What Bootz does

Bootz is a US-based manufacturer of porcelain-finished steel bathroom fixtures, founded in 1937 in Evansville, Indiana, and operating since 2015 as a subsidiary of American Bath Group (ABG), a multi-brand bathing products conglomerate that also owns Aquatic, Maax, and Praxis. The company's product portfolio centers on alcove bathtubs (MauiCast Plus, MauiCast, Maui Plus, Aloha Plus, Kona, Honolulu, Americast lines), ShowerCast shower bases with multiple drain configurations, NexTile and NexTile Pro composite wall kits with integrated EverGrout texture, frameless tub doors, and porcelain sinks. Core technology is porcelain enamel-coated steel forming a lightweight (~90 lbs) alternative to cast iron (300+ lbs), with proprietary formulations (BootzCast, SynIron 2) featuring integrated leveling pads, lumbar support, noise-absorbing support pads, and Above-the-Floor Rough (AFR) drain options.

Bootz sells through a multi-channel distribution model: large plumbing wholesalers and major US home improvement retailers for domestic volume, independent sales agencies for international markets, and a direct customer service operation for order support and trade inquiries. The company targets two primary customer segments — trade professionals (architects, builders, developers, contractors) served through a dedicated professionals portal with spec sheets and installation resources, and retail consumers purchasing for renovation projects via home improvement centers. Revenue is generated through unit hardware sales of approximately 150 stock items, with consumer pricing published at retail and wholesale pricing managed through sales reps; MSRPs range from roughly $294 (ShowerCast bases) to $940 (NexTile 4836 shower wall). The company also sells replacement parts and touch-up kits (Porc-A-Fix) through parts.bootz.com, and operates from Evansville manufacturing, office, and distribution facilities plus a Savannah, Tennessee warranty service center under the ABG umbrella.

Name

Bootz

Legal name

Bootz Manufacturing Co., LLC

Website

https://bootz.com

Company type

Private

Founded year

1937

Operating status

Operating

Short description

Bootz is a US manufacturer of porcelain-finished steel bathtubs, shower bases, sinks, and wall kits, selling through home improvement retailers, plumbing wholesalers, and international sales agencies to trade professionals and consumers under American Bath Group ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Porcelain-Finished Steel Bathware Products: Bootz manufactures and sells porcelain-finished steel bathtubs, shower bases, sinks, and wall kits. Products are sold through plumbing wholesalers, home improvement retailers, and independent sales agencies. The company offers approximately 150 stock items in various sizes, styles, and colors.
2. Parts and Accessories: Bootz operates parts.bootz.com for replacement parts, touch-up kits, and accessories including Porc-A-Fix repair kits for DIY chip repairs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bootz manufactures and sells porcelain-finished steel bathroom fixtures including alcove bathtubs, shower bases, sinks, and wall kits. Its proprietary BootzCast and SynIron 2 lightweight steel materials (approximately 90 lbs) serve as affordable alternatives to cast iron with comparable durability, noise reduction, and temperature retention. The company offers approximately 150 stock items in various sizes, styles, and colors, sold through large plumbing wholesalers, home improvement retailers nationwide, and independent sales agencies internationally.

Product overview

Bootz is a manufacturer of porcelain-finished steel bathroom fixtures, operating as part of American Bath Group since 2015. The product portfolio centers on alcove bathtubs (MauiCast Plus, MauiCast, Maui Plus, Aloha Plus, Kona, Honolulu, Americast lines), shower bases (ShowerCast with multiple drain options), wall kits (NexTile and NexTile Pro composite systems with subway tile aesthetics), frameless tub doors, and porcelain sinks. The company positions BootzCast and SynIron 2 as lightweight, affordable alternatives to traditional cast iron. Products are manufactured in the USA with global materials and sold through major home improvement retailers and plumbing wholesalers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• MauiCast Plus 6032 Alcove Bathtub Premium oversized alcove bathtub with deep bathing well and full-wrap insulation for warmth retention and quiet operation; the first of a new family of 60 x 32 porcelain-finished steel baths. Designed for residential bathroom installations targeting homeowners and trade professionals seeking a high-end alternative to cast iron.
• MauiCast 6030 Porcelain Enamel Alcove Bathtub Deep soaker bathtub with 35-degree lumbar support and premium insulation; lightweight porcelain-finished steel alternative to cast iron with slip-resistant bottom. Sold through home improvement retailers and plumbing wholesalers.
• Maui Plus 6032 Alcove Bathtub Porcelain-finished alcove bathtub with reclined backrest and smooth high-gloss durable steel construction; backed by lifetime warranty. MSRP $482. Designed for residential bathroom installations.
• Aloha Plus AFR 60 x 32 Porcelain Enamel Alcove Bathtub Spacious 32-inch wide bathtub with Above-the-Floor Rough design allowing drain installation without cutting into flooring; features acid-resistant porcelain enamel finish on full-length noise-absorbing support pad. MSRP $426. Ideal for bathroom remodels where subfloor modification is undesirable.
• Aloha Plus 60 x 32 Porcelain Enamel Alcove Bathtub Standard Aloha Plus bathtub with one-piece construction, acid-resistant porcelain enamel finish, and slip-resistant bottom; available in left or right hand configurations for installation flexibility in residential bathrooms.
• Kona 5430 Porcelain Enamel Alcove Bathtub Space-saving bathtub with integrated tiling flange and skirt; features 35-degree lumbar support, pre-leveled base, and full-length noise-absorbing support pad. MSRP $444. Designed for compact residential bathroom installations.
• ShowerCast Porcelain Enamel Alcove Shower Base Durable steel shower base with porcelain enamel finish featuring low thresholds for safe entry, weep channels for leak-free installation, and full-length noise-absorbing support pad for solid quiet feel; available in multiple sizes with round, square, or trench drain options. MSRP ranges from $294 to $492 depending on size and drain configuration.
• NexTile Wall Kit Compression molded composite wall kit with subway tile look and textured EverGrout grout lines that never need scrubbing or repair; features built-in storage niche, direct-to-stud installation, and available with or without FHA grab bar reinforcement backing. MSRP ranges from $652 to $940 depending on configuration.
• NexTile Pro Wall Kit Professional-grade wall kit with 4-piece direct-to-stud design featuring recessed shelf that can be personalized with real tile and EverGrout texture requiring no scrubbing or repair. MSRP ranges from $737 to $862 depending on FHA configuration.
• Maui Frameless Swing Tub Door 34-inch wide frameless swing tub door with tempered glass and stainless steel construction; features continuous self-centering pivot, anodized aluminum wall profile accommodating up to 3/8 inch out-of-plumb, and reversible installation for right or left wall. Designed for residential bathtub enclosures.
• Porcelain Sinks (Lavatory and Kitchen) Classic porcelain-finished sinks including Azalea, Daffodil, Daisy, Garnet, Laurel, and Orchid models for both lavatory and kitchen applications; built for durability and lasting performance with porcelain enamel finish.
• Porcelain-Finished Steel Bathware Parts and Accessories Replacement parts, touch-up kits, and accessories including Porc-A-Fix repair kits for DIY chip repairs, available through parts.bootz.com for Bootz product owners.

