Bogner
Bogner is a Munich-based luxury sports fashion company founded in 1932, operating the BOGNER and FIRE+ICE brands to sell premium apparel, outerwear, and accessories to affluent consumers across 50+ countries through owned retail stores and e-commerce.
- Company typePrivate
- Founded1932
- HeadquartersBurlington, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Bogner firmographics
Firmographics- Name
- Bogner
- Legal name
- Bogner of America Inc.
- Website
- https://bogner.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bogner is a Munich-based luxury sports fashion company founded in 1932, operating the BOGNER and FIRE+ICE brands to sell premium apparel, outerwear, and accessories to affluent consumers across 50+ countries through owned retail stores and e-commerce.
- Ownership category
- akta.pro rank
Bogner industry classification
Industry- Product category
- Luxury Sportswear
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911), Shoe Retailers (4582)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Golf Footwear & Apparel Retail (CRAMACAH)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear Retail (CRAMAGAE)
Keywords
Where Bogner is headquartered
LocationHeadquarters
- HQ city
- Burlington
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
Bogner business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain
Revenue model
- Apparel and Accessories Sales: Bogner generates revenue through direct sales of luxury sports fashion including outerwear, clothing, shoes, and accessories for women, men, and kids through e-commerce and retail stores.
- Licensing: The company operates licensing arrangements alongside its core branded products, as mentioned in company descriptions referencing 'licenses' as part of brand operations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Bogner product offering
Product offeringCore offering
Bogner designs, produces, and sells luxury sports fashion under the BOGNER and FIRE+ICE brands, spanning outerwear, clothing, shoes made in Italy, bags and accessories for women, men, and kids, including dedicated ski and golf collections. Products are sold directly to consumers through owned retail stores in Europe and the US and through the bogner.com e-commerce site, supported by licensing arrangements.
Product overview
Bogner is a luxury sports fashion company operating two main brands: BOGNER (luxury sports fashion and designer fashion) and FIRE+ICE (functional active wear). The product portfolio spans women's, men's, and kids' collections across clothing categories including outerwear (transitional jackets, down jackets, The BOGNER Jacket, vests, coats), tops (knitwear, sweatshirts, T-shirts, polo shirts, blouses, shirts), bottoms (functional pants, casual pants, jeans, sweatpants, shorts, skirts), dresses, shoes made in Italy, bags, and accessories. Sport-specific offerings include Golf Collection, Ski Collection, Beach Collection, and FIRE+ICE Active Wear. The collections are distributed through owned retail stores, e-commerce (bogner.com), and wholesale partners across over 50 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- BOGNER Main Brand Collection The main BOGNER brand offering luxury sports fashion and designer fashion for women, men, and kids, with emphasis on sport-fashion symbiosis, premium materials, and contemporary tradition. Distributed through company-owned retail stores and bogner.com.
- FIRE+ICE Functional Active Wear Functional active wear sub-brand offering active sets, functional jackets, t-shirts, polo shirts, and pants for active lifestyle consumers seeking performance apparel merging ambitious fashion with dynamic function.
- BOGNER Ski Collection Ski-specific collection offering high-end skiwear that fuses luxury fashion with professional skiing performance, including ski suits, one-piece suits, ski jackets, and performance outerwear for women, men, and kids.
Quantifiable outcome
- Luxury outdoor apparel market projected to grow from USD 18.6 billion (2024) to USD 34.9 billion by 2033 at 7.2% CAGR
Companies that use Bogner
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Bogner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Bogner partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and flagship.
- Suvretta SportsminorBOGNER collaborated with Suvretta Sports on a collection, announced January 2026, representing a strategic partnership in the ski/snow sports segment.
- VolkswagenflagshipVolkswagen and BOGNER FIRE+ICE collaborated on a revival of the 'FIRE AND ICE' brand, with Purple Disco Machine involvement in 2025. The partnership includes collaborative collections and co-marketing initiatives targeting active lifestyle consumers.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Bogner competitors and assessment
Company assessmentDirect peers
- Spyder: Spyder is a heritage ski and active sportswear brand specializing in technical skiwear and outerwear. It competes with Bogner in the premium ski apparel segment and shares a similar athlete-and-alpine heritage narrative.
