LA Solar Group
LA Solar Group is a vertically integrated solar installer founded in 2010 in Los Angeles, designing and installing residential and commercial PV systems, battery storage, EV chargers, and proprietary 450W panels across California, Nevada, Texas, and Hawaii.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What LA Solar Group does
LA Solar Group is a vertically integrated residential and commercial solar installer headquartered in Sun Valley, California, founded in 2010 by Ara Petrosyan. The company designs, sells, and installs photovoltaic systems supplemented by battery storage (notably Tesla Powerwall), its proprietary Smart Main Panel (SMP), EV chargers, roofing services, and an in-house line of LASG 450W solar panels and triangular-shaped panels manufactured at its LASF facility. Its core technology stack combines hardware installation with monitoring integrations across Tesla, Enphase, SolarEdge, Hoymiles, and Growatt platforms, and an AI customer-service chatbot ("McKenna").
The business model spans multiple revenue streams: one-time hardware sales and installation (cash, loan, lease, PPA), in-house financing with no FICO minimum, a dealer/partner program that distributes LA Solar products and financing through third-party sales organizations across California, Nevada, Texas, and Hawaii, recurring service and maintenance contracts, and an e-commerce online store. Pricing is quote-based and not publicly disclosed; the company emphasizes a price-beating guarantee and offers $0-down, 0% interest options. Go-to-market is sales-led with both direct (phone, website, field consultants) and channel (dealer network) motions.
LA Solar serves primarily individual homeowners and small commercial customers in four U.S. states, including low-income markets accessed through no-FICO financing and California's Self-Generation Incentive Program (SGIP). The company has been recognized on the INC5000 list of fastest-growing private companies for nine consecutive years, holds CSLB C-10, C-39, and C-46 licenses as well as ETA certification, and operates with 51-100 direct employees plus a broader network of installation crews. Ownership is founder-led (Ara Petrosyan, CEO) with no disclosed institutional investors or parent company.
LA Solar Group firmographics
Firmographics- Name
- LA Solar Group
- Legal name
- LA Solar Group, LLC
- Website
- https://la-solargroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LA Solar Group is a vertically integrated solar installer founded in 2010 in Los Angeles, designing and installing residential and commercial PV systems, battery storage, EV chargers, and proprietary 450W panels across California, Nevada, Texas, and Hawaii.
- Ownership category
- akta.pro rank
LA Solar Group industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Roofing Contractors (23816), Solar Electric Power Generation (221114)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar PV Module Manufacturing (Cells, Modules, Thin-Film) (EUAMABAD), Solar Mounting, Racking & Trackers (Fixed-Tilt, Single/Dual-Axis, Rooftop Mounts) (EUAMABAF), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC)
Keywords
Where LA Solar Group is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LA Solar Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Solar Panel Sales & Installation: Revenue from selling and installing solar panel systems for residential and commercial customers. The company offers their proprietary LASG panels and other equipment.
- Battery Storage Installation: Revenue from Tesla Powerwall and other battery system installations for backup power and energy storage.
- Dealer/Partner Program: Revenue from dealer network sales and partnerships where dealers sell and install solar systems using LA Solar Group's products and financing.
- Service & Maintenance: Ongoing service, maintenance, monitoring, and repair services for installed solar and battery systems.
- Online Store Sales: E-commerce sales of solar panels, batteries, EV chargers, and related products through their online store.
- Financing Services: In-house financing options including loans, leases, and PPAs that generate recurring revenue through monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cash Purchase |
| Subscription | Monthly | Solar Loan |
| Subscription | Monthly | Solar Lease |
| Usage-based | Pay-as-you-go | Power Purchase Agreement (PPA) |
| Hybrid | Monthly | Financing from $0 Down, 0% Interest |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
LA Solar Group product offering
Product offeringCore offering
LA Solar Group designs, manufactures (in-house via the LASF facility), and installs proprietary and third-party solar photovoltaic (PV) systems, battery storage (including Tesla Powerwall), EV chargers, and Smart Main Panels for residential and commercial customers across California, Nevada, Texas, and Hawaii. The company also provides roofing services, system monitoring and maintenance, in-house financing (including no-FICO options), and operates an online retail store and a dealer partnership program for solar sales organizations.
Product overview
LA Solar Group operates as a vertically integrated solar energy company offering a comprehensive portfolio of products and services. The core offering centers on their proprietary LASG 450W solar panels manufactured in-house, supplemented by battery storage solutions (Tesla Powerwall), smart main panels, and EV chargers. The company provides end-to-end services including residential and commercial solar installations, roofing services, and maintenance. Additional value-added services include in-house financing options (including no-FICO financing), the Self-Generation Incentive Program (SGIP), an online store, and a dealer partnership program. The product ecosystem is designed to provide a complete, coordinated home energy solution under one provider, with monitoring integrations across Tesla, Enphase, SolarEdge, Hoymiles, and Growatt platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- LASG 450W Solar Panels Proprietary 450W solar panels manufactured in-house by LA Solar Group at its LASF facility, marketed as high-efficiency, elegantly designed, and durable equipment that is always in stock and available to residential and commercial solar projects.
- Triangular-Shaped Solar Panels Innovative triangular-shaped solar panels manufactured in-house at LA Solar Group's LASF facility, designed to optimize roof space utilization and improve the visual aesthetics of rooftop solar installations.
- Tesla Powerwall Battery System Home battery storage product sold and installed by LA Solar Group, including the Tesla Powerwall 3, providing backup power, energy independence, and seamless integration with the company's solar and Smart Main Panel systems.
- Smart Main Panel (SMP) Proprietary home energy management panel that streamlines electrical distribution and integrates solar, battery storage, and EV charging through advanced smart functions and optimized energy flow; sold and installed as part of home electrification projects.
