Glynt

What Glynt does

Glynt is a privately held German professional hair care brand, operated since 1954 through the legal entity Hans Conzen Kosmetik GmbH and led by Managing Director Stephan Conzen. The company manufactures and distributes a portfolio of salon-grade hair care, styling, color treatment, and skin care products under multiple differentiated sub-brand lines (HYDRO, VOLUME, REVITAL, NUTRI, REFRESH, ICE BLOND, SUN CARE, PURE, DERMA, and the trademarked TRIJUVEN© therapy line, among others), with products retailed primarily through its own e-commerce storefront at glynt.com and through professional hairdresser channels.

Revenue is generated almost entirely through one-time direct-to-consumer purchases of products priced in the €15–18 range for standard sizes, with free shipping offered from €35 and fulfillment handled via DHL GoGreen to Germany and multiple EU member states within 1–3 working days. Glynt operates a distinctive B2B2C hybrid model in which customers can select a partner salon at checkout; the chosen salon automatically receives a commission on the order, strengthening professional salon relationships without traditional wholesale distribution. The supporting technology stack is conventional e-commerce infrastructure (Cloudflare CDN, all-connect hosting, Google Analytics, Meta and TikTok pixels, Cookiebot consent management, Rapidmail email automation) with no AI/ML components or proprietary technical differentiation evident.

The company serves two primary customer segments: individual consumers seeking salon-quality home hair care (the primary segment) and professional hairdressers/salons that recommend and earn commission on home-use purchases (a secondary segment). Marketing is multi-channel, spanning organic social (Instagram, Facebook, YouTube, TikTok under @glynt.hair), email newsletter, an educational Hair Magazine content section, SEO-optimized category pages, and paid social conversion campaigns tracked via Meta and TikTok pixels. The company is founder-operated, has no external investors or disclosed funding, and shows no recent M&A, restructuring, or leadership change activity in the available data.

Name

Glynt

Legal name

Hans Conzen Kosmetik GmbH

Website

https://glynt.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Glynt is a privately held German professional hair care brand operating its own e-commerce storefront, selling salon-grade shampoos, styling products, color treatments, and skin care under multiple sub-brand lines to consumers across Germany and other EU member states, supplemented by a salon referral program.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Professional Hair Color (CRABALAA), Hair Color & Bleaching (CRABABAD)

Keywords

• Professional hair care
• Salon hair products
• Hair styling products
• Hair colour treatment
• Professional salon brand

Headquarters

HQ city

Tangstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of professional hair care, styling, and color treatment products through the glynt.com online store. Products are sold as one-time purchases with prices ranging from €15-18 per item for standard sizes. Revenue is generated through individual transaction payments via PayPal, credit/debit cards, Apple Pay, Google Pay, Klarna, and other payment methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Glynt develops, manufactures, and sells professional salon-grade hair care and styling products for home use through its own online store. Its offering spans specialized haircare series (moisture, volume, color care, dry hair, blonde, scalp, rejuvenation), styling series (smooth, hold, texture, curls, blow-dry, finishing sprays), colour treatment, skin care, and professional tools. Sales are direct-to-consumer via glynt.com with a hybrid B2B2C salon referral mechanism that pays partner salons a commission on customer orders.

Product overview

Glynt is a professional hair care and styling brand offering salon-quality products for home use. The product portfolio consists of multiple distinct series organized into two main categories: Haircare (care products) and Hairstyling (styling products). The Haircare line includes ten specialized series (HYDRO for moisture, VOLUME for fine hair, REVITAL for colored hair, NUTRI for dry hair, REFRESH for freshness, ICE BLOND for blonde hair, SUN CARE for summer protection, PURE for minimalist care, DERMA for scalp care, and TRIJUVEN© for hair rejuvenation). The Hairstyling collection comprises six series (SMOOTH for silky results, STYLE EFFECT for hold, DRY TEXTURE for natural texture, CURLS for curly hair, BLOWDRY|AIRDRY for heat styling, and SPRAYS for finishing). Additionally, Glynt offers Colour Treatment products, a dedicated Skin line (SUN TAN and SENSITIVE), professional Tools, and Bundles & Promotions. The brand is distributed through both its online store and partner salons, with a unique model that allows customers to select their favorite salon during purchase.

