Kind Behavioral Health

What Kind Behavioral Health does

Kind Behavioral Health (KBH) is a privately held applied behavior analysis (ABA) therapy provider founded in 2006 and headquartered in Durham, North Carolina. The company delivers evidence-based ABA therapy and autism diagnostic evaluations to children and adolescents ages 1 through 21 across more than 20 specialized clinic locations spanning North Carolina (Charlotte, Triangle, Triad, Eastern NC, Western NC regions) and Georgia (Savannah). Services are delivered by Board Certified Behavior Analysts (BCBAs), Registered Behavior Technicians (RBTs), and Licensed Psychologists, organized into program modules including Comprehensive Care (35 hours/week), Focused Care (15-25 hours/week), the Young Learners Program, the Classroom Readiness Program (CRP), Functional Behavior Assessments, Functional Analysis Services, Parent Coaching, IEP Support, and Social Skills Programs.

The underlying clinical technology is conventional ABA methodology, including task analysis, chaining methods, stimulus and response prompting, and structured caregiver training. KBH's practice management, scheduling, billing, and parent portal are operated on the CentralReach platform, and the company operates no proprietary AI, ML, or data products. Clinical intake, insurance verification, and authorization are handled in-house, and KBH positions its neurodiversity-affirming, individualized care model as a differentiator from traditional compliance-driven ABA providers.

KBH generates revenue primarily through recurring, insurance-based billing for ongoing ABA therapy services, supplemented by professional-service revenue from autism diagnostic evaluations conducted by Licensed Psychologists. The company is an in-network provider with most major commercial insurers (Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna, Humana) as well as NC Medicaid and TRICARE, with private-pay and superbill options for out-of-network benefits. Customer acquisition runs through a referral partner program targeting pediatricians, specialists, and educators, complemented by SEO-optimized location pages, content marketing through The Reinforcers Blog, organic social, and direct family applications via online intake forms. Ownership remains with founder Denise DeCandia, BCBA, LBA, who has served the autism community since 1995; no external institutional or private equity backing is disclosed.

Name

Kind Behavioral Health

Legal name

Kind Behavioral Health, LLC

Website

https://kindbh.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Kind Behavioral Health is a privately held ABA therapy and autism diagnostic evaluation provider operating 20+ specialized clinics across North Carolina and Georgia, serving children ages 1-21 with autism spectrum disorder through insurance-billed, BCBA/RBT-delivered treatment programs.

Ownership category

akta.pro rank

Product category

Autism Services / Applied Behavior Analysis Therapy

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Autism Diagnostic & Educational Assessment Services (EDAKAKAA), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Applied behavior analysis
• Autism therapy services
• Pediatric behavioral health
• Autism diagnostic evaluations
• Clinic-based ABA therapy

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ABA Therapy Services (Insurance-based): KBH generates revenue through recurring ABA therapy services billed to insurance. Treatment is provided on an ongoing basis with services typically spanning 15-40 hours per week. The company is an in-network provider with most major insurance plans including Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna, Humana, Medicaid, and TRICARE.
2. Diagnostic Evaluation Services: Autism diagnostic evaluations are provided as a professional service, conducted by Licensed Psychologists using evidence-based assessment tools.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kind Behavioral Health delivers clinic-based Applied Behavior Analysis (ABA) therapy and autism diagnostic evaluation services to children and teens with autism spectrum disorder (ages 1-21) across 20+ specialized clinics in North Carolina and Georgia. Services are delivered by Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs) in coordination with Licensed Psychologists, and are reimbursed as in-network providers with major commercial insurers, Medicaid, and TRICARE. The company complements core therapy with structured programs including Young Learners, Classroom Readiness, Comprehensive Care (35 hrs/week), and Focused Care (15-25 hrs/week).

Product overview

Kind Behavioral Health operates as a provider of autism services offering a unified ABA therapy platform with multiple service tiers and specialized programs. The core offering consists of ABA Therapy Services and Autism Diagnostic Evaluations, supported by various program modules including Young Learners Program, Classroom Readiness Program (CRP), Comprehensive Care (35 hrs/week), Focused Care (15-25 hrs/week), Functional Behavior Assessments, Functional Analysis Services, Parent Coaching, IEP Support, Social Skills Programs, and Early Intervention. The organization serves children ages 1 through 21 with autism across North Carolina and Georgia through multiple clinic locations.

