ATV

What ATV does

ATV GmbH is a privately held German continuing education and coaching provider founded in 1991 in Munich by Reinhard Weiß. The company delivers vocational training programs and individual coaching services to academics, professionals, and unemployed or at-risk individuals seeking career transitions, primarily into the Life Sciences, pharmaceutical, and management sectors. Its core portfolio includes multi-month certification programs such as Life Science Management, Pharma Wissen Kompakt, Digital Transformation Management, KI + ICH = FIT, New Work & Digitalisierung, and Business Management 4.0, alongside coaching services (Coaching und Beratung, Coaching und Unterstützung, Ganzheitliches Coaching, UnternehmensCheck) and a Spectrum program run in cooperation with DEKRA. Programs are delivered in person at seven German locations (Munich, Cologne, Leipzig, Würzburg, Lutherstadt Wittenberg, Rosenheim, Freising) and virtually, with no proprietary software platform or SaaS product.

The company's revenue model is dominated by government-funded vocational training under the German Social Code III (SGB III), with programs typically 100% funded through Bildungsgutschein (education vouchers) or AVGS issued by the Bundesagentur für Arbeit and Jobcenter. Secondary revenue comes from self-paying customers. ATV operates under an AZAV Trägerzulassung (provider accreditation) most recently renewed by CERTQUA in May 2022 until 2027, which is the regulatory gateway to accessing government voucher funding. The company employs approximately 15 permanent staff, is co-led by founder Reinhard Weiß and his son Clemens Weiß, and reports having accompanied more than 30,000 participants since 1992. Marketing and lead generation is sales-led through weekly online Info-Nachmittag (information afternoons) via Microsoft Teams, an alumni network, and SEO-driven website presence, with employer placement occurring through a network built over 30+ years that includes named relationships with Roche, Sandoz, Novartis, and Celgene for graduate placement.

Underlying technology is straightforward: web-based delivery (Microsoft Teams for live sessions) layered on traditional in-person classroom instruction, with TÜV SÜD partnership enabling internationally recognized SCRUM Master and SCRUM Product Owner certifications as part of Business Management 4.0. The business does not have an API, mobile app, or proprietary AI/ML models; AI is present only as a curriculum topic (KI + ICH = FIT) rather than as a core capability. Customer concentration is low at the participant level given the individualized B2C/government-payer model, though ATV is structurally dependent on a single payer channel — the German Federal Employment Agency — for the majority of revenue.

Name

ATV

Legal name

ATV GmbH

Website

https://atv-seminare.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ATV GmbH is a Munich-based, family-owned German continuing education and coaching provider delivering AZAV-certified vocational training and career coaching — primarily in Life Sciences, pharmaceutical, and management domains — to academics and unemployed professionals, funded mainly through Bildungsgutschein government vouchers.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government-funded training (SGB III): ATV's primary revenue comes from government-funded vocational training programs under Social Code III (SGB III). Programs are funded through Bildungsgutschein (education vouchers) from the Federal Employment Agency (Bundesagentur für Arbeit) or Jobcenter, covering 100% of costs for eligible participants.
2. Self-pay customers: Self-paying participants who do not qualify for government funding or choose to pay privately.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ATV GmbH delivers multi-month professional certification programs and individualized coaching services for academics, professionals, and unemployed or at-risk individuals in Germany. Core offerings include Life Science Management, Business Management 4.0, Digital Transformation Management, and related modular certificates, complemented by personal coaching (career repositioning, holistic coaching, business founding). Programs are offered in-person at seven German locations and virtually, and are largely funded through government Bildungsgutschein (education vouchers) issued by the Federal Employment Agency.