- Canada Goose: Canada Goose is a publicly-traded Canadian premium outerwear brand with a global DTC retail network and strong luxury positioning around down jackets. It is directly comparable to Bogner in premium outerwear, DTC-heavy distribution, and resort/affluent consumer targeting.
- Descente: Descente is a Japanese premium sports apparel brand with deep roots in skiing, ski racing teams, and technical sportswear. It competes with Bogner directly in luxury and performance skiwear and shares the alpine sport-fashion heritage positioning.
- Kjus: Kjus is a Swiss premium skiwear and golf apparel brand founded by former Olympic ski racer Lasse Kjus. It directly competes with Bogner's Ski and Golf Collections and shares the same Swiss/Alpine heritage, premium performance positioning, and affluent sports consumer focus.
- Moncler: Moncler is a leading luxury outerwear and skiwear brand headquartered in Italy with a global flagship store network and broad luxury positioning. It is the closest direct peer to Bogner in luxury skiwear, premium outerwear, and affluent consumer targeting.
- Prada Linea Rossa: Prada's Linea Rossa line translates Italian luxury fashion into sport, ski, and activewear. It is a direct peer in luxury sports fashion that competes for the same affluent consumer seeking understated performance apparel with luxury branding.
Broad incumbents
- Mackage: Mackage is a Canadian premium outerwear brand with a strong presence in luxury and fashion-forward down jackets. It overlaps with Bogner's outerwear category and shares an affluent North American and European consumer base.
- Lululemon: Lululemon is a global premium athletic apparel brand with a strong DTC and digital presence across women's, men's, and golf categories. It is a broader premium sportswear incumbent that overlaps with Bogner's affluent performance-lifestyle positioning and is rapidly expanding into adjacent categories like golf.
Regional players
- Aspen Leafs (Goldwin/Descente Group): Descente Group brands and similar Japanese ski-specialist labels are widely carried in Asia and compete with Bogner in cross-border premium skiwear. They are regional players in the APAC market that overlap with Bogner's expansion ambitions in China and Japan.
Emerging players
- Toni Sailer: Toni Sailer is a German luxury skiwear brand that translates high-end fashion into alpine sportswear. It competes with Bogner in the luxury ski segment and shares the German premium heritage and affluent Alpine consumer focus, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bogner social profiles
Digital presenceBogner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bogner leadership team
Management profileNumber of profiles
Profiles1 record
Bogner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bogner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bogner
What does Bogner do?
Bogner designs, produces, and sells luxury sports fashion under the BOGNER and FIRE+ICE brands, spanning outerwear, clothing, shoes made in Italy, bags and accessories for women, men, and kids, including dedicated ski and golf collections. Products are sold directly to consumers through owned retail stores in Europe and the US and through the bogner.com e-commerce site, supported by licensing arrangements.
Is Bogner a public or private company?
Bogner is a private company. It is classified as corporate owned and is currently operating.
When was Bogner founded?
Bogner was founded in 1932. It employs 501 to 1,000 people.
Where is Bogner based?
Bogner is headquartered in Burlington, United States, in the North America region.
How does Bogner make money?
Two revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are licensing.
Who are Bogner's main competitors?
Direct peers on record are Spyder, Canada Goose, Descente, Kjus, Moncler and Prada Linea Rossa. Broad incumbents are Mackage and Lululemon. Aspen Leafs (Goldwin/Descente Group) is listed as a regional player. Toni Sailer is listed as an emerging player.
Does Bogner have an API?
No public API is recorded for Bogner.
What industry is Bogner in?
Bogner's product category is Luxury Sportswear. Its primary akta.pro industry code is CRAMACAH, Golf Footwear & Apparel Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 458 and its SIC code is 5600.