What ASTA America does

ASTA America manufactures commercial rolling steel doors, sheet doors, fire-rated doors, counter shutters, rolling grilles, and motor operators out of two US production facilities in Cartersville, Georgia and a second site in Texas. The company's product line spans ten named series (300, 400, 400HP, 500, 500i, 550, 600, 700, 800, 800HP), covering light commercial service doors through high-cycle industrial systems capable of opening at up to 24 inches per second, insulated doors with foam-in-place polyurethane delivering a 7.2 R-Value, and fire-rated doors with UL labels up to 600 sq. ft. and four-hour ratings. Underlying technology centers on interlocking steel slat curtains coiling around a drum, with material options in galvanized steel, stainless steel, and aluminum, plus a slate of certifications (Miami-Dade NOA, UL, UL325, FBC, TDI, ASTM A-653) that gate access to hurricane-prone and code-mandated commercial installations.

Founded in 1990 as a family-run business, ASTA America now operates as a division under Janus International, retaining the ASTA brand identity and a distinct two-step go-to-market. The company sells exclusively through a network of regional distributors, door dealers, and metal building distributors across the US and Canada, supported by an in-house team of named Regional Sales Managers covering US territories and Canadian provinces, plus a dedicated National Accounts program for multi-location enterprise customers. End customers span warehouses, distribution centers, manufacturing facilities, loading docks, self-storage facilities, commercial buildings, and metal building contractors, with architects and specifiers engaged through BIM files, CAD drawings, and engineering support via a dedicated architects portal. Revenue is generated through one-time hardware sales (doors, operators, accessories), customization premiums (powder coating, windload certifications, specialized insulation), and aftermarket parts via a Slat Compatibility Program; pricing is quote-based and not publicly disclosed.

Name

ASTA America

Legal name

ASTA America

Website

https://astaamerica.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

ASTA America, founded in 1990 and operating as a division of Janus International, manufactures commercial rolling steel doors, fire-rated doors, insulated doors, counter shutters, and motor operators from facilities in Georgia and Texas. The company sells exclusively through US and Canadian distributors and door dealers serving warehouses, self-storage, industrial facilities, and commercial buildings.

Ownership category

akta.pro rank

Product category

Commercial Rolling Steel Doors

NAICS

Metal Window and Door Manufacturing (332321)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF)

akta.pro secondary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

Keywords

• Rolling steel doors
• Commercial service doors
• Fire rated doors
• Insulated doors
• Counter shutters

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rolling Steel Door Sales: One-time purchase of commercial rolling steel doors, sheet doors, counter shutters, grilles, and fire-rated doors sold through distribution channel to commercial and industrial end users.
2. Motor Operators and Accessories: Sale of motor operators, automation components, safety accessories, replacement parts, and related components that complement the door product line.
3. Customization and Specialty Options: Value-added customization including powder coating, specialized insulation, windload certifications, vision panels, perforated/fenestrated slats, and other application-specific modifications.
4. Aftermarket Parts and Service: Slat compatibility program offering replacement slats and parts, including service cut outs for quick repairs. Parts are compatible with other manufacturers' doors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ASTA America manufactures commercial and industrial rolling steel doors, insulated service doors, sheet doors, counter shutters, rolling grilles, and fire-rated doors in multiple series (300, 400, 400HP, 500, 500i, 550, 600, 700, 800, 800HP). Products are configured with options for curtain material, insulation, automation, windload certification, and fire ratings, and are sold exclusively through a network of regional door dealers, metal building distributors, wholesale contractors, and a National Accounts program across the US and Canada. The company also offers motor operators and accessories plus an aftermarket slat compatibility program.

