Alert India
Alert India is an ISO 9001:2015 certified Indian manufacturer and exporter of shoe soles, producing TPR, PU, EVA, Phylon, Rubber, Air Blown, and PVC soles for footwear brands across global markets.
- Company typePrivate
- Founded1980
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alert India does
Alert India Pvt. Ltd. is an Indian manufacturer and exporter of shoe soles, founded in 1980 and headquartered in Sonipat, Haryana, with modern production divisions in Haryana and Uttar Pradesh. The company produces seven distinct sole types — TPR (Thermoplastic Rubber), PU (Polyurethane), EVA, Phylon, Rubber, Air Blown, and PVC — using advanced moulding techniques including compression moulding of EVA compounds for Phylon and PU formulations fortified with internal metal tubes for high-heel applications. Its Air Blown line recycles waste from processing plants to reduce resource consumption, positioning it as an eco-friendly option within the portfolio. The company is ISO 9001:2015 certified, holds memberships in CLE, AFMEC, IFCOMA, and CIFI, and is led by Business Head Mr Manik Sharma.
The business operates a B2B sales-led model, selling directly to footwear brands and shoe manufacturers through inquiry-based sales, its own website, social media channels, and a TradeIndia trusted-seller listing. Pricing is unit-based with a minimum order quantity of 1,200 pairs and stated supply ability of up to 100,000 pairs per day, with specific pricing available on inquiry. Customer segments are horizontal across footwear categories — sports, casual, formal, running, safety, and sandals — and the company exports to nine global regions including Australia, North America, South America, Europe, the Middle East, Africa, and Asia. Named showcase customers include X Box Shoes, Exo Shoes, Parle Shoes, Blue B Shoes, and Goal Shoe.
Revenue is generated from hardware sales of shoe sole units, with disclosed annual turnover of INR 90 Crore (approximately $10M-$25M range at prevailing exchange rates) and a workforce of 350 employees. The company has no external funding, no parent organization, and no subsidiary structure, operating as a privately held, founder/owner-managed enterprise with no public shareholders or institutional investment disclosed.
Alert India firmographics
Firmographics- Name
- Alert India
- Legal name
- Alert India Pvt. Ltd.
- Website
- https://alertindiapvtltd.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Alert India is an ISO 9001:2015 certified Indian manufacturer and exporter of shoe soles, producing TPR, PU, EVA, Phylon, Rubber, Air Blown, and PVC soles for footwear brands across global markets.
- Ownership category
- akta.pro rank
Alert India industry classification
Industry- Product category
- Footwear Components Manufacturing (Shoe Soles)
- NAICS
- Footwear Manufacturing (3162)
- SIC
- Rubber & Plastics Footwear (3021), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Footwear Components & Subassemblies Manufacturing (Soles/Heels/Insocks/Outsoles/Uppers) (IMAOAIAJ)
- akta.pro secondary industry
- Footwear Components & Materials (Uppers, Soles, Laces, Insoles) (CRAAACAK)
Keywords
Where Alert India is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Alert India business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Shoe Sole Manufacturing and Sales: Manufacturing and selling of various types of shoe soles (TPR, PU, EVA, Phylon, Rubber, Air Blown, PVC) to footwear manufacturers and shoe brands. Revenue generated from product sales with minimum order quantity of 1200 pairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum order quantity: 1200 pairs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Alert India product offering
Product offeringCore offering
Alert India Pvt. Ltd. is a manufacturer and exporter of shoe soles made from multiple materials including TPR (Thermoplastic Rubber), PU (Polyurethane), EVA, Phylon, Rubber, Air Blown, and PVC. The company operates two modern production divisions in Haryana and Uttar Pradesh, producing soles for sports, casual, formal, running, safety shoes, and sandals used by footwear brands and shoe manufacturers globally. Minimum order quantity is 1,200 pairs with a supply capacity of up to 100,000 pairs per day.
Product overview
Alert India Pvt. Ltd. is a shoe sole manufacturer and exporter offering a comprehensive portfolio of seven distinct sole types: TPR (Thermoplastic Rubber), PU (Polyurethane), EVA, Phylon, Rubber, Air Blown, and PVC shoe soles. The company operates as an ISO 9001:2015 certified manufacturer with over 40 years of experience, producing soles in various materials for men's, women's, and children's footwear. Their product range spans casual, formal, sports, and safety shoe applications, with production facilities in Haryana and Uttar Pradesh, India. The soles feature various technical properties including waterproofing, washability, quick-dry capabilities, and comfort features.
Differentiator
Problem solved
Functional benefit
Products and services
- TPR Shoe Sole Thermoplastic Rubber (TPR) shoe soles providing flexibility, durability, strength, and resistance to abrasion, used for outsoles in men's, women's, and children's shoes.
- PU Shoe Sole Polyurethane shoe soles known for stiffness, strength, impact resistance, and cost-effectiveness, used for heels in shoes and fortified with internal metal tubes.
