What American Bath Group does

American Bath Group (ABG) is a private, Irving, Texas-headquartered manufacturer of residential and commercial bathware products, operating a portfolio of 30+ acquired and retained brands including MAAX, Swan, Aquatic, AKER, Bootz, Clarion, Hamilton, Dreamline, Comfort Designs, IMI, Mr Steam, and MAAX Spas. The company produces bathtubs, showers, shower bases, shower doors, wall surrounds, and solid surface products, with proprietary material technologies including AcrylX applied acrylic finish, Swanstone compression-molded solid surface, CenturyStone, Veritek, GlassShield, and NexTile composite wall technology. Manufacturing is primarily domestic across the USA and Canada, supporting code-compliant products for ADA, ANSI-B, ANSI, and FHA requirements.

ABG serves six primary commercial verticals (hospitality, multifamily, healthcare, senior care, modular construction, and student housing) plus a residential channel, going to market through direct field and inside sales, an extensive distributor/wholesale network, and the ABG Connect self-service portal with order lookup, warranty claims, and the ABG Ship Now quick-fulfillment offering. Customer-facing digital tools include the ABG Product Configurator and ABG University training platform. Pricing is quote-based and project-specific.

The company is in active digital and operational transformation: it migrated to a MACH (microservices-based, API-first, Cloud-native SaaS, Headless) architecture running 15+ brand websites, implemented Salsify for product information management bringing 15,000 SKUs to data standards, and in April 2025 entered a strategic partnership with LIXIL to expand bathware distribution and product capabilities. Earlier acquisitions (notably DreamLine in December 2020) and large capital raises (a $1.67B round in November 2020, $175M in January 2021, and $500M in July 2025) have funded portfolio expansion and operational scaling.

Name

American Bath Group

Legal name

American Bath Group

Website

https://americanbathgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

American Bath Group is a private, Irving, Texas-based manufacturer of bathtubs, showers, shower doors, and solid-surface bathware, operating 30+ brands and serving hospitality, multifamily, healthcare, senior care, student housing, and residential markets across North America through direct sales, distributors, and self-service portals.

Ownership category

akta.pro rank

Product category

Bathware Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

akta.pro secondary industry

Spa/Hot Tub Cleaning & Maintenance (HSAIALAG)

Keywords

• Bathware manufacturing
• Shower and tub products
• Solid surface materials
• Commercial bath fixtures
• Accessibility bathing solutions

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Bathware Product Sales: American Bath Group generates revenue through the manufacture and sale of bathware products including bathtubs, showers, shower doors, shower bases, wall surrounds, and solid surface products. The company operates through multiple brands serving residential and commercial markets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

American Bath Group manufactures and distributes bathware products including bathtubs, showers, shower bases, shower doors, wall surrounds, solid surface products, hydrotherapy systems, hot tubs, swim spas, and steam shower systems across a portfolio of 30+ sub-brands. The company sells primarily through commercial channels and distributor networks to hospitality, multifamily, healthcare, senior care, student housing, and modular construction markets, with residential sales through distributors and contractors. It operates manufacturing in the USA and Canada, serves customers via direct sales, distributor partnerships, and the ABG Connect self-service portal, and offers proprietary material finishes such as AcrylX, Swanstone, Veritek, CenturyStone, and GlassShield.

Product overview

American Bath Group (ABG) is a leading manufacturer of bathware products operating as a multi-brand portfolio company. The company offers a comprehensive range of bath products across more than 20 sub-brands including MAAX, Swan, Aquatic, Aquarius, AKER, Bootz, Clarion, Comfort Designs, Dreamline, Hamilton, IMI, Renovative Bath Systems, MAAX Spas, American Whirlpool, Vita Spa, Mr Steam, and others. The portfolio includes bathtubs, showers, shower bases, shower doors, wall surrounds, solid surface products, hydrotherapy systems, and spa products. ABG serves commercial channels including hospitality, multifamily, healthcare, senior care, modular, and student housing through three collection tiers (Classic, Select, Premium). The company also provides customer-facing digital tools including ABG Connect for order and warranty management, an ABG Product Configurator for bathroom planning, and ABG University for product training. Products feature various proprietary technologies including AcrylX applied acrylic finish, Swanstone compression molded solid surface, and hydrotherapy systems.

Differentiator

Problem solved

Functional benefit

Brands

• ABG Connect: Customer self-service portal for order lookup, warranty claims, and ABG Ship Now product ordering.
• ABG University
• ABG Gives
• AcrylX

