What Davines Group does

Davines Group (legal entity Davines S.p.A.) is an Italian professional cosmetics company headquartered at the Davines Group Village in Parma, Italy, founded in 1983 by the Bollati family. It operates two sub-brands — Davines (professional haircare, established 1993) and [comfort zone] (professional skincare, established 1996) — both formulated with sustainable, regenerative-organic principles and sold exclusively through B2B professional channels: hairdressing salons for Davines and high-end beauty centers, day spas, pharmacies, prestigious hotel chains, and selected online stores for [comfort zone]. The Group is 100% family-owned through Fontevivo Holding and reports 2025 revenue of €307 million with 82% generated internationally across 90+ countries.

The company's underlying technology centers on regenerative organic cosmetic science rather than digital or AI platforms. It runs the European Regenerative Organic Center (EROC), a 17-hectare research and training facility developed in partnership with Rodale Institute since 2021, featuring 188 experimental parcels cultivating 22 plant species; this sits alongside a 3,000-square-meter Scientific Garden at the Parma Village headquarters. Current formulations incorporate 7 Regenerative Organic Certified ingredients with a published target of 80 by 2030, and packaging is 67.2% recycled material under ecodesign principles. The proprietary assets are biological (cultivars, regenerative-agriculture data) and certified (B Corp score 123.5 in 2023, Benefit Corporation status since 2019 in Italy and the US, SBTi-validated Net Zero by 2050 commitment), not software-based.

Go-to-market is a hybrid of direct enterprise sales (10 wholly-owned subsidiaries covering Italy, the United States, France, the United Kingdom, the Netherlands, Mexico, Hong Kong, China, Germany, and Spain since 2026) and distributor resellers reaching the remaining 90+ countries. Customer segments are professional salons (~1,500 in Spain alone post-Beovipel acquisition, broad network in the US where Davines grew 42% in salon-channel hair-care product sales between 2019–2024 against a 1.4% category decline), spa and beauty-center accounts ([comfort zone] in 6,000+ centers globally), hotel chains, and selected online retailers. Revenue mechanics are one-time product purchases with pricing not publicly disclosed; supporting services include technical and business consulting plus training programs that layer switching costs onto the underlying product relationship. Capital allocation is anchored by a €50 million investment plan through 2030 in the Davines Group Village.

Name

Davines Group

Legal name

Davines S.p.A.

Website

https://davinesgroup.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Davines Group is an Italian family-owned professional cosmetics company headquartered in Parma, manufacturing Davines haircare and [comfort zone] skincare products sold exclusively through B2B salon, spa, and beauty-center channels in 90+ countries, with €307 million in 2025 revenue.

Ownership category

akta.pro rank

Product category

Professional Beauty Products

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Professional haircare products
• Professional skincare products
• Sustainable beauty manufacturing
• Regenerative organic cosmetics
• Made in Italy cosmetics

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Haircare Products: Davines brand professional haircare products distributed through salons worldwide. The brand was created in 1993 for the professional haircare market and represents the core business of the Group.
2. Professional Skincare Products: [ comfort zone ] brand professional skincare products and treatments distributed through beauty centers, day spas, pharmacies, hotel chains, and selected online stores. Created in 1996 as the Davines counterpart for professional skincare.
3. Plastic Collection Program: Since 2022, the Group supports removal of plastic waste equivalent to what it places on the market. In 2025, 868.1 tonnes of plastic waste were collected. This is an internal sustainability commitment rather than a revenue stream.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Davines Group manufactures and distributes professional haircare (Davines brand) and professional skincare (comfort zone brand) products for salons, spas, beauty centers, and hotel chains across 90+ countries. The company formulates products with regenerative organic ingredients, sustainable packaging, and circular economy principles through its owned production facility at the Davines Group Village in Parma, Italy.

Product overview

Davines Group operates two primary sub-brands: Davines (professional haircare) and comfort zone (professional skincare), both positioned within the sustainable beauty and regenerative cosmetics space. The products are distributed through professional salon and spa channels rather than direct-to-consumer retail. Founded in 1983 in Parma, Italy, the Group serves clients in over 90 countries through these two brands, emphasizing high-quality sustainable formulations developed through advanced cosmetic science.

Differentiator

Problem solved

Functional benefit

Brands

• Davines: Professional haircare brand creating products where quality meets the greatest respect for the planet and its resources, promoting a regenerative model of Sustainable Beauty
• [comfort zone]

Products and services

• Davines Professional haircare brand creating products where quality meets respect for the planet and its resources. Promotes a regenerative model of Sustainable Beauty, with products formulated with artisanal spirit and advanced cosmetic science.
• comfort zone Professional skincare line combining performance and sustainability with regenerative products and treatments. Features high percentages of naturally-derived ingredients with clinically proven efficacy, serving high-end beauty centers, day spas, pharmacies, and hotel chains.

