What SD Worx does

SD Worx is a privately held European HR and payroll services company founded in 1945 and headquartered in Antwerp, Belgium. It supports more than 95,000 customers with 8,000+ in-house HR professionals, processing 5.7 million payroll runs per month across 19 locally compliant payroll engines covering 13+ European countries (Austria, Belgium, Switzerland, Germany, France, UK, Ireland, Italy, Netherlands, Poland, Sweden, Spain, Portugal). The company serves three horizontal segments: SMEs (via the SD Worx Buddy integrated bundle), medium and large enterprises (via enterprise software, SAP integration, and Managed Payroll Services PLUS), and public sector/non-profit organizations (via Fidelis.Personal/Fidelis HCM for tariff-compliant payroll).

SD Worx's product portfolio spans Core HR (SD Worx People), payroll software (Loga/Loga3, Accurat, Fidelis.Personal/Fidelis HCM), workforce management (ProTime/myProtime, SD Worx Time), document management (BEGIS eAkte, PeopleDoc), and SAP solutions (Cloud Jump, Payroll on SAP, SAP Add-ons). The integrated stack is delivered via cloud, on-premise, and hybrid models, with mobile access through the mysdworx app. The technology architecture is modular, allowing customers to subscribe to discrete modules or consume fully managed payroll outsourcing services.

The company generates revenue through three primary streams: recurring SaaS/software subscriptions (priced per employee and module), managed payroll services and HR outsourcing (full or partial, recurring per employee), and professional services (implementation, consulting, training through SD Worx Academy). Go-to-market is sales-led, combining enterprise field sales for named accounts (Framatome, Accor, Leonardo Hotels, InnKlinikum, Shiseido Germany) with inside sales for the SMB segment, supported by a payroll price calculator for lead qualification and content marketing via the HR-Pulse study, blogs, whitepapers, and webinars. Certifications including ISO 27001, ISAE 3402 Type II, and ISAE 3000, plus analyst recognition from Gartner, NelsonHall, and Everest Group, support enterprise and BPO contract eligibility.

Name

SD Worx

Legal name

SD Worx GmbH

Website

https://sdworx.de

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SD Worx is a privately held European HR and payroll services company serving 95,000+ customers across 19 locally compliant payroll engines, offering Core HR, payroll software, workforce management, SAP solutions, and managed payroll outsourcing to SMEs, enterprises, and public sector clients.

Ownership category

akta.pro rank

Product category

HR & Payroll Software

NAICS

Payroll Services (541214), Professional Employer Organizations (561330), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Document Management Systems (DMS) (HDAEAGAA)

Keywords

• Payroll software
• Human capital management
• Workforce management solutions
• HR outsourcing services
• SAP SuccessFactors integration

Headquarters

HQ city

Dreieich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS / Software Subscriptions: SD Worx generates revenue through annual and multi-year software subscriptions for its HR, payroll, and workforce management platforms (Loga, fidelis.Personal, HCM Accurat, ProTime, SAP solutions). Customers pay based on the number of employees, modules selected, and deployment type (cloud vs. on-premise). The modular architecture allows upselling as companies grow from SME to enterprise.
2. Managed Payroll Services / HR Outsourcing: SD Worx offers fully managed payroll outsourcing (Managed Payroll Services PLUS) and partial outsourcing where SD Worx handles the payroll processing on behalf of the client. This is a recurring revenue stream based on the number of employees processed and the level of service (partial vs. full outsourcing). Clients such as Leonardo Hotels and Shiseido Germany use full-service payroll.
3. Professional Services: Implementation, consulting, training, and project-based professional services. This includes system implementation, data migration, process consulting, and SD Worx Academy seminars. These are typically one-time or recurring service engagements that complement the software and outsourcing streams.
4. SD Worx Buddy (SME-specific bundled offering): A bundled SMB offering that combines payroll software, HR software, and managed services in one integrated solution for small and medium-sized companies. Positioned as an all-in-one HR solution with flexible pricing and scalable packages for growing businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SD Worx provides cloud-based HR, payroll, and workforce management software combined with managed payroll outsourcing and professional services. The portfolio includes the SD Worx People core HR platform, multiple payroll engines (Loga, Fidelis.Personal, HCM Accurat), ProTime workforce management, PeopleDoc HR document management, and SAP Solutions (Cloud Jump, Payroll on SAP), delivered across 19 European countries with deep local compliance.