- Residential Solar Installation End-to-end residential solar installation service including consultation, system design, permitting, panel mounting (often completed in one day), and integration with battery storage and EV chargers; targeted at homeowners in California, Nevada, Texas, and Hawaii.
- Commercial Solar Installation Custom commercial solar installations for businesses, including rooftop PV systems and shade structures, with optional battery integration, ongoing maintenance, and monitoring; tailored to specific business energy needs and ROI targets (typically 5–7 year payback).
- Battery Storage Systems Installation Residential and commercial battery storage installation service delivering backup power, grid-outage protection, and energy independence; includes Tesla Powerwall and Enphase battery systems with production-guarantee tracking.
- Roofing Services Roof assessment, repair, and replacement services performed as part of solar projects to ensure the roof can support new PV installation; offered under CSLB C-39 Roofing licensing.
- EV Chargers Electric vehicle charging station installation service integrated with LA Solar Group's solar and battery systems to deliver a complete residential or commercial electrification solution.
- Service & Maintenance Ongoing service, troubleshooting, panel cleaning, and maintenance contracts for installed solar and battery systems, including support for Enphase, SolarEdge, Hoymiles, Growatt, and Tesla platforms.
- Financing Options Solar financing product offerings including in-house financing with no FICO minimum, solar loans (often $0 down), solar leases, and power purchase agreements (PPAs) that enable qualifying customers to install solar with $0 down / 0% interest options.
Quantifiable outcome
- Save money from day one and for decades to come
- +3 more outcomes
Companies that use LA Solar Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LA Solar Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature4 records
LA Solar Group partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
LA Solar Group competitors and assessment
Company assessmentDirect peers
- Sunrun: Sunrun is the largest US residential solar installer with operations in California and multiple states, offering solar leases, PPAs, loans, battery storage and EV charging; directly comparable to LA Solar Group in business model, customer segment, and product mix.
- Trinity Solar: Trinity Solar is one of the largest residential solar installers in the US, focused on rooftop PV, battery storage, and EV charging with regional service centers. Comparable to LA Solar Group in target customer, product portfolio, and vertically integrated installation model.
- Momentum Solar: Momentum Solar is a residential solar installer with operations across the US, offering in-house financing, battery storage, and a multi-state service footprint. Closely comparable to LA Solar Group in customer segment, product stack, and integrated financing approach.
- ADT Solar (formerly Sunpro Solar): ADT Solar is a national residential solar installer offering solar, battery storage, and roofing services across multiple states. Comparable to LA Solar Group in bundled service offering, roofing integration, and multi-state residential focus.
- Freedom Forever: Freedom Forever is a large US residential solar installer operating across multiple states with in-house financing and a dealer-partner expansion model. Directly comparable to LA Solar Group in geographic expansion strategy, vertical integration, and dealer program structure.
- Tesla Energy: Tesla Energy designs, sells, and installs residential solar panels, Solar Roof, and Powerwall batteries with a vertically integrated manufacturing-to-installation model. It overlaps directly with LA Solar Group's solar + battery + smart-panel offering and its direct-to-consumer sales motion.
- SunPower: SunPower provides residential and commercial solar systems, battery storage, and EV chargers across multiple US states with both direct and dealer channels. Comparable to LA Solar Group in target customer, financing offerings, and full-stack installation services.
Emerging players
- Powur Energy: Powur Energy operates a residential solar sales platform with a network of independent dealers and in-house financing options. Comparable to LA Solar Group in its dealer-driven GTM and financing-led customer acquisition, though smaller in operational scale.
Others
- SolarEdge Technologies: SolarEdge manufactures DC power optimizers and inverters used in residential and commercial solar systems supported by LA Solar Group. Like Enphase, it is an adjacent technology provider rather than a competitor, but a relevant comparable for distributed solar economics.
- Enphase Energy: Enphase Energy manufactures microinverters and battery storage systems used in residential solar installations and is integrated into LA Solar Group's service operations. Although an enabling technology vendor rather than a competitor, it is highly relevant as a system-level peer in distributed solar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LA Solar Group social profiles
Digital presenceLA Solar Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Solar Group leadership team
Management profileNumber of profiles
Profiles5 records
LA Solar Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Solar Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Solar Group
What does LA Solar Group do?
LA Solar Group designs, manufactures (in-house via the LASF facility), and installs proprietary and third-party solar photovoltaic (PV) systems, battery storage (including Tesla Powerwall), EV chargers, and Smart Main Panels for residential and commercial customers across California, Nevada, Texas, and Hawaii. The company also provides roofing services, system monitoring and maintenance, in-house financing (including no-FICO options), and operates an online retail store and a dealer partnership program for solar sales organizations.
Is LA Solar Group a public or private company?
LA Solar Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA Solar Group founded?
LA Solar Group was founded in 2010. It employs 51 to 100 people.
Where is LA Solar Group based?
LA Solar Group is headquartered in Los Angeles, United States, in the North America region.
How does LA Solar Group make money?
Six revenue lines are on record. Solar Panel Sales & Installation is the primary driver. The others are battery Storage Installation, dealer/Partner Program, service & Maintenance, online Store Sales and financing Services.
Who are LA Solar Group's main competitors?
Direct peers on record are Sunrun, Trinity Solar, Momentum Solar, ADT Solar (formerly Sunpro Solar), Freedom Forever, Tesla Energy and SunPower. Powur Energy is listed as an emerging player. Others are SolarEdge Technologies and Enphase Energy.
Does LA Solar Group have an API?
No public API is recorded for LA Solar Group.
What industry is LA Solar Group in?
LA Solar Group's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816 and its SIC code is 2950.