Lets Game Now
Lets Game Now is an India-focused esports tournament platform that hosts free and paid-entry competitions across nine game titles for a community of 1M+ gamers, while selling brand marketing, broadcast and production services to 2,000+ B2B clients through its LetsGameNow and ISGL brands.
- Company typePrivate
- Founded2019
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lets Game Now firmographics
Firmographics- Name
- Lets Game Now
- Legal name
- LetsGameNow Inc.
- Website
- https://letsgamenow.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lets Game Now is an India-focused esports tournament platform that hosts free and paid-entry competitions across nine game titles for a community of 1M+ gamers, while selling brand marketing, broadcast and production services to 2,000+ B2B clients through its LetsGameNow and ISGL brands.
- Ownership category
- akta.pro rank
Lets Game Now industry classification
Industry- Product category
- Esports Tournament Platform
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)
- akta.pro secondary industries
- Esports Platforms & Competitive Gaming Networks (BPAMAKAH), Esports Data, Analytics & Integrity Services (Stats, Anti-Cheat, Anti-Fraud) (MPAFADAI)
Keywords
Where Lets Game Now is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Markets served
Lets Game Now business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Tournament Entry Fees: Revenue generated from paid tournament entries where players pay to participate in competitive gaming events. Tournaments range from INR 200 to INR 50,000 buy-ins, with free entry options also available.
- Brand Partnerships and Sponsorships: Marketing solutions and broadcast/production services provided to brands. The company serves 2000+ clients with comprehensive marketing solutions including brand activations within the gaming ecosystem.
- Prize Pool Distribution: Platform organizes tournaments with cash prizes, attracting competitive gamers and generating engagement through prize-based competition structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Entry Tournaments |
| Unit Pricing | Pay-as-you-go | Paid Entry Tournaments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lets Game Now product offering
Product offeringCore offering
Lets Game Now is an online esports tournament platform where gamers register and compete in free or paid-entry competitions across multiple game titles (Valorant, BGMI, FIFA, Free Fire Max, Call of Duty, Dota 2, Mobile Legends, Rainbow Six Siege, Cricket 19) with cash prize pools. The platform also operates the Indian Super Gaming League (ISGL), a franchise-based national esports league, and provides marketing, broadcast, and production services to brands.
Product overview
Lets Game Now operates as a unified esports tournament platform that serves as India's premier competitive gaming ecosystem. The core product is the Lets Game Now Platform (LGN), which enables tournament hosting across multiple game titles with global tournament infrastructure, community engagement features, and cash prize competitions. The company also operates the Indian Super Gaming League (ISGL), a franchise-based national esports league launched as a sub-brand initiative to create a structured, professional esports ecosystem in India. The platform supports various games including Valorant, Call of Duty Mobile, Dota 2, BGMI, FIFA, Free Fire Max, Mobile Legends, Rainbow Six Siege, and Cricket 19.
Differentiator
Problem solved
Functional benefit
Brands
- Indian Super Gaming League (ISGL): A franchise-based youth esports league in India featuring competitive gaming, live events, creators and entertainment experiences. Launched as India's first franchise-based national esports competition with 8 teams across 5 games.
Products and services
- Lets Game Now Tournament Platform India's premier esports tournament platform that enables gamers to compete in high-stakes tournaments across multiple game titles (Valorant, BGMI, FIFA, Free Fire Max, Call of Duty, Dota 2, Mobile Legends, Rainbow Six Siege, Cricket 19) with cash prize pools, serving a community of 1M+ gamers.
- Indian Super Gaming League (ISGL) Franchise-based youth esports league in India featuring competitive gaming, live events, creators, and entertainment experiences; inaugural season features 8 teams from sports franchises competing across 5 games.
Quantifiable outcome
- 50 Mn+ total reach across platform and services
- +4 more outcomes
Companies that use Lets Game Now
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Lets Game Now technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lets Game Now partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FlipkartcoreFlipkart partnered with Lets Game Now for the Flipkart Fleet of Gamers Valorant Tournament, demonstrating a brand partnership in the esports tournament space. This collaboration showcases platform credibility and B2B marketing partnership model.
- Sony PlayStationcoreSony PlayStation is listed as a key brand partner, with partnership established through LetsGameNow's founding. PlayStation logo appears prominently on the trusted brands section of the website.
- PlayStationcoreListed among trusted brand partners displayed on the main website, indicating marketing and brand partnership relationship.
- AMDminorAMD is listed as a trusted brand partner on the main website, indicating brand partnership within the gaming ecosystem.
- RedGearminorRedGear gaming accessories brand listed as trusted partner on the website, indicating brand partnership within the gaming ecosystem.
- BundesligaminorGerman football Bundesliga league listed as trusted brand partner, indicating cross-industry partnership in the gaming/esports space.
- AcerminorAcer technology brand listed as trusted partner on the website, indicating brand partnership within the gaming ecosystem.
- Indian Super Gaming League (ISGL) TeamscoreISGL features 8 teams from various sports franchises for India's first franchise-based national esports competition. This represents a strategic ecosystem partnership with sports franchises to build structured professional esports framework.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Lets Game Now competitors and assessment
Company assessmentDirect peers
- NODWIN Gaming: India's leading esports company and tournament organizer, directly competing with Lets Game Now in Indian esports competition and league operations. Both operate multi-title Indian esports ecosystems targeting brands, players, and publishers.
- ESL Gaming: Global esports tournament and league operator with structured competition formats and large prize pools. ESL's tournament platform infrastructure and global league operations closely parallel LGN's multi-game tournament and ISGL league ambitions.
- FACEIT: Leading esports competition platform offering matchmaking, tournaments, and anti-cheat across multiple titles. Comparable to LGN's tournament platform with AI-driven tooling and tiered free/paid competition structures.
- Battlefy: Self-serve esports tournament platform serving community organizers, publishers, and brands. Directly comparable to LGN's platform model for hosting multi-game competitive events with branded tournament offerings.
- Challonge: Tournament management and bracket platform widely used by gaming communities. Comparable to LGN's tournament organization capabilities, though LGN operates more as an end-to-end tournament host rather than a bracket tool.
Emerging players
- Toornament: Tournament organization platform focused on competitive gaming events with API integrations and broadcast tooling. Adjacent competitor to LGN's platform offering multi-game competitive infrastructure.
- Tournament.com: Online tournament platform supporting multiple game titles with community and prize-pool features. Comparable to LGN's core tournament-hosting platform for casual and competitive gamers.
Broad incumbents
- DreamHack: Large-scale esports event organizer and festival operator with LAN and online tournament production. Comparable to LGN's event-driven and broadcast production services business line targeting brands.
Regional players
- AFK Gaming: India-focused esports media and tournament coverage platform. Regional peer to LGN with shared audience of Indian esports consumers and overlapping tournament/news coverage.
Others
- Esports Tournament Association (ESTA): Industry body and ecosystem participant in esports tournament standardization. Thematically related as an industry organization that helps legitimize tournament operators like LGN in regulated markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lets Game Now social profiles
Digital presenceLets Game Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lets Game Now leadership team
Management profileNumber of profiles
Profiles2 records
Lets Game Now funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lets Game Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lets Game Now
What does Lets Game Now do?
Lets Game Now is an online esports tournament platform where gamers register and compete in free or paid-entry competitions across multiple game titles (Valorant, BGMI, FIFA, Free Fire Max, Call of Duty, Dota 2, Mobile Legends, Rainbow Six Siege, Cricket 19) with cash prize pools. The platform also operates the Indian Super Gaming League (ISGL), a franchise-based national esports league, and provides marketing, broadcast, and production services to brands.
Is Lets Game Now a public or private company?
Lets Game Now is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lets Game Now founded?
Lets Game Now was founded in 2019. It employs 11 to 50 people.
Where is Lets Game Now based?
Lets Game Now is headquartered in Kolkata, India, in the Asia region.
How does Lets Game Now make money?
Three revenue lines are on record. Tournament Entry Fees are the primary driver. The others are brand Partnerships and Sponsorships and prize Pool Distribution.
Who are Lets Game Now's main competitors?
Direct peers on record are NODWIN Gaming, ESL Gaming, FACEIT, Battlefy and Challonge. Emerging players are Toornament and Tournament.com. DreamHack is listed as a broad incumbent. AFK Gaming is listed as a regional player. Esports Tournament Association (ESTA) is listed as an others.
Does Lets Game Now have an API?
No public API is recorded for Lets Game Now.
What industry is Lets Game Now in?
Lets Game Now's product category is Esports Tournament Platform. Its primary akta.pro industry code is MPAFADAF, Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders), with a secondary code of BPAMAKAH, Esports Platforms & Competitive Gaming Networks. Its NAICS code is 71121 and its SIC code is 7990.