Product overview

ATV GmbH is a private continuing education and coaching company operating as a unified platform-plus-services model. Its core portfolio consists of multiple professional certification programs — Life Science Management, Pharma Wissen Kompakt, Digital Transformation Management, KI + ICH = FIT, New Work & Digitalisierung, and Business Management 4.0 — alongside a complementary suite of coaching services (Coaching und Beratung, Coaching und Unterstützung, Ganzheitliches Coaching, and UnternehmensCheck), plus Spectrum for individualized consulting and qualification. Programs are delivered at physical locations (Munich, Cologne, Leipzig, Würzburg, Lutherstadt Wittenberg) and virtually, and are largely funded via Bildungsgutschein (education vouchers) through the German Federal Employment Agency. The company does not offer a software product, API, or SaaS platform — its offerings are exclusively in-person and virtual training and coaching services.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Science Management

Quantifiable outcome

• 60-85% job placement success rate within 6 months after course completion

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CERTQUA GmbHcoreOthersCERTQUA certifies ATV as an approved training provider under AZAV (Accreditation and Admission Regulation for Employment Promotion). This certification enables ATV to offer government-funded training programs through Bildungsgutschein. Certified since 2005, with renewal in 2022 until 2027.
• TÜV SÜD Examination InstitutecoreTechnology or IntegrationATV is an approved training provider for SCRUM certifications. Participants can earn internationally recognized SCRUM Master and SCRUM Product Owner certificates through TÜV SÜD examinations.
• Bundesagentur für Arbeit (Federal Employment Agency)coreOthersGovernment funding partner. The Federal Employment Agency and Jobcenter provide Bildungsgutschein (education vouchers) and AVGS (activation and placement vouchers) to eligible participants for ATV programs.
• GTW GmbH (Gesellschaft für technische Weiterbildung)minorStrategic or Co-development PartnerCo-founded in 1993. Partnership in technical continuing education.
• DEKRA GmbHminorStrategic or Co-development PartnerPartnership for Spectrum program - intensive consultation, support, and specific qualification introduced in 2016.
• Hochschule München (formerly FH München)minorStrategic or Co-development PartnerAcademic partnership through IMM centour - Institute for Marketing and Management Development. Ended around 2016.

Scale indicators4 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• DEKRA Akademie: DEKRA's training arm, a much larger vocational education and certification provider in Germany with whom ATV already has a partnership (Spectrum program). Overlaps directly in AZAV-funded vocational retraining and certification, but DEKRA's portfolio spans far more industries and geographies than ATV's narrow life-science and management focus.
• TÜV SÜD Akademie: Training arm of TÜV SÜD, providing professional certification (including SCRUM) and continuing education across a far broader catalog than ATV. Already an ATV partner for SCRUM examinations; overlapping as a competitor in the SCRUM and management certification space.
• Hochschule Fresenius / AMD Akademie Mode & Design: Private German higher education and continuing education group offering university-level qualifications and professional development — adjacent to ATV's seminar-auf-Hochschulniveau positioning though at a larger institutional scale.

Direct peers

• WBS Training: One of Germany's largest AZAV-certified vocational training providers, offering funded retraining programs and digital learning across many cities. Directly comparable as an AZAV peer competing for the same Bildungsgutschein cohort in overlapping topic areas such as project management, SCRUM, and business administration.
• IBB Institut für Berufliche Bildung: Large Germany-wide AZAV-certified vocational education provider focused on retraining and funded upskilling — direct competitor for voucher-funded participants seeking management, IT, and business certifications. Operates physical locations and virtual delivery across Germany similar to ATV's multi-city model.
• bbw Bildungswerk der Bayerischen Wirtschaft: Bavarian vocational training and education provider offering AZAV-funded continuing education and coaching programs. Direct overlap with ATV's Munich/Bavarian core market, particularly in retraining for academics and professionals entering industry.
• Euro Akademie: Germany-wide operator of AZAV-certified vocational schools focused on healthcare, social, and commercial training with funded program tracks. Overlaps with ATV on government-funded career retraining and coaching services for entry-level and career-changing participants.
• Carl Duisberg Centren: German vocational and language training provider with strong focus on international and life-science-adjacent programs, including funded retraining tracks. Comparable to ATV as a specialized continuing education provider serving career changers and academics.
• bfw – Unternehmen für Bildung: Germany-wide AZAV-certified vocational training provider owned by the BDA employers' association, offering funded retraining and certification programs. Directly comparable to ATV in funded qualification tracks across management, IT, and healthcare-adjacent topics.

Emerging players

• IST-Hochschule für Management: Distance-learning university focused on management, communication, and life science-adjacent topics with continuing education for working professionals. Partial overlap with ATV's management and life-science programs, especially for academic and career-change audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/atv_gmbh
• LinkedInlinkedin.com/company/atv-seminare
• Facebookfacebook.com/atv.gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATV