POSB
POSB is a Singapore retail banking brand and wholly-owned subsidiary of DBS Bank Ltd, serving mass-market consumers with deposit accounts, credit cards, loans, insurance, and investments via the digibank digital platform and an extensive branch and ATM network.
- Company typePublic
- Founded1877
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What POSB does
POSB (Post Office Savings Bank) is a Singapore retail banking brand and a wholly-owned subsidiary of DBS Bank Ltd (SGX: D05), tracing its origins to 1877 and acquired by DBS in 1998. It serves Singapore-resident mass-market consumers across multiple life stages — children, students, working adults, foreign workers, national servicemen, retirees, and expats — through a horizontal segmentation spanning families, payroll workers, and general retail. The product portfolio includes deposit accounts (My Account multi-currency, Multiplier up to 4.1% p.a., Cashback Bonus, eMySavings, SAYE, Fixed Deposits, CDA, Payroll Account, SAYS), a broad card suite (POSB Everyday, DBS-branded credit and debit cards, co-branded cards with Esso/Takashimaya/SAFRA/PAssion), home/car/education/personal/renovation loans, bancassurance (Manulife-distributed), and an investment stack (Unit Trusts, DBS Vickers equity trading including US fractional shares from US$5, Retirement digiPortfolio, SGS Bonds, CPFIA, SRS, Fixed Income, DBS Invest-Saver, CIO Liquid+ Fund).
The underlying technology stack is the DBS digibank platform, delivered via iOS/Android/Huawei mobile apps and an online portal, with Singpass-based instant identity verification for onboarding, Digital Token authentication, Payment Controls, digiVault (digital lock with physical unlock), SGFinDex data exchange integration, and Scam Defence (ACT framework). Payments infrastructure includes PayNow (with cross-border linkages to Malaysia's DuitNow, Thailand's PromptPay, and India's UPI), FAST, GIRO, NETS, and DBS Remit covering 150+ markets in 20+ currencies. The Smart Buddy children's program integrates with NETS terminals, EZ-Link, TransitLink, and a network of partner schools for cashless in-school payments and financial-literacy tracking.
POSB's revenue mechanics are diversified across net interest income (loans offset by deposit interest), transaction and service fees (transfers, ATM, overseas remittances, with zero-fee DBS Remit for eligible corridors), credit card revenue (interchange, annual fees, late charges), bancassurance commissions, and investment product distribution fees (Unit Trusts, DBS Vickers). Distribution is multi-channel: branches and ATMs, digibank mobile/online, phone banking (24/7), Video Teller Machines, AXS kiosks for bill payments and address updates, and a Cash-Point merchant network for fee-free cash withdrawals. Customer acquisition is product-led (Multiplier category rewards, Smart Buddy for youth, payroll accounts for foreign workers) combined with digital-first onboarding and community engagement (POSB PAssion Run for Kids, POSB Parents Facebook community, school partnerships). Geographic scope is exclusively Singapore.
POSB firmographics
Firmographics- Name
- POSB
- Legal name
- DBS Bank Ltd
- Website
- https://posb.com.sg
- Company type
- Public
- Founded year
- 1877
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POSB is a Singapore retail banking brand and wholly-owned subsidiary of DBS Bank Ltd, serving mass-market consumers with deposit accounts, credit cards, loans, insurance, and investments via the digibank digital platform and an extensive branch and ATM network.
- Ownership category
- akta.pro rank
Where POSB is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
POSB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Net Interest Income: Interest earned on loans and credit facilities extended to customers, offset by interest paid on deposits
- Transaction and Service Fees: Fees from fund transfers, ATM withdrawals, overseas remittances, credit card transactions, and account services
- Credit Card Revenue: Income from credit card transactions including interchange fees, annual fees, and late payment charges
- Bancassurance Products: Commission revenue from sale of insurance products through the bank network
- Investment Product Distribution: Fees and commissions from distributing unit trusts, equities via DBS Vickers, and other investment products
- Overseas Fund Transfer Fees: Handling commissions and cable charges for international money transfers, with zero-fee DBS Remit for eligible corridors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Overseas Fund Transfer via DBS Remit - Zero fee for eligible destinations |
| Transaction based/ take rate | Pay-as-you-go | Regular Overseas Telegraphic Transfer handling commission |
| Subscription | Monthly | DBS Multiplier Account interest rates |
| One time/ perpetual license | Pay-as-you-go | Fixed Deposit placements |
| Subscription | Monthly | My Account - Multi-currency savings account |
| Transaction based/ take rate | Pay-as-you-go | Incoming Funds Transfer |
| Subscription | Annual | Credit Card Annual Fees |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
POSB product offering
Product offeringCore offering
POSB is a Singapore retail bank operating as a wholly-owned subsidiary of DBS Bank Ltd, providing personal banking services to individual consumers. Its core offerings include savings and current accounts (My Account, Multiplier, Cashback Bonus, SAYE, Fixed Deposits, Joint Account, Payroll Account), credit and debit cards, home/car/personal loans, investment products (Unit Trusts, DBS Vickers, Fixed Income, SGS Bonds, digiPortfolio), and insurance products (MultiGen Protect, ProtectFirst). Services are delivered through the digibank mobile app and online platform, supported by the largest retail branch and ATM network in Singapore.