Differentiator

Problem solved

Functional benefit

Brands

• HYDRO: Haircare series providing moisture for every hair type
• VOLUME
• REVITAL
• NUTRI
• REFRESH
• ICE BLOND
• SUN CARE
• PURE
• DERMA
• Trijuven
• SMOOTH
• STYLE EFFECT
• DRY TEXTURE
• CURLS
• BLOWDRY | AIRDRY
• SPRAYS
• SUN TAN
• SENSITIVE

Products and services

• HYDRO Series Moisturizing shampoo and care products designed for every hair type, providing intensive moisture.
• VOLUME Series
• REVITAL Series
• NUTRI Series
• REFRESH Series
• ICE BLOND Series
• SUN CARE Series
• PURE Series
• DERMA Series
• TRIJUVEN© Series
• SMOOTH Series
• STYLE EFFECT Series
• DRY TEXTURE Series
• CURLS Series
• BLOWDRY | AIRDRY Series
• SPRAYS Series
• Colour Treatment (Mangala Colour Treatment)
• SUN TAN Series
• SENSITIVE Series
• Tools
• Bundles & Promotions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Professional Hair Salons (Partner Network)coreChannel Partner/ Reseller/ DistributorGlynt maintains a network of professional hairdressing salons that recommend and are affiliated with the brand. Customers can select their 'favorite salon' during the ordering process, and that salon automatically receives a commission on the order at no additional cost to the customer. This creates a mutually beneficial B2B2C model where salons strengthen customer relationships while earning revenue from home care product sales.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wella Professionals: Heritage professional salon haircare brand (now under Wella Company) with broad portfolio across color, care, and styling sold through salons and DTC. Directly comparable category and salon-led distribution model to Glynt, but at vastly larger scale.
• L'Oréal Professionnel: Global professional salon brand within L'Oréal's portfolio covering color, care, and styling with extensive salon education programs. Comparable on category and salon distribution; competes on scale and R&D budget.

Direct peers

• Kérastase: L'Oréal-owned luxury professional haircare brand sold through salons and DTC with premium per-unit pricing and treatment-led lines. Closely mirrors Glynt's salon-grade positioning, premium price architecture, and color/treatment storytelling.
• Schwarzkopf Professional: Henkel-owned German professional haircare brand with strong salon distribution across DACH and globally. Comparable on professional salon heritage, product breadth, and German market roots.
• Olaplex: Bond-building professional haircare brand built around a proprietary, trademarked technology and sold across salons, specialty retail, and DTC. Highly relevant comparable for Glynt's TRIJUVEN© trademark and treatment-led premium positioning.
• Goldwell: Kao-owned professional salon haircare brand with strong DACH presence and dual-care/styling portfolio similar to Glynt's series structure. Comparable salon-only heritage and color/treatment emphasis.
• Redken: L'Oréal-owned professional salon brand combining haircare, styling, and color with strong salon network. Comparable on portfolio breadth and salon-led GTM overlapping with Glynt's category.
• Davines: Italian independent professional haircare brand with strong DTC and salon channels and sustainability positioning. Comparable as an owner-operated, design-forward salon brand competing against global incumbents.
• Moroccanoil: Professional haircare brand anchored by a single signature treatment product and expanded into full care and styling lines, sold DTC and through salons. Comparable on treatment-led brand IP and premium pricing.
• Maria Nila: Swedish vegan professional haircare brand selling through salons and DTC across Europe. Comparable on European origin, salon-affiliated DTC, and sub-100-employee independent scale similar to Glynt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJTvpnFCGJHRPK2secerOnQ
• Facebookfacebook.com/profile.php?id=61566148043994
• Instagraminstagram.com/glynt.hair
• TikToktiktok.com/@glynt.hair

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glynt