Quantifiable outcome

• 868.1 tonnes of plastic waste collected in 2025, approaching goal of 5,000 tonnes by 2030
• +4 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fondazione per lo Sviluppo SostenibilecoreStrategic or Co-development Partner · 1 January 2024Collaboration on The Good Farmer Award, the first initiative in Italy dedicated to young farmers (under 35) who have started projects inspired by regenerative organic agriculture and agroecology principles. Two winners receive €10,000 each annually to improve and develop their agroecological practices.
• B Corp Beauty CoalitioncoreStrategic or Co-development Partner · 1 January 2022Co-founded by Davines Group in 2022, the B Corp Beauty Coalition brings together around 60 companies across six continents to advance B Corp principles in the beauty industry. Davines also supports certification of suppliers, salons, and distributors - by end of 2024, 25 suppliers, 7 salons, and 2 international distributors had obtained B Corp certification through advocacy activities.
• Rodale InstitutecoreStrategic or Co-development Partner · 1 July 2021Partnership to establish EROC (European Regenerative Organic Center) - Europe's first research and training center on regenerative organic farming. The 17-hectare facility opposite the Davines Group Village in Parma includes 188 experimental parcels. Rodale Institute, founded in 1947 in Pennsylvania, pioneered the 'rigenerativo biologico' (regenerative organic) concept and is a leader in regenerative agriculture research, farmer training, and consumer education.
• CleanHubminorStrategic or Co-development Partner · 1 January 2021Since 2025, CleanHub is Davines Group's partner for plastic collection, through which over 40% of plastic collected in 2025 was recovered. The partnership supports Davines' commitment to collect plastic equivalent to what it places on the market.
• World Happiness ReportminorStrategic or Co-development Partner · 1 January 2020Davines Group became a partner of the World Happiness Report in 2020, aligning with the company's purpose of creating good life for all.
• Regenerative Society FoundationminorStrategic or Co-development Partner · 1 January 2020Davide Bollati is a founder and Vice Chair of the Regenerative Society Foundation, which focuses on regeneration 2030 initiatives.
• Slow FoodminorStrategic or Co-development Partner · 1 January 2014Collaboration with Slow Food organization beginning in 2014, supporting the global campaign 'I Sustain Beauty' that brings together projects in support of beauty.

Scale indicators18 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Kérastase (L'Oréal): L'Oréal's premium professional haircare brand distributed through salons worldwide. Kérastase competes head-to-head with Davines in the professional channel and represents the scale benchmark that Davines must outperform on innovation and brand purpose to win share.
• L'Oréal Professionnel: L'Oréal's flagship professional haircare brand sold through salons worldwide. As part of the world's largest beauty group, it competes with Davines across mid-to-premium salon tiers with substantially larger R&D and marketing budgets.
• Schwarzkopf Professional (Henkel): Henkel-owned professional haircare brand distributed globally through salons. Schwarzkopf Professional competes directly with Davines in the professional channel and is one of the heritage brands Davines has been gaining share against in markets like the US.
• Wella Company: Standalone professional hair company (formerly P&G's beauty division) operating brands like Wella Professionals, Schwarzkopf Professional and Sebastian Professional across salons globally. Wella is a major direct competitor in the same channel with overlapping haircare portfolios.
• Redken (L'Oréal): L'Oréal-owned professional haircare brand with broad salon distribution globally. Redken competes with Davines across mid-tier professional salons and represents one of the entrenched incumbents Davines is displacing in the US market.

Direct peers

• Aveda (Estée Lauder Companies): Estée Lauder-owned professional haircare brand built on natural, plant-derived, sustainability-led positioning, distributed through salons globally. Aveda is the closest direct peer to Davines in professional haircare: same channel (high-end salons), same sustainability/clean-beauty narrative, and similar premium price point, making it the most relevant comparable.
• Olaplex: US-listed professional haircare brand with patented bond-building technology, sold through salons and prestige retail. Olaplex is comparable in its professional-first, science-led positioning and overlapping customer base of color-treated hair consumers.
• Pureology (L'Oréal): L'Oréal-owned professional haircare brand focused on color-treated hair and salon distribution. Pureology's vegan, sulfate-free formulation positioning overlaps with Davines' clean/natural product narrative in the same salon channel.
• Eminence Organic Skin Care: Family-owned, Hungarian-rooted organic professional skincare brand sold through spas and salons worldwide. Eminence is the closest analog to [comfort zone] in professional, organic, natural-ingredient spa skincare and is a direct peer in the [comfort zone] channel.

Emerging players

• SkinCeuticals (L'Oréal): L'Oréal-owned professional skincare brand sold through dermatologists, medical spas and select retailers. SkinCeuticals competes with [comfort zone] in the professional skincare space with a more clinical/dermatological positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/davinesofficial
• LinkedInlinkedin.com/company/davines-group
• Instagraminstagram.com/davinesofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davines Group