Good Food

What Good Food does

Good Food is a digital food media platform operated as a branded editorial section of The Sydney Morning Herald and The Age newspapers, both published by Nine Entertainment Co. (ASX: NEC), Australia's largest locally owned media company. Founded in 2014 and headquartered in Sydney, the platform provides recipes, restaurant reviews, food guides, drinks content, cooking tips, and food industry news to Australian consumers, with a primary geographic focus on New South Wales and Victoria. Its flagship editorial asset is the annual Good Food Guide, published as both the SMH Good Food Guide (NSW, 150 influential restaurants in the 2026 edition) and The Age Good Food Guide (Victoria, 127 influential restaurants in the 2026 edition), which confer industry recognition through critic scores (typically out of 20), chef awards, and curated rankings.

The core product surface comprises a content-rich website hosted at smh.com.au/goodfood, a dedicated Good Food mobile application (iOS/Android) that lets users save recipes and restaurants, an email newsletter delivering chef-curated recipes, and a separate Good Food Events platform for ticketed food experiences. Editorial contributors include recognised Australian chefs and food writers such as RecipeTin Eats and Adam Liaw. Distribution is anchored on the SMH/Age digital ecosystem and amplified through organic social channels (Instagram, Facebook, Twitter/X, TikTok). Underlying technology is a standard digital publishing stack; no AI, API, or proprietary platform capabilities are disclosed.

Good Food's business model operates on two intertwined streams: (1) consumer subscription revenue routed through the parent SMH/Age paywall and bundled premium access packages, and (2) display advertising and content sponsorships sold to food and beverage advertisers seeking access to an engaged, food-curious Australian audience. The publication does not file standalone financials and is not independently venture-backed; it functions as a strategic content vertical within Nine's broader media portfolio rather than as a discrete commercial entity.

Name

Good Food

Legal name

Good Food

Website

https://goodfood.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels8 records

Core offering

Good Food is a digital food media platform operated by The Sydney Morning Herald and The Age newspapers, providing recipes, restaurant reviews, food guides, drinks content, and culinary news to Australian consumers. The platform features the annual Good Food Guide awards for NSW and Victoria, an email newsletter, and mobile app access for saving recipes and restaurants.

Product overview

Good Food is a digital food media platform operated by The Sydney Morning Herald, offering a unified content platform with multiple integrated features. The core product encompasses recipes, restaurant reviews with critic ratings, and the annual Good Food Guide awards. Additional offerings include eating out editorial content, tips and advice sections, and beverage guidance. The platform is accessible via website and mobile application, with newsletter subscription services delivering content to users.

Differentiator

Problem solved

Functional benefit

Brands

• SMH Good Food Guide: Annual restaurant guide and awards for NSW restaurants published by The Sydney Morning Herald's Good Food section
• The Age Good Food Guide
• Good Food App

Products and services

• Good Food Platform Digital food media platform combining recipes, restaurant reviews with critic ratings, food guides, drinks content, and tips/advice for Australian food enthusiasts and home cooks.
• SMH Good Food Guide Annual restaurant guide and awards publication for NSW restaurants published by The Sydney Morning Herald's Good Food section, featuring critics' picks, chef awards, and rankings of influential restaurants.
• Good Food Events Dedicated events platform hosting food-related events, tastings, and dining experiences for Australian food enthusiasts.
• Good Food Newsletter Email newsletter subscription delivering recipes from Australia's leading chefs and restaurant recommendations to subscribers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• BBC Good Food: The closest global analogue to Good Food: a flagship food media brand combining recipes, restaurant-style editorial, and authoritative reviews, with a recognizably similar name and proposition. Both serve as the food content vertical of a major legacy news publisher (BBC / Nine's SMH/The Age).
• Taste.com.au: Australia's largest direct food media competitor, owned by News Corp Australia, offering recipes, cooking videos, and meal planning tools. Competes head-to-head with Good Food for Australian food audience attention and F&B advertiser dollars, and is published by Nine's primary domestic media rival.
• Delicious.com.au: Another News Corp Australia food title that competes directly with Good Food across recipes, restaurant features, and food trends coverage. Operates as a magazine and digital brand with comparable Australian female-skewed food enthusiast audience.

Broad incumbents

• Bon Appétit: Condé Nast's flagship food media brand spanning recipes, restaurant criticism, and food culture, with a similarly editorial-led, award-adjacent positioning. Operates at greater scale internationally and is the closest US analog to Good Food's editorial ambition.
• Eater: Vox Media's restaurant-and-food-media network known for authoritative city-level restaurant criticism and dining guides, directly analogous to Good Food's restaurant review and Good Food Guide functions. Stronger digital-native distribution footprint and US geographic focus.
• Epicurious: Condé Nast's recipe-led food platform, comparable to Good Food on the recipes and home-cooking side of the offering. Has greater scale and US-centric content but shares the legacy-publisher-backed digital food media model.
• New York Times Cooking: Subscription-driven recipe platform inside a major newspaper, structurally analogous to Good Food's integration within the SMH subscription ecosystem. Represents the benchmark for monetizing food content via a publisher's paywall.

Regional players

• SBS Food: Australian public broadcaster's food vertical offering recipes and food culture content with multicultural focus, competing for the same Australian food-curious audience as Good Food without the restaurant review and Good Food Guide awards franchise.

Emerging players

• Tastemade: Digital-native food media and video platform with creator-led recipes and travel-food content, representing the social-video-first generation of food publishers. Competes for the same audience attention and F&B advertiser budgets that Good Food monetizes.
• Serious Eats: Editorially driven recipe and food science site known for deep, authoritative cooking content, analogous to Good Food's recipe and tips/advice verticals. Operates at smaller scale but with comparable editorial credibility positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goodfoodAU
• Facebookfacebook.com/goodfoodau
• Instagraminstagram.com/goodfoodau
• TikToktiktok.com/@goodfoodau?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Food