Product overview
POSB (Post Office Savings Bank) is a Singapore retail bank now operating under DBS Bank, offering a comprehensive suite of banking products and services. The core product portfolio centers on deposit accounts including My Account (multi-currency), Multiplier Account (high-interest savings with category-based rewards up to 4.1% p.a.), POSB Cashback Bonus, eMySavings, SAYE, Fixed Deposits, and specialized accounts for children (Smart Buddy, CDA), work permit holders (Payroll Account), and National Servicemen (SAYS). Digital banking is delivered through digibank Mobile App and digibank Online platforms. Payment services include PayNow, DBS Remit (international transfers), PayLah! wallet, and Cash-Point. The investment platform encompasses Unit Trusts, DBS Vickers equity trading, digiPortfolio, Retirement digiPortfolio, Fixed Income products, and SRS/CPFIA accounts. Insurance offerings include MultiGen Protect, ProtectFirst, and Manulife products. Credit products cover Home Loans, Car Loans, Education Loans (Further Study Assist), Personal Loans, Cashline, and Renovation Loans. Card products include POSB Everyday Card and DBS-branded credit/debit cards. Additional services include Scam Defence, Payment Controls, Digital Token, and Transaction Alerts. All these products are integrated through shared platforms enabling cross-product benefits such as Multiplier account recognizing insurance and investment transactions for bonus interest.
Differentiator
Problem solved
Functional benefit
Brands
- digibank: Digital banking platform offering mobile and online banking services
- POSB Smart Buddy
- DBS Multiplier
- My Account
- digiWealth
- POSB Cashback Bonus
- POSB SAYE Account
Companies that use POSB
Customer profileSegments6 records
Ideal customer profiles6 records
POSB technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
POSB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cash-Point Participating MerchantsminorPartnership with retail merchants to provide cash withdrawal services through Cash-Point network, extending ATM accessibility beyond traditional bank locations.
- AXSminorAXS station partnership enables customers to update mailing/residential address and mobile number (for work permit holders) at AXS self-service kiosks.
- Singapore Schools (Smart Buddy Program)corePartnership with schools to deploy Smart Buddy terminals enabling cashless payments in school canteens and bookstores. Teachers can also apply for Smart Buddy programs through the bank.
- SingpasscoreIntegration with Singapore's national digital identity system (Singpass) enabling instant account opening through the digibank app with automated verification.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
POSB competitors and assessment
Company assessmentDirect peers
- DBS Bank: Parent company of POSB and Singapore's largest bank. Operates an overlapping retail banking franchise in Singapore, sharing infrastructure (branches, ATMs, digibank platform), products (DBS Visa Debit Card, DBS Vickers, DBS Altitude), and customer segments, making it the most directly comparable peer.
- United Overseas Bank (UOB): Singapore's third local bank with a similar retail banking model targeting mass-market and emerging affluent customers. Competes directly with POSB on savings accounts, credit cards, home loans, and digital banking (UOB TMRW app).
- OCBC Bank: One of Singapore's three local banks with a comparable retail banking franchise across deposits, cards, loans, and wealth management. Competes head-to-head with POSB for Singapore mass-market customers via OCBC Frank and its digital banking platform.
- Standard Chartered Singapore: International bank with a significant Singapore retail banking franchise offering deposits, cards, and wealth products. Co-founded Trust Bank (a Singapore digital bank) and competes directly for retail current accounts and remittance customers.
- Citibank Singapore: International bank with a Singapore retail franchise focused on cards, deposits, and wealth management. Competes with POSB for affluent retail customers and offers comparable multi-currency and credit card products.
- HSBC Singapore: Global bank with a sizeable Singapore retail presence offering Premier and Advance banking, credit cards, mortgages, and wealth management. Targets a slightly more affluent segment but overlaps with POSB in core deposits, cards, and remittance.
- Maybank Singapore: Malaysian bank with established Singapore retail operations including deposits, cards, and home loans. Targets similar mass-market segments including foreign workers and competes directly for payroll accounts and remittance.
Emerging players
- GXS Bank: Singapore digital bank backed by Grab and Singtel, offering deposits, payments, and lending via a mobile app. Targets gig workers, SMEs, and underserved segments that overlap with POSB's foreign worker and youth franchises.
- Trust Bank: Singapore digital bank launched by Standard Chartered and FairPrice, offering savings, cards, and payments via a mobile-first platform. Targets the same mass-market segment as POSB with a lower-cost digital model, representing a structural competitive threat.
- MariBank: Singapore digital bank by Sea Limited (parent of Shopee), offering savings, payments, and wealth products via mobile. Competes for the same digitally-native retail customers that POSB targets with digibank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
POSB social profiles
Digital presencePOSB financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSB leadership team
Management profileNumber of profiles
POSB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSB
What does POSB do?
POSB is a Singapore retail bank operating as a wholly-owned subsidiary of DBS Bank Ltd, providing personal banking services to individual consumers. Its core offerings include savings and current accounts (My Account, Multiplier, Cashback Bonus, SAYE, Fixed Deposits, Joint Account, Payroll Account), credit and debit cards, home/car/personal loans, investment products (Unit Trusts, DBS Vickers, Fixed Income, SGS Bonds, digiPortfolio), and insurance products (MultiGen Protect, ProtectFirst). Services are delivered through the digibank mobile app and online platform, supported by the largest retail branch and ATM network in Singapore.
Is POSB a public or private company?
POSB is a public company. It is classified as corporate owned and is currently operating.
When was POSB founded?
POSB was founded in 1877. It employs 11 to 50 people.
Where is POSB based?
POSB is headquartered in Singapore, Singapore, in the Asia region.
How does POSB make money?
Six revenue lines are on record. Net Interest Income is the primary driver. The others are transaction and Service Fees, credit Card Revenue, bancassurance Products, investment Product Distribution and overseas Fund Transfer Fees.
Who are POSB's main competitors?
Direct peers on record are DBS Bank, United Overseas Bank (UOB), OCBC Bank, Standard Chartered Singapore, Citibank Singapore, HSBC Singapore and Maybank Singapore. Emerging players are GXS Bank, Trust Bank and MariBank.
Does POSB have an API?
No public API is recorded for POSB.