- EVA Shoe Sole Ethylene-vinyl acetate shoe soles offering superior shock absorption, flexibility, lightweight construction, and comfort over similar materials.
- Phylon Shoe Sole Lightweight, tough, and comfortable shoe soles with closed cell structure providing weatherproof qualities and bacteria resistance, made from EVA with rubber or EVA with TPR.
- Rubber Shoe Sole Rubber shoe soles with soft consistency supporting and adjusting to feet, constructed from special plastic compound, suitable for comfort shoes, sneakers, and sandals.
- Air Blown Shoe Sole Eco-friendly air blown shoe soles made by recycling waste from processing factories, offering flexibility, cushioning, durability, and abrasion resistance while saving resources.
- PVC Shoe Sole Polyvinyl chloride shoe soles with antistatic and oil-safe properties, featuring slip and abrasion resistance, non-marking construction, and lightweight comfort.
Companies that use Alert India
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Alert India technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alert India partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Council For Leather Export (CLE)minorIndustry association membership providing networking and representation in the leather and footwear export sector.
- Agra Footwear Manufacturers & Exporter Chamber (AFMEC)minorRegional industry chamber membership supporting footwear manufacturers and exporters in the Agra region.
- Indian Footwear Components Manufacturer Association (IFCOMA)minorNational association representing footwear components manufacturers in India.
- Confederation of Indian Footwear Industries (CIFI)minorConfederation membership for footwear industry representation and advocacy.
- TradeIndiacoreB2B marketplace listing as trusted seller with product catalog, inquiry functionality, and trust stamp verification.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Alert India competitors and assessment
Company assessmentBroad incumbents
- Asian Footwears: Indian footwear brand producing athletic and casual footwear — relies on outsourced soles like Alert India's, making it a comparable peer for end-market demand and component sourcing dynamics.
- Bata India: Large multinational footwear manufacturer operating in India — significant buyer of soles across rubber, PU, and PVC categories, representing the type of OEM customer Alert India could pursue at scale.
- Relaxo Footwears: One of India's largest footwear producers (Flite, Sparx, Schoolmate) — sources volumes of TPR and EVA soles comparable to Alert India's mid-tier customers, signaling the kind of large domestic brand opportunity.
- Liberty Shoes: One of India's largest branded footwear manufacturers with in-house production across casual, formal, and athletic categories — comparable end-market exposure and vertical integration narrative, though broader scope than Alert India.
- Action Shoes: Indian athletic footwear brand and manufacturer — uses TPR and EVA soles from suppliers like Alert India; relevant comparable for end-use segments in sports/casual footwear.
- Mirza International: Indian footwear manufacturer with branded lines and export focus — comparable international market reach and B2B buyer relationships in similar geographies.
- Superhouse Limited: Indian footwear and leather goods manufacturer exporting globally — operates leather/rubber footwear production units, providing comparable manufacturing scale and export channel context.
Direct peers
- VKC Group: Indian manufacturer of footwear components and synthetic soles including PU, TPR, and EVA — directly comparable product portfolio, customer base (footwear brands), and B2B export model to Alert India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Alert India social profiles
Digital presenceAlert India compliance and trust
Trust signalCompliance1 record
Alert India financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alert India leadership team
Management profileNumber of profiles
Profiles1 record
Alert India funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alert India M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alert India
What does Alert India do?
Alert India Pvt. Ltd. is a manufacturer and exporter of shoe soles made from multiple materials including TPR (Thermoplastic Rubber), PU (Polyurethane), EVA, Phylon, Rubber, Air Blown, and PVC. The company operates two modern production divisions in Haryana and Uttar Pradesh, producing soles for sports, casual, formal, running, safety shoes, and sandals used by footwear brands and shoe manufacturers globally. Minimum order quantity is 1,200 pairs with a supply capacity of up to 100,000 pairs per day.
Is Alert India a public or private company?
Alert India is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alert India founded?
Alert India was founded in 1980. It employs 251 to 500 people.
Where is Alert India based?
Alert India is headquartered in Delhi, India, in the Asia region.
How does Alert India make money?
One revenue line is on record: shoe Sole Manufacturing and Sales.
Who are Alert India's main competitors?
Broad incumbents on record are Asian Footwears, Bata India, Relaxo Footwears, Liberty Shoes, Action Shoes, Mirza International and Superhouse Limited. VKC Group is listed as a direct peer.
Does Alert India have an API?
No public API is recorded for Alert India.
What industry is Alert India in?
Alert India's product category is Footwear Components Manufacturing (Shoe Soles). Its primary akta.pro industry code is IMAOAIAJ, Footwear Components & Subassemblies Manufacturing (Soles/Heels/Insocks/Outsoles/Uppers), with a secondary code of CRAAACAK, Footwear Components & Materials (Uppers, Soles, Laces, Insoles). Its NAICS code is 3162 and its SIC code is 3021.