IDAK
IDAK Food Group AG is a Swiss holding company operating a portfolio of premium chilled and frozen food manufacturers across potato products, pizza and pizza snacks, and baked goods, serving professional gastronomy and retail consumers via 18 production sites in Switzerland, Italy, France, and the UK.
- Company typePrivate
- Founded-
- HeadquartersSpreitenbach, Switzerland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What IDAK does
IDAK Food Group AG is a Swiss holding company that owns and operates a portfolio of premium chilled and frozen food manufacturers across three business segments: potato products, pizza and pizza snacks, and baked goods. Founded in 2018 as IDAK Holding with the integration of KADI AG (established in 1951 in Langenthal, Switzerland), the group has expanded primarily through acquisition of regional premium food brands, including Italian pizza producer Margherita S.p.a. (majority stake, 2020), Swiss frozen bakery Romer's Hausbäckerei (majority, 2023), Italian pizza snack specialist Gusto Sorrento/Sorrento Sapori e Tradizioni (2025), and French/UK premium frozen pastry and snack group Onoré (completed January 2026). The group is headquartered in Spreitenbach, Switzerland, operates 18 production sites across Switzerland, Italy, France, and the United Kingdom, employs approximately 2,600 people, and produces over 2,100 different SKUs.
The business operates through five main portfolio companies — KADI AG, Margherita S.p.a., Romer's Hausbäckerei, Gusto Sorrento, and Onoré (which itself comprises Boncolac, Mag'M, Proper Cornish, and Cakesmiths) — each retaining its own brand identity, manufacturing operations, and dedicated sales and distribution organization. Revenue is generated through both B2B channels serving professional gastronomy (hotels, restaurants, caterers, HoReCa) and B2C retail/consumer markets, with international distribution reaching over 30 countries via Onoré. Annual production capacity disclosed by the group includes over 36,000 tons of processed potatoes, 75 million pizzas and pizza snacks, and 35,000 tons of bakery goods. Pricing is negotiated per customer/segment and is not publicly disclosed; the company does not publish a standard price list, consistent with B2B food manufacturing industry practice.
In 2024, IDAK brought TowerBrook Capital Partners on as a financial partner, with TowerBrook representatives joining the board of directors to reinforce the capital base for continued European growth. FY2024 net sales were CHF 590 million. Following the January 2026 closing of the Onoré acquisition, Christof Lehmann transitioned to the Board of Directors and Alexandre Vigneron (concurrent CEO of Onoré) became the new Group CEO, alongside a Group C-suite comprising a CFO (Philipp Fahrni), COO (Iñaki Balduz), and Chief People Officer (Doris Hämmerli). The board is chaired by François Legrain. The group remains privately held with no public listing.
IDAK firmographics
Firmographics- Name
- IDAK
- Legal name
- IDAK Food Group AG
- Website
- https://www.idak.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IDAK Food Group AG is a Swiss holding company operating a portfolio of premium chilled and frozen food manufacturers across potato products, pizza and pizza snacks, and baked goods, serving professional gastronomy and retail consumers via 18 production sites in Switzerland, Italy, France, and the UK.
- Ownership category
- akta.pro rank
IDAK industry classification
Industry- Product category
- Frozen and Chilled Food Manufacturing
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Frozen Food Manufacturing (31141), Food Manufacturing (311)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen prepared meals & entrées manufacturing (AFAKAHAA)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where IDAK is headquartered
LocationHeadquarters
- HQ city
- Spreitenbach
- HQ country
- Switzerland
- HQ region
- Europe
Offices5 records
Markets served
IDAK business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food product manufacturing and sales: IDAK Food Group generates revenue through manufacturing and selling a diverse portfolio of premium frozen and chilled food products across three business segments: potato products, pizza and pizza snacks, and baked goods. Revenue is derived from both B2B (professional gastronomy) and B2C (retail/home consumption) channels.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
IDAK product offering
Product offeringCore offering
IDAK Food Group AG is a Swiss holding company that manufactures and sells premium chilled and frozen food products through five principal portfolio companies: KADI AG (Swiss potato products and frozen specialities), Margherita S.p.a. (Italian premium pizza), Romer's Hausbäckerei (Swiss frozen baked goods and confectionery), Gusto Sorrento (Italian pizza snacks), and Onoré (European premium frozen pâtisserie and savoury snacks, with Boncolac, Mag'M, Proper Cornish, and Cakesmiths units). The group operates three business segments — potato, pizza, and baked goods — serving professional gastronomy (B2B) and retail consumers (B2C) across Switzerland, Italy, France, the UK, and more than 30 international markets.
Product overview
IDAK Food Group AG is a Swiss-based food company operating as a multi-brand portfolio of acquired premium food manufacturers across three core business segments: potato products, pizza and pizza snacks, and baked goods. The portfolio includes five main acquired brands: KADI AG (Swiss potato products and frozen specialities), Margherita S.p.a. (Italian premium pizza manufacture), Romer's Hausbäckerei (Swiss frozen baked goods), Onoré (European premium frozen food group with Boncolac, Mag'M, Proper Cornish, and Cakesmiths units), and Gusto Sorrento (Italian pizza snacks). The company operates 18 production sites, employs approximately 2,600 people, and generated CHF 590 million in net sales in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- KADI: Swiss potato products and frozen specialities for professional gastronomy and home use.
- Margherita S.p.a.
- Romer's Hausbäckerei
- Gusto Sorrento
- Onoré
- Boncolac
- Mag'M
- Proper Cornish
- Cakesmiths
Companies that use IDAK
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
IDAK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
IDAK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OnorécoreFollowing the successful completion of the Onoré acquisition in 2026, IDAK Food Group brought Onoré's European premium frozen food operations (pastry and savoury snacks) into the group. Onoré includes business units Boncolac, Mag'M, Proper Cornish, and Cakesmiths with 7 production sites in France and the UK.