Product overview

SD Worx offers an integrated HR, payroll, and workforce management portfolio combining software, services, and expertise. The core platform is SD Worx People, which provides unified HR management. The company offers multiple payroll engines: Loga (with Loga3 self-service), Accurat (HCM Accurat), and Fidelis.Personal (with Fidelis HCM for public sector and enterprise). Workforce management includes ProTime/myProtime for time tracking and SD Worx Time for multi-country deployment. Document management capabilities include BEGIS eAkte and PeopleDoc. SAP Solutions encompass Cloud Jump (migration), Payroll on SAP, and SAP Add-ons. SD Worx Buddy targets SMBs with an integrated payroll-HR-time offering. Delivery spans SaaS software, managed payroll outsourcing, and professional services, with mobile access via the mysdworx App.

Differentiator

Problem solved

Functional benefit

Brands

• SD Worx Academy: Training and seminar services for payroll, HR software, and related topics
• PeopleDoc
• mysdworx
• ProTime
• SD Worx Buddy

Products and services

• SD Worx People (Core HR)
• Loga Payroll Software
• HCM Accurat
• Fidelis.Personal
• Fidelis HCM
• ProTime / myProtime
• PeopleDoc HR Management
• BEGIS eAkte
• SD Worx Cloud Jump
• Payroll on SAP
• SD Worx Time
• mysdworx App
• SD Worx Buddy
• Managed Payroll Services PLUS
• SD Worx Academy

Quantifiable outcome

• 95,000+ customers supported globally with HR & Payroll services
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ADP: Global payroll and HCM services giant with broad multinational payroll offerings (ADP Celergo, ADP Streamline) directly comparable to SD Worx's managed payroll and multinational services, though ADP operates at significantly larger global scale.
• Workday: Cloud-native HCM and payroll platform increasingly competing in European enterprise HR/payroll deals; offers the modern unified suite that SD Worx's modular legacy-plus-cloud portfolio is benchmarked against.
• Oracle Fusion Cloud HCM: Cloud HCM and payroll suite from a global incumbent that competes with SD Worx in enterprise and multinational deals; Oracle's global brand and unified platform challenge SD Worx's multi-product architecture.
• SAP SuccessFactors: Core HCM cloud suite and SD Worx's most strategic enterprise partner; competes head-to-head in payroll-on-SAP opportunities where SD Worx delivers the implementation but SAP controls the platform layer.

Regional players

• Zalaris: Nordic-headquartered provider of payroll and HR outsourcing services with a similar multi-country European delivery model, serving as a comparable regional peer in multinational payroll.
• Datev (Lohn & Gehalt): German tax-advisor and SMB-focused payroll software ecosystem; a meaningful domestic competitor in Germany for SD Worx's Loga and SMB payroll offerings where Datev has deep installed base among tax advisors.

Emerging players

• HiBob: Modern, mid-market-focused HRIS platform gaining traction in Europe; competes with SD Worx's mid-market Core HR offering on user experience and modern integration capabilities.
• Personio: European SMB-focused HR and payroll SaaS platform directly comparable to SD Worx Buddy; competing for SME customers in DACH and broader Europe where SD Worx's SME bundle is positioned.
• Ramco Global Payroll: Cloud-native global payroll platform competing for multinational payroll mandates; comparable to SD Worx's international payroll and Cloud Jump offerings as a modern alternative for cross-border deployments.

Direct peers

• UKG (Ultimate Kronos Group): Combined workforce management, HR, and payroll suite competing with SD Worx across mid-market and enterprise segments; comparable on HCM + WFM + payroll bundling and on multinational deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SDWorxGermany
• Facebookfacebook.com/sdworxglobal
• LinkedInlinkedin.com/company/sd-worx-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Worx