Products and services

• MAAX Bathware High-quality, innovative bathware products including showers, bathtubs, and accessories with elegant design, lasting quality, and simple solutions for residential and commercial projects.
• Swan Solid Surface Bathware High-performing solid surface manufacturing for bathing and kitchen spaces producing Swanstone compression molded solid surface shower walls, bases, and Veritek shower bases with consistent color throughout.
• Aquatic Bathware Expert-crafted bathware products including showers, tubs, and hydrotherapy systems designed for quality, value, and project-specific options.
• Aquarius Bathware Premium American-made bathware with nearly 50 years of best-in-class quality and customer service, offering innovative designs, quality finishes, and diverse product options for residential and commercial use.
• AKER Bathware High-performance, long-lasting bathware with 50 years of industry-leading manufacturing standards, specializing in products for demanding contractors with a damage-free promise.
• Bootz Porcelain-Finished Steel Fixtures Major U.S. producer of porcelain-finished steel fixtures with approximately 150 stock items including bathtubs, shower bases, and sinks for bathrooms and kitchens.
• Clarion Luxury Bathware Over 40 years of experience building luxury bathware with innovative products embodying the latest technology, focused on customer satisfaction, high quality, and responsive service.
• Comfort Designs Senior Living Bathware Bathware products developed for senior living and aging-in-place, using cast acrylic, AcrylX, and solid surface models, providing solutions from healthcare to student housing applications.
• Dreamline Shower Doors and Enclosures Leading brand of high-quality shower doors, tub doors, shower enclosures, and acrylic shower bases serving the hospitality market with affordable luxury bathroom solutions.
• Hamilton Bathware Nearly 40 years building strength and reliability with over 350 products in three finishes: AcrylX, Premium Cast Acrylic, and CenturyStone solid surface.
• International Marble Industries (IMI) Cast Stone Bathware Over 25 years producing cast stone products including shower bases, accessories, wall surrounds, and shower doors for hospitality, student housing, and multifamily markets.
• Renovative Bath Systems (RBS) Accessibility Bathing Bathing fixtures for trade professionals specializing in bathroom modification for accessibility, providing beautifully designed bathware for safe, simple bath-to-shower conversions.
• MAAX Spas Hot Tubs and Swim Spas Over 30 years synonymous with quality, comfort, and innovation in hot tubs and swim spas.
• American Whirlpool Hot Tubs and Swim Spas Legacy of innovation and quality hot water products with luxurious, state-of-the-art hot tubs and swim spas.
• Vita Spa Hot Tubs and Swim Spas Quality hot tubs and swim spas with constant innovation creating wide range of features for complete relaxation.
• Mr Steam Steam Shower Systems Over 100 years experience in steam manufacturing as the world's largest manufacturer of electric steam boilers for deluxe steam shower experiences.
• Coastal Shower Doors Custom Hospitality Enclosures Custom shower enclosures for the hospitality sector from nationwide hotel chains to boutique lodging with cutting-edge manufacturing and ultramodern design.
• Arizona Shower Door Customized Shower Doors Nearly 40 years providing quality, customized shower door solutions with high-performance products turning ordinary spaces into elegant ones.
• Florestone Shower, Bathing, and Utility Products Over seven decades producing premium shower, bathing, and utility products combining cutting edge technology with long lasting materials.
• Neptune Bathroom Products Over 26 years leading with innovative and inspiring bathroom products with a balance of form and function.
• Salo Bathing Fixtures and Compliant Units Since 1986 providing a full line of bathing fixtures, remodeling, and compliant units meeting needs for new construction and remodeling.
• Maidstone Supply Luxury Bath Products Over a decade designing and sourcing globally with a curated collection of domestically and internationally sourced luxury bath products.
• ABG Connect Customer Self-Service Portal Customer self-service portal for order lookup, warranty claims, and product inquiries, including ABG Ship Now for quick product availability and ordering.
• ABG Product Configurator Personalized bathroom solution planning tool for customers to explore remodel ideas and configure products from across ABG's brand portfolio.
• ABG University Training Platform Centralized training hub providing product education including videos, downloadable materials, interactive product training courses, installation guides, and promotional videos for ABG brands.

Quantifiable outcome

• 15,000 SKUs now meet data standards with onboarding volume quadrupled with no extra headcount through digital transformation initiatives

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature9 records

Partnerships

One partnership is on record.

• LIXILcoreStrategic or Co-development Partner · 15 April 2025American Bath Group entered into a strategic partnership with LIXIL to grow their bathing business. LIXIL is a major global manufacturer of water and housing products. The partnership aims to expand distribution and product capabilities for both companies in the bathware industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moen Incorporated: Moen is a major North American plumbing and bath fixtures brand owned by Fortune Brands Innovations. It directly competes with ABG in shower systems, faucets, and bath accessories for residential and multifamily channels.
• Kohler Co. Kohler is one of the largest global bathware and kitchen manufacturers, directly competing with ABG across bathtubs, showers, and shower enclosures. Both serve residential and commercial channels and overlap heavily in hospitality and multifamily specifications.
• Duravit AG: Duravit is a German manufacturer of designer bathware, sanitary ware, and wellness products. It competes with ABG in premium hospitality and luxury residential channels globally.
• TOTO Ltd. TOTO is a leading global manufacturer of bathware, including bathtubs, showers, and washlet products. It competes directly with ABG brands in hospitality and residential channels, particularly in premium and luxury segments.
• LIXIL Group: LIXIL is a major global manufacturer of water and housing products and now a strategic partner of ABG (April 2025). Direct overlap in bathware, showers, and sanitary ware across global markets makes it the most strategically comparable peer.
• Grohe AG: Grohe is a leading European sanitary fittings brand owned by LIXIL, competing directly with ABG in showers, faucets, and bath accessories. Its position within LIXIL is particularly relevant given ABG's new strategic partnership with that parent company.
• Delta Faucet Company: Delta Faucet is a leading North American bath fixtures brand under Masco, specializing in faucets, showerheads, and bath accessories. It competes directly with ABG in residential bath and multifamily channels.
• Hansgrohe SE: Hansgrohe is a German premium manufacturer of showers, shower systems, and faucets. It competes with ABG brands in hospitality, multifamily, and premium residential bathware segments.
• Jacuzzi Inc. Jacuzzi is a legacy bathware and hot tub manufacturer, directly overlapping with ABG's hot tub/spa brands (American Whirlpool, MAAX Spas, Vita Spa) and competing in hydrotherapy bathing systems.

Broad incumbents

• Masco Corporation: Masco owns Delta Faucet, Peerless, and other bath/plumbing brands, making it a broad incumbent in plumbing and bath. It competes with ABG in faucets, shower systems, and bath accessories through its portfolio of established brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries23 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Bath Group