What Peter Glenn Ski and Sports does

Peter Glenn Ski and Sports is a US-based, privately held specialty outdoor recreation retailer founded in Vermont in 1958/1960 (sources vary) and now operating for over 65 years. The company operates a hybrid omnichannel model combining brick-and-mortar retail locations along the US East Coast with a national e-commerce platform (peterglenn.com) built on BigCommerce, shipping from "Alaska to South Beach" with free standard shipping on orders over $75.

The core product portfolio centers on ski and snowboard hardgoods (skis, ski boots, ski bindings, ski poles, snowboards, snowboard boots, snowboard bindings) and performance apparel (jackets, pants, baselayers, mid-layers, bibs), complemented by accessories (goggles, helmets, gloves, bags). Product adjacency extends into running footwear, hiking boots, winter boots, travel bags and backpacks, car racks, wakeboards and waterskis, and inline skates. The company is an authorized dealer for a deep portfolio of premium brands including The North Face, Burton, Helly Hansen, Descente, Spyder, Obermeyer, Rossignol, Salomon, Atomic, Nordica, K2, Marker, Look, Tyrolia, LEKI, and Smith Optics. Service offerings include professional binding mounting and adjustment, free returns with package protection, and gift certificates.

The revenue model is one-time product sales at unit-based retail pricing, with promotional discounting ranging from 9% to 60% off during seasonal sales (e.g., Winter sale, 4th of July sale). The company accepts a broad payment stack including major credit cards, Apple Pay, Google Pay, Amazon Pay, PayPal, Venmo, Affirm buy-now-pay-later, and Bitcoin via BitPay. Customer segments are organized horizontally by use case (skiers, snowboarders, runners, outdoor enthusiasts), with Olympic medalist Jonny Moseley serving as "Chief Testing Officer" for product authenticity. Headcount is in the 251-500 range, and the company is independently owned with no identified parent, institutional investors, or external funding rounds in the data.

Name

Peter Glenn Ski and Sports

Legal name

Peter Glenn Ski and Sports

Website

https://peterglenn.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Peter Glenn Ski and Sports is a privately held US specialty outdoor retailer, founded in Vermont over 65 years ago, operating East Coast brick-and-mortar stores alongside a national e-commerce platform that sells ski and snowboard equipment, apparel, and adjacent outdoor categories to consumer skiers, snowboarders, runners, and outdoor enthusiasts.

Ownership category

akta.pro rank

Product category

Outdoor Sports Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ)

Keywords

• Outdoor sports retail
• Ski equipment sales
• Snowboard gear retail
• Winter apparel sales
• Outdoor recreation equipment

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct sales of outdoor winter sports equipment and apparel including skis, ski boots, snowboard gear, jackets, pants, and accessories. Products are sold at fixed retail prices with periodic sale promotions. The company also sells gift certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Peter Glenn Ski and Sports is an outdoor recreation retailer that sells ski equipment (skis, ski boots, ski bindings, ski poles), snowboard equipment (snowboards, snowboard boots, snowboard bindings), performance apparel (ski and snowboard jackets, pants, baselayers, mid-layers), and accessories (goggles, helmets, gloves, mittens, bags) through physical retail stores along the US East Coast and an e-commerce website. The assortment extends into running shoes, winter boots, hiking boots, travel bags, car racks, water sports equipment, and inline skates, sourced from premium brands including Atomic, Nordica, Salomon, Rossignol, Burton, The North Face, Helly Hansen, Descente, Spyder, and Obermeyer.

Product overview

Peter Glenn Ski and Sports is an outdoor recreation retailer offering a comprehensive product portfolio centered on ski and snowboard equipment and apparel. The core offering includes skis, ski boots, ski bindings, ski poles, snowboards, snowboard boots, and snowboard bindings from major brands like Atomic, Salomon, Nordica, Burton, Rossignol, and Head. Complementing equipment is a full range of performance apparel including ski jackets, ski pants, baselayers, mid-layers, and accessories (goggles, helmets, gloves). The company also diversifies into adjacent outdoor categories: running footwear, winter boots, hiking boots, travel gear (bags, backpacks, car racks), water sports (wakeboards, waterskis), and inline skates. Services include professional binding mounting, free returns with package protection, and gift certificates. Built on BigCommerce e-commerce platform with multiple payment integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Skis Downhill skis for all ability levels including alpine, all-mountain, freestyle, and powder skis from brands like Atomic, Volkl, K2, Blizzard, Elan, and Stockli, sold to skiers across beginner through expert levels.
• Ski Boots Performance ski boots for men, women, and kids from brands like Nordica, Salomon, Atomic, Tecnica, Lange, Rossignol, and Dalbello, featuring customizable liners and various flex ratings.
• Ski Bindings Ski bindings connecting boots to skis including alpine, touring, and backcountry options from Marker, Look, Tyrolia, Salomon, and Atomic with adjustable DIN settings.
• Ski Poles Ski poles for all skill levels from brands like Gabel, LEKI, Kerma, Komperdell, and Rossignol, available in adjustable and fixed lengths with various grip and basket options.
• Snowboards Snowboards including freestyle, all-mountain, and complete snowboard packages from Burton and other brands.
• Snowboard Boots Snowboard boots including Step On boots and bindings from Burton for seamless boot-to-binding integration.
• Snowboard Bindings Snowboard bindings including Burton Step On Re:Flex and traditional strap bindings for all riding styles.
• Ski Jackets Insulated and shell ski jackets designed for alpine conditions with waterproof/breathable fabrics.
• Ski Pants Insulated and shell ski pants with waterproof protection for resort and backcountry skiing.
• Goggles Ski and snowboard goggles from Smith Optics and other brands with various lens tints and technologies.
• Ski Helmets Protective helmets for skiing and snowboarding with various safety certifications.
• Ski Gloves and Mittens Insulated ski gloves and mittens from Gordini, Kombi, and other brands for hand protection.
• Ski Bags Ski bags and ski boot bags for transporting equipment, including wheeled options.
• Running Shoes Running footwear including neutral, support, and trail running shoes from brands like On and other running specialists.
• Winter Boots Winter boots for men, women, and kids from Sorel, Kamik, and other brands for cold weather conditions.
• Hiking Boots Hiking boots for trail and backcountry hiking with waterproof membranes and durable construction.
• Travel Bags and Backpacks Travel bags, backpacks, duffels, and stuff sacks for outdoor adventures and gear transport.
• Car Racks Vehicle car racks including kayak carriers, ski and snowboard carriers, and bike racks for outdoor gear transport.
• Wakeboards and Waterskis Wakeboards, wakesurfers, waterskis, and water tubes from Liquid Force and other brands.
• Inline Skates Inline skates from K2, Rollerblade, and Roces with various wheel configurations.
• Gift Certificates Digital gift certificates available for purchase to give the gift of outdoor gear.
• Binding Mounting Services Professional ski binding mounting and adjustment services performed by certified technicians to ensure proper DIN settings and safety.
• Free Returns and Package Protection Complimentary return shipping and product protection service included with orders.

Quantifiable outcome

• Over 60% off on seasonal winter sale items

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• The North FacecoreOthersPremium outdoor apparel brand carried in Peter Glenn stores and online. Featured as a top brand with dedicated brand page and sale listings.
• Burton SnowboardscoreOthersLeading snowboard brand featured prominently with dedicated brand page, product listings across snowboards, bindings, boots, and apparel.
• Helly HansencoreOthersTechnical outdoor apparel brand with significant presence in Peter Glenn's ski jacket and pant offerings. Multiple product lines carried including Legendary and Alpha series.
• DescentemajorOthersPremium ski apparel brand featured as a top brand with dedicated brand page and regular sale promotions.
• SpydermajorOthersMajor ski apparel brand with dedicated brand page and featured prominently in ski pant and jacket categories.
• ObermeyermajorOthersSki apparel brand with dedicated brand page and featured sale items across jackets and pants for men, women, and kids.
• RossignolmajorOthersFrench ski equipment manufacturer with ski boots, skis, and bindings featured in product lineup.
• SalomonmajorOthersAthletic equipment brand covering ski boots, skis, and bindings with significant product presence.
• AtomicmajorOthersAustrian ski equipment manufacturer with ski boots, skis, and bindings carried in the product lineup.
• NordicamajorOthersItalian ski boot manufacturer with multiple boot models offered across men, women, and kids categories.
• K2 SportsmajorOthersMajor ski and snowboard equipment brand with skis, ski boots, and snowboard products carried.
• 686coreOthersTechnical snowboarding apparel brand featured as a top brand with dedicated page.
• BognercoreOthersPremium ski fashion brand with dedicated brand page and featured sale items.
• Jonny MoseleycoreOthersOlympic skiing medalist serves as official Peter Glenn Chief Testing Officer, reviewing and endorsing products. Features in product review content on the website.
• TrustpilotminorOthersThird-party review platform displayed on website to provide customer review aggregation and social proof.
• LEKImajorOthersGerman ski pole and glove manufacturer with dedicated brand page featuring ski poles, gloves, and accessories.
• Smith OpticsmajorOthersEyewear and helmet brand featured in ski goggles and sunglasses categories.
• TyroliamajorOthersAustrian ski binding manufacturer with prominent product presence across multiple binding models.
• MarkermajorOthersGerman ski binding brand with multiple binding models featured in product listings.
• Look BindingsmajorOthersFrench ski binding manufacturer with Pivot series bindings prominently featured.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mountain Steals: Mountain Steals (formerly Sierra Trading Post / Backcountry's discount brand) sells discounted outdoor and ski/snowboard gear from premium brands. Comparable in that it competes for the same deal-seeking winter sports consumer Peter Glenn targets with seasonal sales.
• Christy Sports: Christy Sports is a ski and snowboard specialty retailer with stores primarily in Colorado and other Western US mountain towns, plus e-commerce. Directly comparable business model, with overlap in hardgoods, apparel, and rental/services; differs geographically from Peter Glenn's East Coast focus.
• Evo: Evo is a ski, snowboard, and outdoor specialty retailer with both physical stores (Portland, Seattle, Whistler, Denver) and a large e-commerce site. Direct competitor to Peter Glenn in the multi-brand winter sports specialty retail category, with overlapping brand assortments and similar service-led positioning.
• Backcountry: Backcountry is an online-first outdoor and ski/snowboard specialty retailer with a broad multi-brand assortment including premium vendors that overlap with Peter Glenn (Burton, Salomon, The North Face). Direct competitor in e-commerce, with deeper national reach but no physical retail footprint.
• Sun & Ski Sports: Sun & Ski Sports operates a chain of specialty stores across the US selling ski, snowboard, and outdoor gear and apparel. Highly comparable to Peter Glenn's hybrid physical-plus-online model with similar brand and category mix.
• Skis.com: Skis.com is an online specialty retailer focused on ski equipment, boots, bindings, and apparel. Directly comparable to Peter Glenn's ski e-commerce offering, though narrower in category breadth.
• Moosejaw: Moosejaw is an online outdoor and active-lifestyle retailer (now owned by Walmart) carrying apparel, footwear, and gear across categories including ski and snowboard. Comparable multi-brand outdoor e-commerce model with overlapping premium brands.
• The House (TheHouse.com): The House is a long-running online ski, snowboard, and outdoor retailer carrying many of the same brands as Peter Glenn (Burton, Salomon, Atomic). Direct e-commerce peer serving overlapping customer segments with similar product mix.

Others

• Burton Snowboards: Burton is the leading snowboard brand and a key Peter Glenn vendor. Comparable because Burton's own direct-to-consumer site competes with Peter Glenn for the same end customer; relevant as both a supplier and a competitive channel.

Broad incumbents

• REI Co-op: REI is the largest US outdoor co-op with national store footprint, strong ski/snowboard assortment, and rental programs. A broader incumbent whose winter sports offering competes directly with Peter Glenn, but REI spans many more outdoor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peterglennsport
• YouTubeyoutube.com/user/PeterGlennSports
• Facebookfacebook.com/peterglennsports
• Instagraminstagram.com/peterglennsports
• LinkedInlinkedin.com/company/peter-glenn-ski-and-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Glenn Ski and Sports