Quantifiable outcome

• Products weigh approximately 90 lbs compared to 300+ lbs for cast iron alternatives, reducing shipping costs and installation labor
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• American Bath Group (ABG)coreStrategic or Co-development Partner · 1 January 2015In 2015, Bootz became part of American Bath Group (ABG), America's premier bathing manufacturer. ABG is an elite collection of plumbing fixture manufacturers including Aquatic, Maax, and Praxis brands. This acquisition provided Bootz with additional manufacturing scale and brand portfolio expansion while maintaining its product identity and market position.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maax: Maax is a direct peer and sister brand under American Bath Group, manufacturing bathtubs, showers, and spa products for the North American market. It is closely comparable to Bootz in product category (alcove tubs, shower bases) and shared distribution through home improvement retailers, but differentiates through stronger acrylic and whirlpool offerings.
• Aquatic: Aquatic is another ABG sister brand producing bathtubs, shower bases, and wall surrounds for residential and commercial markets. It overlaps with Bootz in core alcove tub and shower base categories and shares national distribution channels, making it one of the closest product-for-product comparables.
• Praxis Bathware: Praxis is an ABG sister brand offering porcelain-finished steel and acrylic bath fixtures targeted at value-oriented builders and remodelers. Comparable to Bootz in both material category and channel focus on home improvement retailers and plumbing wholesalers.
• Mansfield Plumbing: Mansfield Plumbing Products manufactures bathtubs, sinks, and other plumbing fixtures primarily for the U.S. builder and wholesale channels. Comparable to Bootz in mid-market positioning and material use (steel and porcelain-enameled products) and serves a similar trade and home center customer base.

Broad incumbents

• Kohler Co. Kohler is a broad incumbent in plumbing fixtures, offering cast iron, stainless steel, and composite bathtubs alongside faucets and toilets. Its Sterling value line directly competes with Bootz's alcove tub positioning, but Kohler competes across a much wider portfolio and at multiple price tiers.
• American Standard Brands: American Standard, owned by LIXIL, is a broad incumbent in plumbing fixtures with a strong presence in tubs, shower bases, and bathroom sinks. Its value-tier offerings overlap with Bootz's positioning in home improvement retail, though it also serves commercial and higher-end residential segments.
• Sterling (Kohler): Sterling is Kohler's value-oriented Vikrell bathware line, producing alcove tubs, shower walls, and bases sold primarily through home improvement retailers. It is one of the most direct value-segment competitors to Bootz, though backed by Kohler's brand and broader sourcing scale.
• TOTO USA: TOTO is a Japanese-owned broad incumbent in plumbing fixtures, with strong positions in toilets and increasingly in tubs and washlet-integrated bath systems. It competes with Bootz at the upper end of the bathware category, where it pushes premium and technology-forward features against Bootz's value-oriented offerings.

Regional players

• Mirolin Industries: Mirolin is a Canadian manufacturer of acrylic and porcelain-enameled steel bath fixtures serving the Canadian and select U.S. markets. Comparable to Bootz in product category (alcove tubs and shower bases) and mid-market positioning, though primarily regional in Canada rather than U.S.-scaled.

Emerging players

• Elkay Manufacturing: Elkay is a U.S. manufacturer of stainless steel and quartz sinks, water coolers, and increasingly bath fixtures. It overlaps with Bootz in porcelain and stainless sink categories and is expanding into adjacent bathware SKUs, putting it in partial competition for shelf space and builder specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bootz-manufacturing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bootz