Great Pet Care
Great Pet Care is a free, veterinarian-reviewed pet health information portal serving pet parents with articles, a Vet Finder directory of 30,000 clinics, and a Pet Portal for medical records and medication reminders. It operates as part of Covetrus and monetizes via sponsored content and advertising.
- Company typePrivate
- Founded2017
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Great Pet Care does
Great Pet Care is a private digital media company founded in 2017 and headquartered in San Diego, California, that provides medically-reviewed pet health and wellness information to pet parents. The platform operates as an all-in-one pet care portal built on a content management system, delivering articles, guides, and resource centers across dog and cat health, nutrition, training, behavior, and lifestyle topics. Content is written or reviewed by a network of board-certified veterinarians, licensed veterinary technicians, and expert trainers, with annual reviews for medical accuracy. Adjacent products extend the platform beyond editorial: a Vet Finder directory lists 30,000 veterinary practices, a Pet Portal enables registered users to manage medical records and medication reminders, and a lifestyle sub-brand, Great Pet Living, covers pet travel, entertainment, and at-home activities. The company is operated by Metamorphosis Partners and operates as part of Covetrus, a global animal health company, with products fulfilled by Covetrus North America, LLC.
The business is a free, consumer-facing content destination that monetizes primarily through sponsored content and advertising partnerships with veterinary practices and pet health brands (e.g., CareCredit). Go-to-market is content-led: SEO-optimized articles drive organic acquisition, an owned social media portfolio (including @dogsofinstagram with 2.3M+ followers, @dogsoftiktok, and YouTube) extends reach beyond search, and email/newsletter communications support retention. The platform reports 1 million monthly readers. There are two principal customer segments: pet parents (B2C, primary) and veterinary practices and pet health brands (B2B, secondary, benefiting from directory visibility and sponsorship opportunities). No pricing is charged to end users; specific veterinary service pricing referenced in articles varies by location and practice.
Great Pet Care firmographics
Firmographics- Name
- Great Pet Care
- Legal name
- GreatPetCare
- Website
- https://greatpetcare.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Great Pet Care is a free, veterinarian-reviewed pet health information portal serving pet parents with articles, a Vet Finder directory of 30,000 clinics, and a Pet Portal for medical records and medication reminders. It operates as part of Covetrus and monetizes via sponsored content and advertising.
- Ownership category
- akta.pro rank
Great Pet Care industry classification
Industry- Product category
- Pet Health Content & Information
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where Great Pet Care is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Great Pet Care business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Sponsored Content and Advertising: Great Pet Care generates revenue through sponsored articles and advertising partnerships. Veterinary practices and pet health brands sponsor content on the platform, as evidenced by CareCredit-sponsored articles about pet surgeries and procedures. The platform connects pet parents with veterinary services and related financial products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Great Pet Care product offering
Product offeringCore offering
Great Pet Care is a free digital content platform that publishes veterinarian-reviewed articles on pet health, wellness, nutrition, training, and behavior for dog and cat owners. The platform supplements its editorial content with the Vet Finder directory of 30,000 veterinary clinics, a Pet Portal for managing pet medical records and medication reminders, and a Pet Product Recalls Center for safety alerts. Revenue is generated through sponsored content and advertising partnerships with veterinary practices and pet health brands.
Product overview
Great Pet Care is a pet health information and education platform that operates as an all-in-one pet care portal. The core product is the Great Pet Care website, which provides pet health articles written or reviewed by veterinarians, supplemented by specialized resource centers including Vet Finder (a directory of 30,000 clinics), a Pet Portal for managing medical records and medication reminders, and dedicated centers for senior pet care, obesity management, parasite prevention, allergic itch, diabetes, and product recalls. The platform targets pet parents seeking reliable, veterinarian-reviewed information and connects them with veterinary services through its clinic finder tool.
Differentiator
Problem solved
Functional benefit
Brands
- Great Pet Living: Lifestyle content portal covering pet lifestyle, entertainment, travel, and inspiration at living.greatpetcare.com
Products and services
- Great Pet Care Website
Quantifiable outcome
- 1 million monthly readers trust the platform for pet health information
Companies that use Great Pet Care
Customer profileSegments2 records
Ideal customer profiles2 records
Great Pet Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Great Pet Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CovetruscoreGreatPetCare is part of Covetrus, a global animal health company focused on helping vets improve care for pets. Covetrus provides products, services, and technology through a unified platform connecting vets with knowledge and resources. Products purchased from the Great Pet Care site are fulfilled by Covetrus North America, LLC.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Great Pet Care competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Great Pet Care social profiles
Digital presenceGreat Pet Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Pet Care leadership team
Management profileNumber of profiles
Profiles4 records
Great Pet Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Pet Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Pet Care
What does Great Pet Care do?
Great Pet Care is a free digital content platform that publishes veterinarian-reviewed articles on pet health, wellness, nutrition, training, and behavior for dog and cat owners. The platform supplements its editorial content with the Vet Finder directory of 30,000 veterinary clinics, a Pet Portal for managing pet medical records and medication reminders, and a Pet Product Recalls Center for safety alerts. Revenue is generated through sponsored content and advertising partnerships with veterinary practices and pet health brands.
Is Great Pet Care a public or private company?
Great Pet Care is a private company. It is classified as corporate owned and is currently operating.
When was Great Pet Care founded?
Great Pet Care was founded in 2017. It employs 11 to 50 people.
Where is Great Pet Care based?
Great Pet Care is headquartered in San Diego, United States, in the North America region.
How does Great Pet Care make money?
One revenue line is on record: sponsored Content and Advertising.
Does Great Pet Care have an API?
No public API is recorded for Great Pet Care.
What industry is Great Pet Care in?
Great Pet Care's product category is Pet Health Content & Information. Its primary akta.pro industry code is HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 81291 and its SIC code is 8090.