triathlon training community and membership program, offering structured training sessions, coaching, and member perks.
- MetaSprint Series
- Singapore T100
- GK Endurance
Products and services
- Event Management Services Full-service sports event management covering concept development, event planning, government permit application and liaison, partnership and sponsorship sales, operations planning and execution, safety and security planning, event marketing, customer service (hotline, race kit collection/delivery), and volunteer recruitment and management. Delivered to corporate, charity, community, and elite race clients.
- MetaSport Training (MetaMates) Triathlon and endurance sports training programme (branded MetaMates) offering structured coaching, group sessions, and tiered membership packages across swimming, cycling, and running disciplines for athletes of all levels. Delivered by 10+ dedicated coaches and administered through the GymMaster membership platform with free trial sessions available.
- MetaSprint Series Three-race endurance series spanning February–March each year featuring Aquathlon, Duathlon, and Triathlon formats, plus an XL60 (60km triathlon) option for advanced athletes. Welcomes 3,000–4,000 participants annually aged 3 to 85, including youth and family categories.
- Singapore T100 World-class triathlon event held at Marina Bay as the Singapore stop of the T100 World Tour, featuring 100km triathlon, Olympic, Sprint, Long Duathlon, Standard Duathlon, and Youth Aquathlon distances. Draws 2,500+ amateur triathletes and duathletes, 10,000+ attendees over the race weekend, and 11+ million global viewers across 195+ territories.
- Kiprun Singapore Inaugural road running event organised with Decathlon Singapore on 27 September 2026, featuring a 21.1km half marathon alongside 10km, 5km, and 670m kids dash categories. Designed with high technical race standards and performance-focused design.
- POSB PAssion Run for Kids Family-oriented charity fun run held in partnership with POSB/DBS Bank, supporting the POSB PAssion Kids Fund for children from less privileged backgrounds. Features 10km, 5km, 1.6km, 1.2km, 800m races and a 3.5km fun walk, plus festival village activities. The 2025 edition attracted 7,000 runners and walkers and raised $1.15 million.
- ISCA Run Annual corporate running event for the Institute of Singapore Chartered Accountants held at Gardens by the Bay, featuring 10km, 5km, and 1km family run distances with themed activations ('Cash Me If You Care'). The 2025 edition attracted 2,500 runners and raised funds for ISCA Cares.
- SGX Cares Bull Charge Charity Run Annual charity run held at Marina Barrage for Singapore Exchange, featuring fun runs, corporate challenges, and C-suite events. The 2025 edition raised $2.5 million for SGX Cares beneficiaries (AWWA, Autism Association Singapore, Fei Yue Community Services, HSCA, Shared Services for Charities); the 2024 edition raised $2,258,888 and united 4,500+ runners.
- The Music Run Singapore Festive 5km run event featuring energetic live DJ zones, vibrant light shows, and a party atmosphere designed for families, friends, and music lovers.
- Community Runs Collection of community-focused running events including charity runs (Angel Tree Run), military community events (CSC Run by the Bay), unity runs (Run As One), and wellness-focused events (Good Vibes Run) across Singapore.
- Corporate Runs and Events Corporate wellness and team-building running events and sports festivals for companies, including fitness challenges (UFIT Corporate Run), team runs, and branded sports activations (Decathlon Sports Fest, Decathlon Run).
- Cycling Events (Tour de Batam, Tour de Bintan) Cycling challenge events held in Batam and Bintan (Indonesia) featuring scenic routes and endurance challenges for recreational and competitive cyclists.
- Triathlon Events (SportsCare Triathlon, Super League, Batam Triathlon, Ironman Bintan) Additional triathlon race events beyond the MetaSprint Series and Singapore T100, including community triathlons (SportsCare Triathlon), Super League multisport events, international destination races (Batam Triathlon), and Ironman branded events (Ironman Bintan).
Quantifiable outcome
- SGX Cares Bull Charge Charity Run 2025 generated $2.5 million for charity with a 13% year-on-year increase in runners
- +3 more outcomes
Companies that use MetaSport
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
MetaSport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MetaSport partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Decathlon SingaporecoreDecathlon Singapore is the title sponsor and co-organiser of Kiprun Singapore, a new half marathon event scheduled for 27 September 2026. The event features a 21.1km half marathon alongside 10km, 5km, and kids dash categories. Decathlon provides the Kiprun brand and promotional support, while MetaSport handles event management and operations.
- POSB/DBS BankcorePOSB (part of DBS Bank) partners with MetaSport for the annual POSB PAssion Run for Kids, now in its third edition (2026). The event supports the POSB PAssion Kids Fund for children from less privileged backgrounds. The event raised $1.15 million in 2025.
- SGX (Singapore Exchange Limited)coreSGX partners with MetaSport for the annual SGX Cares Bull Charge Charity Run, marking its 25th anniversary edition in 2025. The event raised $2.5 million for SGX Cares beneficiaries. MetaSport has delivered the event for three consecutive years.
- ISCA (Institute of Singapore Chartered Accountants)coreISCA engaged MetaSport to deliver the ISCA Run 2025 on its behalf, held at Gardens by the Bay. The event attracted 2,500 runners across three distances and raised funds for ISCA Cares. MetaSport introduced innovative course design, theming ('Cash Me If You Care'), and activation concepts.
- Aster ChemicalsminorAster Chemicals joined as the Platinum Premier Sponsor for the SGX Cares Bull Charge Charity Run 2025, enhancing the event's sponsorship portfolio and corporate engagement.
- Various Brand Partners (100+)minorMetaSport has worked with and organised events for over 100 brands and companies. A section of their event management page showcases approximately 25 partner/client logos, indicating a broad base of commercial relationships across various industries.
- T100 / Professional Triathlon Organisation (PTO)coreMetaSport is the local organiser for the Singapore stop of the T100 World Tour, a global middle-distance triathlon circuit. The 2026 edition marks an official World Championship tour partnership with World Triathlon. Singapore T100 draws 2,500+ amateur triathletes and 11+ million global TV viewers across 195+ territories.
- World TriathloncoreWorld Triathlon has entered an official partnership with the T100 Triathlon World Tour, designating T100 as the only recognised World Championship tour for long-distance racing. MetaSport hosts the Singapore stop of this tour.
- United Nations (Sports for Climate Action Framework)minorMetaSport has signed the United Nations Sports for Climate Action Framework, demonstrating commitment to environmental sustainability in event operations. They are the first sport event company in Singapore to obtain a green SEC (Sustainable Event Certification).
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
MetaSport competitors and assessment
Company assessmentDirect peers
- Ironman: Global mass-participation triathlon event operator (owned by Advance) running the Ironman and Ironman 70.3 series worldwide, including Ironman Bintan in MetaSport's own regional portfolio. Direct competitor for elite triathletes, sponsorships, and Asia market share.
- Super League Triathlon: Operator of a global championship-format short-course triathlon series targeting professional and amateur athletes. Comparable to MetaSport's T100 partnership and MetaSprint Series in athlete demographic, premium positioning, and broadcast ambitions.
- Challenge Family: Global long-distance triathlon event series (Challenge Roth, Challenge Wanaka, etc.) with a network of independent local organisers — directly analogous to MetaSport's model of hosting branded triathlon events on behalf of global rights holders.
- PACE Group (Singapore): Singapore-based sports event management and marketing agency operating mass-participation and corporate events across Southeast Asia. Closest like-for-like competitor for MetaSport's corporate event management and race-promotion services in the region.
Broad incumbents
- World Triathlon: International governing body for triathlon and MetaSport's existing partner on the T100 World Tour. Acts as both a sanctioning partner and a competitor organiser at major championships, defining the competitive landscape MetaSport operates in.
- Total Sports Asia: Pan-Asian endurance and mass-participation sports event operator running events such as the Standard Chartered Singapore Marathon (until recently) and other regional races. Comparable scale and B2B corporate/event sponsorship model to MetaSport.
- Octagon: Global sports marketing and events agency that designs and executes major sponsorship-driven sports experiences for brands. Comparable to MetaSport's corporate event management value proposition for large brand and federation clients.
Regional players
- Standard Chartered Singapore Marathon: Singapore's flagship mass-participation road race organised by a different promoter. Competes with MetaSport's run-format events (Kiprun Singapore, ISCA Run, Music Run) for the same Singapore runner pool, corporate sponsorships, and venue permits.
- Sundown Marathon Singapore: Asia-wide night running event series with a major Singapore edition. Comparable mass-participation road-race format and Singapore-headquartered operational footprint to MetaSport's run-format portfolio.
Emerging players
- ACTIVE Network: Global event registration and endurance sports technology platform powering registration, timing, and participant management for thousands of races. Operates one layer below MetaSport but competes for control of the same race organiser stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MetaSport social profiles
Digital presenceMetaSport financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetaSport leadership team
Management profileNumber of profiles
Profiles14 records
MetaSport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetaSport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetaSport
What does MetaSport do?
MetaSport operates two integrated lines of business: (1) end-to-end sports event management services for corporate and government clients — covering concept, government permits, sponsorship sales, operations, safety, marketing, and volunteer management — and (2) a B2C triathlon and endurance training programme (MetaSport Training / MetaMates) delivered by 10+ qualified coaches across swimming, cycling, and running. Both lines are anchored by a portfolio of branded signature events including the MetaSprint Series, Singapore T100, Kiprun Singapore, POSB PAssion Run for Kids, ISCA Run, SGX Cares Bull Charge Charity Run, The Music Run, and regional cycling challenges.
Is MetaSport a public or private company?
MetaSport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MetaSport founded?
MetaSport was founded in 2000. It employs 11 to 50 people.
Where is MetaSport based?
MetaSport is headquartered in Singapore, Singapore, in the Asia region.
How does MetaSport make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are training Memberships and Packages and corporate Event Management Services.
Who are MetaSport's main competitors?
Direct peers on record are Ironman, Super League Triathlon, Challenge Family and PACE Group (Singapore). Broad incumbents are World Triathlon, Total Sports Asia and Octagon. Regional players are Standard Chartered Singapore Marathon and Sundown Marathon Singapore. ACTIVE Network is listed as an emerging player.
Does MetaSport have an API?
No public API is recorded for MetaSport.
What industry is MetaSport in?
MetaSport's product category is Sports Event Management and Endurance Training Services. Its primary akta.pro industry code is MPAKAIAB, Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon), with a secondary code of MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives). Its NAICS code is 711310 and its SIC code is 7900.