Product overview

ASTA America manufactures a comprehensive line of commercial rolling steel doors and related products for industrial and commercial applications. The portfolio includes multiple door series (300, 400, 500, 500i, 550, 600, 700, 800) ranging from standard commercial slat doors to high-performance systems, fire-rated doors, insulated doors, counter shutters, and rolling grilles. The company also offers motor operators for automated door control and sheet doors for commercial applications. Key product lines are organized by performance requirements: the 300 Series provides standard commercial service, the 400/600 Series offers heavy-duty and insulated options, the 500/500i Series delivers fire-rated protection with insulation, and the 400HP/800HP Series provides high-performance systems with opening speeds up to 24 inches per second. Miami-Dade certified windload-rated doors (400 and 600 Series) serve hurricane-prone regions. The products are distributed through a network of door dealers and distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• 300 Series Commercial Slat Door Standard commercial slat door with roll formed 12 gauge galvanized guides, nylon endlocks, dual galvanized steel slide bolt locks, and chain hoist operation. Sold through ASTA America's distributor and dealer network for commercial service applications.
• 400 Series Heavy Duty Service Door Heavy duty rolling steel service door with enclosed hood, reduction gear chain hoist, 3-piece structural steel guides, and double angle bottom bar with weather seal. Available with Miami-Dade Impact Certification, FBC certification, and TDI windload certification for high-wind and hurricane-prone regions.
• 400HP Series High Performance Door System High performance rolling steel door system with opening speeds up to 24 inches per second, springless barrel design, soft-start/soft-stop DC motor, and UL325 compliant NEMA rated photo eye sensors and light curtains. Designed for high-cycle commercial and industrial applications requiring maximum durability.
• 500 Series Fire Rated Door Fire rated rolling steel door with UL labels up to 120 sq. ft. standard (oversized labels up to 600 sq. ft. available). Available with 45 minute, 1-1/2 hour, 3 hour, and 4 hour ratings (4 hour on 18-gauge only). Features galvanized steel slats per ASTM A-653.
• 500i Series Insulated Rolling Fire Door Insulated fire rated rolling door with mineral wool thermal insulation (R=4.7). UL labels up to 120 sq. ft. standard with oversized labels up to 600 sq. ft. available. Compliant with 45 minute, 1-1/2 hour, and 3 hour fire ratings.
• 550 Series Fire Rated Counter Shutter Fire rated counter shutter with 22-gauge flat slats, steel endlocks, enclosed hood, fusible links, slide bolt locks, and 2-year limited warranty. Designed for counter and service window applications in commercial buildings.
• 600 Series Insulated Service Door Insulated service door with foam-in-place polyurethane insulation (7.2 R-Value), enclosed hood with baffle, and 3-piece structural steel guides with weather seal. Available with Miami-Dade Impact Certification for hurricane-prone regions.
• 700 Series Counter Shutter Counter shutter with flat slats, steel end-locks, slide bolt locks, aluminum angle bar with weather seal, and 2-year limited warranty. For use at commercial counters and service windows.
• 800 Series Rolling Grille Rolling grille with extruded aluminum telescoping support tubes, 15-inch front loading bracket plates, and smart-lock system. Designed for secure parking structure and commercial security applications.
• 800HP High Performance Grille System High performance rolling grille system with structural steel wall angles, 1/4-inch min. thick steel headplates, UL325 R5 compliant sensors, springless barrel, and soft-start/soft-stop DC motor. Built for high-cycle grille applications requiring maximum durability.
• Motor Operators Electric operator systems including jackshaft operators, high-cycle operators, and accessories for automated door control including timers, logic controllers, and safety accessories. Sold to complement ASTA America's rolling steel door product line.
• Sheet Doors Commercial sheet doors for self-storage and carport/shed applications, providing roll-up and slat door solutions. Sold through ASTA America's distributor and dealer network.

Quantifiable outcome

• Rolling steel doors can accommodate openings up to 40' wide or 30' high
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Janus InternationalcoreStrategic or Co-development PartnerASTA America is a division/subsidiary of Janus International. The company operates under Janus International's umbrella while maintaining its ASTA brand identity. Website includes links to Janus International resources, careers page uses Janus ICIMS system, and privacy/terms policies reference Janus International.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CHI Overhead Doors: US manufacturer of sectional and rolling steel doors for commercial and industrial applications with a dealer-driven model comparable to ASTA's distribution approach.
• Cornell Iron Works: Direct US competitor manufacturing rolling steel doors, fire-rated doors, counter shutters, and grilles — substantially overlapping ASTA's product line in commercial and industrial markets.
• Clopay Corporation: Large US manufacturer of commercial and industrial sectional and rolling doors, directly competing with ASTA in warehouses, manufacturing facilities, and institutional builds.
• Wayne Dalton: Commercial and industrial door brand offering rolling steel, sectional, and high-performance doors; competes with ASTA in the same distributor channel and end markets.
• Rytec Corporation: Specializes in high-performance, high-cycle industrial doors — directly comparable to ASTA's 400HP/800HP tier for distribution centers, freight terminals, and parking structures.
• Overhead Door Corporation: Established US manufacturer of commercial and industrial rolling steel, sectional, and fire-rated doors with a broad distributor/dealer footprint that mirrors ASTA's go-to-market model.

Broad incumbents

• ASSA ABLOY: Global access-solutions conglomerate whose entrance solutions portfolio includes industrial and commercial doors; broader in scope than ASTA but overlaps in commercial rolling and high-performance doors.
• Hörmann: Global incumbent in industrial and commercial doors, including rolling steel, sectional, and high-speed doors; competes with ASTA through US distribution and offers a much broader product portfolio.

Others

• Janus International Group: ASTA's parent company and the leading supplier of self-storage building products — adjacent rather than directly competitive, but the corporate relationship and shared self-storage channel make it a closely related comp.

Regional players

• Alpine Overhead Doors: US-based commercial overhead and rolling steel door manufacturer serving the Northeast with custom fabrication and service — overlapping with ASTA in product type but more regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ASTAAmerica1
• Facebookfacebook.com/ASTAAmerica1
• LinkedInlinkedin.com/company/astaamerica

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASTA America