What Pictsweet does

Pictsweet Farms, legally The Pictsweet Company, is a privately held, family-owned full-line supplier of frozen vegetables and vegetable-based products serving retail grocery and food service customers across the United States. Founded in the 1940s (the firmographic record states 1945) and headquartered in Bells, Tennessee, the company spans four generations of family farming and employs 501–1,000 people. Its product architecture is organized around multiple specialized lines — including Steam'ables Snack Packs, Vegetables for the Air Fryer, Vegetables for Roasting, Vegetables for the Skillet, Vegetables for Breakfast Scramblers, Vegetables for Southern Cooking, Vegetables for Grilling, Sweet Potatoes, Signature, Simple Harvest, Farm Favorites, the Southern Classics sub-brand, Recipe Helper, and Family-Size Vegetables & Meals — reflecting a use-occasion segmentation strategy rather than a single-SKU focus.

The company's core technical asset is its flash-freezing process: vegetables are washed, blanched, and flash-frozen within hours of picking to preserve natural flavor and nutrition. All products are marketed as 100% All Natural with no artificial ingredients. Distribution is concentrated in the US retail grocery channel through supermarket frozen food aisles, supported by a content-driven marketing stack — an extensive recipe website, Facebook, Instagram, and Pinterest — designed to drive product usage and repeat purchase among home cooks and families. The company also operates a food service channel, though specific food service customer logos and contract terms are not disclosed. Revenue is generated through one-time sales of branded frozen vegetable products at standard supermarket price points; no subscription, licensing, or DTC e-commerce model is evidenced in the data. No public trading, institutional investment, M&A activity, or recent leadership change is recorded, consistent with continuous independent family ownership and control.

Name

Pictsweet

Legal name

The Pictsweet Company

Website

https://pictsweetfarms.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pictsweet Farms is a family-owned, full-line frozen vegetable supplier serving US retail grocery and food service customers. The four-generation company flash-freezes vegetables within hours of harvest and distributes 100% all-natural products across multiple specialized product lines.

Ownership category

akta.pro rank

Product category

Frozen Vegetables

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Fruits & Vegetables Manufacturing (AFAKACAF)

akta.pro secondary industries

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)

Keywords

• Frozen vegetables
• Vegetable products
• Air fryer vegetables
• Southern cooking vegetables
• Recipe helper vegetables

Headquarters

HQ city

Bells

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Vegetable Sales: Pictsweet Farms generates revenue through the sale of frozen vegetables and vegetable-based products sold through retail grocery stores and supermarkets. Products include flash-frozen vegetables, seasoned vegetable blends, and prepared vegetable meals in various package sizes.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pictsweet Farms is a full-line supplier of frozen vegetables and vegetable-based products for the retail and food service industry. The company flash-freezes vegetables within hours of picking and sells a broad portfolio across product lines including simple frozen vegetables, seasoned blends, air fryer formats, breakfast scramblers, Southern Classics, sweet potato dishes, recipe-helper pre-chopped vegetables, and family-size vegetable meals, all marketed as 100% All Natural.

Product overview

Pictsweet Farms is a frozen vegetable company offering a diversified portfolio of products centered around 100% All Natural Vegetables. The core product architecture consists of multiple specialized product lines: Steam'ables® Snack Packs (portion-controlled frozen vegetable snacks with plant protein); Vegetables for the Air Fryer (pre-seasoned, ready in 15 minutes); Air Fryer Potato Bites & Fries; Vegetables for Roasting (ready in 20 minutes); Vegetables for the Skillet; Vegetables for Breakfast Scramblers; Vegetables for Southern Cooking; Vegetables for Grilling; Sweet Potatoes; Signature premium products; Simple Harvest (seasonal-picked taste); Farm Favorites (including steam-in-the-bag varieties like Baby Broccoli Florets, Baby Brussels Sprouts, Baby Leaf Spinach, Baby Sweet Peas, and Super Sweet Corn); Southern Classics® (southern vegetable products with over 70 years of heritage); Recipe Helper (pre-chopped vegetables for easy cooking including Diced Onions & Peppers, Seasoning Blend, Vegetables for Gumbo/Soup/Stew); and Family-Size Vegetables & Meals (including seasoned family meals like Red Beans & Rice, Pasta Alfredo, Gumbo with Rice, and Potato Soup, plus bulk vegetable sizes). Products are flash-frozen within hours of picking to preserve natural goodness and nutrition.