Differentiator

Problem solved

Functional benefit

Products and services

• ABA Therapy Services Applied Behavior Analysis therapy delivered by Board Certified Behavior Analysts (BCBAs) and Registered Behavior Technicians (RBTs) using positive reinforcement to help children with autism build communication, social, daily-living, and adaptive behaviors. Services are typically provided 15-40 hours per week and billed in-network to major insurers, Medicaid, and TRICARE.
• Autism Diagnostic Evaluations Diagnostic evaluations for autism spectrum disorder conducted by Licensed Psychologists using evidence-based assessment tools, providing families with accurate diagnoses along with clear recommendations and next-step care plans.
• Young Learners Program Early intervention ABA program for children under 4 years old, focused on acquiring foundational communication and behavior skills through play-based, naturalistic intervention.
• Classroom Readiness Program (CRP) Specialized ABA-based program designed to help clients (typically ages 4-7) build school-readiness skills and transition successfully into classroom settings.
• Comprehensive Care Intensive ABA service tier providing 35 hours per week of direct services for clients requiring comprehensive, full-time clinical support.
• Focused Care ABA service tier providing 15-25 hours per week of direct services for clients requiring focused, targeted intervention on specific skill areas.
• Functional Behavior Assessments (FBA) Assessments conducted by BCBAs to identify the function of specific behaviors and inform individualized treatment planning.
• Functional Analysis (FA) Services Experimental analyses conducted to determine the function of challenging behaviors and guide individualized intervention strategies.
• Parent Coaching and Collaboration Caregiver training and support services that teach ABA principles and strategies to ensure generalization and maintenance of skills outside of therapy sessions.
• IEP Support and School Consultation Support services that help families navigate Individualized Education Programs (IEPs) and collaborate with school teams on educational planning.
• Social Skills Programs Structured programs that help children with autism develop peer interaction, play, and social connection skills.
• Group Caregiver Training Group-format training provided directly to caregivers, focused on how to apply ABA principles when interacting with their child.
• Care Coordination with Healthcare and Community Providers Coordination services connecting families with healthcare providers and community resources to support comprehensive, wraparound care.

Quantifiable outcome

• Research indicates that ABA therapy is considered the 'gold standard' treatment for improving autism symptoms, with over 40 years of research demonstrating effectiveness
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• CentralReachsupportingTechnology or Integration
• Insurance Carriers (Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna, Humana, and others)coreOthers
• Council of Autism Service Providers (CASP)coreStrategic or Co-development Partner
• American Academy of Pediatrics (AAP)supportingStrategic or Co-development Partner
• Society for Developmental and Behavioral Pediatrics (SDBP)supportingStrategic or Co-development Partner
• American Psychological Association (APA)supportingStrategic or Co-development Partner
• National Autism Center (NAC)supportingStrategic or Co-development Partner
• Autism SocietysupportingStrategic or Co-development Partner

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Therapy and Beyond: Multi-state ABA and autism services operator offering clinic-based therapy, diagnostics, and school readiness programs; directly comparable to KBH in service breadth and family-facing programs.
• Centria Autism: National ABA therapy provider offering center-based and home-based services for children with autism; competes head-to-head with KBH for BCBA/RBT talent and payer contracts in overlapping states.
• Cortica: Integrated pediatric neurodevelopment provider offering ABA, diagnostics, speech, and OT in clinic settings; comparable to KBH in its emphasis on full-stack autism services and diagnosis-to-therapy capture.
• Acorn Health: Multi-state ABA therapy provider with clinic-based centers serving children with autism; competes directly with KBH for pediatric referrals, payer contracts, and BCBA talent in the Southeast.
• Autism Learning Partners: ABA therapy provider with clinic and home-based programs for children with autism across multiple U.S. states; closely matches KBH in service tiers, caregiver coaching, and diagnostic-to-therapy funnel.
• ABS Kids: Multi-state ABA provider delivering clinic-based and home-based therapy to children with autism; comparable to KBH in target age range, BCBA-led delivery model, and Medicaid contracting.
• BlueSprig Pediatrics: Multi-state ABA therapy provider operating clinic-based centers for children with autism; comparable to KBH in clinical model, age range served, and insurance-driven revenue model.
• Hopebridge Autism Therapy Centers: Large multi-state operator of clinic-based ABA therapy centers serving children with autism; directly comparable to KBH in service model, payer mix, and clinic-density growth strategy.
• Lighthouse Autism Center: Regional ABA provider operating multiple clinic locations across the Midwest and Southeast; directly comparable to KBH in clinic-density strategy, insurance-based billing, and neurodiversity-affirming positioning.

Emerging players

• Beacon ABA Services: ABA therapy provider operating clinic locations in the U.S. Southeast with comparable BCBA-led service delivery; less geographically dense than KBH but directly relevant as a regional peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kindbehavioralhealth
• LinkedInlinkedin.com/company/kind-behavioral-health
• Instagraminstagram.com/kind.behavioral.health

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind Behavioral Health