- Sorrento Sapori e Tradizioni (Gusto Sorrento)coreIDAK Food Group acquired Sorrento Sapori e Tradizioni in 2025. Based in Eboli, Italy, the company specializes in pizza snacks and operates a 6,600 m² production facility.
- ProPizzaminorMargherita S.p.a. expanded its range with the acquisition of ProPizza in 2024, adding high-quality pinsa, focaccia, and pizza base products to its portfolio.
- Romer's Hausbäckerei AGcoreIDAK Food Group took over the majority of Romer's Hausbäckerei in August 2023. In 2025, Kern & Sammet became part of Romer's Hausbäckerei, further expanding its baked goods portfolio.
- Prodal SRLminorMargherita S.p.a. secured additional production and growth capacities with the acquisition of Prodal SRL in 2021.
- Margherita S.p.a.coreIDAK acquired a majority stake in Margherita S.p.a. in 2020. Founder Fabrizio Taddei described IDAK as the best succession solution for Margherita both personally and commercially. Margherita has since expanded through acquisitions of Prodal SRL (2021) and ProPizza (2024).
- KADI AGcoreIDAK Holding was founded in 2018 with 100% integration of KADI AG. KADI is a Swiss manufacturer of potato products and frozen specialities founded in 1951, based in Langenthal.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
IDAK competitors and assessment
Company assessmentDirect peers
- Aryzta AG: Swiss-headquartered frozen baked goods manufacturer serving European retail and foodservice. Directly comparable to IDAK's Romer's Hausbäckerei and Onoré operations in frozen bakery/pâtisserie.
- Dr. Oetker: German family-owned food group with a major frozen pizza business (Ristorante, Gustavo Gusto) and broader frozen/pâtisserie portfolio. Closely comparable to IDAK's Margherita and Gusto Sorrento premium pizza operations across European retail.
- McCain Foods: Canadian family-owned global leader in frozen potato products supplying retail and foodservice. Directly comparable to IDAK's KADI AG in potato specialities and the group's HoReCa distribution model across Europe.
- Freiberger Group: German frozen pizza manufacturer owned by Südzucker, supplying private label and branded pizza across Europe. Directly comparable to IDAK's Margherita S.p.a. and Gusto Sorrento in frozen pizza manufacturing for retail and foodservice.
- Froneri: PE-backed (L Catterton) global ice cream and frozen dessert manufacturer with strong European footprint. Comparable to Onoré and Romer's frozen pâtisserie/snacks operations, and a fellow PE-sponsored frozen-food platform.
- Vandemoortele: Belgian family-owned frozen bakery, margarines, and culinary products manufacturer serving European retail and foodservice. Directly comparable to Romer's Hausbäckerei and Onoré in frozen baked goods manufacturing.
Broad incumbents
- Nomad Foods: London-listed European frozen food platform owning Birds Eye, Iglo, Findus, and Aunt Bessie's. A larger, broader incumbent in the same frozen-food category overlapping with IDAK's pizza, baked goods, and prepared frozen portfolio.
- Bonduelle Group: French family-controlled leader in processed vegetables (canned, frozen, fresh) serving European retail and foodservice. Comparable to KADI's frozen vegetable-adjacent specialities and IDAK's overall European frozen foodservice model.
- Nestlé (Frozen & Pizza): Global CPG giant with major European frozen pizza (Wagner, Buitoni) and frozen prepared food businesses. A much larger incumbent competing with IDAK's pizza, snacks, and frozen prepared food operations across European retail.
- General Mills: US-listed global packaged food company with a frozen meals and snacks portfolio (Totino's, Old El Paso, Pillsbury) in Europe. Comparable as a broad frozen-food incumbent, though with a less European-centric focus than IDAK.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IDAK social profiles
Digital presenceIDAK financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDAK leadership team
Management profileNumber of profiles
Profiles21 records
IDAK subsidiaries and ownership
Company hierarchySubsidiaries5 records
IDAK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDAK M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDAK
What does IDAK do?
IDAK Food Group AG is a Swiss holding company that manufactures and sells premium chilled and frozen food products through five principal portfolio companies: KADI AG (Swiss potato products and frozen specialities), Margherita S.p.a. (Italian premium pizza), Romer's Hausbäckerei (Swiss frozen baked goods and confectionery), Gusto Sorrento (Italian pizza snacks), and Onoré (European premium frozen pâtisserie and savoury snacks, with Boncolac, Mag'M, Proper Cornish, and Cakesmiths units). The group operates three business segments — potato, pizza, and baked goods — serving professional gastronomy (B2B) and retail consumers (B2C) across Switzerland, Italy, France, the UK, and more than 30 international markets.
Is IDAK a public or private company?
IDAK is a private company. It is classified as private equity controlled and is currently operating.
When was IDAK founded?
IDAK was founded in -1. It employs 101 to 250 people.
Where is IDAK based?
IDAK is headquartered in Spreitenbach, Switzerland, in the Europe region.
How does IDAK make money?
One revenue line is on record: food product manufacturing and sales.
Who are IDAK's main competitors?
Direct peers on record are Aryzta AG, Dr. Oetker, McCain Foods, Freiberger Group, Froneri and Vandemoortele. Broad incumbents are Nomad Foods, Bonduelle Group, Nestlé (Frozen & Pizza) and General Mills.
Does IDAK have an API?
No public API is recorded for IDAK.
What industry is IDAK in?
IDAK's product category is Frozen and Chilled Food Manufacturing. Its primary akta.pro industry code is AFAKAHAA, Frozen prepared meals & entrées manufacturing, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2030.