Differentiator

Problem solved

Functional benefit

Products and services

• Steam'ables® Snack Packs Portion-controlled frozen vegetable snacks bundled in a 5-count multipack, providing a good source of all-natural plant protein for convenient, better-for-you snacking ready in minutes. Targeted at consumers seeking healthy snack alternatives.
• Vegetables for the Air Fryer Frozen vegetables specially prepared and pre-seasoned for the air fryer, cooking to perfection in 15 minutes or less. Targeted at home cooks using air fryer appliances.
• Air Fryer Potato Bites & Fries Pre-seasoned frozen potato products made crispy in an air fryer in just minutes, for consumers seeking convenient potato side dishes.
• Vegetables for Roasting Frozen vegetables specially prepared for roasting, ready in 20 minutes without the need for cleaning, peeling, or cutting. Targeted at home cooks seeking convenient roasted vegetable sides.
• Vegetables for the Skillet Skillet vegetables prepared to undergo high temperatures for superior flavors in a short amount of time, for skillet-based home cooking.
• Vegetables for Breakfast Scramblers Complete breakfast starters with vegetables that can be cooked in under 20 minutes, designed to be combined with fresh eggs and cheese.
• Vegetables for Southern Cooking Seasoned vegetables for Southern cooking that bring classic southern flavors to the table in only 20 minutes.
• Vegetables for Grilling Grill-ready vegetables that are ultra-convenient and ready in 25 minutes or less, targeted at outdoor cooking occasions.
• Sweet Potatoes Products using highest quality, farm-fresh sweet potatoes, perfect as side dishes or snacks, including offerings like Sweet Potato Casserole with Praline Topping.
• Signature Distinctive and delicious products designed to make special meals more special, positioned as a premium line.
• Simple Harvest Vegetables capturing the taste of just-picked produce, bringing the best part of the season to every meal, including steam-in-bag options like Cut Corn and Baby Lima Beans.
• Farm Favorites Some of the most tender and flavorful vegetables on Pictsweet Farms, designed to become family favorites, including Whole Green Beans in family size.
• Southern Classics® Products reflecting over 70 years of experience growing and enjoying southern vegetables, bringing authentic southern taste wherever consumers live, including offerings such as Cut Okra.
• Recipe Helper Pre-prepared vegetables giving users a head start in the kitchen for easier cooking, including Diced Onions & Peppers, Seasoning Blend, Vegetables for Gumbo/Soup/Stew, Chopped Broccoli, Chopped Onions, and Chopped Spinach.
• Family-Size Vegetables & Meals Family-size frozen vegetables and hearty seasoned vegetable-based meals with satisfying portions, including seasoned family meals like Red Beans & Rice, Pasta Alfredo, Gumbo with Rice, and Potato Soup.
• Steam'ables® Farm Favorites Product Line Premium steam-in-the-bag vegetables including Baby Broccoli Florets, Baby Brussels Sprouts, Baby California Vegetables, Baby Leaf Spinach, Baby Sweet Peas, Super Sweet Corn varieties, Tiny Lima Beans, and Whole Green Beans.
• Traditional Preparation (Recipe Helper) Traditional prep vegetables including Diced Onions & Peppers (Sofrito Blend), 3 Color Pepper & Onion Strips, Chopped Broccoli, Chopped Green Peppers, Chopped Onions, Chopped Spinach Pouch, Seasoning Blend, Vegetables for Gumbo, Vegetables for Soup, and Vegetables for Stew.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Regional players

• 365 by Whole Foods Market: 365 by Whole Foods is a US private-label frozen vegetable line sold exclusively through Whole Foods Market. It is a regional-channel private-label competitor that pressures branded players like Pictsweet in natural and organic retail channels.

Direct peers

• Hanover Foods: Hanover Foods is a Pennsylvania-based, family-owned frozen and canned vegetable manufacturer with comparable scale and product breadth. It competes with Pictsweet in both retail and foodservice channels across canned and frozen vegetable formats.
• Alexia Foods: Alexia Foods, a brand of Lamb Weston, specializes in premium frozen vegetables and sides including air-fryer-targeted fries. Its Vegetables for the Air Fryer and seasoned sides overlap directly with Pictsweet's newer Air Fryer and Air Fryer Potato Bites lines.
• Cascadian Farm: Cascadian Farm, owned by General Mills, is a leading organic frozen vegetable and fruit brand. It competes directly with Pictsweet's Simple Harvest and '100% All Natural' positioning in the premium frozen-veg segment.
• Green Giant: Green Giant, now owned by B&G Foods, is one of the most recognized frozen vegetable brands in the US. It directly overlaps Pictsweet's product portfolio across plain and seasoned frozen vegetables, Steam-in-Bag formats, and vegetable-based side dishes.
• Birds Eye: Birds Eye, owned by Conagra Brands, is the leading US branded frozen vegetable line with overlapping Steam-in-Bag and vegetable side products. It competes head-to-head with Pictsweet on retail frozen-veg shelf space and in the same home-cook occasion set.

Broad incumbents

• Bonduelle: Bonduelle is a global leader in processed vegetables (canned, frozen, fresh), operating across multiple geographies and channels. While not a primary US frozen-retail competitor, it is a broad incumbent in the same vegetable-processing category and competes in foodservice and international frozen markets where Pictsweet does not participate.
• Ardo: Ardo is a large European frozen vegetable producer supplying retail, foodservice, and industrial customers globally. As a broad incumbent, it represents the type of large-scale integrated vegetable processor that Pictsweet competes against in any foodservice or export expansion.

Emerging players

• Stahlbush Island Farms: Stahlbush Island Farms is a sustainable, family-owned frozen vegetable and fruit grower-processor based in Oregon. It competes with Pictsweet in the premium, sustainably-grown frozen-veg segment with overlapping Single-Ingredient and Steam-in-Bag products.

Others

• Wells Enterprises (Wellsley Farms): Wellsley Farms is BJ's Wholesale Club private-label line including frozen vegetables. While not a direct branded competitor, it exemplifies the private-label threat Pictsweet faces in US retail freezer aisles — relevant as a channel competitor rather than a like-for-like brand peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pictsweetfarms
• Instagraminstagram.com/pictsweet_farms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pictsweet